What TEST does

TEST is a privately held French market research firm, headquartered in Suresnes, founded in 1999, operating as TEST S.A. The company designs and executes custom B2B research studies — concept testing, price testing, satisfaction surveys, mystery shopping, mobility and origin-destination studies, audience studies for cultural institutions, brand and image studies, and impact assessments — for enterprise clients and government entities. Its service is organized around six vertical specializations: automotive/soft mobility, collectivity & institutions, culture & heritage, transport & mobility, housing & habitat, and tourism & leisure. TEST's go-to-market is direct B2B sales supported by a dedicated client portal (app.test-etudes.com), with services delivered through project-based professional services contracts and quote-based pricing.

TEST's underlying capability rests on its FieldTEST subsidiary, which provides the in-house face-to-face field infrastructure: interviewer recruitment, on-site and at-home interviews, and consumer panel management through to delivery of controlled and exploitable data. This vertical integration differentiates the firm from competitors that outsource fieldwork. Named clients include Stellantis, SNCF Connect, DGAC, Centre Pompidou-Metz, Philharmonie de Paris, Musée de Corte, Quai des Savoirs, Festival de l'Oiseau et de la Nature, Francofolies Esch, Saint-Nazaire Agglomération Tourisme, Market Intelligence, and Neurosensum India. The company maintains an English-language website variant alongside its French primary, indicating international engagement on a project basis. No funding rounds, acquisitions, AI/ML capabilities, or public market activity are disclosed; ownership appears privately held without external investment.

Name

TEST

Legal name

TEST S.A.

Website

https://test-sa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TEST is a French B2B market research firm founded in 1999, headquartered in Suresnes, that delivers custom research studies across automotive, mobility, culture, transport, tourism, and public-sector verticals via its in-house FieldTEST field operations subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom research studies: TEST provides bespoke market research services including concept testing, price testing, satisfaction surveys, mystery shopping, mobility surveys, cultural audience studies, and impact assessments. Revenue is generated through project-based professional services contracts with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TEST is a French market research institute that designs and executes custom survey and analysis engagements for B2B clients. Its portfolio spans concept testing, price testing, satisfaction surveys, mystery shopping, mobility and origin-destination surveys, audience and visitor studies, brand diagnostics, and impact assessments. The FieldTEST subsidiary delivers the face-to-face fieldwork component, from interviewer recruitment through controlled data delivery.

Product overview

TEST is a market research company offering customized survey and analysis services. The company provides a comprehensive portfolio of research methodologies including concept testing, price testing, mystery shopping, satisfaction surveys, mobility studies, audience studies, brand research, and fraud investigations. The services are delivered through various specialized offerings such as Test Clinic, Test de Concept, Test de Prix, Observatoire et Études des Publics, Enquête Clients Mystère, and others. The company also operates FieldTEST, a subsidiary focused on face-to-face field research operations. The offerings are service-based research solutions rather than a software platform, with each study type addressing specific research needs across sectors including automotive, cultural institutions, mobility, and public administration.

Differentiator

Problem solved

Functional benefit

Brands

• FieldTEST: A subsidiary of the TEST group dedicated to face-to-face fieldwork, on-site or at-home interviews, and consumer recruitment services.

Products and services

• Test Clinic
• Test de Concept (Concept Testing)
• Test de Prix (Price Testing)
• Observatoire et Études des Publics (Audience Observatory)
• Enquête Clients Mystère (Mystery Shopping)
• Enquête de Satisfaction (Satisfaction Survey)
• Enquêtes EMC²
• Enquête Fraude (Fraud Investigation Survey)
• Enquête Mobilité (Mobility Survey)
• Enquête Origine-Destination (Origin-Destination Survey)
• Étude de l'Impact / Retombées Économiques et Sociales (Economic & Social Impact Study)
• Étude des Non-Publics (Non-Visitor Study)
• Étude de Fréquentation (Frequency Study)
• Étude de Notoriété et d'Image (Brand Awareness & Image Study)
• Étude de Réception (Reception Study)
• Étude en Diagnostic et Fond de Marque (Brand Diagnosis & Foundation Study)
• Étude en Diagnostic d'Expérience (Experience Diagnosis Study)
• Étude en Usages et Attitudes (Usage & Attitudes Study)
• Étude Pré et Post Test de Communication (Pre/Post Communication Testing)
• FieldTEST (Field Operations Subsidiary)

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FieldTESTcoreOthersFieldTEST is a wholly-owned subsidiary of TEST group, dedicated to conducting face-to-face surveys, on-site and in-home interviews, and consumer recruitment. It handles the entire field operation from interviewer recruitment to delivery of controlled and exploitable data.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NielsenIQ: Global consumer intelligence and market research firm with strong FMCG, retail, and mobility adjacencies. Comparable as a B2B research provider to large enterprises, though at much larger scale and with greater emphasis on syndicated measurement panels.
• Verian (formerly Kantar Public): International public-policy and social research firm spun out of Kantar Public. Highly comparable to TEST's public-sector and audience research practice (cultural institutions, government, mobility studies), but operating at greater scale and geographic breadth.
• Kantar: Global market research and insights group operating across consumer, retail, and public-sector research. Comparable in offering custom B2B research services including mobility, brand, and audience studies, but at global scale with a much broader service portfolio than TEST.
• Ipsos: Paris-headquartered global market research and analytics firm offering the full range of custom research, syndicated, and audience measurement services. Directly comparable business model (B2B custom research across verticals including automotive and public sector), but vastly larger scale and broader geographic footprint.

Emerging players

• Toluna: Digital-first consumer insights platform combining online panels with research services. Adjacent competitor to TEST in concept/price/satisfaction studies, but differentiated by technology platform and global self-service panel model versus TEST's service-only field-research approach.

Direct peers

• IFOP: Long-standing French market research and opinion polling institute with deep enterprise, public-sector, and consumer research practices. Highly comparable in heritage, geography, and service mix, with overlapping presence in automotive and public-institution studies.
• BVA: French market research and consulting firm offering custom B2B studies, opinion polling, and consumer insights. Closely comparable as a France-based mid-sized research firm serving both enterprise and public-sector clients across multiple verticals.
• Elabe: French polling and market research institute focused on opinion studies, public-sector research, and corporate insights. Comparable in custom research delivery model and strong French public-sector/government client base.
• OpinionWay: Paris-based independent market research and opinion polling firm serving enterprise and public-sector clients. Directly comparable in scale, French market focus, and custom B2B research service model, often competing for the same mid-sized mandates.
• Harris Interactive: French/European market research firm offering custom research, opinion polling, and audience studies. Comparable in service model (custom B2B research), vertical breadth, and mid-market positioning relative to TEST.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SocieteTESTsas
• LinkedInlinkedin.com/company/test-sa
• Xx.com/SocieteTESTsas

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEST