Black Math

What Black Math does

Black Math is a privately held design and technology studio founded in 2012 in Boston, Massachusetts, operating across five offices (Boston, New York, Portland, Richmond, and Costa Rica) with a headcount in the 11-50 range. The studio delivers creative services across three core disciplines: Identity (visual, motion, spatial, and UI systems), Content (2D/3D animation, multi-channel campaigns, production tooling), and Creative Technology (AR/VR/XR, spatial computing, interactive campaigns, and AI-enabled design workflows). Its methodology is described as "art-first," with creative exploration preceding strategy, and it serves enterprise clients primarily in technology (Meta, Google, YouTube, Klaviyo, Chime), consumer goods (Reebok, New Balance), beverages (Bai, Pillsbury), healthcare/biotech (TransMedics), financial services (Fidelity, Yelp), and government/tourism (Visit Boston).

The studio's business model is project-based professional services, with engagements ranging from discrete campaigns to multi-year embedded partnerships; notable long-tenure relationships include Meta (10+ years, 40+ projects across 12 teams), Bai (4 years, 5 campaigns), TransMedics (since 2020), and Reebok. Notable proprietary technical capabilities include CG-driven visual systems for personalized expression at scale (Reebok Classic Leather Legacy), spatial computing experience design for Meta Quest and AR applications, and bespoke aesthetic frameworks for blockchain brands (Aleo). Founder Evan Fellers serves as CEO and founder Jeremy Sahlman serves as CCO; new business is handled directly by Executive Producer Alexandra Williams and Partner Stephanie Rabins via referrals and portfolio-driven marketing through Behance, LinkedIn, and Instagram. The company has remained founder-owned and independently operated since inception, with no disclosed institutional investment beyond a $10,000 round recorded in September 2013.

Name

Black Math

Legal name

Black Math, Inc.

Website

https://blackmath.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Math is a Boston-based design and technology studio founded in 2012 that provides identity, content, and creative technology services (including 2D/3D animation, AR/VR/XR, and AI-enabled design systems) to enterprise clients such as Meta, Google, Reebok, Bai, and TransMedics on a project-based and long-term partnership model.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services & Project Engagements: B2B creative studio providing brand strategy, visual identity, content production, and creative technology services to enterprise clients on a project-by-project basis. Engagements range from campaign work to long-term partnerships spanning multiple years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Black Math is a B2B design and technology studio that creates brand identities, content campaigns, and creative technology experiences for enterprise clients across technology, consumer goods, healthcare/biotech, and blockchain sectors. Engagements span visual identity, motion identity, spatial identity, UI systems, 2D/3D animation, AR/VR/XR experiences, AI-enabled workflows, interactive installations, and product vision, typically delivered through long-term embedded creative partnerships with brands such as Meta, Google, Reebok, Bai, and TransMedics.

Product overview

Black Math is a design & technology studio offering creative services across three core areas: Identity (visual identity, motion identity, spatial identity, UI systems), Content (experimental campaigns, multi-channel content, 2D & 3D animation, production tooling), and Creative Technology (AI-enabled workflows, AR/VR/XR, interactive installations, product vision). Founded in 2012 in Boston, the studio works across brand identity, content campaigns, and emerging technology with clients including Meta, Google, Reebok, Bai, Chime, TransMedics, and Aleo. The company operates across offices in Boston, New York, Portland, Richmond, and Costa Rica. No distinct software products or modules are offered — the portfolio consists of professional creative services rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Services Brand and visual identity services for enterprise clients, covering Visual Identity, Voice & Tone, Motion Identity, Spatial Identity, and UI Systems design. Deliverables are sold as project engagements or multi-year creative partnerships with brands such as Meta, Reebok, TransMedics, and Aleo.
• Content Services Content and campaign production services for enterprise clients, including Experimental Campaigns, Multi-Channel Content, 2D & 3D Animation, Editorial & Post Production, and System Design. Used by brands such as Bai, Reebok, and Chime to produce campaigns, toolkits, and broadcast work.
• Creative Technology Services Emerging technology and experience design services for enterprise clients, including AI-Enabled Workflows, AI-Enabled Design Systems, Spatial & Immersive Video, AR/VR/XR, Interactive Campaigns, Interactive Installations, and Product Vision. Sold to clients such as Meta (Meta Quest onboarding, wearables, AR), Google (AI R&D and experience design), and Aleo (Web3 brand and developer community work).
• Strategy & Concepting Strategy and concepting services supporting Black Math's identity, content, and creative technology work, including Research & Discovery, Creative Strategy, Brand Development, Campaign Strategy, and UX Strategy. Sold as a component of project engagements rather than as a standalone offering.

Quantifiable outcome

• Bai's brand work contributed to $1.7B acquisition by Keurig Dr Pepper
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• MetacoreStrategic or Co-development PartnerOver a decade-long partnership helping Meta shape early ideas and product vision across AR Art, product design, wearables, and spatial platforms. Black Math enters early in product development to make abstract concepts tangible, helping teams align and build toward new experiences. Worked across 12 different Meta teams on 40+ projects including Meta Connect event presentations and Meta Quest user onboarding.
• BaiflagshipStrategic or Co-development PartnerFour-year deeply embedded creative partnership delivering five major campaigns including national broadcast work. Black Math worked as one unit with Bai's internal creative team, bringing artists to the center of the brand. Partnership helped Bai compete visually with far larger beverage brands and was instrumental in Bai's $1.7B acquisition by Keurig Dr Pepper.
• ReebokcoreStrategic or Co-development PartnerLong-term partnership evolving how Reebok shows up across products, materials, and audiences. Work focused on building flexible visual systems for personalized expression at scale, spanning heritage-driven launches through sustainability storytelling. Delivered Classic Leather Legacy campaign and sustainability campaigns.
• TransMedicscoreStrategic or Co-development PartnerOngoing partnership since 2020 helping TransMedics build a brand worthy of its world-changing organ transplant technology. Delivered visual identity, brand strategy, content campaigns, and immersive trade show experiences. Supported company through FDA approval, growth, global expansion, and Nasdaq Day presence.
• HereticcoreStrategic or Co-development PartnerCollaborative partnership with Heretic Studios on Aleo's brand architecture. Operated as a unified creative engine rather than traditional agency model, using creative iteration and community feedback to define Aleo's visual language.
• InstrumentcoreStrategic or Co-development PartnerPartnership with Instrument for GTM strategy alongside Aleo's brand work. Instrument executed go-to-market strategy that turned Aleo into a developer ecosystem people wanted to engage with.
• AccessminorImplementation/ SI/ Consulting PartnerTrade show booth partner for TransMedics exhibition and experiential design installations.
• Justin TimberlakeflagshipStrategic or Co-development PartnerCelebrity talent partnership for Bai's 'Healthylicious' campaign featuring Justin Timberlake, which was part of the five-campaign partnership that helped Bai achieve BevNET Brand of the Year recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Instrument: Instrument is a Portland-based digital creative agency focused on brand, experience, and product design for technology-forward clients. It is a known partner of Black Math on Aleo and shares comparable enterprise-tech client DNA, design-engineering integration, and creative-tech positioning.
• Ustwo: Ustwo is a global digital product studio combining design, technology, and storytelling for enterprise clients. It is comparable to Black Math in its design + technology integration, multi-office footprint, and brand-led product vision work.
• Psyop: Psyop is a globally-recognized creative production company specializing in film, animation, CG, and immersive content for brands and entertainment. It is comparable to Black Math in its art-led creative direction and cross-medium production capability.
• Tendril: Tendril is a design and animation studio serving global brands with motion, CG, and interactive content. It is directly comparable to Black Math in its art-first approach, CG-driven visual systems, and enterprise brand client roster.
• Giant Ant: Giant Ant is an animation and design studio producing distinctive character-driven content for major brands. It overlaps with Black Math in its art-first methodology, motion and identity capability, and brand entertainment focus.
• Buck: Buck is a Los Angeles-based creative studio specializing in design, animation, motion, and interactive experiences for enterprise brands. It is directly comparable to Black Math in scale, boutique positioning, and cross-disciplinary offering spanning content and creative technology.
• Oddfellows: Oddfellows is a boutique animation and design studio known for character-driven creative content for brands and entertainment. It is comparable to Black Math in its boutique art-led model, animation specialization, and enterprise brand clientele.
• Active Theory: Active Theory is an LA-based immersive technology studio specializing in spatial computing, WebGL, and XR experiences for major brands. It is directly comparable to Black Math's Meta spatial-computing practice and creative technology offering.

Broad incumbents

• Pentagram: Pentagram is the world's largest independent design consultancy, offering branding, identity, and design strategy across virtually every industry. It overlaps with Black Math's identity and brand strategy work but operates as a much broader, multi-partner incumbent.
• The Mill: The Mill is a global VFX and creative content studio serving the world's largest brands and entertainment companies. It overlaps with Black Math's CG-driven visual systems and motion production but operates at significantly greater scale and scope.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/black-math
• Instagraminstagram.com/blackmathtv/?hl=en
• Facebookfacebook.com/blackmath.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Math