What Reynolds & Reynolds does

Reynolds & Reynolds is an insurance brokerage and risk management firm headquartered in Des Moines, Iowa. Founded in 1979 and operating for more than 45 years as an independent agency, the firm delivered commercial insurance, employee benefits, and personal risk insurance solutions to individuals, families, and businesses in the Des Moines market from a single office at 300 Walnut Street, Suite 200. The firm generated revenue through commissions and fees on insurance placements across personal lines and commercial accounts.

In approximately 2025, Reynolds & Reynolds was acquired by USI Insurance Services, one of the largest insurance brokerage and consulting firms in the world, headquartered in Valhalla, New York. Following the acquisition, the firm was reorganized as part of USI's network of approximately 200 offices and over 8,000 risk management professionals, while retaining its local Des Moines team. Service delivery is now anchored on USI's proprietary USI ONE Advantage® platform, an interactive system integrating proprietary client solutions, networked local resources, and enterprise-wide collaboration to deliver property and casualty, employee benefits, personal risk, program, and retirement solutions across client segments ranging from large risk management clients and middle market companies to individuals and families.

The business remains relationship-led: distribution runs through direct sales out of the local Des Moines office, supported by USI's national servicing infrastructure, online payment portal, and corporate digital presence on USI.com, LinkedIn, Facebook, and Twitter. The pricing model is quote-based and tailored to client risk profiles and coverage requirements rather than publicly disclosed.

Name

Reynolds & Reynolds

Legal name

Reynolds & Reynolds Inc

Website

https://reynolds-reynolds.com

Company type

Private

Founded year

1979

Operating status

Acquired

Short description

Reynolds & Reynolds was a Des Moines, Iowa insurance brokerage offering commercial, employee benefits, and personal risk coverage to individuals, families, and businesses; acquired in 2025 by USI Insurance Services, it now operates as part of USI's national network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

P&C Reinsurance Brokerage (FSAOAHAG)

akta.pro secondary industry

Commercial Lines P&C Reinsurance (FSAOABAB)

Keywords

• Insurance brokerage services
• Commercial insurance
• Employee benefits
• Personal risk insurance
• Risk management consulting

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Services: Insurance brokerage and consulting services delivering property and casualty, employee benefits, personal risk, program and retirement solutions. Revenue generated through commissions and fees from insurance policy placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reynolds & Reynolds Inc is an insurance brokerage and consulting firm delivering property and casualty, employee benefits, personal risk, program and retirement solutions. The company serves individuals, families, and businesses in the Des Moines, Iowa market, and now operates as part of USI Insurance Services' nationwide network of over 8,000 risk management professionals across approximately 200 offices.

Product overview

Reynolds & Reynolds Inc was an insurance brokerage firm that has now been acquired by USI Insurance Services. The company offered a unified portfolio of insurance products including commercial insurance, employee benefits, and personal risk insurance solutions. The firm operated as a single integrated insurance advisory practice serving individuals, families, and businesses in Des Moines, Iowa for over 45 years before becoming part of USI's larger nationwide network of over 8,000 risk management professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance
• Employee Benefits
• Personal Risk Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Arthur J. Gallagher & Co. Large publicly traded insurance brokerage and risk management firm with significant middle-market and commercial P&C presence across the U.S. Comparably positioned to Reynolds & Reynolds in serving middle-market and commercial clients through a brokerage model, though at substantially larger scale.
• Hub International: North American insurance brokerage focused on middle-market commercial, personal, and employee benefits clients. Closely comparable in segment mix, brokerage model, and decentralized regional office structure.
• Lockton Companies: Largest privately held independent insurance brokerage globally, with strong middle-market and commercial P&C, employee benefits, and personal risk practices. Comparable in product breadth and middle-market focus, but at materially larger scale.
• Brown & Brown: U.S. insurance brokerage and risk management firm built largely through acquisitions of regional brokerages. Highly comparable model to Reynolds & Reynolds' path — local brand integrated into a national platform offering diversified P&C, benefits, and personal lines.
• AssuredPartners: U.S. middle-market insurance brokerage formed via roll-up of regional agencies, offering commercial P&C, employee benefits, and personal lines. Closely matches Reynolds & Reynolds' acquisition-by-a-larger-platform trajectory and middle-market positioning.

Broad incumbents

• USI Insurance Services: Parent organization and one of the largest U.S. insurance brokerage and consulting firms with 8,000+ professionals and ~200 offices. Operates the same brokerage and consulting model as Reynolds & Reynolds, but at national scale with broader product and geographic reach.
• Marsh McLennan: Global professional services firm led by Marsh, the world's largest insurance broker. Comparable in P&C brokerage and risk advisory capabilities, but operating at vastly greater scale and serving predominantly large enterprise accounts.
• Aon: Global professional services firm providing commercial risk, reinsurance, health, and wealth solutions. Overlaps with Reynolds & Reynolds in commercial P&C brokerage and benefits, but addresses a much larger and more enterprise-oriented client base.
• Willis Towers Watson: Global advisory, brokerage, and solutions firm offering commercial P&C, employee benefits, and retirement services. Comparable product mix but concentrated in large/middle-market enterprise clients globally.

Emerging players

• Risk Strategies: U.S. specialty insurance brokerage built through acquisitions of niche agencies serving middle-market and personal lines. Closely comparable in size, segment focus, and acquisition-driven growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Reynolds-Reynolds-1010798088938587

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds & Reynolds