ELKO Group

What ELKO Group does

ELKO Group, founded in 1993 in Riga, Latvia, is one of Central/Eastern Europe's largest wholesale distributors of IT and consumer electronics products and solutions, operating across 14 European countries through wholly-owned subsidiaries and activated sales forces. The company distributes more than 40,000 SKUs sourced from approximately 400 manufacturers to a base of 10,000+ retailers, system integrators, local computer builders, and enterprise customers. Its portfolio spans three segments: IT products (components, PCs, notebooks, smartphones, tablets, peripherals, software including Microsoft ESD electronic delivery); consumer electronics (small and major domestic appliances, TVs, smart pet technology, outdoor gear, digital art tools, refurbished electronics via reNewed); and solutions distribution (data centre infrastructure, security systems, industrial automation, communication systems).

The operating backbone is a proprietary B2B wholesale platform, ELKO eCom (ecom.elkogroup.com), paired with an eCommerce API at api.elko.cloud that enables real-time warehouse inventory mirroring and automated ordering between partners' systems and ELKO's catalog. Distribution is delivered via dedicated regional sales forces, 24/7 self-service e-commerce, Microsoft ESD electronic key delivery, and a structured partner program architecture (e.g., UniFi Enterprise Partner Program for Ubiquiti). Ancillary revenue-generating services include logistics, RMA, credit/finance, training, demo lab, consulting, dropshipping, and engineering/design support.

The revenue model is asset-light wholesale distribution, monetized through margin on product transactions across three product segments (IT, CE, solutions) plus digital software delivery (Microsoft ESD) and circular-economy sales through the Renewed AB recommerce unit. Pricing is not publicly disclosed and is negotiated per partner via account managers. Authorized distribution contracts with tier-1 vendors (Microsoft, Supermicro, Ubiquiti, Micron/Crucial, Axis, STORViX, Dreame, XP-Pen, Catlink, FLEXTAIL) anchor preferential access to product allocation, pre/post-sales support, and joint demand generation across the European channel.

Name

ELKO Group

Legal name

Akciju Sabiedrība "ELKO Grupa"

Website

https://elkogroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ELKO Group is a Latvia-headquartered wholesale distributor of IT and consumer electronics products and solutions, serving 10,000+ retailers, system integrators, and enterprises across 14 European countries through a proprietary B2B e-commerce platform and authorized partnerships with 400 manufacturers.

Ownership category

akta.pro rank

Product category

IT and Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• IT product distribution
• Consumer electronics wholesale
• Value-added distribution
• B2B technology reseller
• Enterprise IT solutions

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. IT Product Distribution: Wholesale distribution of IT products including components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals and software. Revenue generated through margin on product sales to retailers and system integrators.
2. Consumer Electronics Distribution: Distribution of small and major domestic appliances, TV sets, health and wellness products, scooters and other gadgets. Fast-growing segment contributing to overall revenue growth.
3. Solutions Distribution: Value-added distribution of IT solutions including Data Centre Infrastructure, Security Systems, Industrial Automation, and Communication Systems to solution providers.
4. Microsoft ESD Electronic Software Delivery: Digital distribution of Microsoft software products with electronic product key delivery, higher profit margins compared to boxed products, no logistics costs.
5. Refurbished Electronics (reNewed): Circular economy segment through Renewed AB acquisition, offering refurbished electronics as a sustainable product line.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

Core offering

ELKO Group is a wholesale distributor of IT and consumer electronics products and solutions, sourcing more than 40,000 products from approximately 400 manufacturers and reselling them to retailers, local computer manufacturers, system integrators, and enterprise customers across 14 European countries. Its offering is organised into IT products, consumer electronics, and value-added solutions (data centre infrastructure, security systems, industrial automation, communication systems), delivered through direct sales, an authorized reseller network, and a proprietary B2B e-commerce platform with API integration and Microsoft electronic software delivery.

Product overview

ELKO Group is a regional IT and consumer electronics (CE) product distributor operating across 14 European countries, headquartered in Riga, Latvia, with more than 1,100 employees and 2025 revenue of USD 1,259 million. The company operates a broad distribution model anchored by its proprietary B2B wholesale e-commerce platform (eCom) and eCommerce API, through which it distributes over 40,000 products from approximately 400 IT manufacturers. Its portfolio is organized into three main segments: (1) IT products — components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals, and software; (2) Consumer Electronics — small and major domestic appliances, TV sets, health and wellness products, scooters, and gadgets, including new categories like Dreame TVs, Catlink smart pet tech, XP-Pen digital art tools, FLEXTAIL outdoor gear, and STORViX smart storage; and (3) Solutions — Data Centre Infrastructure, Security Systems, Industrial Automation, and Communication Systems with associated distribution services (logistics, RMA, finance, training, demo lab, API integration, dropshipping, extended warranty, service centre). ELKO also operates a recommerce/refurbished electronics business via Renewed AB in Sweden, and offers Microsoft ESD electronic software delivery. The company is an authorized distributor for major brands including Supermicro, Ubiquiti, Micron/Crucial, and Axis.

Differentiator

Problem solved

Functional benefit

Brands

• Gandalf Distribution: Nordic region distribution operations under Gandalf Distribution AB subsidiary
• reNewed
• ELKO eCom

Products and services

• ELKO eCom (B2B Wholesale E-Commerce Platform) A full-featured wholesale online shop available 24/7 to authorized business partners for browsing product ranges, placing orders, viewing financial information, processing RMA requests, and accessing personalised promotions.
• IT Product Distribution (Components, PCs, Notebooks, Smartphones, Tablets, Wearables, Office Electronics, Peripherals, Software) Wholesale distribution of an extensive range of IT products including components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals, and software from approximately 400 manufacturers to retailers, local system builders, and resellers across Europe.
• Consumer Electronics Distribution (Small/Major Domestic Appliances, TV Sets, Health and Wellness, Scooters) Distribution of consumer electronics including small and major domestic appliances, TV sets, health and wellness products, scooters, and trending gadgets to retailers across 14 European countries.
• Solutions Distribution (Data Centre Infrastructure, Security Systems, Industrial Automation, Communication Systems) Value-added distribution of IT solutions covering Data Centre Infrastructure (servers, storage, networking, power), Security Systems (video surveillance, access control, fire detection), Industrial Automation (IoT, embedded PCs, HMI, rugged devices), and Communication Systems (unified communication, conference, congress) for system integrators and solution providers.
• Microsoft Electronic Software Delivery (ESD) Digital distribution of Microsoft software products including Office 365 Personal/Family/Business Standard, Office Home/Business 2024, Project Standard/Professional 2024, Visio Standard/Professional 2024, and Windows 11 Home/Professional, delivered electronically with secure product key delivery to retail and e-commerce partners.
• ELKO Distribution Services (Logistics, RMA, Finance, Training, Demo Lab, Consulting, Dropshipping) Comprehensive distribution support services for partners including logistics and reverse logistics, RMA services, custom packaging, asset tagging, finance and credit, dropshipping, 24/7 online store access, consulting and technical support, demo lab and testing, extended warranty, authorized service centre for brands such as Advantech and Supermicro, and engineering and design.
• ELKO Recommerce by reNewed (Refurbished Electronics) Refurbished electronics business operated via Renewed AB in Sweden, extending ELKO's circular economy offering and providing sustainable pre-owned electronics products across European markets.

Quantifiable outcome

• Q1 2026 gross profitability improved to 9.9% from 8.1% in Q1 2025
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core.

• XP-PencoreChannel Partner/ Reseller/ Distributor · 27 April 2026Official distributor agreement for XP-Pen digital art solutions including graphic displays, graphic tablets, and creative accessories for the Baltics market.
• FLEXTAILcoreChannel Partner/ Reseller/ Distributor · 20 April 2026Exclusive distribution agreement for FLEXTAIL outdoor-innovation brand in the Baltics. ELKO distributes portable electric pumps (MAX Pump series, Tiny Pump, EVO Pump), air mattresses and accessories for camping and outdoor use.
• CatlinkcoreChannel Partner/ Reseller/ Distributor · 16 March 2026Exclusive distribution agreement with Catlink for smart pet technology in Latvia, Lithuania, and Estonia. Portfolio includes smart self-cleaning litter boxes, automatic feeders, and wireless pump filtration fountains.
• Dreame TechnologycoreChannel Partner/ Reseller/ Distributor · 6 March 2026ELKO Group expanded cooperation with Dreame to include TV distribution in Baltic markets. Dreame enters Baltics with S series Mini LED and Q series Google TV models. ELKO hosted 70+ participant partner visit to Dreame headquarters in Suzhou, China. Partnership spans Latvia, Lithuania, Estonia, Romania, Slovakia, Czech Republic, Slovenia, Croatia, and Bulgaria.
• STORViXcoreChannel Partner/ Reseller/ Distributor · 28 October 2025ELKO Group became official distributor of STORViX smart storage solutions across Latvia, Lithuania, Estonia, and Greece. Collaboration focuses on STORViX's AiRE IntelligentFiler platform supporting enterprise storage needs with AI-driven automation and scalability.
• UbiquiticoreChannel Partner/ Reseller/ DistributorELKO Group is an authorized distributor for Ubiquiti in all countries of business operation. Provides Ubiquiti Enterprise solutions through UniFi Enterprise Partner Program offering optimized distribution, fast issue resolution, extensive support, and efficient inventory management.
• SupermicrocoreChannel Partner/ Reseller/ DistributorELKO Group is an authorized distributor for Supermicro in all countries of business operation. Offers full range including servers, storage systems, server components, mainboards, JBOD, chassis, and cooling parts.
• MicroncoreChannel Partner/ Reseller/ DistributorELKO Group is an authorized distributor for Micron brands (Micron for enterprise/cloud/data center, Crucial for home/office/gaming) in all countries of operation. Products include server memory, enterprise SSDs, consumer SSDs, and DRAM.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorELKO Group distributes Microsoft ESD (Electronic Software Delivery) products including Office 365, Windows 11, Project, and Visio through B2B e-commerce platform with secure electronic product key delivery.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Exclusive Networks: Specialist cybersecurity and infrastructure value-added distributor across EMEA; comparable in serving solution providers/SIs with specialized technical distribution, though narrower in focus than ELKO's broadline IT/CE model.
• RetaLink: Adria/Croatia-region IT and gaming peripherals distributor; comparable in addressing the partner/reseller segment in nearby Balkan/CEE markets overlapping with ELKO's emerging Croatian presence.

Direct peers

• ALSO Group: European-headquartered B2B IT distributor serving SMBs, resellers, and retailers across multiple European countries; directly comparable in business model, product breadth, value-added services, and regional footprint.
• EET Group: Nordic and European IT/CE distributor with overlapping product portfolio (components, peripherals, consumer electronics) and similar pan-European value-added distribution model.
• Esprinet: Southern European B2B IT and consumer electronics distributor with similar geographic distribution model and product portfolio spanning IT and CE; overlap on Iberian/Italian/CEE regional presence and reseller customer base.

Broad incumbents

• Ingram Micro: Global IT broadline distributor with established operations across Europe; comparable through IT distribution services, vendor relationships, and supply chain capabilities, but with much larger global scale.
• Arrow Electronics: Global enterprise-focused IT distributor with European footprint and enterprise solutions portfolio; comparable through enterprise and data center infrastructure distribution channels.
• TD SYNNEX: Global IT distribution and solutions aggregator offering similar IT/CE distribution services with comparable value-added capabilities, though substantially larger and more diversified than ELKO.

Regional players

• MAUS Nordic (Scandinavian Distribution Partner): Nordic consumer electronics and gaming peripherals distributor; comparable through CE distribution focus, though more niche and Nordic-focused versus ELKO's broader portfolio.
• Westcoast: UK's largest independent IT distributor operating across IT, CE, and mobility categories; comparable B2B distribution model and reseller customer base, though primarily UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ELKO_Group
• Facebookfacebook.com/elkogroup
• LinkedInlinkedin.com/company/elko-group
• Instagraminstagram.com/elko_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELKO Group