Hot 8 Yoga
Hot 8 Yoga is a privately held boutique hot yoga studio chain operating 16 corporate-owned locations across Southern California, Northern California, and New York City, offering heated yoga classes, memberships, teacher training, and a digital On-Demand streaming platform.
- Company typePrivate
- Founded2010
- HeadquartersBeverly Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hot 8 Yoga does
Hot 8 Yoga is a privately held boutique hot yoga studio chain founded in 2010 in Beverly Hills, California, currently operating 16 corporate-owned locations across Southern California (10 studios including Beverly Hills, Santa Monica, Brentwood, and Pasadena), Northern California (3 studios in San Francisco FiDi, Marina District, and San Jose Santana Row), and New York City (Brooklyn Heights and Flatiron open, Tribeca opening Summer 2026). The company is owned by BBRC Worldwide following a December 2018 acquisition, and as of June 2026 is exploring strategic options including a potential sale or minority investment with Piper Sandler advising. The company is led by co-founder, President, and CEO Vincent Nicoletta.
The core product is hot yoga classes conducted at 105-110°F across seven distinct formats (Hot Power Fusion, Power, Yoga Sculpt, Strength, Yoga Barre, 26 & 2, Yin). Differentiated physical infrastructure includes proprietary UV-C air purification systems (marketed as killing 99.98% of airborne pathogens), anti-microbial slip-resistant flooring designed for hot/humid environments, and a forced-air heating system with real-time monitoring of temperature, humidity, CO2, and oxygen levels. The business operates a multi-stream revenue model including single-class sales and 10-class packages (which never expire), recurring monthly memberships with regional pricing tiers (SoCal, NorCal, NYC), retail apparel e-commerce (Shopify-powered), teacher training certification (200HR and 300HR programs), and the Hot 8 On-Demand streaming platform accessible across web, mobile, and smart TV devices. The company is currently exploring strategic options including a potential sale or minority stake investment with Piper Sandler as financial adviser.
The company targets health-conscious adults aged 25-55 seeking premium boutique fitness experiences, with primary acquisition through a Welcome Week offer (7 days unlimited classes for the price of 1 class, regionally priced $36-$41). Memberships range from $149/month (5-class SoCal) to $279/month (NorCal Executive unlimited), with 12-month committed plans offering 15-30% discounts. Marketing leverages Instagram, Facebook, Google/Meta/TikTok paid acquisition, email, and ClassPass/GymPass third-party booking integration. The company generates mid-single digit EBITDA according to sources familiar with the matter, suggesting an established, profitable operator currently in a deliberate expansion phase across California and New York.
Hot 8 Yoga firmographics
Firmographics- Name
- Hot 8 Yoga
- Legal name
- Hot 8 Yoga, LLC
- Website
- https://hot8yoga.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hot 8 Yoga is a privately held boutique hot yoga studio chain operating 16 corporate-owned locations across Southern California, Northern California, and New York City, offering heated yoga classes, memberships, teacher training, and a digital On-Demand streaming platform.
- Ownership category
- akta.pro rank
Hot 8 Yoga industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Hot Yoga & Heated Pilates (HSADACAC)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Hot 8 Yoga is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Hot 8 Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Class Sales: Revenue from individual class purchases, class packages (10-class packs that never expire), and walk-in classes at studio front desks.
- Monthly Membership Subscriptions: Recurring monthly membership revenue from unlimited and limited (5-class) membership tiers. Members can freeze accounts for up to 90 days per year. Regional pricing tiers (SoCal lower than NorCal).
- Retail Merchandise: Apparel sales through online shop (shop.hot8yoga.com) and in-studio. Members receive 25% off branded merchandise.
- On-Demand Streaming: Hot 8 On-Demand subscription providing access to pre-recorded classes. Free first month for members.
- Teacher Training Programs: 200HR and 300HR yoga teacher training certification programs. Membership required to join training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Welcome Week - First Timer Offer (7 days unlimited) |
| Subscription | Monthly | SoCal 5-Class Monthly Membership |
| Subscription | Monthly | SoCal 2-Month Unlimited Membership |
| Subscription | Monthly | SoCal 2-Month Executive Membership |
| Subscription | Annual | SoCal 12-Month Committed Unlimited Membership |
| Subscription | Annual | SoCal 12-Month Committed Executive Membership |
| Subscription | Monthly | NorCal 5-Class Monthly Membership |
| Subscription | Monthly | NorCal 2-Month Unlimited Membership |
| Subscription | Monthly | NorCal 2-Month Executive Membership |
| Subscription | Annual | NorCal 12-Month Committed Unlimited Membership |
| Subscription | Annual | NorCal 12-Month Committed Executive Membership |
| Unit Pricing | Pay-as-you-go | 10-Class Package |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Hot 8 Yoga product offering
Product offeringCore offering
Hot 8 Yoga operates a chain of boutique hot yoga studios offering heated yoga and fitness classes at 105-110°F across multiple class styles (Hot Power Fusion, Power, Yoga Sculpt, Strength, Yoga Barre, 26 & 2, Yin). The company sells class packages, recurring memberships, and walk-in classes, and complements in-studio offerings with a digital On-Demand streaming platform, branded apparel retail, and yoga teacher training certification programs.
Product overview
Hot 8 Yoga is a boutique hot yoga studio chain offering heated yoga classes at 105-110°F. The core product is in-studio hot yoga classes across seven styles (Hot Power Fusion, Power, Yoga Sculpt, Strength, Yoga Barre, 26 & 2, Yin), supplemented by a digital On-Demand streaming platform. The company operates on a membership model with Unlimited, 5-Class, and 10-Class package options, plus a first-time Welcome Week offer. Additional offerings include teacher training programs, mobile apps for class booking and on-demand streaming, and retail apparel. Studios are located across Southern California (10 locations), Northern California (3 locations), and New York City (2 open, 1 opening). The company was founded in 2010 and acquired by BBRC Worldwide in December 2018.
Differentiator
Problem solved
Functional benefit
Brands
- Hot 8 On-Demand: Online streaming platform for on-demand hot yoga classes offered by Hot 8 Yoga.
Quantifiable outcome
- 500-1,000 calories burned per class depending on body composition and exertion
- +2 more outcomes
Companies that use Hot 8 Yoga
Customer profileSegments3 records
Ideal customer profiles3 records
Hot 8 Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Hot 8 Yoga partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
Hot 8 Yoga competitors and assessment
Company assessmentBroad incumbents
- F45 Training: Global franchised functional training brand with thousands of studios. Competes for the boutique fitness dollar and shares the high-intensity, time-efficient workout positioning of Hot 8's Yoga Sculpt and Strength classes.
- SoulCycle: Premium indoor cycling brand with a strong community-driven, lifestyle-positioned membership model. Targets the same affluent urban consumer in NYC and LA, and competes for share of the boutique fitness wallet.
- Barry's (Barry's Bootcamp): Iconic premium boutique fitness brand with red-light studios across major US cities. Competes for the same high-income, experience-driven consumer that Hot 8 targets, and has a similar high-priced membership model with strong brand equity.
- Orangetheory Fitness: Large franchised boutique fitness brand with 1,500+ studios globally. Competes with Hot 8 in the strength/cardio class category (Hot 8 offers Yoga Sculpt and Strength classes) and has scaled boutique fitness to a much larger footprint via franchising.
- Equinox (incl. SoulCycle, Pure Yoga): Luxury fitness operator with full-service clubs plus boutique studios (Pure Yoga, SoulCycle). Directly competes for high-end members in NYC and LA and offers premium yoga including hot classes.
Direct peers
- YogaWorks: Multi-format yoga studio chain offering hot yoga, vinyasa, and teacher training across California and other US markets. Similar membership tiers, retail shop, and teacher training programs — directly comparable boutique yoga operator.
- Solidcore: Premium boutique fitness brand offering 50-minute full-body workouts on custom reformer-like machines. Targets the same affluent, results-oriented consumer as Hot 8 and operates in similar dense urban submarkets (NYC, LA, DC).
- CorePower Yoga: Largest US hot yoga chain with 200+ studios nationwide. Directly comparable to Hot 8 in heated yoga formats, membership model, and premium positioning. Recently expanded into broader boutique fitness including strength and barre.
Others
- ClassPass: Multi-studio fitness subscription platform that distributes Hot 8 classes to its members. Both a key customer acquisition channel and a competitive threat as it aggregates the same consumer across competing studios.
Emerging players
- Pilatesmith: Premium boutique Pilates studio with locations in LA and other metros. Competes with Hot 8 for the same affluent, wellness-focused consumer seeking low-impact, results-driven boutique classes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hot 8 Yoga social profiles
Digital presenceHot 8 Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hot 8 Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Hot 8 Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hot 8 Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hot 8 Yoga
What does Hot 8 Yoga do?
Hot 8 Yoga operates a chain of boutique hot yoga studios offering heated yoga and fitness classes at 105-110°F across multiple class styles (Hot Power Fusion, Power, Yoga Sculpt, Strength, Yoga Barre, 26 & 2, Yin). The company sells class packages, recurring memberships, and walk-in classes, and complements in-studio offerings with a digital On-Demand streaming platform, branded apparel retail, and yoga teacher training certification programs.
Is Hot 8 Yoga a public or private company?
Hot 8 Yoga is a private company. It is classified as private equity controlled and is currently operating.
When was Hot 8 Yoga founded?
Hot 8 Yoga was founded in 2010. It employs 101 to 250 people.
Where is Hot 8 Yoga based?
Hot 8 Yoga is headquartered in Beverly Hills, United States, in the North America region.
How does Hot 8 Yoga make money?
Five revenue lines are on record. Studio Class Sales are the primary driver. The others are monthly Membership Subscriptions, retail Merchandise, on-Demand Streaming and teacher Training Programs.
Who are Hot 8 Yoga's main competitors?
Broad incumbents on record are F45 Training, SoulCycle, Barry's (Barry's Bootcamp), Orangetheory Fitness and Equinox (incl. SoulCycle, Pure Yoga). Direct peers are YogaWorks, Solidcore and CorePower Yoga. ClassPass is listed as an others. Pilatesmith is listed as an emerging player.
Does Hot 8 Yoga have an API?
No public API is recorded for Hot 8 Yoga.
What industry is Hot 8 Yoga in?
Hot 8 Yoga's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADACAC, Hot Yoga & Heated Pilates, with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 713940 and its SIC code is 7997.