Aim High Equipment

What Aim High Equipment does

Aim High Equipment is a construction and industrial equipment rental company that serves residential and commercial home builders, with a particular specialization in temporary heating solutions through its 'Jet Heat' product line. The company rents equipment on short-term and long-term bases to construction firms requiring reliable access to specialized machinery and temporary climate control for job sites.

The company operates a B2B direct field sales model with quote-based pricing — customers initiate engagement through a 'Get A Quote' form or a dedicated 'Home Builders Request' page, and pricing is determined by equipment type, rental duration, and project requirements rather than published rate cards. Marketing efforts are centered on content marketing through case studies, educational resources, and industry-focused content targeting the construction sector.

Aim High Equipment has been consolidated under REIC Rentals, a conglomerate that has aggregated at least ten regional equipment rental brands (including Midway, ERS, Black Mountain, Pro, Cahill, TCR, CHI, Midstream, and IDS). The company now operates as a subsidiary brand within REIC Rentals' unified national network, retaining its brand identity and experienced team while gaining access to broader equipment inventory, cross-brand fulfillment, and national support infrastructure. No revenue, headcount, funding, or financial details are disclosed in the available data.

Name

Aim High Equipment

Website

https://aimhighequipment.com

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

1–10 employees

Short description

Aim High Equipment is a construction and industrial equipment rental company serving home builders, specializing in temporary heating solutions (Jet Heat). It now operates as a subsidiary brand within the consolidated REIC Rentals national rental network.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rentals
• Industrial equipment rentals
• Specialty heating equipment
• Home builder equipment
• Contractor equipment rentals

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Equipment Rentals: Short-term and long-term rental of construction and industrial equipment. The company provides equipment rental services with access to a larger network and broader inventory through the REIC Rentals consolidation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aim High Equipment rents construction, industrial, and commercial equipment, including specialized Jet Heat equipment for temporary heating applications. Services are delivered through quote-based engagements to construction companies and home builders, now operating as part of the consolidated REIC Rentals network.

Product overview

Aim High Equipment operates as part of REIC Rentals, a unified equipment rental platform. The company previously operated independently alongside other regional rental providers (Midway, ERS, Black Mountain, Pro, Cahill, TCR, CHI, Midstream, IDS) which have now consolidated under the REIC Rentals umbrella. This consolidation provides customers access to a larger network, broader equipment inventory, and national support while maintaining the same experienced teams. The primary offering is equipment rentals, with Jet Heat identified as a specific product category within their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals Rental of construction, industrial, and commercial equipment to construction companies and home builders, delivered through quote-based engagement and now operating as part of the unified REIC Rentals network.
• Jet Heat Equipment Rentals Specialized heating equipment rentals for construction and industrial applications, including temporary heating solutions for job sites.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• REIC RentalscoreStrategic or Co-development PartnerAim High Equipment has been consolidated under REIC Rentals along with multiple other equipment rental companies (Midway, ERS, Black Mountain, Pro, Cahill, TCR, CHI, Midstream, IDS). This consolidation brings the same experienced teams under one larger network with broader inventory and national support.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sunbelt Rentals: Second-largest equipment rental provider in North America with full-line industrial and construction equipment, climate control, and specialty solutions. Comparable to Aim High in construction/industrial equipment rental, but with national scale and proprietary digital booking infrastructure.
• Herc Rentals: Full-line equipment rental provider serving construction, industrial, and infrastructure markets with a national branch network. Comparable as a scaled equipment rental competitor with overlapping customer base in construction and industrial verticals.
• United Rentals: Largest equipment rental company in North America offering aerial, earthmoving, material handling, and specialty equipment across all verticals. Directly comparable as Aim High's overarching competitive environment post-REIC consolidation, though vastly larger in scale and breadth.
• Caterpillar Rental Network: Caterpillar's global dealer-led rental network providing earthmoving, material handling, and power generation equipment to construction and industrial customers. Comparable as a construction equipment rental channel serving similar buyer types.
• Volvo Rents (now part of Volvo CE network): Construction equipment manufacturer with rental and dealer-led rental network serving construction contractors. Comparable as a construction equipment rental provider with manufacturer backing, though heavier on earthmoving than Aim High's specialty mix.

Direct peers

• Aggreko: Global leader in temporary power and temperature control rentals, including construction site heating. Direct comparable to Aim High's Jet Heat product line and to its broader construction site services orientation.
• Neff Rental: Full-service equipment rental provider acquired by H&E Equipment Services, serving construction, industrial, and infrastructure markets with aerial, earthmoving, and material handling fleets. Comparable regional-to-mid-market rental peer serving similar construction customer segments.
• BrandSafway: Major provider of specialty rental and access solutions serving commercial, industrial, and infrastructure construction customers. Comparable as a specialty equipment and access rental provider with overlapping construction customer base.
• H&E Equipment Services: One of the largest full-line equipment rental companies in the U.S. with aerial, earthmoving, and material handling fleets serving construction and industrial customers. Comparable to Aim High in equipment categories, vertical focus, and quote/contract-based sales motion.

Emerging players

• Mobile Air & Power Rentals: Specialty rental provider focused on temporary heating, cooling, dehumidification, and power for construction and industrial sites. Highly comparable to Aim High's Jet Heat offering as a focused climate-control rental competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aim-high-equipment-rental-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim High Equipment