Impexium

What Impexium does

Impexium, now operating under the re:Members brand, is a U.S.-based SaaS provider of Association Management Software (AMS) targeting professional and trade associations, fraternities, and sororities. Founded in 2013 and headquartered in McLean, Virginia with a secondary office in Troy, Michigan, the company serves thousands of organizations across two primary verticals: associations that require membership, chapter, and engagement management, and fraternal organizations that require CRM, payments, housing, and fundraising tools.

The product portfolio is anchored on the Salesforce platform and the Microsoft Power Platform. The re:Members AMS is described as a configurable system integrating AI-driven features and a member portal, while the re:Members AMS Platform combines Salesforce scalability with membership functionality. The portfolio has been assembled through the acquisition and rebranding of several legacy vendors — Impexium (now re:Members AMS), Billhighway (now split into Chapter Performance and Unified Finance), ChapterSpot (now CRM Platform), and greekbill (now Choice Finance) — creating an integrated suite that covers the full operational lifecycle of an association or chapter, from membership administration and chapter performance to payments, housing, and alumni fundraising.

re:Members monetizes exclusively through subscription-based SaaS contracts sold via an enterprise field sales motion supported by consultative demos, with pricing not publicly disclosed. Distribution is concentrated domestically in the United States and reinforced by mutual partnerships with major industry bodies including the American Society of Association Executives (ASAE), the National Interfraternity Conference (NIC), and the National Panhellenic Conference (NPC), as well as regional society partners (CalSAE, FSAE). The company publishes case studies with named customers such as the League of Women Voters, RIMS, PhRMA, Tri Delta, and Phi Mu Fraternity, and is led by founder and CEO Barry Malek alongside a CTO, EVP Marketing, VP Product Development, and a Director of Client Experience.

Name

Impexium

Website

https://impexium.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Impexium (re:Members) is a US-based SaaS provider of Association Management Software for professional associations, fraternities, and sororities, delivering membership, CRM, payments, housing, and fundraising modules built on Salesforce and Microsoft Power Platform.

Ownership category

akta.pro rank

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Association management software
• Membership management platform
• Fraternal organization software
• Chapter management solutions
• AMS for nonprofits

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based software licensing for association management solutions, CRM, payments, housing, and fundraising platforms targeting associations and fraternal organizations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Impexium (now re:Members AMS) provides a cloud-based Association Management System for associations, fraternities, and sororities, delivering membership management, CRM, payments, housing, fundraising, and chapter performance tools. The platform is built on Salesforce and Microsoft Power Platform and is sold as a SaaS subscription to nonprofit and member-based organizations.

Product overview

re:Members (formerly Impexium) provides a unified platform-plus-modules architecture for membership management. The core offerings include two AMS options: re:Members AMS (a highly configurable solution with AI-driven features and Microsoft Power Platform) and re:Members AMS Platform (built on Salesforce for enterprise scalability). For fraternities and sororities, the portfolio includes the CRM Platform (Salesforce-based), Payments (with Choice Finance and Unified Finance sub-brands), Housing, and Fundraising modules. All products are designed to serve associations, fraternities, and sororities with solutions for membership management, chapter operations, financial transactions, and donor engagement.

Differentiator

Problem solved

Functional benefit

Brands

• re:Members AMS: Highly configurable AMS solution, includes membership management, AI-driven features, and Microsoft Power Platform. Formerly Impexium.
• re:Members AMS Platform
• Chapter Performance
• CRM Platform
• Choice Finance
• Unified Finance
• Housing
• Fundraising

Products and services

• re:Members AMS (formerly Impexium) Highly configurable Association Management System for professional and trade associations that includes membership management, AI-driven features, and Microsoft Power Platform integration to streamline operations and member experiences.
• re:Members AMS Platform Salesforce-based AMS Platform for associations that combines Salesforce scalability and security with membership management functionality and a members' portal, designed for organizations requiring enterprise-grade infrastructure.
• Chapter Performance (formerly Billhighway) Technology tools that reduce administrative hurdles to empower local chapter leaders of associations and fraternal organizations to engage members and drive chapter revenue.
• CRM Platform (formerly ChapterSpot) CRM platform built for fraternal organizations that combines the power of Salesforce with a member portal to help strengthen member and alumni relationships.
• Payments Payment solutions category providing powerful financial tools and membership capabilities for fraternal chapters and headquarters, delivered via two sub-solutions: Choice Finance and Unified Finance.
• Choice Finance (formerly greekbill) Payment solution designed for fraternities and sororities (formerly greekbill) providing financial management for chapters.
• Unified Finance (formerly Billhighway) Payment solution (formerly Billhighway) providing quality financial tools with customer service for fraternal organizations.
• Housing Housing expense and property management solution that helps fraternal housing entities take control of their finances and property operations.
• Fundraising Fundraising solution for chapters, alumni, and foundations that engages donors for fraternal organizations.

Quantifiable outcome

• 1000s of organizations are succeeding with innovative products

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ASAE (American Society of Association Executives)coreStrategic or Co-development PartnerIndustry association partnership providing membership benefits, co-marketing opportunities, and thought leadership in the association management space.
• NIC (National Interfraternity Conference)coreStrategic or Co-development PartnerPartnership with the governing body for interfraternity conference, providing technology solutions and resources for fraternity organizations.
• NPC (National Panhellenic Conference)coreStrategic or Co-development PartnerPartnership with the advisory body for 26 national women's fraternities and sororities, providing technology solutions and resources.
• CalSAE (California Society of Association Executives)minorStrategic or Co-development PartnerRegional partnership with California chapter of ASAE for local member engagement and resources.
• AMCIminorStrategic or Co-development PartnerAssociation partnership providing member resources and community engagement.
• FEA (Future Executive Alliance)minorStrategic or Co-development PartnerPartnership supporting future executive development in the association community.
• FoundationFEminorStrategic or Co-development PartnerFoundation partnership supporting educational initiatives in the fraternal community.
• FSAE (Florida Society of Association Executives)minorStrategic or Co-development PartnerRegional partnership with Florida chapter of ASAE for local member engagement.
• SalesforcecoreTechnology or IntegrationPlatform partnership where re:Members AMS Platform is built on Salesforce infrastructure, combining Salesforce scalability and security with membership management functionality.
• Microsoft Power PlatformcoreTechnology or IntegrationTechnology partnership integrating Microsoft Power Platform into the AMS solution for enhanced configurability and extensibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberPlanet: MemberPlanet provides membership management, payments, and engagement software primarily to associations, clubs, and fraternities/sororities. It competes head-to-head with re:Members in the vertical AMS space serving nonprofit member organizations.
• Wild Apricot: Wild Apricot is a cloud-based membership management platform built for small and mid-sized associations, nonprofits, and clubs, offering member databases, event registration, and payments. It is one of the most widely deployed AMS products in the same end market as re:Members.
• MemberClicks: MemberClicks provides association management software for small-staff associations, including member databases, event management, and online communities. It targets the same association customer segment as re:Members, especially smaller organizations.
• Personify (Aptify, Association Anywhere): Personify (with Aptify and Association Anywhere products) is a long-standing enterprise AMS provider serving professional and trade associations. It competes against re:Members for larger, complex association customers.
• Fonteva (now part of Community Brands): Fonteva builds its AMS on Salesforce, mirroring re:Members' AMS Platform approach for associations and member-based organizations. It is a direct functional competitor in the Salesforce-native AMS category.
• Nimble AMS (by NimbleUser): Nimble AMS is a Salesforce-native association management solution purpose-built for associations, using the same underlying platform as re:Members AMS Platform. They compete directly for mid-market and enterprise associations on Salesforce.
• MemberSuite: MemberSuite provides enterprise AMS software for associations and nonprofits, covering membership, events, finance, and CRM. It serves a comparable customer profile of mid-sized to large associations.

Broad incumbents

• Y-Membership Solutions (Community Brands / Momentive): Y-Membership (YourMembership) is a long-standing AMS provider serving associations and is part of the broader Momentive Software/Community Brands portfolio. It is a category incumbent that re:Members competes against in mid-market associations.
• Salesforce Nonprofit Cloud / NPSP: Salesforce's Nonprofit Success Pack (NPSP) and Nonprofit Cloud provide CRM, fundraising, and engagement capabilities to nonprofits and associations, often used as a platform layer that vertical AMS vendors like re:Members build on or compete against.

Others

• Galvanize (Diligent): Galvanize (under Diligent) provides governance, risk, and compliance software including board and association management. While not a direct AMS competitor, it overlaps with re:Members' ability to serve association leadership through governance and engagement tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Impexium

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impexium