PENTA

What PENTA does

PENTA (Piedmont Ear, Nose and Throat Associates, PC) is a privately held, physician-led otolaryngology practice founded in 1999 in Winston-Salem, North Carolina. The practice provides comprehensive ear, nose, and throat care spanning general adult and pediatric ENT, audiology and hearing aid dispensing, allergy testing and immunotherapy, head and neck surgery, sleep apnea treatment, and facial plastic surgery/cosmetic services. Services are delivered across five clinic locations in Winston-Salem, Clemmons, Kernersville, Mount Airy, and Elkin, serving the Piedmont-Triad region.

The practice operates a multi-modality care model combining diagnostic evaluations (audiological testing, in-office CT imaging), in-office minimally invasive procedures (Balloon Sinuplasty, VivAer radiofrequency, RhinAer, ClariFix cryotherapy, LATERA nasal implants), and traditional surgical interventions (cochlear implants, thyroid and parathyroid surgery, head/neck cancer resection, tonsillectomy). The clinical team comprises 12 board-certified physicians, 5 physician assistants, 6 audiologists, and a hearing instrument specialist, supported by 60+ administrative and clinical staff. Technology is sourced from FDA-approved third-party device manufacturers (Aerin Medical, Arrinex, Stryker for Balloon Sinuplasty, Phonak/Signia/ReSound for hearing aids) rather than internally developed IP.

The business model is professional-services fee-for-service revenue billed predominantly through health insurance, supplemented by direct-pay hearing aid sales with third-party financing (CareCredit). The go-to-market is direct-to-consumer via appointment scheduling, a regional website (piedmontent.com), Facebook and Instagram presence, patient education content, and community partnerships. Customer segments are horizontal: adult patients, pediatric patients, audiology patients, and allergy patients across the Piedmont-Triad catchment area. No external venture or private equity ownership has been disclosed; the practice remains independent.

Name

PENTA

Legal name

Piedmont Ear, Nose and Throat Associates, PC

Website

https://piedmontent.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

PENTA is a privately held, physician-led ENT, audiology, and allergy practice serving adult and pediatric patients across five North Carolina locations in the Piedmont-Triad region, offering in-office procedures, hearing aids, and head/neck surgery since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Services Revenue: Revenue generated from providing comprehensive ENT, allergy, and audiological healthcare services including office visits, diagnostic tests, surgical procedures, and hearing aid sales and service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PENTA (Piedmont Ear, Nose and Throat Associates, PC) is a private physician-led medical practice that provides comprehensive ear, nose, and throat care, including audiology, allergy treatment, sleep/snoring services, head and neck surgery, and pediatric ENT services across five locations in the Piedmont-Triad region of North Carolina. The practice employs 12 physicians along with physician assistants and a support staff of 60+ to deliver specialty ENT care to patients.

Product overview

PENTA is a physician-led surgical practice offering comprehensive ear, nose, and throat (ENT) healthcare services. The practice operates as a single unified healthcare delivery platform with multiple service lines including general ENT, audiology and hearing aids, allergy testing and treatment, pediatric ENT, sleep medicine, and head/neck surgery. The practice offers both in-office procedures (Balloon Sinuplasty, VivAer, RhinAer, ClariFix, LATERA implants) and surgical interventions (tonsillectomy, thyroid surgery, cochlear implants). Services are provided across five locations in Winston-Salem, Kernersville, Clemmons, Mount Airy, and Elkin, North Carolina. The practice was founded in 1999 and has grown to 12 physicians, one physician assistant, and a staff of more than 60 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Ear, Nose, and Throat (ENT) Care
• Audiology and Hearing Services
• Allergy Treatment Services Allergy testing, diagnosis, and treatment services for patients with environmental and seasonal allergies.
• Sleep and Snoring Services Evaluation and treatment of sleep-disordered breathing, snoring, and related conditions, including potential surgical and non-surgical interventions.
• Head and Neck Surgery Surgical treatment of head and neck conditions, including tumors, thyroid disorders, and related pathologies requiring operative intervention.
• Pediatric ENT Specialized ear, nose, and throat care tailored for pediatric patients, including treatment of recurrent ear infections, tonsil and adenoid issues, and other childhood ENT conditions.

Quantifiable outcome

• 95% of patients report significant improvement in sinus symptoms following Balloon Sinuplasty procedure
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cancer Services of Winston-SalemcoreStrategic or Co-development Partner · 1 January 1999PENTA has partnered with Cancer Services of Winston-Salem, a local nonprofit that provides resources and support for families affected by cancer. PENTA surgeons treat thyroid, head and neck cancers and provide ongoing support to patients and families beyond their practice services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Charlotte Eye Ear Nose & Throat Associates: Large multi-location ENT physician practice based in Charlotte, NC — same state, comparable service breadth across ENT, allergy, and audiology, and similar independent physician-led structure. Closest geographic peer to PENTA.
• Raleigh Capitol ENT: Multi-physician ENT specialty practice serving the Raleigh, NC market. Direct comparator as an independent NC ENT group with overlapping services including allergy, audiology, and in-office sinus procedures.
• Pinnacle ENT Associates: Multi-physician ENT specialty group offering general ENT, allergy, audiology, and head/neck surgery — comparable structure and service mix to PENTA and a relevant independent-practice comparator.
• Palmetto ENT Allergy & Sleep: Southeastern ENT, allergy, and sleep-medicine specialty practice — comparable integrated service offering (ENT + allergy + audiology-adjacent) and similar scale as an independent, physician-led group.

Broad incumbents

• U.S. ENT Partners: PE-backed specialty platform aggregating independent ENT and allergy practices nationwide. Represents the consolidator model that competes with or could acquire independent regional groups like PENTA.
• Elevate ENT Partners: Specialty physician practice management company focused on ENT and allergy groups — illustrative of the roll-up model that intensifies competitive pressure on independent ENT practices.

Regional players

• Charleston ENT, Allergy and Hearing: Multi-physician ENT and allergy practice in Charleston, SC — neighboring regional market with similar service structure (ENT + allergy + audiology), useful as a comparable independent specialty group.

Others

• Schweiger Dermatology Group: PE-backed multi-site specialty physician practice in a different specialty (dermatology). Relevant as a business-model comparator — multi-site, physician-led, multi-state independent specialty group consolidated via external capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PiedmontEarNoseAndThroat
• Instagraminstagram.com/pentawsnc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENTA