Costa del sol Avisen

What Costa del sol Avisen does

Costa del Sol Avisen is a Norwegian affiliate marketing platform operated by Affiliate Global Group that aggregates, manually verifies, and publishes discount codes and promotional offers from over 1,500 online retailers across Norway, Denmark, Sweden, and Spain. Founded in 2022 and operating at 1-10 employees, the company runs a WordPress-based website (costadelsolavisen.no) supported by email newsletter and organic social channels (Facebook, YouTube, LinkedIn, Pinterest), supplemented by a Spain/Costa del Sol travel and current-affairs editorial vertical. The platform's stated differentiation is manual code verification - the editorial team performs test purchases in partner stores before publication - combined with human-powered live chat support and a 12-hour email response guarantee, features the company claims are unique among Norwegian discount code sites.

The revenue model is purely affiliate-referral: the service is free for consumers, and Costa del Sol Avisen earns commissions when users click through to partner retailers and complete purchases. The company does not charge consumers and discloses affiliate relationships transparently. It sources retailer relationships and tracks conversions via 18 affiliate networks including Kelkoogroup, TradeTracker, Awin, and TradeDoubler. Named retailer partners span Zalando, adidas, Med24, Lyko, Gina Tricot, Trademax, VPG, Sportproffen, Kondomeriet, Superdry, Hulténs, Ralph Lauren, Nelly, The Luxury Closet, and Clarins, covering fashion, health/beauty, sports, furniture, and luxury categories.

Operationally the company is small and Norway-domiciled, led by Eirik Larsen (Key Account Manager and Team Leader), who manages 1,200+ partner relationships and leads a 3-person content/verification team. In 2024 the platform received a Corporate Vision News award for its discount code and affiliate marketing services, providing third-party brand validation. Geographic expansion into Sweden and Denmark via country-specific sites indicates a Nordic regional rather than purely domestic ambition, while the firm remains pre-institutional in funding and ownership structure.

Name

Costa del sol Avisen

Legal name

Affiliate Global Group

Website

https://costadelsolavisen.no

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Costa del Sol Avisen, operated by Affiliate Global Group, is a Norwegian affiliate marketing platform that aggregates and manually verifies discount codes from 1,500+ Nordic and international online retailers for Norwegian consumers, with active expansion into Sweden and Denmark.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Commission: The primary revenue stream comes from affiliate commissions earned when users click on retailer links and complete purchases. The site receives a percentage of sales generated through their discount codes and promotional links. This is disclosed to users as 'affiliatelenker' (affiliate links) where the company receives a commission without extra cost to the user.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Costa del Sol Avisen is a Norwegian online newspaper and discount code platform that aggregates, manually verifies, and publishes promotional codes and offers from more than 1,500 online retailers across Norway, Denmark, Sweden, and Spain. It earns revenue through affiliate commissions when users click through to retailer sites, while supporting consumers with human-operated live chat, email newsletters, and editorial content focused on the Costa del Sol region.

Product overview

Costa del Sol Avisen is a Norwegian discount code aggregation platform that serves as a centralized marketplace for promotional codes and deals from over 1500 online stores across the Nordic region. The platform operates a core discount code aggregation service complemented by manual verification features, live chat customer support, and newsletter subscription services. The company partners with affiliate networks to source exclusive codes and uses a team-based approach to manually test and validate codes before publication. The platform covers multiple market segments including fashion, health, electronics, outdoor gear, and lifestyle products across Norway, Denmark, Sweden, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Discount Code Aggregation Platform A centralized website (costadelsolavisen.no and country-specific .se and .dk sites) that aggregates, verifies, and publishes discount codes and promotional offers from over 1,500 online stores across Norway, Denmark, Sweden, and Spain. Targeted at Norwegian online shoppers who want verified, working coupon codes for fashion, health, electronics, home, and lifestyle purchases.
• Newsletter Subscription Email newsletter delivering the latest verified discount codes and exclusive offers from 1,000+ Norwegian online stores directly to subscribers. Designed for Norwegian consumers who want proactive delivery of new deals without manually checking the site.
• Live Chat Support Real-time customer support via website live chat, staffed by actual human agents (not chatbots) on weekdays, helping users with discount codes, offers, and campaign-related questions. Positioned as a unique Norwegian-market differentiator.

Quantifiable outcome

• Manual verification process includes test purchases in partner stores to ensure codes work before publication
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• 18 Affiliate NetworkscoreChannel Partner/ Reseller/ DistributorCosta del Sol Avisen partners with 18 affiliate networks to manage relationships with 1500+ online stores across Norway, Denmark, Sweden, and Spain. These networks handle tracking, commission payments, and affiliate link management for the platform.
• 1500+ Online RetailerscoreGTM or Marketing PartnerThe platform works with over 1500 online stores including major Nordic retailers such as Zalando, Med24, Kondomeriet, Lyko, Trademax, VPG, Sportproffen, Gina Tricot, adidas, Superdry, Hulténs, Ralph Lauren, Nelly, The Luxury Closet, and Clarins. These retailers provide exclusive discount codes and affiliate commissions through the platform.
• KelkoogroupcoreTechnology or IntegrationMajor affiliate network platform used for managing affiliate relationships with multiple retail partners. Provides tracking and commission management infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailMeNot: Largest pure-play discount code and cashback aggregator globally. Directly comparable business model (aggregating retailer codes, earning affiliate commissions) and serves as the category benchmark Costa del Sol Avisen operates within.
• Slickdeals: Community-driven deals and coupon platform with affiliate revenue model. Comparable as a discount/deal aggregation site that drives traffic to retailers via verified codes, though skewed more to community curation than editorial verification.
• CouponFollow: Discount code aggregator focused on verified codes and cashback offers. Similar mid-sized operator with comparable affiliate economics, multi-retailer aggregation, and editorial code-verification approach.
• Rabattkoder.no: Direct Norwegian discount code competitor. Operates the same value proposition (verified codes for Norwegian online shoppers, affiliate revenue model) and competes head-to-head for Norwegian consumer traffic and retailer partnerships.

Broad incumbents

• Coupons.com: Long-established digital coupon platform owned by Quotient Technology (now Neptune Retail Solutions). Operates at much larger scale but uses the same affiliate/coupon aggregation model targeting savings-seeking consumers.
• Rakuten: Global cashback and affiliate marketing platform with deep retailer relationships. Comparable on affiliate commission revenue model and consumer savings value proposition, though operating at massive scale with broader product set.
• Honey (PayPal): Browser-based coupon auto-applier owned by PayPal. Threatens the same consumer savings moment as Costa del Sol Avisen, but via point-of-purchase interception rather than pre-shopping search — represents the disruptive direction the category is heading.

Emerging players

• Kelkoogroup: Comparison shopping and affiliate platform that is simultaneously a Costa del Sol Avisen affiliate network partner and a broader commerce aggregator. Overlapping affiliate economics and retailer relationships make it a relevant peer with potential partner/competitor duality.
• CupoNation: International cashback and discount code platform operating across multiple European markets. Comparable as a multi-country discount aggregator with affiliate revenue model, making it a relevant scaling-comparable peer.

Others

• TradeTracker: Affiliate network infrastructure provider used by Costa del Sol Avisen. Listed as a peer because it sits one layer upstream in the value chain — a key supplier/enabler of the platform's commission-tracking economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@costadelsolavisen4806/playlists
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/costa-del-sol-avisen
• Pinterestno.pinterest.com/costadelsolavisenrabattkoder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costa del sol Avisen