Baania
- Company typePrivate
- Founded2019
- HeadquartersChiang Mai, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Baania firmographics
Firmographics- Name
- Baania
- Legal name
- Baania.com
- Website
- https://baania.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Baania industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
Keywords
Where Baania is headquartered
LocationHeadquarters
- HQ city
- Chiang Mai
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Baania business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consignment Sales Commission: 3% commission fee on successful property sales through the consignment service where Baania manages the sale process on behalf of property owners.
- Paid Listing Packages: Premium listing packages for sellers who want enhanced visibility, featured placements, and additional promotional tools beyond the free basic listing.
- Featured Listings and Promotions: Revenue from promotional features such as highlighted listings, priority placement in search results, and special promotional campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Listing |
| Transaction based/ take rate | Pay-as-you-go | Consignment Service |
| Subscription | Annual | Premium/Package Listings |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Baania product offering
Product offeringCore offering
Baania operates an online real estate marketplace in Thailand that aggregates listings of second-hand residential properties (houses, condos, townhomes, land), new development projects, rentals, and NPA (Non-Performing Asset) bank-repossessed properties. The platform enables property buyers and renters to search listings and contact sellers directly, and allows property sellers and agents to post listings for free with optional paid promotional packages. Supplementary services include an AI-powered property valuation tool (Bestimate), a 3% commission consignment sale service, a free loan calculator, and a credit-based posting package system for sellers.
Product overview
Baania operates as a comprehensive real estate marketplace platform in Thailand, offering a unified product that aggregates multiple property listing categories and complementary services. The core platform (Baania Property Marketplace) serves as the primary listing marketplace for used properties (บ้านมือสอง), new projects (โครงการใหม่), rentals (เช่า), and NPA/bank-repossessed properties (บ้านหลุดจำนอง). This core platform is supplemented by four key integrated modules: Bestimate (AI-powered property valuation), the Consignment Sale Service (3% commission model), Free Listing Posting (credit-based seller packages), and the Loan Calculator. Prop2Share, a referral/networking service for agents, is also listed as part of Baania's marketplace and services ecosystem. The overall architecture is a platform-with-addons model where the marketplace is free to browse, while seller services (listing packages, consignment, credit systems) generate revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Baania Property Marketplace Online real estate marketplace aggregating used properties (houses, condos, townhomes), new development projects, rentals, and NPA (Non-Performing Asset / bank-repossessed) properties across Thailand. Allows users to search listings, contact sellers directly, and post properties for free with optional paid promotion.
- Bestimate AI-powered property valuation system that provides intelligent property price estimates for buyers and sellers. Integrated within Baania's platform and also accessible via the standalone gobestimate.com site. Processes structured property data (location, size, rooms, amenities) and Thai-language property descriptions to generate valuation outputs.
- Consignment Sale Service Commission-based consignment service in which Baania assists property owners in listing and selling their properties at a 3% commission rate on successful sales. Positioned as a trusted alternative to selling independently or through higher-commission traditional agents.
- Prop2Share Referral and agent networking platform operated as a separate property-sharing marketplace (prop2share.com) that enables real estate agents to share and promote property listings within Baania's partner ecosystem.
Quantifiable outcome
- Free listing posting enables zero-cost property sales for sellers
- +1 more outcomes
Companies that use Baania
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Baania technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Baania partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- AIS StartupminorAIS Startup partnership appears in footer section. AIS is a major Thai telecommunications provider with startup support programs. The partnership likely provides technology infrastructure support or co-marketing initiatives.
- Bestimate (gobestimate.com)coreExternal AI-powered property valuation service integrated into the Baania platform. Bestimate provides intelligent property price estimation to help users make informed decisions. Available as a free tool on the platform.
- Prop2ShareminorProperty sharing marketplace platform listed as a partner in footer section. Prop2Share appears to be a platform for real estate agents and brokers to share property listings.
- Siam Asset Management (SAM)coreSAM (บริษัท บริหารสินทรัพย์สุขุมวิท จำกัด) is a major asset management company providing NPA property listings on Baania. They conduct roadshows and events to promote distressed asset sales including properties over 400 million baht.
- Bangkok Asset Management (BAM)majorBAM (บริษัทบริหารสินทรัพย์ กรุงเทพพาณิชย์ จำกัด (มหาชน)) is a publicly listed asset management company providing NPA property listings on the platform.
- Krung Thai Bank (KTB)majorKTB (ธนาคารกรุงไทย) is a major Thai state-owned bank providing extensive NPA property listings including land, condos, hotels, warehouses, and commercial properties at below-market prices.
- PAMCO (พีเอเอ็มซีโอ)minorPAMCO (บริษัท บริหารสินทรัพย์พหลโยธิน จำกัด) is an asset management company listing NPA properties on the platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baania competitors and assessment
Company assessmentRegional players
- Dot Property: Regional Southeast Asia property portal with Thai-language listings. Comparable multi-category marketplace model but with broader geographic spread across SEA markets.
Direct peers
- Hipflat: Thailand-focused condo listing and rental platform. Comparable to Baania's condo and rental inventory categories with similar direct-to-consumer marketplace mechanics.
- FazWaz: Regional property marketplace with strong Thailand presence covering condos, houses, and land. Competes head-to-head with Baania for cross-border investors and local Thai buyers/renters.
- DDproperty: Thailand's largest property portal, owned by PropertyGuru Group. Directly competes with Baania as a Thai-language marketplace for buying, renting, and listing residential properties with similar freemium/featured listing monetization.
- Living Insider: Thailand-based property portal focused on new projects, condos, and houses. Directly comparable listing categories, Thai-language audience, and seller/agent monetization model.
- Kaidee: Thailand's leading general classifieds platform with a sizable property vertical. Competes for the same seller-side audience and benefits from broader consumer traffic outside real estate.
- Thinkofhome: Thai property marketplace aggregating condos, houses, and new projects. Comparable target audience, listing categories, and marketplace-style monetization.
Broad incumbents
- PropertyGuru: Southeast Asia's largest property platform (parent of DDproperty). Operates a regional portfolio of portals across Singapore, Malaysia, Thailand, Indonesia, and Vietnam — overlapping with Baania's marketplace model and Thai market.
- Zillow: US-based global reference marketplace for residential real estate. Comparable freemium listing model, AI-powered Zestimate valuation tool, and direct-to-consumer buyer/seller marketplace mechanics.
Emerging players
- Renthub: Thailand-focused rental marketplace for condos, houses, and apartments. Partial overlap with Baania's rental category and serves a comparable renter persona in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baania social profiles
Digital presenceBaania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baania leadership team
Management profileNumber of profiles
Profiles1 record
Baania funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baania
What does Baania do?
Baania operates an online real estate marketplace in Thailand that aggregates listings of second-hand residential properties (houses, condos, townhomes, land), new development projects, rentals, and NPA (Non-Performing Asset) bank-repossessed properties. The platform enables property buyers and renters to search listings and contact sellers directly, and allows property sellers and agents to post listings for free with optional paid promotional packages. Supplementary services include an AI-powered property valuation tool (Bestimate), a 3% commission consignment sale service, a free loan calculator, and a credit-based posting package system for sellers.
Is Baania a public or private company?
Baania is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baania founded?
Baania was founded in 2019. It employs 51 to 100 people.
Where is Baania based?
Baania is headquartered in Chiang Mai, Thailand, in the Asia region.
How does Baania make money?
Three revenue lines are on record. Consignment Sales Commission is the primary driver. The others are paid Listing Packages and featured Listings and Promotions.
Who are Baania's main competitors?
Dot Property is listed as a regional player. Direct peers are Hipflat, FazWaz, DDproperty, Living Insider, Kaidee and Thinkofhome. Broad incumbents are PropertyGuru and Zillow. Renthub is listed as an emerging player.
Does Baania have an API?
No public API is recorded for Baania.
What industry is Baania in?
Baania's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of FSAEAHAJ, Real Estate Valuation & Appraisal (commercial/residential). Its NAICS code is 5312 and its SIC code is 6531.