Romans Group

What Romans Group does

Romans Group is a UK estate and lettings agency headquartered in Camberley (Blackwater), operating a network of 24 branches across nine regions of South East and South West England — Berkshire, Bristol, Buckinghamshire, Greater London, Hampshire, Oxfordshire, Somerset, Surrey, and Wiltshire. Founded in 1987, the firm serves four primary customer segments: property buyers, sellers, landlords, and tenants, with a customer base disclosed at 10,200+ landlords and 1,600+ sellers. The firm reports 501–1,000 employees.

The company's core offering is built on a traditional high-street agency model augmented by a digital platform layer. Core products are residential property sales (commission-based, no-sale-no-fee), lettings (tenant sourcing, referencing, full management, compliance), and ancillary services spanning mortgage advice, conveyancing, RICS surveys, auctions, land and development, probate valuation, commercial property, shared ownership, and investment advisory. Sub-brands include Aspire (premium property sales) and The Residency (enhanced tenant experience). Technology components include an instant online property valuation tool, landlord and tenant online account portals, listings syndication to Rightmove and OnTheMarket, Fixflo for maintenance reporting, flatfair for deposit alternatives, and Rent Cover for landlord insurance.

Romans makes money through three streams: (1) transaction-fee commissions on property sales, (2) recurring monthly management fees on a 10,200+ landlord lettings book, and (3) professional services fees and referral income from mortgage, conveyancing, survey, and insurance partners. Distribution runs primarily through the physical branch network for sales and lettings origination, supplemented by self-serve digital property search and an active Google Reviews and social media presence (4.7/5 rating from nearly 10,000 reviews). Compliance credentials include Propertymark, The Property Ombudsman, Client Money Protection, NRLA, and Carbon Neutral certification.

Name

Romans Group

Legal name

Romans

Website

https://romans.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Romans Group is a UK estate and lettings agency operating 24 branches across South East and South West England, serving property buyers, sellers, landlords, and tenants with residential sales, recurring lettings management, and ancillary mortgage, conveyancing, and surveying services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees from property sales transactions. The company operates on a 'no-sale-no-fee' model for sales, meaning no charge if property doesn't sell.
2. Lettings Management Fees: Ongoing management fees from landlords for property letting services including tenant sourcing, referencing, full property management, gas and safety checks, and rent reviews.
3. Ancillary Property Services: Additional revenue from related services including mortgage advice, conveyancing, RICS surveys, and insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Romans Group is a multi-branch estate and lettings agency operating across South East England, providing residential property sales, lettings and rental services through a network of local branches supported by digital property search and online valuation tools. Its offering extends to ancillary services such as mortgage advice, conveyancing referrals, RICS surveys, auctions, new homes, commercial property, shared ownership and investment advisory, serving individual buyers, sellers, landlords and tenants.

Product overview

Romans is a traditional estate and letting agency offering a comprehensive suite of property services across South East England. The core offering comprises property sales (estate agency), lettings (landlord services), and renting (tenant services), supported by ancillary services including mortgage advice, conveyancing, RICS surveys, new homes developments, auctions, commercial property, shared ownership, and investment services. Technology-enabled tools include online instant property valuations and landlord/tenant online account portals. The company operates under sub-brands including Aspire for premium properties and The Residency for enhanced tenant services, serving buyers, sellers, landlords, tenants, and investors across Berkshire, Bristol, Buckinghamshire, Greater London, Hampshire, Oxfordshire, Somerset, Surrey, and Wiltshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Property Lettings Services
• Property Renting Services
• Mortgage Advice
• Conveyancing
• RICS House Surveys
• New Homes Developments
• Property Auctions
• Land and Development
• Probate Valuation

Quantifiable outcome

• 4-5 weeks typical time for homes to go under offer
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• PropertymarkminorOthersPropertymark is the professional body for property agents. Romans staff have been trained by Propertymark experts (over 2,400 team members) to help landlords navigate the Renters' Rights legislation. This is a training/certification relationship rather than a commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spicerhaart: Spicerhaart is one of the UK's largest independent estate agency groups with national coverage across sales, lettings and financial services. Closely comparable to Romans on multi-service agency model, branch network, and revenue mix between sales and lettings management.
• Hunters Property Group: Hunters is a UK-wide estate agency franchise network offering sales, lettings, mortgages and auctions. Comparable to Romans on multi-service residential offering and branch-based distribution, though via a franchise rather than directly-employed branch model.
• Foxtons: Foxtons is a London-centric listed estate and lettings agency offering sales, lettings and property management. Comparable to Romans on core agency offering and lettings management, though with a heavier premium-London geographic mix versus Romans' broader South East footprint.
• Belvoir Group: Belvoir is a UK-listed network of lettings-focused franchise agencies with property management and sales. Comparable to Romans on residential lettings management franchise/network model and on serving landlords and tenants, with a heavier lettings tilt than Romans.
• Connells Group: Connells is the UK's largest estate and lettings agency group, operating high-street brands across sales, lettings, mortgages and conveyancing. Highly comparable to Romans given the multi-service, multi-branch, multi-region full-service agency model.

Emerging players

• Yopa: Yopa is a UK hybrid estate agency combining online listings with local agents on a fixed fee. Comparable to Romans as a competing residential sales channel targeting fee-sensitive sellers in overlapping UK regions.
• Purplebricks: Purplebricks is a UK hybrid/online estate agency offering fixed-fee listings without high-street branches. Directly comparable as a competing residential listing model that pressures traditional agency commissions in the same UK geographies Romans serves.

Broad incumbents

• Knight Frank: Knight Frank is a global residential and commercial property firm offering sales, lettings and advisory. Overlaps with Romans on residential sales and lettings, but positioned as a premium incumbent with broader international and commercial capabilities.
• Savills: Savills is a global real estate services firm covering residential sales, lettings, valuations, development and investment advisory. Comparable to Romans on residential sales and lettings, but operates as a broader premium/international incumbent rather than a regional full-service agency.
• Chestertons: Chestertons is a long-established UK estate agency operating across sales, lettings and property management, with a stronger London/international tilt. Comparable to Romans on residential sales/lettings management but operates as a broader incumbent with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/romansestateagents
• LinkedInlinkedin.com/company/romans-group
• Instagraminstagram.com/romansestateagents
• Xx.com/RomansAuctions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romans Group