Mentaloop AI

What Mentaloop AI does

Mentaloop AI is a Budapest-based health technology company founded in 2024 that operates a single consumer-facing iOS application branded 'Menta,' focused exclusively on panic disorder management. The company targets individuals experiencing panic disorder and serves them through a three-phase intervention model: real-time AI-guided support during an active panic episode, personalized prevention and recovery techniques, and daily resilience-building exercises via the 'Daily Path' feature. The product also includes a 'Gentle Connection' feature that enables asynchronous, non-verbal peer support among users.

The underlying platform combines generative AI (for real-time panic guidance) with a recommendation engine that personalizes interventions over time based on individual user behavior. The company claims FDA approval and validation from the University of Debrecen and the Hungarian Psychiatric Association (Magyar Pszichiátriai Társaság), positioning Menta within a regulated digital therapeutic framework. Engagement signals cited on the website include a 154-second average panic recovery time, 70% of users reporting a panic-free day, and 283 daily moments of quiet peer support.

Mentaloop AI operates a product-led, direct-to-consumer go-to-market motion. Distribution is exclusively via the iOS App Store globally, with monetization through a single annual subscription priced at $8.99/year (promoted at 89% off) following a 30-day free trial. The company has 1–10 employees, is privately held, and received a funding round from STRT Holding Nyrt in January 2025. Customer acquisition relies on App Store discovery, word-of-mouth referrals, and an in-app gift/share feature.

Name

Mentaloop AI

Website

https://mentaloopai.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentaloop AI operates Menta, an iOS application delivering AI-guided panic disorder support through real-time intervention, daily resilience exercises, and peer connection, monetized via annual subscription to individual consumers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Annual subscription model offering full access to all app features including AI-guided panic support, Daily Path exercises, progress tracking, and community features. Converts from a 30-day free trial with an 89% discount offer ($8.99/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mentaloop AI develops and operates Menta, a consumer-facing iOS mobile application that delivers AI-guided panic disorder support before, during, and after panic episodes. The app combines a real-time AI intervention flow during active panic with personalized daily resilience exercises (the Daily Path), progress visualization, and a quiet peer-support feature (Hugs). It is sold as an annual subscription with a 30-day free trial to individual consumers.

Product overview

Menta is a single mobile application (iOS) that provides AI-powered panic disorder support. The product offers multiple intervention flows including real-time AI-guided panic support during moments of panic, personalized prevention and recovery techniques for use before and after panic episodes, and daily resilience-building exercises through the Daily Path feature. The AI adapts to individual users over time, learning which techniques work best for each person. Additional features include progress visualization, quiet peer support ('Hugs Sent'), and peak moment flows designed for everyday stress scenarios (morning, work, sleep). The app is available via iOS with a subscription model ($8.99/year with 30-day free trial and promotional 89% discount offer).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average panic recovery time reduced to 154 seconds (Time to Calm)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FDAcoreOthersFDA approval indicates regulatory validation of the app's approach to panic disorder management. The FDA logo appears in the APPROVED BY section, suggesting the app has received some form of FDA clearance or recognition for its health-related functionality.
• University of DebrecencoreOthersAcademic partnership providing scientific credibility. The University of Debrecen logo appears in the APPROVED BY section alongside FDA and Hungarian Psychiatric Association, suggesting research collaboration or academic validation of the app's methodology.
• Magyar Pszichiátriai Társaság (Hungarian Psychiatric Association)coreOthersProfessional psychiatric association partnership providing clinical credibility. Their endorsement in the APPROVED BY section indicates the app's approach has been validated by mental health professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rootd: Rootd is a mobile app specifically designed to help users during and after panic attacks, offering guided breathing, exercises, and lessons. It is the closest direct competitor to Menta in the panic-disorder niche, with similar in-the-moment intervention flows and self-serve subscription pricing.
• Dare: Dare is a mobile app for panic attacks and anxiety using exposure-based exercises and live coaching. It competes head-to-head with Menta for the same panic-disorder end user, with a comparable self-pay subscription model and similar real-time intervention framing.
• Woebot Health: Woebot Health delivers AI-powered conversational mental health support via text-based chat, with an emphasis on clinical validation and B2B partnerships with payers and providers. Like Menta, it relies on AI-guided text interactions as the core modality and is pursuing regulatory and clinical credibility to differentiate.
• Wysa: Wysa is an AI chatbot for mental wellbeing that combines self-help techniques with optional human therapist escalation, sold B2C and B2B to employers and health plans. It overlaps with Menta on AI-driven text-based mental health support and the move toward FDA-adjacent positioning and payer partnerships.

Broad incumbents

• Headspace: Headspace is a large-scale consumer mental health and meditation app that has expanded into therapy, employer benefits, and clinical content. It competes with Menta for the same anxiety-adjacent consumer wallet but offers a much broader product, including its own AI features, giving it significant distribution and brand advantage.
• Calm: Calm is a leading consumer wellness app focused on meditation, sleep, and mental health, with employer/insurance distribution channels. It competes indirectly with Menta in anxiety and stress and has begun integrating AI features, putting pressure on niche D2C apps through scale and marketing budget.
• BetterHelp: BetterHelp is the largest online therapy marketplace, offering human counselor matching via subscription. It is an adjacent incumbent that captures anxiety/panic-adjacent demand at a higher price point, and any move by BetterHelp into AI-guided between-session support would directly threaten Menta's positioning.
• Sanvello (Optum): Sanvello is an anxiety, stress, and depression app owned by Optum (UnitedHealth Group), historically distributed via employer and payer channels. It demonstrates the playbook Menta would need to follow to reach scale: clinical content, payer distribution, and integration with a broader health ecosystem.

Regional players

• MindDoc: MindDoc is a European (Germany-based) mental health app combining self-monitoring, courses, and AI-driven feedback, with strong DACH-region traction and growing US presence. It is comparable as a clinically oriented, AI-enhanced mental health app from a non-US base, mirroring Menta's European origins and clinical-partnership playbook.

Emerging players

• Youper: Youper is an AI mental health app offering chat-based CBT-style conversations, mood tracking, and personalized exercises. It overlaps with Menta on AI-driven text conversations for anxiety and depression and serves as a comparator for monetization, engagement, and clinical validation approaches at a similar early-stage scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentaloop AI