What Winbound does

Yumens BtoB (formerly Winbound) is a French B2B marketing agency founded in 2016 and headquartered in Saint-Grégoire, near Rennes, operating as a subsidiary of MV Group, a diversified marketing conglomerate. The firm specializes in inbound marketing, Account-Based Marketing (ABM), B2B data marketing, HubSpot CRM implementation, programmatic B2B advertising, and brand communication. Its customer base spans French PME and ETI (mid-cap) companies across verticals including food service, cybersecurity/IT, industry, education, services, and economic development agencies, with 280+ clients served cumulatively.

The agency's service portfolio is structured around three strategic pillars: Rayonner (Visibility) covering brand platform development, B2B communication, website creation, events, and professional branding; Capter & Cibler (Capture & Target) covering prospect data, paid/search/inbound/ABM campaigns, and HubSpot marketing automation; and Fidéliser (Retention) covering relational programs, segmentation, customer satisfaction measurement, and support centers. Technology is anchored by an 11-year certified HubSpot partnership through which the agency configures and optimizes the HubSpot marketing, sales, and service platform for clients. The firm holds Qualiopi certification for commercial training delivery and integrates a programmatic B2B advertising capability alongside its content and CRM services. Active distribution channels include a content blog, a 6,000+ subscriber newsletter, a B2B marketing podcast, and an annual event partnership (Intelligence Marketing Day).

Yumens BtoB operates a sales-led go-to-market motion with direct client engagement, serving a domestic French market exclusively. Pricing is quote-based with multi-year contracts, reflecting the customized nature of its engagements. The company maintains physical offices in 11 French cities and serves named clients including Olea Medical, Rennes School of Business, Ozitem, d'aucy food service, Ercom, Groupe Savencia, Malt, Optima Energie, and Teranga. No external funding has been disclosed, and the firm remains privately held within the MV Group corporate structure.

Name

Winbound

Legal name

Yumens BtoB

Website

https://winbound.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Yumens BtoB (formerly Winbound) is a French B2B marketing agency that provides inbound marketing, Account-Based Marketing, data marketing, and HubSpot CRM implementation services to PME and ETI clients across food service, cybersecurity, industry, education, and services verticals. It operates as a subsidiary of MV Group.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Business Support Services (5614)

SIC

Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2B marketing agency
• Inbound marketing services
• Account-based marketing
• HubSpot partner agency
• Data-driven B2B marketing

Headquarters

HQ city

Saint-grégoire

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Agency Services: Professional services revenue generated through customized B2B marketing consulting, strategy development, implementation, and ongoing campaign management. Services include inbound marketing, ABM, data marketing, HubSpot configuration, programmatic advertising, content creation, CRM integration, website creation/refurbishment, commercial training, professional branding, event organization, and brand platform development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Winbound, now operating as Yumens BtoB, is a French B2B marketing agency that delivers customized marketing strategies and execution services to PME and ETI companies. The agency specializes in inbound marketing, account-based marketing (ABM), B2B data marketing, HubSpot CRM implementation, programmatic advertising, brand platform development, and commercial training. Services are organized around three pillars: Visibility (Rayonner), Capture & Target (Capter & Cibler), and Loyalty (Fidéliser).

Product overview

Yumens BtoB (formerly Winbound) operates as a full-service B2B marketing agency offering a comprehensive suite of integrated marketing services. The core portfolio includes strategic consulting (Inbound Marketing, ABM, Data Marketing, Communication), digital execution (website creation, programmatic advertising), brand development (Professional Branding, Brand Platform), and customer relationship management (HubSpot CRM integration). The agency functions as a HubSpot certified partner, integrating the HubSpot platform as the primary technology backbone for marketing automation, CRM, and sales enablement across client engagements. Additional services include B2B event management, commercial training (Qualiopi certified), and programmatic advertising. The offering is structured around three strategic pillars—Rayonner (Visibility), Capter & Cibler (Capture & Target), and Fidéliser (Loyalty)—providing end-to-end B2B marketing support from brand building through customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Full-funnel marketing methodology from attraction to conversion, designed to attract visitors and transform them into B2B customers through content and engagement strategies. Targeted at B2B companies seeking to generate qualified leads.
• Account-Based Marketing (ABM) Strategic marketing approach focusing on target accounts with personalized interactions to maximize results from key B2B prospects. For B2B companies targeting strategic accounts.
• Data BtoB / Data Marketing B2B data intelligence services including database enrichment, prospect knowledge optimization, and data-driven campaign performance improvement.
• Communication BtoB Comprehensive B2B communication services including brand messaging, advertising concepts, media activation, and promotional campaigns.
• Professional Branding Personal branding services developing individual expertise visibility to support company acquisition and brand presence.
• Événementiel BtoB (B2B Events) B2B event planning services focused on intimate formats and proximity to create meaningful moments with prospects and clients.
• Plateforme de marque (Brand Platform) Brand platform development establishing brand identity, vision, and values to build brand preference in the market.
• Formations commerciales (Commercial Training) Commercial training catalog for developing team skills and business performance; organization is Qualiopi certified.
• Publicité Programmatique BtoB (Programmatic B2B Advertising) Programmatic advertising services enabling precise targeting and optimal timing to maximize B2B advertising campaign performance.
• HubSpot CRM Implementation Customer Relationship Management integration services implementing HubSpot CRM into client ecosystems to identify prospects, track interactions, and optimize customer relationships.
• Website Creation and Redesign Website creation and redesign services optimizing structure, design, and content for maximum B2B client impact.
• Contenus experts métiers BtoB (Expert B2B Content) Creation and promotion of high-quality expert B2B content to optimize marketing strategy. Targeted at B2B companies seeking thought leadership content.
• Lead Generation Qualified lead generation and appointment setting services through impactful digital strategies for B2B companies.

Quantifiable outcome

• +44% website traffic increase for Olea Medical within one quarter of new site launch
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• HubSpotcoreTechnology or IntegrationCertified HubSpot partner with 11 years of partnership history. Yumens BtoB helps clients configure and optimize the HubSpot marketing and sales platform. Services include CRM integration, marketing automation setup, and platform optimization for effective business performance management.
• MV GroupflagshipStrategic or Co-development PartnerParent company of Yumens BtoB. MV Group operates multiple subsidiaries including Good Buy Media, Yumens, Avanci, Euroleads, Tribu, Yes-Indeed, and Weaver fi, providing a comprehensive marketing ecosystem.
• Intelligence Marketing DaycoreGTM or Marketing PartnerYumens BtoB is a partner of Intelligence Marketing Day 2026 in Rennes, delivering AI conferences and masterclasses as part of the event program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MRP (Foundry): B2B marketing technology and services provider (formerly MRP Prelytics), offering ABM platform and managed services. Competes on the same enterprise ABM and demand-gen budget pool.
• Demandbase: ABM platform and services provider offering technology-enabled account-based marketing, advertising, and sales intelligence. Closely comparable on the ABM pillar that Yumens BtoB identifies as a core differentiator.
• RollWorks: ABM and intent-data platform owned by NextRoll, providing targeting, advertising, and measurement for B2B marketers. A relevant comparator for the agency's ABM and programmatic B2B advertising services.
• Terminus: Account-based marketing platform offering multichannel ABM execution, account intelligence, and measurement. Comparable in ABM specialization and increasingly delivers agency-style services alongside its SaaS platform.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services group with strong French roots and B2B marketing capabilities across creative, media, data, and technology. Represents the largest-scale incumbent against which mid-market French agencies compete for enterprise accounts.
• iProspect (Dentsu): Global digital performance marketing agency within Dentsu, offering paid media, SEO, content, and data-driven B2B programs. Overlaps with Yumens BtoB on programmatic, ABM, and data marketing but at much larger scale.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, creative, data, and technology services. Competes for the same enterprise B2B budgets but with significantly broader geographic and capability reach.

Direct peers

• Brainsonic: French B2B content marketing and brand content agency with a comparable focus on thought leadership, content strategy, and integrated B2B marketing—directly competing for the same French PME/ETI segment.
• Concentric (ABM agency): Specialist B2B ABM agency with deep expertise in account-based marketing strategy and execution, serving B2B technology and enterprise clients. Directly comparable on ABM services and target client profile.
• Eskimoz: French digital marketing agency offering SEO, SEA, content, and inbound marketing services to B2B clients. Comparable in size, geography, and service offering overlap with Yumens BtoB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Winbound_fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winbound