Rental Equipment Investment

What Rental Equipment Investment does

Rental Equipment Investment Corp (REIC) is a privately held holding company that acquires and operates well-run equipment rental businesses across the United States and Canada. Operating under the REIC Rentals brand, the company runs 55 physical branch locations spanning the Mountain West, Sunbelt, Northeast, Midwest, and Canadian provinces, with corporate headquarters in Denver, Colorado and a secondary location in New Iberia, Louisiana. REIC is controlled by private equity sponsor Kinderhook Industries and has executed at least 19 acquisitions since inception, retaining acquired brand identities (Midstream Equipment Corporation, Aim High Equipment Rental, Blackout Energy, Black Mountain Rentals, Indian Peaks Rental, Bigfork Rentals) while consolidating back-office operations.

The company's core product is a broad-spectrum equipment rental fleet organized across 13+ categories including aerials & lifts, compaction & concrete, dirt movers, forklifts, general tools, HVAC, landscaping, plumbing, power & lighting, pumps & air, ramps & safety, transport & containers, and welding. Its proprietary technology is the Jet Heat flameless heater line, differentiated by 20 inches of static pressure and the ability to drive ductwork up to 500 feet for large-scale construction heating. The platform also delivers temporary climate control (heating, cooling, dehumidification, ventilation, power) for industrial facilities, oil & gas operations, data centers, and event venues, with named use cases including VFD room cooling for a Texas oil & gas facility and emergency cooling for a Canadian mining operation.

REIC generates revenue through three streams: usage-based equipment rental (daily through long-term project-based terms), one-time equipment sales of new and used inventory, and professional service and support including on-site delivery, setup, and maintenance. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led through branch-level direct sales, a phone-based quoting line, a website with equipment search and case studies, and a small LinkedIn/Facebook presence. Customers are diversified across construction (primary), oil & gas, events, industrial, commercial & facility management, and hospitality/healthcare/institutional segments, with named enterprise logos including Children's Hospital of Philadelphia, Paul Davis Restoration, Wohlsen Construction, ArtsQuest, and Axis Industries.

Name

Rental Equipment Investment

Legal name

Rental Equipment Investment Corp.

Website

https://reicorporation.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Rental Equipment Investment Corp (REIC) is a Kinderhook-backed equipment rental holding company operating 55 branches across the US and Canada under the REIC Rentals brand, serving construction, oil & gas, industrial, events, and commercial customers with broad equipment categories and proprietary Jet Heat flameless heaters.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Equipment rental services
• Construction equipment rental
• Industrial equipment leasing
• Specialty rental solutions
• Climate control rental

Headquarters

HQ city

Kalispell

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Core revenue stream from renting construction, industrial, and event equipment to commercial and consumer customers. Rental periods range from daily to long-term project-based arrangements.
2. Equipment Sales: Sale of new and used equipment alongside rental operations, as demonstrated by acquired companies that operate both rental and sales businesses.
3. Service and Support: Service and repair support provided alongside equipment rental and sales, including on-site delivery, setup, and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

REIC Rentals is a multi-branch equipment rental platform that rents construction, industrial, and event equipment to commercial and consumer customers across 55 locations in the US and Canada. The offering spans 13+ equipment categories — from hand tools to heavy machinery — supplemented by proprietary Jet Heat flameless heaters and temporary climate control solutions. Revenue comes from daily to long-term rental fees, equipment sales, and on-site service and support.

Product overview

REIC Rentals operates as a unified equipment rental platform offering a comprehensive portfolio of rental equipment across multiple verticals. The core offering consists of general equipment rentals organized by category (aerials and lifts, compaction and concrete, dirt movers, forklifts, HVAC, landscaping, power and lighting, pumps and air, transport and containers, welding, and general tools), supported by specialty offerings including Jet Heat flameless heaters for large-scale heating applications and climate control solutions for temporary cooling, heating, dehumidification, and ventilation needs. The company serves diverse industries including construction, oil and gas, events, data centers, industrial facilities, and mining. REIC operates 55 locations across the USA and Canada, providing national support with local expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Jet Heat: Specialized flameless heater product line offered by REIC Rentals for construction and industrial heating applications.

Products and services

• REIC Rentals Equipment Rental Full-service equipment rental offering covering construction, industrial, and event equipment for commercial and consumer customers, with daily to long-term project-based rental terms and on-site delivery and support across 55 branches in the US and Canada.
• Jet Heat Flameless Heaters Proprietary flameless heating solutions for construction and industrial applications, featuring high static pressure (20 inches) allowing duct runs up to 500 feet; diesel-powered with high efficiency and no fouling gases, designed for large construction projects in winter conditions.
• Climate Control Solutions Temporary climate control services providing cooling, heating, dehumidification, ventilation, and power equipment for commercial, industrial, event, and emergency-response environments, including portable air conditioners, evaporative coolers, industrial fans, and mobile HVAC units.
• Oil & Gas Equipment Rentals Specialty rental equipment for oil and gas operators serving remote pads, compression sites, terminals, VFD rooms, pipelines, storage tanks, petrochemical, refinery, and power station applications, with deployment of cooling, heating, power, and specialty equipment for both planned work and emergency response.
• Event Equipment Rentals Rental solutions for concerts, festivals, golf tournaments, outdoor expos, sporting events, weddings, tented events, and special events, providing power, lighting, climate control, and logistics equipment with on-site delivery and setup.

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Bigfork RentalsminorOthersBigfork Rentals, a general equipment rental company in Montana, USA, was acquired by REIC in June 2024. The acquisition aims to strengthen REIC's regional presence and build industry consolidation in the Mountain West region.
• Indian Peaks Rental, LLCminorOthersIndian Peaks Rental, LLC is a Colorado-based rental equipment company acquired by REIC in May 2024. The acquisition enhances REIC's regional presence in the Mountain West and benefits from regional growth, including in the Winter Park ski area.
• Black Mountain Rentals, Inc. (BMR)minorOthersBlack Mountain Rentals, Inc. (BMR) is a two-location equipment sales and rental company based in Wyoming, acquired by REIC in March 2024. The acquisition expands REIC's geographic presence in Wyoming and Idaho and enhances its rental service capabilities. It marked REIC's 17th deal overall and 5th with Kinderhook Industries.
• Aim High Equipment Rental, Inc.minorOthersAim High Equipment Rental, Inc. is a Colorado-based equipment rental, sales, and service company acquired by REIC in June 2023. The deal enhances REIC's service coverage and equipment fleet in Colorado and marked REIC's 19th acquisition.
• Midstream Equipment CorporationminorOthersMidstream Equipment Corporation is a Calgary-based provider of rental solutions for high-demand applications in the oil & gas and large industrial sectors. Acquired by REIC on May 31, 2023, this was part of REIC's ongoing growth strategy and marked its 6th add-on under Kinderhook Industries.
• Blackout EnergyminorOthersBlackout Energy is a North Dakota-based rental company acquired by REIC in September 2022. The acquisition aims to expand REIC's specialty rental division and product offerings in North Dakota and surrounding states.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with over 1,500 locations and a fleet spanning aerial lifts, heavy equipment, and specialty rentals. Directly comparable business model and customer base, but operates at vastly greater scale across all of REIC's served verticals.
• Sunbelt Rentals: Second-largest North American equipment rental company (Ashtead Group subsidiary) with broad fleet coverage including construction, industrial, and climate control. Comparable product breadth and customer mix; competes directly in many of REIC's regional markets.
• Herc Holdings (Herc Rentals): Public equipment rental company with ~400 locations across North America serving construction, industrial, and commercial customers. Closely aligned mid-to-large scale rental operator with similar vertical mix and acquisition-driven history.

Direct peers

• H&E Equipment Services: Public equipment rental company with ~170 locations focused on construction and industrial equipment, plus distribution of new and used machinery. Closely comparable business model combining rental, sales, and service across similar vertical markets.
• Ahern Rentals: Privately held, family-owned equipment rental company operating ~100+ locations across the Western US with a broad fleet. Comparable mid-market regional consolidator with overlapping geography in Mountain West markets where REIC is concentrated.
• Custom Truck One Source: Specialty rental provider focused on utility trucks, aerial devices, and heavy equipment for construction and infrastructure. Comparable specialty-heavy model serving similar industrial and infrastructure customers.
• McGrath RentCorp: Public company renting mobile offices, modular buildings, and electronic test equipment with a strong Pacific and Mountain West presence. Comparable regional focus and multi-vertical rental approach with similar end-market exposure.
• BlueLine Rental: Previously public equipment rental company (now part of Sunbelt Rentals) that operated as a direct mid-market peer with similar geographic footprint and customer mix to REIC's smaller branches.

Emerging players

• NPK Holdings (EquipmentShare): Fast-growing equipment rental and fleet management platform with technology-enabled telematics and digital fleet operations. Overlaps with REIC on equipment rental but differentiates through proprietary technology stack and asset-light solutions.
• WillScot Mobile Mini: Public company providing modular space and portable storage rentals across North America. Adjacent rental model with similar customer segments (construction, commercial, industrial) and acquisition-driven growth history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REICrentals
• LinkedInlinkedin.com/company/reic-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Equipment Investment