iSports API
iSports API is a Hong Kong-based sports data provider founded in 2019 that delivers real-time and historical football and basketball data to developers, sports media, and betting platforms across 140+ countries via modular RESTful API subscriptions starting at $49 per month.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iSports API does
iSports API is a Hong Kong-headquartered sports data provider founded in 2019 by Mr. Li, delivering real-time and historical football and basketball data through a unified RESTful API. The platform ingests and distributes event-level data covering 2,000+ football leagues and 800+ basketball leagues across 140+ countries, alongside odds feeds aggregated from 200+ football and 80+ basketball betting agencies. The technical stack centers on JSON-over-HTTPS endpoints with multi-region delivery (primary api.isportsapi.com, backup api2.isportsapi.com, and Asia-optimized api-asia.isportsapi.com), sub-10-second paid-tier latency, and a unified schema across live and historical data designed to eliminate training-serving skew for analytics customers. The company claims 20 years of accumulated industry experience and a database spanning 160,000+ football matches and 35,000+ basketball matches.
The product portfolio is modular: customers subscribe to a Football or Basketball core API and layer on add-ons including Live Animation (with customizable rendering and APP/H5/PC multi-terminal support covering 42 event types), Live Data, Stats, Odds, Odds Pro, a 20-year Historical Database sold as a one-time SQL file, Language Packs (Thai, Vietnamese, Indonesian, Korean, Portuguese, Traditional Chinese), and embeddable Widgets. Pricing is freemium-led via a 15-day trial with 200 calls/day and 2-minute-delayed live data (no payment information required), with promotional entry at $49/month for FIFA World Cup 2026 and modules ranging from $199/month (Basketball Lineups) to $1,299/month (Football Live Animation), offering 25-29% annual billing discounts.
Go-to-market combines product-led self-serve registration with high-touch enterprise sales via WhatsApp and Telegram, targeting developers, sports media (Sina, V1 Group, All Football, Nowgoal, Goaloo, A8 Sports, Titan Newspaper), lottery platforms (Qihu/360, VIPC Lottery), sports communities (WIN007), and analytics firms (SODA Football). The company claims 100+ customers across 140+ countries and 100+ software engineers, positioning itself as a tier-1 sports data provider in Asia, recognized with the 2019 Best Sports Data Brand industry award.
iSports API firmographics
Firmographics- Name
- iSports API
- Website
- https://isportsapi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iSports API is a Hong Kong-based sports data provider founded in 2019 that delivers real-time and historical football and basketball data to developers, sports media, and betting platforms across 140+ countries via modular RESTful API subscriptions starting at $49 per month.
- Ownership category
- akta.pro rank
iSports API industry classification
Industry- Product category
- Sports Data API
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where iSports API is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
iSports API business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans - Football: Modular subscription model with separate plans for Live Animation, Live Data, Stats, Odds, Odds Pro, Historical Database, and Language Packs. Billing cycles include monthly, quarterly (10-14% discount), and annual (25-29% discount). Custom plans available for tailored league/feature combinations.
- Subscription Plans - Basketball: Similar modular structure for basketball data covering Animation, Lineups, Stats, and Index data. Pricing tiers with quarterly and annual discounts.
- Historical Database Sales: One-time purchase option for 20-year historical data sold as a single SQL database file. Covers 1600+ football leagues and 300+ basketball leagues.
- Promotional/Premium League Access: Specialized plans for top-tier competitions like FIFA World Cup 2026 at $49/month, European Top Leagues at $149/month, and European Top Cups at $99/month.
- Freemium/Trial: 15-day free trial with limited API access (200 calls/day per sport) and 2-minute delayed live data. No payment information required. Converts users to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FIFA World Cup 2026 - $49/month promotion |
| Subscription | Monthly | European Top Leagues - $149/month |
| Subscription | Monthly | European Top Cups - $99/month |
| Subscription | Annual | Football Live Animation - $1,299/month |
| Subscription | Annual | Football Live Data - $449/month |
| Subscription | Annual | Football Stats - $299/month |
| Subscription | Annual | Football Odds - price varies |
| Subscription | Annual | Football Odds Pro - $599/month |
| Subscription | Pay-as-you-go | Historical Database - Contact Sales |
| Subscription | Annual | Language Packs - $299/quarter |
| Subscription | Annual | Basketball Animation - $699/month |
| Subscription | Annual | Basketball Lineups - $199/month |
| Subscription | Annual | Basketball Stats - price varies |
| Subscription | Annual | Basketball Index - price varies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
iSports API product offering
Product offeringCore offering
iSports API is a RESTful sports data platform delivering real-time and historical football and basketball data to developers and sports businesses worldwide via JSON endpoints. Coverage spans 2,000+ football leagues, 800+ basketball leagues, and odds feeds from 200+ football and 80+ basketball betting agencies, with live latency under 10 seconds for paid plans. The offering is delivered as modular subscription plans (Live Animation, Live Data, Stats, Odds, Odds Pro, Historical Database, Language Packs) plus freemium 15-day trial access without payment information.
Product overview
iSports API is a modular sports data API platform built around a unified REST API core that delivers real-time and historical football and basketball data to developers, media platforms, and sports businesses. The portfolio is organized around two primary products — the Football API and the Basketball API — each of which is available as a modular, composable stack of add-on data layers. Football API customers can layer on Live Animation, Live Data, Stats, Odds, Odds Pro, Historical Database (20 years), Language Packs (Thai, Vietnamese, Indonesian, Korean, Portuguese, Traditional Chinese), and Custom Plans. Basketball API customers can layer on Live Animation, Lineups, Stats, and Historical Database. All data is delivered via a single REST API with JSON responses, with pricing starting at $49/month for top leagues. Coverage spans 140+ countries, 2,000+ football leagues and cups, and 800+ basketball leagues and cups. The platform also offers a pre-built Livescore Widget product and Top League promotion plans at reduced pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Football API A RESTful football data API covering 140+ countries and 2,000+ leagues and cups, offering live animation, live match data, statistics, player stats, pre-match and in-play odds from 200+ agencies, 20-year historical database, and language packs. Sold via modular subscription plans to developers, sports media, and betting platforms.
- Basketball API A RESTful basketball data API covering 50+ countries and 800+ leagues and cups, offering live animation, live match data, lineups, statistics, pre-match and in-play odds from 80+ agencies, and a 20-year historical database. Sold via modular subscription plans to developers, sports media, and betting platforms.
- Livescore Widgets
Quantifiable outcome
- Live data latency under 10 seconds for paid plans
- +3 more outcomes
Companies that use iSports API
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
iSports API technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iSports API partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
iSports API competitors and assessment
Company assessmentDirect peers
- Stats Perform: AI-powered sports data and analytics provider (formerly Opta Sports), offering live data, deep statistics, and AI-driven insights to sportsbooks, media, and teams. Highly comparable in football/basketball analytics depth and xG/xA metric offerings, but with broader portfolio.
- Enetpulse: Danish sports data provider delivering live scores, statistics, and odds feeds to betting operators and media. Comparable B2B data API model and customer base in the sports betting ecosystem.
- Sportradar: Global leader in sports data and content, providing live scores, odds, and statistics across 30+ sports to sportsbooks and media. Directly comparable as a sports data API provider serving betting and media customers, but with broader sport coverage and official league partnerships.
- API-FOOTBALL: Football-focused REST API provider delivering live scores, fixtures, statistics, and odds data to developers and sports businesses. Closely comparable as a developer-first, football-focused API platform with freemium and subscription pricing.
- Sportmonks: Sports data API provider offering football, basketball, and other sports data with subscription pricing tiers. Comparable API-first developer focus and modular product structure targeting sports media and fantasy/betting platforms.
- Goalserve: Sports data API provider covering football, basketball, and other sports with live scores, odds, and statistics for betting and media clients. Comparable mid-tier API-first positioning and customer overlap, particularly in Asian and emerging markets.
- DataFactory (Sportradar-owned): Now part of Sportradar, formerly an independent sports data feed provider serving betting operators in Latin America and emerging markets. Comparable regional data feed focus and odds aggregation capabilities relevant to iSports' emerging-market customers.
- Genius Sports: Sports data and technology provider powering sportsbooks and media with live data feeds, odds, and trading services. Comparable business model focused on B2B data APIs for the betting ecosystem, but with deeper NFL, NBA, and English Football League official partnerships.
Broad incumbents
- Opta (Stats Perform): Established premium sports data brand within Stats Perform, specializing in detailed match statistics and tactical analysis. Comparable deep football analytics and xG capabilities, but as part of a broader, well-funded enterprise platform.
Emerging players
- Catapult Sports: Athlete tracking and performance analytics provider for sports teams and leagues. Loosely comparable as a sports data and analytics company serving elite sports customers, but focused on athlete wearables rather than event-level sports data APIs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iSports API social profiles
Digital presenceiSports API financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSports API leadership team
Management profileNumber of profiles
Profiles1 record
iSports API funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSports API M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSports API
What does iSports API do?
iSports API is a RESTful sports data platform delivering real-time and historical football and basketball data to developers and sports businesses worldwide via JSON endpoints. Coverage spans 2,000+ football leagues, 800+ basketball leagues, and odds feeds from 200+ football and 80+ basketball betting agencies, with live latency under 10 seconds for paid plans. The offering is delivered as modular subscription plans (Live Animation, Live Data, Stats, Odds, Odds Pro, Historical Database, Language Packs) plus freemium 15-day trial access without payment information.
Is iSports API a public or private company?
iSports API is a private company. It is classified as unknown and is currently operating.
When was iSports API founded?
iSports API was founded in 2019. It employs 11 to 50 people.
Where is iSports API based?
iSports API is headquartered in Hong Kong, China, in the Asia region.
How does iSports API make money?
Five revenue lines are on record. Subscription Plans - Football is the primary driver. The others are subscription Plans - Basketball, historical Database Sales, promotional/Premium League Access and freemium/Trial.
Who are iSports API's main competitors?
Direct peers on record are Stats Perform, Enetpulse, Sportradar, API-FOOTBALL, Sportmonks, Goalserve, DataFactory (Sportradar-owned) and Genius Sports. Opta (Stats Perform) is listed as a broad incumbent. Catapult Sports is listed as an emerging player.
Does iSports API have an API?
Yes. iSports API is a RESTful sports data API delivering live and historical football and basketball data via JSON over HTTPS. All endpoints support standard HTTP GET and POST methods with UTC timestamps. Authentication is via personal API key appended to request URLs. Each endpoint has its own rate limit (e.g., 10 seconds/call for live scores, 60 seconds/call for schedules). A backup endpoint (api2.isportsapi.com) and Asia-optimized endpoint (api-asia.isportsapi.com) are available. Documentation, Java/Python/GO/PHP/C# code samples, and sandbox environments are provided. Pricing starts from $49/month with modular plans for Live Animation, Live Data, Stats, Odds, Historical Database, and Language Packs. Developer documentation is at www.isportsapi.com/en/docs.html.
What industry is iSports API in?
iSports API's product category is Sports Data API. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 711219 and its SIC code is 7370.