CouponFollow
CouponFollow is a consumer coupon aggregator operating across 7 countries, indexing verified promo codes from 5,000+ retailers and monetizing through affiliate commissions. Its Cently browser extension automatically applies codes at checkout, while Smilematic adds price monitoring and 2xCashback shares affiliate revenue with members.
- Company typePrivate
- Founded2012
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What CouponFollow does
CouponFollow, operated by NextGen Shopping LLC (a subsidiary of System1 Company), is a consumer-facing coupon aggregation and deal discovery platform headquartered in Madison, WI. The core product indexes and verifies promotional codes across more than 5,000 online merchants spanning fashion, electronics, home goods, and travel, and surfaces them through localized web properties in the US, Canada, UK, Australia, Germany, France, and Poland. Users can search codes manually on the site or rely on the Cently browser extension for Chrome and Edge, which automatically detects eligible codes at checkout and applies the best available one. Company data indicates the extension produces a discount on roughly 40-45% of shopping journeys, averaging approximately $20 in savings per successful redemption.
The company's monetization is performance-based: it earns affiliate commissions from major retailer programs through integrations with networks including Commission Junction, Rakuten Advertising, ShareASale, Impact, Partnerize, Awin, and AvantLink. A portion of that commission is shared back with users via the 2xCashback membership program, creating a user-acquisition and retention lever. The product portfolio has expanded beyond raw coupon codes into adjacent savings tools, including Smilematic for price monitoring and an editorial Saving Guides hub publishing consumer-spending research and inflation analyses. The platform is free for consumers, with revenue captured entirely on the merchant/affiliate side.
Operationally, CouponFollow is a private subsidiary within the System1 portfolio and has 51-100 employees. There is no public revenue disclosure and no venture funding rounds on record; strategic capital and infrastructure flow from its parent. GTM is product-led (extension and SEO) combined with an affiliate-partner motion. The company's main sources of scale are organic search traffic to branded coupon pages (e.g., "Brooks promo codes," "Lululemon coupons") and the embedded checkout presence of the Cently extension, supplemented by an email newsletter and social channels for engagement and code submission.
CouponFollow firmographics
Firmographics- Name
- CouponFollow
- Legal name
- NextGen Shopping LLC
- Website
- https://couponfollow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CouponFollow is a consumer coupon aggregator operating across 7 countries, indexing verified promo codes from 5,000+ retailers and monetizing through affiliate commissions. Its Cently browser extension automatically applies codes at checkout, while Smilematic adds price monitoring and 2xCashback shares affiliate revenue with members.
- Ownership category
- akta.pro rank
CouponFollow industry classification
Industry- Product category
- Coupon Aggregation and Affiliate Marketing Platform
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where CouponFollow is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CouponFollow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commissions: CouponFollow earns affiliate commissions when users click on coupon links or deals and make purchases at partner retailers. The company participates in affiliate networks and has direct relationships with merchants, earning a percentage of sales driven through their platform.
- Cashback Rewards: CouponFollow shares a portion of affiliate commissions with members as Cashback rewards through their membership program. Revenue comes from the spread between affiliate commissions earned and cashback rewards paid out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform with optional membership for enhanced cashback rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CouponFollow product offering
Product offeringCore offering
CouponFollow aggregates, verifies, and distributes promotional coupon codes from over 5,000 online merchants through its website and the Cently browser extension, which automatically finds and applies the best available code at checkout. The platform is free for consumers and monetizes via affiliate commissions, sharing a portion back with members as cashback rewards through the 2xCashback program.
Product overview
CouponFollow operates as a unified coupon aggregation platform with multiple interconnected savings tools. The core product is the CouponFollow website and app, which tracks coupon codes from over 5,000 online merchants. This core platform is enhanced by Cently, a browser extension that automatically applies the best available codes at checkout. The ecosystem also includes 2xCashback for enhanced affiliate rewards, Smilematic for price monitoring, and Saving Guides for editorial research content. Together these products form a comprehensive consumer savings toolkit that combines passive coupon discovery, automatic code application, cashback rewards, and educational spending research.
Differentiator
Problem solved
Functional benefit
Brands
- Cently: Automatic coupon browser extension for Chrome that applies promo codes at checkout
- Smilematic
Products and services
- CouponFollow Core coupon code tracking and aggregation website that aggregates and displays promotional codes and deals from over 5,000 online merchants, helping consumers save money on online purchases across retail categories including fashion, electronics, home goods, and travel.
- Cently Browser extension for Chrome and Edge that automatically detects available coupon codes at checkout on shopping websites and applies the best available code, eliminating manual search and trial of codes. Data shows the extension successfully finds discounts 40-45% of the time.
- 2xCashback Promotional feature and membership program offering users double cashback rewards on qualifying purchases at participating retailers, sharing a portion of affiliate commissions back to members to enable higher savings.
- Smilematic Deal aggregation and price comparison tool that alerts users to price changes and monitors price history to identify optimal purchase timing across retailers.
- Saving Guides (Research & Data) Editorial content hub that publishes consumer spending analysis, inflation reports, and savings research, often based on original surveys conducted by CouponFollow, such as eBay statistics, restaurants with free delivery, and recession money mindset reports.
Quantifiable outcome
- Users receive a discount 40-45% of the time, or every 2 to 3 shopping journeys
- +1 more outcomes
Companies that use CouponFollow
Customer profileSegments1 record
Ideal customer profiles2 records
CouponFollow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CouponFollow partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Affiliate FuturecoreAffiliate network partner that enables CouponFollow to establish relationships with brands and retailers for affiliate commissions. CouponFollow earns commissions when users purchase through affiliate links.
- Affiliate WindowcoreAffiliate network partner enabling tracking and commission sharing for retailer partnerships.
- AvantlinkcoreAffiliate network providing performance-based marketing infrastructure for CouponFollow's commission-based revenue model.
- Commission Junction (CJ)coreMajor affiliate network partner enabling wide range of retailer partnerships and commission tracking.
- ImpactcorePartnership automation platform for managing affiliate relationships and commission payments.
- PartnerizecorePartner marketing platform enabling CouponFollow's affiliate partnerships with major retailers.
- Rakuten AdvertisingcoreAffiliate network partner connecting CouponFollow with major brand partnerships for commission-based revenue.
- ShareASalecoreAffiliate network providing access to thousands of merchant programs for CouponFollow's coupon aggregation service.
- WebgainsminorAffiliate network partner for European-focused merchant relationships.
- TradeDoublerminorEuropean affiliate network partner for regional merchant partnerships.
- PepperjamminorAffiliate marketing platform partner for performance-based retailer partnerships.
- LinkConnectorminorAffiliate network providing additional merchant relationships for commission tracking.
- Retailers and BusinessescoreCouponFollow offers advertising and coupon code campaign opportunities for retailers. Businesses can inquire about becoming advertisers through the help bubble or partnership inquiry form to list their promo codes on the platform.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
CouponFollow competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CouponFollow social profiles
Digital presenceCouponFollow financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouponFollow leadership team
Management profileNumber of profiles
Profiles3 records
CouponFollow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouponFollow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouponFollow
What does CouponFollow do?
CouponFollow aggregates, verifies, and distributes promotional coupon codes from over 5,000 online merchants through its website and the Cently browser extension, which automatically finds and applies the best available code at checkout. The platform is free for consumers and monetizes via affiliate commissions, sharing a portion back with members as cashback rewards through the 2xCashback program.
Is CouponFollow a public or private company?
CouponFollow is a private company. It is classified as corporate owned and is currently operating.
When was CouponFollow founded?
CouponFollow was founded in 2012. It employs 51 to 100 people.
Where is CouponFollow based?
CouponFollow is headquartered in Madison, United States, in the North America region.
How does CouponFollow make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are cashback Rewards.
Does CouponFollow have an API?
No public API is recorded for CouponFollow.
What industry is CouponFollow in?
CouponFollow's product category is Coupon Aggregation and Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAMAI, Couponing, Rebates & Cash-Back Promotions. Its NAICS code is 541870 and its SIC code is 7311.