Club del Sole

What Club del Sole does

Club del Sole is a privately held Italian outdoor holiday operator headquartered in Forlì, operating 27-29 holiday villages across 8 Italian regions — from the Adriatic coast of Emilia-Romagna and Tuscany, through Abruzzo, Marche, Veneto, and Friuli-Venezia Giulia, to the lakeside and mountain resorts of Lake Garda and Trentino Alto-Adige. The company is structured as an operational holding (Club Del Sole S.r.l.) atop a network of 22+ wholly-owned operating subsidiaries, each typically tied to a specific village or service line, including a shared restaurant entity (Club Ristorazione S.r.l.) and a bath establishment (Bagno Maestrale 2007 S.r.l.). The portfolio is organized into four sub-brands spanning price and experience ladders: Easy Camping Village (budget pitches and basic lodges), Family Collection (mid-tier family-oriented villages), Family Resort (premium family with water parks), and Boutique Resort (exclusive, smaller, design-led properties). Accommodation types range from pitches through lodges, chalets, bungalows, apartments, and luxury Discovery caravans to a Hotel Formula option.

The technology stack is a conventional booking and resort-management platform: a multi-language website (IT, EN, DE, FR, PL, NL) with real-time availability, a unified booking center (+39 0543 24108), dedicated inbound channels for tour operators and MICE, a mobile app (MyClubDelSole), and an electronic in-resort payment wallet (MySmartCash). Loyalty and ancillary monetization are layered on top of the rental base through the Club del Sole Rewards programme (with prize pools up to €5,000 Gift Cards) and the paid Full Life VIP Card (€24 for 10% discount on 2026 bookings, €48 MySmartCash credit, and free upgrade). Revenue is generated primarily from nightly/weekly accommodation rentals across the villages, supplemented by gift card sales (Christmas tiers €45-€900), VIP membership fees, and on-site spend in restaurants, shops, and beach services captured through the MySmartCash wallet. The primary customer segment is Italian families with children; secondary segments include couples and adults (Boutique Resort), outdoor enthusiasts (Easy Camping Village), and corporate groups/MICE. Notable recent capital-structure activity includes a March 2026 sale-and-leaseback transaction with Swiss Life Asset Managers France, facilitated by The Equity Club and Aurora Growth Capital, to monetize owned real estate while retaining operating control of the villages.

Name

Club del Sole

Legal name

Club Del Sole S.r.l.

Website

https://clubdelsole.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Club del Sole is an Italian outdoor holiday operator running 27-29 villages across 8 Italian regions under four sub-brands (Easy Camping Village, Family Collection, Family Resort, Boutique Resort), serving primarily Italian families via direct online booking, in-resort MySmartCash payments, and a Full Life VIP loyalty programme.

Ownership category

akta.pro rank

Product category

Outdoor Holiday Resorts

NAICS

Traveler Accommodation (7211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Outdoor holiday resorts
• Camping villages
• Family resorts
• Holiday accommodations
• Glamping resorts

Headquarters

HQ city

Forlì

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Accommodation Rentals: Rental of holiday accommodation including lodges, cottages, chalets, bungalows, apartments, glamping units, pitches across 27-29 Italian resorts. Revenue generated from nightly/weekly stays with various rate options including Best Flexible Rate and Zero Risk rate.
2. VIP Card (Full Life VIP Card): Premium membership card sold for €24 offering 10% discount on bookings, €48 credit in MySmartCash, and free accommodation upgrades. One-time purchase with validity for 2026 season stays.
3. Gift Cards: Prepaid gift cards sold at various price points (€45-€900) providing discounts on future holiday bookings at Club del Sole villages.
4. In-Resort Spending: On-site spending through MySmartCash at resort facilities including restaurants, shops, and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Club del Sole operates 27-29 holiday villages across 8 Italian regions (Emilia-Romagna, Tuscany, Abruzzo, Marche, Lake Garda, Veneto, Friuli-Venezia Giulia, Trentino Alto-Adige), offering outdoor camping and resort-style accommodations including pitches, lodges, chalets, bungalows, apartments, glamping units, hotel rooms, and luxury caravans. The portfolio is organized under four sub-brands—Easy Camping Village (budget nature-focused), Family Collection (mid-range family camping), Family Resort (premium family comfort), and Boutique Resort (exclusive small villages)—each with on-site amenities such as swimming pools, water parks, restaurants, entertainment programmes, beaches, open-air sports facilities, and pet-friendly options.

Product overview

Club del Sole is a single-brand outdoor holiday resort company operating 29 holiday villages across Italy. The company offers two primary accommodation styles: Open Air (camping with pitches, lodges, and glamping) and Resort (hotel-like comfort). Four sub-brands organize the portfolio: Easy Camping Village (budget nature-focused), Family Collection (flexible family camping), Family Resort (premium family comfort), and Boutique Resort (exclusive small villages). Add-on services include MySmartCash electronic payment, the MyClubDelSole app, Club del Sole Rewards loyalty programme, and Full Life VIP premium membership. The company also offers tailor-made experiences, dining options, and various accommodation types including suites, bungalows, chalets, apartments, and luxury caravans.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Villages (29 Locations) Outdoor holiday resorts offering camping and resort accommodations across 29 villages in Italy, located near the Adriatic Sea, lakes, and mountains, with diverse destinations spanning eight Italian regions.
• Easy Camping Village Budget-friendly camping experience with pitches and basic lodges in small villages surrounded by nature, offering an authentic open-air holiday.
• Family Collection Family-oriented camping villages offering a wide choice of lodges and pitches with pools and services designed for families.
• Family Resort Quality destinations with elegant, designer accommodation solutions, large water parks, and modern sports facilities for superior family comfort.
• Boutique Resort Exclusive, smaller villages with refined accommodation and exclusive services dedicated to relaxation and well-being.
• Hotel Formula Hotel-style service option within the holiday villages for guests seeking traditional hospitality services during their stay.
• Discovery Luxury Caravan Luxury caravan accommodations for a special camping holiday experience within Club del Sole villages.
• Club del Sole Rewards Loyalty programme offering prizes including Club del Sole Gift Cards up to €5,000, free credit, and exclusive experiences for repeat customers.
• Full Life VIP Card Premium membership card priced at €24 offering 10% discount on all 2026 bookings, €48 credit in MySmartCash for in-resort spending, and free accommodation upgrade subject to availability.
• Christmas Gift Cards Prepaid gift cards at five price points (€45, €90, €225, €450, €900) providing bonus value (e.g., €50-€1,000) redeemable against future 2026 season bookings made directly with Club del Sole.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Baia Holiday: Italian camping-village operator with multiple seaside and lake villages across Italy under a unified brand. Directly comparable to Club del Sole in product (lodges, pitches, mobile homes), target market (Italian families seeking open-air holidays), and geography.
• Yelloh! Village: European chain of premium camping villages and resort campsites, with a strong presence in France and Spain and growing Italian footprint. Closely comparable on tiered village portfolio, family-oriented positioning, and direct-booking digital infrastructure.
• Eurocamp: European outdoor-holiday operator (part of Homair Group) specializing in mobile-home and lodge stays at campsites across France, Italy, Spain, and Croatia. Comparable in accommodation types, family focus, and multi-country distribution model.
• Vacanceselect: Pan-European camping and mobile-home holiday provider with hundreds of partnered campsites across Italy, France, Croatia, and beyond. Comparable on the open-air holiday product and multi-source-market customer base.
• TH Resorts: Italian hotel and village operator with a portfolio of resort villages across Italian regions. Closely comparable in domestic-only Italian footprint, family-oriented positioning, and tiered resort/village product mix.
• Villaggio Turistico Internazionale: Italian holiday village and campsite operator on the Adriatic coast. Directly comparable in geography (Italian Adriatic), product mix (lodges, pitches, mobile homes), and family-segment focus.
• Cisano Vacanze / Cisano Family Resort: Italian family-village and camping operator on Lake Garda. Directly comparable on Italian lake geography, family-resort sub-brand positioning, and integrated on-site amenities (pools, restaurants, entertainment).

Broad incumbents

• Center Parcs (Pierre & Vacances-Center Parcs Group): Large European operator of indoor-forest holiday villages and resorts across the Netherlands, Belgium, France, and Germany. Broader scale and more standardized forest-park concept, but overlapping family-resort product and digital booking model.
• Pierre & Vacances: French-founded European vacation-residence and village group operating across seaside, mountain, and countryside destinations. Comparable in mixed resort/village product, multi-country distribution, and family-resort positioning.
• TUI Group: Global tourism conglomerate with hotels, resorts, and tour-operator brands across Europe. Comparable as a broad incumbent in European family leisure tourism, with overlapping customer base and complementary distribution (tour operators) that compete with Club del Sole's tour-operator channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/club-del-sole

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries24 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club del Sole