What Baia Holiday does

Baia Holiday, legally C.V.M.I. srl, is a privately held, family-founded Italian outdoor hospitality company headquartered in Salò, Brescia. Founded in 1974 and operating for nearly fifty years, the company directly owns and manages 15 camping villages and resort properties across Italy (Sardinia, Veneto, Lake Garda, Friuli Venezia Giulia, Lazio, Puglia), Croatia, France, and Spain. The portfolio spans a wide accommodation ladder — from traditional camping pitches for tents, caravans, and campervans, through Design mobile homes, bungalows, lodge tents, and glamping units, to apartments, resort rooms, and a 4-star superior hotel (The Green Park Hotel, Cavallino).

The commercial proposition combines accommodation with on-site amenities: water parks and pools, animation programmes (including dedicated children's clubs across age tiers), sports facilities (diving, sailing, cycling, Padel), pet-friendly infrastructure (in partnership with Monge), SPA and wellness centres, restaurants, and dedicated corporate/event spaces including a 280 m² conference facility near Venice. Booking is executed through the proprietary mybookingsite online platform and a multilingual call-centre network serving Italy, Poland, Austria, and Germany, supplemented by group sales for schools, corporates, and MICE clients (20–500+ persons). Ancillary revenue is generated via bundled ferry bookings (partnerships with Grandi Navi Veloci, Moby Line, Sardinia Ferries, Tirrenia), car rental (Europcar), bundled travel insurance (Garanzia Viaggia Sicuro for stays of 4+ nights), and a €2.90 per-stay environmental contribution.

The business model is a hybrid of (i) accommodation rentals (the dominant revenue stream, seasonal, unit-priced per night) and (ii) on-site ancillary services (F&B, water parks, SPAs, animation, sports). Go-to-market is predominantly direct-to-consumer through the multilingual booking platform and call centres, complemented by travel-agency/tour-operator partnerships, an annual trade-fair presence (CMT, Ferien-Messe, FESPO, F.RE.E, ITB Berlin), and a 2025 strategic partnership with Sunêlia Vacances for European distribution beyond the core Italy-Croatia footprint. The company holds €100,000 share capital (i.v.) and operates with 101–250 employees; revenue, ARR, and bookings data are not publicly disclosed.

Name

Baia Holiday

Legal name

C.V.M.I. srl

Website

https://baiaholiday.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Baia Holiday is an Italian family-owned outdoor hospitality company operating 15 directly-managed camping villages and resorts across Italy, Croatia, France, and Spain. It offers mobile homes, bungalows, lodges, glamping, apartments, and a 4-star hotel serving families, groups, and corporate clients since 1974.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality / Camping & Holiday Parks

NAICS

Traveler Accommodation (7211), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Outdoor hospitality
• Camping villages
• Mobile home rentals
• Holiday parks
• Glamping accommodation

Headquarters

HQ city

Salò

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Accommodation Rentals: Baia Holiday generates the majority of its revenue through the rental of mobile homes, bungalows, lodges, camping pitches, resort rooms, apartments, and glamping tents across 15 properties in Italy, Croatia, France, and Spain. Accommodations are booked directly via the online booking platform or through the call center, with pricing varying by season, property type, and length of stay.
2. On-site ancillary services: Revenue from restaurants, bars, minimarkets, beach services, water parks, spas, sports facilities, and animation programmes at each property. These services are consumed on-site by guests and represent a significant upsell and cross-sell opportunity atop the base accommodation booking.
3. Group and corporate bookings: Tailored group travel packages for schools, corporations, MICE, and incentive groups (minimum 20 persons, up to 400-500 at Roma Capitol), including custom catering, meeting rooms, team-building activities, and preferential rates. Processed through dedicated group inquiry forms with bespoke pricing.
4. Ferry and travel add-ons: Through partnerships with major ferry companies (Grandi Navi Veloci, Moby Line, Sardinia Ferries, Tirrenia), Baia Holiday offers bundled ferry-to-Sardinia packages at preferential rates, generating commission or transaction fees on cross-sell bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Baia Holiday operates 15 owned outdoor holiday villages and accommodations across Italy, Croatia, France, and Spain, renting mobile homes, bungalows, lodge tents, glamping units, apartments, resort rooms, camping pitches, and 4*S hotel rooms to leisure travellers. Revenue is earned through seasonal accommodation bookings complemented by on-site ancillary services (restaurants, water parks, spas, sports facilities, animation, pet amenities) and commission-based ferry add-ons for Sardinia-bound guests.

Product overview

Baia Holiday operates a portfolio of 15+ camping villages and holiday accommodations across Italy (Sardinia, Veneto, Lake Garda, Friuli Venezia Giulia, Lazio, Puglia), Croatia, France, and Spain. The core offering consists of Camping Villages providing traditional camping pitches for tents, caravans, and camper vans, complemented by Mobile Homes and Bungalows with designer interiors and full amenities. The company offers diverse accommodation types including Glamping (Lodge Tents with canvas exteriors and fixed interiors), Apartments at Ca' Del Pioppo and Green House locations, Resort Rooms at select villages, and The Green Park Hotel - a 4-star superior hotel property. The portfolio includes Concept Lodge sustainable modules at Lake Garda. Add-on services encompass Water Parks and Pools (including the award-winning Parco Acquatico del Capitol), Animation & Entertainment (Baia Crew and Baia Tribù children's clubs), SPA & Wellness facilities, Sports Facilities (tennis, diving, sailing, Padel courts), Pet-Friendly services, Restaurants & Dining options, and Corporate Event & Team Building programs. A ferry booking service connects guests to Sardinia. The company positions itself as a comprehensive outdoor hospitality provider since 1974, with recent innovation investments including 20 million euros in facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Village Pitches Outdoor camping pitches for tents, caravans, and camper vans across multiple Baia Holiday villages, available in tiered categories (Standard, Premium, Premium Plus, Super, Paradise) with electricity, water connections, and access to modern sanitary facilities. Targeted at individual leisure travellers, families, and outdoor enthusiasts seeking flexible self-catering stays.
• Mobile Homes and Bungalows Designer mobile homes and bungalows with home-like amenities (kitchens, bedrooms, bathrooms, private outdoor space) for families and leisure travellers seeking camping comfort with hotel-style conveniences.
• Glamping / Lodge Tents Luxury camping experience combining tent freedom with home comfort — elevated structures with wooden floors, fixed interior walls, kitchenette, bedrooms, private bathroom with shower, and porch with umbrella and furniture, accommodating up to 5–7 persons.
• Apartments (Residence) High-quality 60–100 m² apartments with fully equipped kitchens, multiple bedrooms, bathrooms, and outdoor space, including pet-friendly options, located at Cavallino and Trieste properties with access to resort amenities.
• Resort Rooms Masonry rooms within camping villages offering resort-level treatment with private bathrooms, showers, and covered porch or terrace, providing a hotel-like experience within the camping village setting.
• The Green Park Hotel (4*S) 4-star superior hotel in Cavallino Treporti offering 29 rooms and suites (Standard 22 m², Superior 22 m², Family 30 m², Superior Family 40 m², Junior Suite, Executive Suite 50 m² with private terrace whirlpool) with minimalist warm decor, eco-sustainability focus, and access from April–October to all Camping Village Cavallino services.
• Concept Lodge (Piccola Gardiola Concept Village) Sustainable lodge modules at Lake Garda with eco-friendly construction, modern design, and various sizes accommodating up to 7 persons with lake views, part of the Piccola Gardiola Concept Village.
• SPA & Wellness Wellness facilities including Panta Rei Spa, thermal circuits, treatment rooms, and relaxation zones available at select Baia Holiday properties for leisure guests.
• Corporate Events & Team Building Customised corporate incentive and team-building programmes featuring games, challenges, paintball, food and wine tours, outdoor adventures, modern meeting technology, and catering services, targeted at corporations, MICE agencies, and incentive groups.
• Meeting & Conference Facilities Event venues including a 280-square-meter congress room near Venice accommodating up to 250 persons and additional meeting rooms in Rome, equipped with Wi-Fi, audio-video systems, catering options, and accessible facilities, for corporate meetings, conferences, and congresses.
• Ferry Booking Service (Sardinia) Ferry booking service for Sardinia crossings via partnerships with Grandi Navi Veloci, Moby Line, Sardinia Ferries, and Tirrenia, with connections from Genoa, Livorno, Piombino, and Civitavecchia to Olbia, Golfo Aranci, and Porto Torres, offered at preferential rates to Baia Holiday guests.
• Group Travel Packages Tailored group travel packages for 20–500+ persons including schools, corporations, MICE events, and incentive groups, with custom catering, meeting rooms, team-building activities, accommodation across all property types, and preferential rates.

Quantifiable outcome

• €20 million invested in facilities and services — including water parks, accommodation upgrades, and technology infrastructure
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sunêlia VacancescoreStrategic or Co-development Partner · 1 January 2025Baia Holiday became a partner of Sunêlia Vacances — a leading brand in high-end outdoor hospitality across Europe — expanding Baia Holiday's market reach into France and broader Europe. Sunêlia is a reference brand in premium open-air hospitality, and the partnership signals Baia Holiday's ambition to grow its European footprint beyond Italy and Croatia.
• MongeminorGTM or Marketing PartnerMonge, a pet food brand, collaborates with Baia Holiday on pet welcome kits and hygiene bag dispensers across all pet-friendly properties. This partnership enhances the pet-owner guest experience by providing dedicated pet amenities.
• Grandi Navi VelociminorGTM or Marketing PartnerFerry company partnership enabling Baia Holiday to offer bundled Sardinia ferry packages to guests, with advantageous rates for crossings from Genoa, Livorno, Piombino, and Civitavecchia to Olbia, Golfo Aranci, and Porto Torres.
• Moby LineminorGTM or Marketing PartnerFerry company offering Sardinia crossings at preferential rates for Baia Holiday guests, integrated into the booking journey.
• Sardinia FerriesminorGTM or Marketing PartnerSardinia-focused ferry operator providing preferential rates for Baia Holiday guests travelling to Sardinian properties.
• TirreniaminorGTM or Marketing PartnerFerry company offering routes to Sardinia at preferential rates for Baia Holiday guests.
• EuropcarminorGTM or Marketing PartnerCar rental partnership providing vehicle hire options for Baia Holiday guests at preferential rates.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vacanceselect (Marvilla Parks): Major European outdoor holiday operator (formerly Vacanceselect's owned parks, now Marvilla Parks) running camping villages and mobile home parks across France, Italy, Croatia, and Spain. Directly comparable in scale, geography, and product mix.
• Siblu Villages: French operator specializing in mobile home holiday villages across France, Netherlands, and Italy. Direct competitor in mobile home-based outdoor vacation villages with similar family and beach-focused positioning.
• Sunêlia Vacances: Leading French brand in high-end outdoor hospitality, with network of premium 4- and 5-star campsites. Baia Holiday joined Sunêlia's partner network in 2025, making this a directly comparable and partnership-linked peer in the same premium camping village category.
• Yelloh! Village: Network of high-end independent camping villages across France, Spain, and Portugal. Direct competitor in the premium outdoor hospitality space with similar family-oriented amenities, water parks, and multi-country footprint.
• Sandaya: One of the largest French outdoor hospitality groups operating 4- and 5-star camping villages across France, Spain, and Croatia. Directly comparable to Baia Holiday in product (camping villages, mobile homes, water parks), target market (European families), and geographic footprint.
• Huttopia: French-founded operator of wood-and-canvas lodges and camping villages across Europe, with strong focus on nature-immersed stays. Closely comparable to Baia Holiday's glamping and lodge tent offerings and family/outdoor positioning.
• EuroParcs: Dutch holiday park group operating resorts across the Netherlands, Belgium, Germany, and Austria. Comparable in offering family-focused holiday parks with multiple accommodation types, water parks, and animation programs.

Emerging players

• Selectcamp / Suncamp Holidays: European camping specialist offering mobile homes and camping pitches across Mediterranean destinations. Overlaps with Baia Holiday's core offering and Italian/Croatian/Spanish footprint, though primarily a tour operator/distributor rather than property owner.

Broad incumbents

• Center Parcs: Large European indoor-outdoor holiday park operator (Pierre & Vacances-Center Parcs group) with family-focused forest resorts across Netherlands, Germany, Belgium, and France. Comparable family-segment focus and tiered accommodation model, though typically forest-based rather than coastal.
• Pierre & Vacances: French-listed vacation residence and holiday park group operating across Europe, with broader portfolio of self-catering residences, apartments, and resort villages. Comparable in multi-country European resort accommodation, with broader scope including urban and ski.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6UWXuLMJL187QUaPsGt9Jg
• Facebookfacebook.com/baia.holiday
• LinkedInlinkedin.com/company/baiaholiday
• Instagraminstagram.com/baiaholiday
• Xx.com/baia_holiday

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baia Holiday