Pin Mart
- Company typePrivate
- Founded1999
- HeadquartersMount Prospect, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Pin Mart firmographics
Firmographics- Name
- Pin Mart
- Legal name
- PinMart
- Website
- https://pinmart.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pin Mart industry classification
Industry- Product category
- Custom Promotional Products & Recognition Merchandise
- NAICS
- Fastener, Button, Needle, and Pin Manufacturing (339993), Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)
- akta.pro secondary industries
- Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Pin Mart is headquartered
LocationHeadquarters
- HQ city
- Mount Prospect
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pin Mart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Primary revenue stream from selling enamel lapel pins, challenge coins, patches, and related products directly to consumers and organizations through their e-commerce platform. Products sold individually with per-unit pricing and bulk quantity discounts.
- Custom Pin Manufacturing: Revenue from custom-designed pin orders with free artwork and design services included. Minimum order quantities vary by product type (as low as 1 piece for USA-made items, 50 pieces for custom soft enamel).
- Wood Emblems and Accessories: Additional product lines including wood tokens, keychains, magnets, ornaments, and pin accessories (pin backs, boxes, presentation cards)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock pins with per-piece pricing and bulk discounts |
| One time/ perpetual license | Pay-as-you-go | Custom pin orders quote-based with minimum quantities |
| Transaction based/ take rate | Pay-as-you-go | Shipping costs based on order value |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pin Mart product offering
Product offeringCore offering
PinMart is an e-commerce manufacturer and retailer that designs, produces, and sells stock and custom lapel pins (enamel, die-struck, UV printed, laser etched, 3D cast, wood), challenge coins, embroidered patches, wood emblems (tokens, keychains, magnets, ornaments, coins, stickers), officially licensed military merchandise, and pin accessories. The business combines a self-serve online storefront for 2,000+ stock designs with a quote-based custom manufacturing service that includes free artwork and design revisions. Products are sold directly to consumers, corporations, military/veteran organizations, schools, healthcare providers, and nonprofits with same-day shipping on stock items and 3–5 day production on custom USA-made orders.
Product overview
PinMart is an e-commerce company specializing in customizable and in-stock lapel pins, challenge coins, patches, and wood emblems. The core product portfolio consists of enamel pins (hard and soft enamel variants) available in over 2,000 stock designs across 50+ categories, alongside a comprehensive custom pin manufacturing service offering 8 different production processes (soft enamel, hard enamel, die struck, UV printed, laser etched, wood, printed, and 3D cast). The company also offers wood emblems (tokens, keychains, magnets, ornaments, coins, stickers), embroidered patches, challenge coins, and military gifts. Products range from decorative fashion items to officially licensed military merchandise. The business operates on a BigCommerce e-commerce platform and manufactures both domestically (USA production in 3-5 days for certain products) and internationally. The company positions itself on fast shipping (in-stock items ship same day), low minimum orders (as low as 1 piece for some custom products), and a 98% positive customer review rate with over 20,000 verified reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Enamel Pins (Stock) Hard and soft enamel lapel pins available in over 2,000 stock designs across 50+ categories, including animal, awareness, education, fashion, flag, hobby, holiday, mascot/sport, magnetic, medical/nursing, military, patriotic, political, public service, recognition, religious, wood, and pin sets. Sold individually per piece with bulk discounts and same-day shipping.
- Custom Soft Enamel Pins Most popular and economical custom pin option with raised metal edges and recessed enamel for an embossed look and feel. Available in any size or shape with a 50-piece minimum order and free artwork/design services.
- Custom Die-Struck Pins No-enamel custom pins with a textured background appearance, popular for achieving a classic, understated look.
- Custom Hard Enamel Pins Jewelry-grade custom pins with a smooth, glassy finish, polished until smooth for a clean, durable finish that feels flat to the touch.
- Custom USA Enamel Pins Produced in the USA in 5 working days with the look and feel of soft enamel pins, featuring in-house production for faster turnaround.
- Custom UV Printed Pins Budget-friendly custom pins produced in the USA in 3 working days, a cost-effective option for time-sensitive orders.
- Custom Laser Etched Pins Custom pins with laser etching technology available in 4 metal finishes, produced in the USA with quality precision.
- Custom Wood Pins Eco-friendly wooden lapel pins produced in the USA with 3–5 day rush options, featuring color printing and engraving capabilities on sustainably sourced wood.
- Custom Printed Pins Custom pins with unlimited colors and photo reproduction capability, ideal for complex designs and large-volume orders.
- Custom 3D Cast Pins Multi-dimensional custom pins with detailed cut-outs, offering a unique dimensional appearance (no enamel color option).
- Wood Emblems Custom wood products including pins, tokens, keychains, adhesive pieces, magnets, ornaments, coins, and stickers, produced in the USA in 3–5 business days with laser cutting and engraving capabilities.
- Challenge Coins Challenge coins available in custom and stock designs across categories including Custom Challenge Coins, First Responder Coins, Military Coins, Recognition & Service Coins, and Veteran Coins.
- Patches Embroidered patches available as both stock and custom products.
- Military Gifts Military-themed products including officially licensed items for all branches of US Armed Forces, across Air Force, Army, Coast Guard, Marines, Navy, Space Force, Patriotic, and Veteran categories.
- Pin Accessories Accessories for pins including locking pin backs, deluxe pin backs, rubber pin backs, magnetic pin backs, pin boxes, presentation cards, and gift boxes.
- Rush Pin Production Service Expedited pin production and shipping service for customers needing quick turnaround on orders.
- America's 250th Collection Commemorative collection celebrating the Semiquincentennial (250th anniversary) of America in 2026, featuring pins, challenge coins, hats, flag pins, and patriotic gifts including officially licensed military 250-year pins with limited '2026 PinMart' back-die stamps.
Quantifiable outcome
- 98% positive review score with 22,000+ verified reviews
- +3 more outcomes
Companies that use Pin Mart
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Pin Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pin Mart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United States Military (Official Licensee)corePinMart is an official licensee of all branches of the United States Military, including Army, Navy, Marines, Air Force, Space Force, and Coast Guard. This exclusive licensing agreement allows them to produce and sell officially licensed military insignia, challenge coins, and patriotic merchandise. The company honors active military personnel and veterans by offering special savings on every order.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Pin Mart competitors and assessment
Company assessmentDirect peers
- The Pin People: US-based custom and stock lapel pin manufacturer and retailer serving the same consumer and corporate recognition market as PinMart, with comparable enamel pin processes and minimum order terms.
- Pin Pros: Custom enamel pin manufacturer offering soft enamel, hard enamel, die-struck and printed pins with similar B2B and D2C positioning to PinMart, frequently competing on price and turnaround.
- Stadri Emblems: Long-running US pin and emblem manufacturer with made-in-USA production lines, directly comparable to PinMart's custom manufacturing service across small businesses, schools, and military customers.
- Quality Pins: Online custom pin manufacturer selling directly to the same small-business and organizational recognition segment as PinMart, with similar custom process and bulk pricing structure.
- Rocket Recognition: US custom challenge coin and lapel pin manufacturer targeting the same military, corporate, and event-recognition buyers as PinMart with overlapping product lines and minimum-order economics.
- Lapel Pins Plus: Direct-to-consumer custom pin retailer with low minimum order quantities and quick turnaround, competing head-to-head with PinMart on price-sensitive and small-quantity custom orders.
Broad incumbents
- 4AllPromos: Larger US promotional products distributor carrying lapel pins, challenge coins, and recognition items among a much wider branded merchandise catalog; overlaps PinMart in custom B2B recognition orders.
- Discount Mugs: Large US promotional products platform selling custom pins, coins, and patches alongside a much broader imprintables catalog, competing for the same B2B recognition and event merchandise budgets.
- Amazon Handmade / Amazon storefronts: Mass-market e-commerce incumbent where stock lapel pins, challenge coins, and patches are widely sold; competes with PinMart on consumer search, price, and shipping speed for standardized items.
Emerging players
- Etsy (custom pin sellers): Online marketplace aggregating thousands of small custom-pin shops and individual designers; overlaps PinMart in D2C custom and novelty pin orders, especially for niche designs and short runs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pin Mart social profiles
Digital presencePin Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pin Mart leadership team
Management profileNumber of profiles
Pin Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pin Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pin Mart
What does Pin Mart do?
PinMart is an e-commerce manufacturer and retailer that designs, produces, and sells stock and custom lapel pins (enamel, die-struck, UV printed, laser etched, 3D cast, wood), challenge coins, embroidered patches, wood emblems (tokens, keychains, magnets, ornaments, coins, stickers), officially licensed military merchandise, and pin accessories. The business combines a self-serve online storefront for 2,000+ stock designs with a quote-based custom manufacturing service that includes free artwork and design revisions. Products are sold directly to consumers, corporations, military/veteran organizations, schools, healthcare providers, and nonprofits with same-day shipping on stock items and 3–5 day production on custom USA-made orders.
Is Pin Mart a public or private company?
Pin Mart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pin Mart founded?
Pin Mart was founded in 1999. It employs 11 to 50 people.
Where is Pin Mart based?
Pin Mart is headquartered in Mount Prospect, United States, in the North America region.
How does Pin Mart make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are custom Pin Manufacturing and wood Emblems and Accessories.
Who are Pin Mart's main competitors?
Direct peers on record are The Pin People, Pin Pros, Stadri Emblems, Quality Pins, Rocket Recognition and Lapel Pins Plus. Broad incumbents are 4AllPromos, Discount Mugs and Amazon Handmade / Amazon storefronts. Etsy (custom pin sellers) is listed as an emerging player.
Does Pin Mart have an API?
No public API is recorded for Pin Mart.
What industry is Pin Mart in?
Pin Mart's product category is Custom Promotional Products & Recognition Merchandise. Its primary akta.pro industry code is CRAKAIAN, Children’s & Men’s Jewelry Manufacturing, with a secondary code of CRAKAHAD, Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars). Its NAICS code is 339993 and its SIC code is 3960.