Livinginsider
- Company typePrivate
- Founded2019
- HeadquartersDin Daeng, Thailand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Livinginsider does
Livinginsider is a Bangkok-headquartered Thai real estate marketplace founded in 2019 that operates a self-serve listing platform for residential and commercial property — including condos, houses, townhomes, land, apartments, and offices — across all Thai provinces. The platform serves individual owners posting free listings (C2C), professional real estate agents using AgentClub for promotional tools and listing management, and major Thai property developers (e.g., Supalai, Pruksa, AP, Sansiri, SC Asset, Origin) listing projects through a channel-partner arrangement. It supports discovery through dedicated transit-based search (BTS/MRT/Airport Rail Link), Agent Finder, and a separate Looking search interface, distributed via web, native iOS and Android applications, and content channels (articles, Weekly Insight Reports, YouTube, Facebook, Instagram, LINE).
Underlying technology is a web-based marketplace with mobile clients (Livingstock on iOS and Android), built-in messaging, listing management dashboards, and a SEO-driven content layer (articles, knowledge, reviews). The platform holds Thai regulatory registrations including DBD, depa, ETDA, NIA, and BOI promotion under Digital Services, lending compliance and brand-trust credibility in a market with low-trust classifieds alternatives.
Monetization is freemium across three streams: paid promoted/featured listings, advertising packages for agents and developers, and the AgentClub subscription for professional agents. The company also operates ancillary modules including a rental insurance product (in partnership), Sell-at-Cost listings, and Recommended Listings placements. Distribution is overwhelmingly organic SEO on Google for Thai real estate keywords, supplemented by partnerships (Airbnb/FlexiRent MOU for short-term rentals) and 100+ developer/agency channel relationships. Revenue, headcount, and funding are not publicly disclosed.
Livinginsider firmographics
Firmographics- Name
- Livinginsider
- Legal name
- LivingInsider
- Website
- https://livinginsider.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Livinginsider industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Livinginsider is headquartered
LocationHeadquarters
- HQ city
- Din Daeng
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Livinginsider business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Promoted/Featured Listings: Agents and developers pay to promote their listings to appear higher in search results and gain more visibility
- Advertising Packages: Various advertising packages available for agents and developers to increase listing exposure and attract more buyers/renters
- AgentClub Subscription: Premium subscription service for agents providing additional tools and features for professional real estate agents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Livinginsider product offering
Product offeringCore offering
Livinginsider operates a free Thai real estate listing marketplace where individuals, agents, and developers post properties (condos, houses, land, commercial spaces) for sale or rent across Thailand. The platform offers free basic listings with optional paid advertising packages (Promoted/Featured Listings, Recommended Listings, Sell at Cost) and an AgentClub subscription for real estate professionals, accessible via web and mobile apps.
Product overview
LivingInsider is a Thai real estate property listing platform offering a comprehensive digital marketplace for buying, selling, and renting properties including condos, houses, land, and commercial spaces across Thailand. The platform operates as a unified marketplace with multiple integrated modules: a core property listing search engine (www.livinginsider.com), a dedicated agent search tool (Agent Finder), a separate property search interface (Looking), and mobile applications for iOS and Android. Additional value-added services include promotional tools like AgentClub for agents, recommended listing placements, a sell-at-cost feature, an insurance product for rental protection, and a content platform with articles, news, and video channels covering real estate market insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Livinginsider Property Listing Platform A web-based Thai real estate listing marketplace enabling individuals, agents, and developers to post and search property advertisements for sale and rent across condos, houses, land, and other property types throughout Thailand, with free posting and premium advertising packages.
- AgentClub
Companies that use Livinginsider
Customer profileSegments4 records
Ideal customer profiles4 records
Livinginsider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Livinginsider partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- AirbnbcoreLivingInsider signed MOU with Airbnb and FlexiRent to promote knowledge sharing and collaboration in Flexible Accommodation and Short-Term Rental segments in Thailand's real estate market.
- FlexiRentcoreLivingInsider partnered with FlexiRent through a three-way MOU to support short-term rental accommodation services and promote flexible living options in Thailand.
- Supalai Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- Pruksa Real Estate Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- AP (Thailand) Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- Sansiri Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- SC Asset Corporation Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- Origin PropertycoreMajor Thai property developer listing their residential projects on Livinginsider platform
- Ananda Development Public Company LimitedcoreMajor Thai property developer listing their residential projects on Livinginsider platform
- Sena Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- MQDCminorThai property developer listing projects on Livinginsider platform
- AssetWiseminorThai property developer listing projects on Livinginsider platform
- Frasers Property (Thailand) Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- Major Development Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- Noble Development Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- Property Perfect Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- Lalin Property Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- LPN Development Public Company LimitedminorThai property developer listing projects on Livinginsider platform
- Grand UnityminorThai property developer listing projects on Livinginsider platform
- Plus PropertyminorReal estate agency listing properties on Livinginsider platform
- ERA Real Estate ThailandminorInternational real estate franchise network operating in Thailand
- RE/MAX ThailandminorInternational real estate franchise network operating in Thailand
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Livinginsider competitors and assessment
Company assessmentDirect peers
- DDproperty: Thailand's leading property portal and the most direct competitor to LivingInsider, covering sale and rental listings across Bangkok and Thai provinces with similar SEO-led acquisition and tiered agent subscriptions.
- BaanFinder: Long-standing Thai property listing site focused on houses, condos, and land for sale and rent. Comparable marketplace model serving individual sellers, agents, and developers in Thailand.
- Hipflat: Bangkok-focused condo marketplace with strong data/analytics content. Comparable in serving condo buyers and renters, with overlapping listing-based monetization, though narrower in property type.
- FazWaz: Property portal with strong Thailand and broader Southeast Asia coverage. Comparable transacting model on condos, houses, and land, with similar developer/agent subscription products.
Emerging players
- Kaidee: Thailand's largest horizontal classifieds platform, with real estate as a major vertical. Partial overlap with LivingInsider on listings and SEO traffic; broader scope gives it competitive headroom.
Broad incumbents
- PropertyGuru Group: Parent of DDproperty and dominant SEA property portal operator with end-to-end services (listings, agent tools, fintech/mortgage). Comparable as the major scaled Thai/SEA competitor; broader portfolio gives it pricing and product advantages.
- Dot Property: Regional Southeast Asia property portal operating across multiple markets including Thailand. Comparable marketplace model with agent subscriptions and developer advertising.
Others
- Zillow (for benchmarking only): US-based property portal used as a structural benchmark for the listing/advertising marketplace model. Not a direct competitor but highly comparable business model and SEO-driven traffic approach.
- Rightmove (for benchmarking only): UK property portal and a structural benchmark for high-traffic, ad-supported residential property marketplaces. Not a direct competitor but a useful comparable for monetization depth.
Regional players
- Property Finder: MENA-leading property portal that has expanded into SEA-adjacent markets. Comparable marketplace/agent-subscription model; useful regional comparator for portal economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Livinginsider social profiles
Digital presenceLivinginsider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livinginsider leadership team
Management profileNumber of profiles
Livinginsider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livinginsider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livinginsider
What does Livinginsider do?
Livinginsider operates a free Thai real estate listing marketplace where individuals, agents, and developers post properties (condos, houses, land, commercial spaces) for sale or rent across Thailand. The platform offers free basic listings with optional paid advertising packages (Promoted/Featured Listings, Recommended Listings, Sell at Cost) and an AgentClub subscription for real estate professionals, accessible via web and mobile apps.
Is Livinginsider a public or private company?
Livinginsider is a private company. It is classified as unknown and is currently operating.
When was Livinginsider founded?
Livinginsider was founded in 2019. It employs 51 to 100 people.
Where is Livinginsider based?
Livinginsider is headquartered in Din Daeng, Thailand, in the Asia region.
How does Livinginsider make money?
Three revenue lines are on record. Promoted/Featured Listings are the primary driver. The others are advertising Packages and agentClub Subscription.
Who are Livinginsider's main competitors?
Direct peers on record are DDproperty, BaanFinder, Hipflat and FazWaz. Kaidee is listed as an emerging player. Broad incumbents are PropertyGuru Group and Dot Property. Others are Zillow (for benchmarking only) and Rightmove (for benchmarking only). Property Finder is listed as a regional player.
Does Livinginsider have an API?
No public API is recorded for Livinginsider.
What industry is Livinginsider in?
Livinginsider's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 53121 and its SIC code is 6531.