Soake Pools
Soake Pools is a family-owned manufacturer of precast concrete plunge pools founded in 2014, serving residential and commercial customers across the continental US with hand-tiled, factory-built plunge pools and tubs delivered ready to install in 4-8 weeks.
- Company typePrivate
- Founded2014
- HeadquartersMerrimack, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soake Pools does
Soake Pools is a family-owned manufacturer of precast concrete plunge pools, founded in 2014 by Karen and Brian Larson and headquartered in Pembroke, New Hampshire, where it operates its manufacturing facility, Experience Center, and U.S. headquarters. The company designs, hand-tiles, and ships ready-to-install plunge pools in five sizes (Full Plunge 7'x13', Pool with a View, Medium Plunge 10'x6', Square Plunge 7'x7', and Cold Plunge 4'x4') plus a complementary Garden Tub (5'x7') product line, all finished in-house with 1/2-inch glass mosaic tile and integrated with Jandy equipment (variable-speed pumps, cartridge filters, salt chlorine generators, AquaLink RS automation with iAquaLink app control, and LED color-changing lights). Products are manufactured in New England, fully tiled before delivery, and shipped nationwide at a starting price range of $27,000-$34,000 per pool, with estimated delivery of 4-8 weeks.
The company monetizes primarily through one-time pool sales with optional equipment add-ons (heaters, chillers, safety covers, AOP sanitation, swim current systems) and donates a portion of each sale to Water.org. Go-to-market is hybrid: a regional direct sales force of territory managers covers the continental US across seven named territories, complemented by an Experience Center for in-person test plunges, a Partner Portal for landscape professionals and installers, and DIY/contractor installation support. Customer segments include residential homeowners (primary), short-term rental properties, hospitality businesses, and landscape architects/designers, with notable installations associated with figures such as Jennifer Aniston, Walker Hayes, Emily Henderson, Nikki Reed, Colman Domingo, and Olympic swimmer Rowdy Gaines. The company has been bootstrapped since founding, with no external funding rounds, and is a member of the Pool & Hot Tub Alliance (PHTA).
Soake Pools firmographics
Firmographics- Name
- Soake Pools
- Legal name
- Soake Pools, LLC
- Website
- https://soakepools.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soake Pools is a family-owned manufacturer of precast concrete plunge pools founded in 2014, serving residential and commercial customers across the continental US with hand-tiled, factory-built plunge pools and tubs delivered ready to install in 4-8 weeks.
- Ownership category
- akta.pro rank
Where Soake Pools is headquartered
LocationHeadquarters
- HQ city
- Merrimack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soake Pools business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Plunge Pool Sales: One-time sale of pre-cast concrete plunge pools. Starting price range of $27,000-$34,000 includes fully tiled pool and standard equipment package. Does not include heater, cover, delivery, permitting, or site work.
- Equipment Add-ons: Optional upgrades including gas heater (260,000 BTU), heat pumps, safety covers (ASTM F-1346 certified), chiller for cold plunge, AOP sanitation system, and other add-ons.
- Installation Services: While installation is contracted locally, the company provides technical support and partners with preferred installers in many areas.
- Charitable Donation from Sales: A portion of every pool sale is donated to Water.org to support global water and sanitation initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Plunge 13'x7' - Starting price range |
| One time/ perpetual license | Pay-as-you-go | Pool with a View 13'2"x7'2" |
| One time/ perpetual license | Pay-as-you-go | Medium Plunge 10'x6' |
| One time/ perpetual license | Pay-as-you-go | (Hip to Be) Square Plunge 7'x7' |
| One time/ perpetual license | Pay-as-you-go | Cold Plunge 4'x4' |
| One time/ perpetual license | Pay-as-you-go | Garden Tub 5'x7' |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Soake Pools product offering
Product offeringCore offering
Soake Pools designs, manufactures, and sells factory-built precast concrete plunge pools delivered fully tiled and ready to install nationwide across the continental United States. The company offers five pool sizes (Full Plunge 7'x13', Pool with a View 13'2"x7'2', Medium Plunge 10'x6', (Hip to Be) Square 7'x7', and Cold Plunge 4'x4') plus the 5'x7' sculptural Garden Tub, all hand-tiled in-house by artisans and shipped with integrated Jandy equipment packages including variable-speed pumps, salt chlorine generators, automation with iAquaLink app control, and LED lighting.
Product overview
Soake Pools is a family-owned manufacturer of precast concrete plunge pools founded in 2014, based in Pembroke, NH. The product portfolio centers on America’s Original Precast Concrete Plunge Pool, available in five sizes: Full Plunge (7'×13'), Pool with a View, Medium Plunge (10'×6'), (Hip to Be) Square (7'×7'), and Cold Plunge (4'×4'). All pools are manufactured, hand-tiled in-house, and delivered ready to install. A complementary offering is the Garden Tub—a 5'×7' sculptural freestanding tub inspired by ancient watering troughs, available in hand-tiled or hand-polished finishes with Purist or Spa experience options. The company also offers equipment packages (Jandy variable-speed pumps, salt chlorine generators, automation with iAquaLink app control, LED lights), optional pool heaters, Slipstream swim current systems, safety covers, and custom tile collections including the Check + Stripe Design Collection. Supporting services include a 3D Pool Builder tool, Partner Portal with CAD files, an Experience Center showroom, and the Soake & Stay program.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Plunge Pool
Quantifiable outcome
- 50% cost savings compared to conventional in-ground pools
- +3 more outcomes
Companies that use Soake Pools
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Soake Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Soake Pools partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Harbor SaunasminorPartnership to create ultimate backyard wellness retreats, combining plunge pools with sauna experiences.
- Delgado Stone USAminorStone patio and veneer supplier for Experience Center outdoor showroom installation.
- Rockport GraniteminorPartner for Experience Center granite installations.
- Miracle Farms LandscapingminorProvided 7x13 installation, walkways and patio for Experience Center.
- D.S. Jolie LandscapesminorProvided 7x7 installation for Experience Center.
- Green Build PartnersminorProvided heated mats for Experience Center.
- Brennen Lorden Landscape ConstructionminorProvided 4x4 Cold Plunge installation for Experience Center.
- Terrain Planning and DesignminorProvided full landscape design for Experience Center.
- TomuminorPartnership to propel experiential hospitality possibilities, combining Soake Pools with Tomu's hospitality design offerings.
- Water.orgcoreSoake Pools donates a portion of every pool sale to Water.org, a global nonprofit working to bring water and sanitation to the world. 2.2 billion people lack access to safe water at home. Water.org helps people through affordable financing such as small loans.
- JandycoreSoake Pools is a proud Jandy partner, delivering Jandy equipment with all pools including VS Flopro pump, CS cartridge filter, WaterColors LED lights, AquaLink RS automation, AquaPure salt system, and JXi heater.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Soake Pools competitors and assessment
Company assessmentDirect peers
- River Pools: River Pools manufactures and installs one-piece fiberglass pools, comparable to Soake's precast concrete in factory-built, fast-install positioning. Same homeowner buyer evaluating lower-maintenance alternatives to traditional gunite pools.
- Endless Pools: Endless Pools sells compact, year-round swim spas and plunge pools with counter-current swim technology, directly overlapping Soake's compact-pool and Slipstream-equipped value proposition. Highly comparable target customer (space-constrained, premium homeowners).
- Hydropool: Hydropool manufactures self-contained swim spas and hot tubs, including compact plunge/spa hybrids. Competes in the same wellness-driven, small-space, year-round segment that Soake targets.
- Plungie: Plungie manufactures precast concrete plunge pools delivered ready to install, the most direct head-to-head competitor to Soake's core product. Both sell factory-built, fully finished plunge pools that compete on install speed and small-footprint backyard usability.
- Thursday Pools: Thursday Pools builds one-piece fiberglass plunge pools and smaller pools, including models positioned for compact backyards and wellness use. Direct overlap with Soake's smaller-format Plunge and Cold Plunge SKUs.
- Viking Pools: Viking Pools is a large U.S. fiberglass pool manufacturer with precast/factory-built pools delivered to site, mirroring Soake's positioning around fast install versus cast-in-place concrete. Competes for the same residential pool buyer.
- Master Spas: Master Spas is a U.S. manufacturer of premium swim spas and hot tubs, overlapping with Soake's year-round, small-footprint, heated water experience. Comparable buyer profile and channel (independent dealers and direct).
- Bullfrog Spas: Bullfrog Spas designs premium hot tubs and swim spas with customizable jet configurations, sharing Soake's premium positioning and customization-driven value proposition for year-round backyard wellness.
Broad incumbents
- Caldera Spas: Caldera Spas is a mainstream premium hot tub brand with nationwide dealer coverage, providing a broad-incumbent comparison to Soake's premium positioning and North American distribution model.
- Jacuzzi® Brand: Jacuzzi is the established incumbent brand across hot tubs, swim spas, and portable spas, offering overlapping year-round-water functionality to Soake's buyer but as part of a much broader portfolio with mass-market distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Soake Pools social profiles
Digital presenceSoake Pools compliance and trust
Trust signalCompliance3 records
Soake Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soake Pools leadership team
Management profileNumber of profiles
Profiles10 records
Soake Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soake Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soake Pools
What does Soake Pools do?
Soake Pools designs, manufactures, and sells factory-built precast concrete plunge pools delivered fully tiled and ready to install nationwide across the continental United States. The company offers five pool sizes (Full Plunge 7'x13', Pool with a View 13'2"x7'2', Medium Plunge 10'x6', (Hip to Be) Square 7'x7', and Cold Plunge 4'x4') plus the 5'x7' sculptural Garden Tub, all hand-tiled in-house by artisans and shipped with integrated Jandy equipment packages including variable-speed pumps, salt chlorine generators, automation with iAquaLink app control, and LED lighting.
Is Soake Pools a public or private company?
Soake Pools is a private company. It is classified as family owned and is currently operating.
When was Soake Pools founded?
Soake Pools was founded in 2014. It employs 1 to 10 people.
Where is Soake Pools based?
Soake Pools is headquartered in Merrimack, United States, in the North America region.
How does Soake Pools make money?
Four revenue lines are on record. Plunge Pool Sales are the primary driver. The others are equipment Add-ons, installation Services and charitable Donation from Sales.
Who are Soake Pools's main competitors?
Direct peers on record are River Pools, Endless Pools, Hydropool, Plungie, Thursday Pools, Viking Pools, Master Spas and Bullfrog Spas. Broad incumbents are Caldera Spas and Jacuzzi® Brand.
Does Soake Pools have an API?
No public API is recorded for Soake Pools.