What DentalInsurance.com does

DentalInsurance.com is a US dental and vision insurance comparison and brokerage marketplace headquartered at 3030 S Bundy Dr, Los Angeles. Founded in 2001 and operating as a subsidiary of Kelsey National Corporation, the company runs a web-based quote-and-enrollment platform that lets individual consumers compare plans from more than nine carriers — including Delta Dental, Cigna, Humana, MetLife, Guardian, Ameritas, Anthem, Renaissance, and VSP — by zip code, premium, network, procedure coverage, and annual maximum. The platform is licensed as an insurance broker/agent in all 50 states plus Washington D.C. and monetizes almost entirely through carrier commissions on policies sold, with supplementary revenue from a 2026-launched B2B outsourced call center service that handles inbound sales, outbound recovery of abandoned online enrollees, bilingual Spanish-language support, premium quoting, and policy renewals and cancellations for carrier and broker clients.

Underlying technology is a conventional web-based insurance marketplace: a plan comparison engine, a quote generator keyed off zip code and basic census data, and dentist-network deep links into each carrier's find-a-dentist tool. The company layers a licensed phone-sales team (800-296-3800, Mon-Fri 6am-5pm Pacific) on top of the self-serve experience, plus an SEO-oriented Learning Center that targets top-of-funnel search traffic on dental insurance topics. Product breadth has expanded beyond dental into standalone vision plans (VSP Standard and Premium) and bundled dental+vision+hearing plans (Humana Extend 2500/5000), and the catalog now includes non-insurance discount alternatives (Careington 500 Series) for sub-prime or uninsured consumers.

The customer base is overwhelmingly individual consumers — self-employed, gig workers, freelancers, families, and employees without employer dental benefits — with no enterprise customers disclosed. Long-tenured brand trust signals include a BBB A+ rating, 4.7/5 Trustpilot score, and a claimed 10 million+ customers served over 60+ years of corporate history. The business is privately held under Kelsey National Corporation with no institutional funding rounds or public ticker; revenue is not disclosed.

Name

DentalInsurance.com

Legal name

DentalInsurance.com, Inc.

Website

https://dentalinsurance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

DentalInsurance.com is a US-licensed insurance broker that operates a 50-state dental, vision, and hearing plan comparison and enrollment marketplace for individual consumers, earning carrier commissions and now also selling outsourced B2B call center services to dental insurers.

Ownership category

akta.pro rank

Product category

Dental Insurance Marketplace

NAICS

Offices of Dentists (62121), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Dental Insurance (FSAIAEAE)

akta.pro secondary industries

Dental Insurance (FSAIAHAA), Dental Discount Plans (Non-Insurance) (FSAIAHAD)

Keywords

• Dental insurance brokerage
• Dental plan comparison
• Vision insurance plans
• Insurance marketplace platform
• Dental discount programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Commission Revenue: DentalInsurance.com earns commissions from insurance companies for each policy sold through the platform. Commission rates vary by insurance company and may increase based on sales volume, with potential bonus or incentive programs.
2. Outsourced Call Center Services: B2B services provided to dental insurance companies including inbound call handling, outbound calls to abandoned consumers, branded messaging, bilingual support, premium quoting, policy renewals and cancellations, and quality monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DentalInsurance.com operates an online dental insurance comparison and enrollment platform, acting as a licensed insurance broker/agent that connects consumers with dental insurance carriers. Consumers enter their zip code and demographic information to compare plans by premium, network, brand, procedure coverage, and annual maximum, then enroll online or by phone with licensed representatives. The platform also offers outsourced call center services to dental insurance carriers and brokers, including inbound call handling, outbound calls to abandoned enrollments, and bilingual Spanish-language support.

Product overview

DentalInsurance.com operates as a dental and vision insurance comparison marketplace and enrollment platform. The core product is a web-based quoting and enrollment platform that allows consumers to compare plans from multiple insurance carriers (including Delta Dental, Ameritas, Humana, MetLife, Guardian, Cigna, Anthem, Renaissance, VSP, and Careington), obtain personalized quotes, and enroll online or via phone with licensed representatives. The company also offers an outsourced call center solution for insurers and brokers, plus a Learning Center with educational content. Product portfolio includes dental PPO plans, dental HMO/DHMO plans, indemnity plans, dental discount programs, vision plans, and bundled dental/vision/hearing plans. The platform supports quote generation, plan comparison by premium/network/benefits, dentist network verification, and agent-assisted enrollment.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Insurance Comparison and Enrollment Platform A web-based platform enabling consumers to compare dental insurance plans from multiple carriers, obtain zip-code- and demographic-based quotes, and complete enrollment online or via phone with licensed representatives. Carriers represented include Delta Dental, Ameritas, Humana, MetLife, Guardian, Cigna, Anthem, Renaissance, and VSP.
• Outsourced Call Center Solutions B2B service for dental insurance carriers and brokers providing inbound call handling, outbound calls to consumers who abandoned online enrollment, branded messaging, bilingual Spanish-language support, premium quoting, policy renewals and cancellations, and quality monitoring.
• Dental HMO Plans Health Maintenance Organization dental plans offering low premiums (sample quotes starting around $7.74-$11.99/month), flat-fee copayments, no deductibles, no waiting periods, and no annual maximums; require selection of an in-network primary care dentist and specialist referrals.
• Dental PPO Plans Preferred Provider Organization dental plans with sample quotes ranging from approximately $26-$58/month, deductibles, coinsurance-based cost sharing, and annual maximum benefits from $1,000 to $2,500. Offer broader provider choice than HMO plans.
• Dental Discount Programs Membership-based programs (e.g., Careington 500 Series Dental Savings at $8.85/month) offering 20-60% discounts on dental procedures from participating providers, with no deductibles, no waiting periods, and no maximum benefit limits. Not insurance.
• Standalone Vision Plans Vision insurance plans from VSP including Standard Plan ($17.00/month) and Premium Plan ($24.93/month), offering eye exams, frames and contacts allowances, lens enhancements, and access to VSP's network of over 38,000 providers.
• Bundled Dental, Vision, and Hearing Plans Combined dental, vision, and hearing coverage plans (e.g., Humana Extend 2500 at $66.99/month and Humana Extend 5000 at $99.99/month), with annual maximums up to $5,000, dental implant coverage, and access to hearing aids through the TruHearing network.
• Immediate Coverage / No Waiting Period Dental Plans Dental plans with no waiting periods on primary benefits, enabling enrollees to access preventive, basic, and major care immediately upon the policy effective date, with some plans active in 24 hours.

Quantifiable outcome

• 10 million+ people helped find dental coverage over 60+ years of operation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and regional.

• AmeritascoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering dental plans through DentalInsurance.com marketplace. Plans include Hollywood Smile Elite, Hollywood Smile Advantage, Dallas Smile Plus, and various HMO options.
• Anthem BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorMajor dental insurance carrier partner with Essential Choice product line (Bronze, Silver, Gold, Platinum, Basic, Classic, Select, Incentive) offered through the platform.
• CignacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering Cigna Dental 1500 and Cigna Dental Vision Hearing 3500 bundled plans through the marketplace.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorMajor carrier partner with Dental for Everyone product line including Immediate Coverage Plan, No Wait, Gold, and Platinum options.
• GuardiancoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with Advantage product line (Starter, Core, Achiever, Premier, Diamond 2.0) and Managed DentalGuard HMO plans.
• HumanacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering Bright Plus, Loyalty Plus, Dental Value Plan, and Humana Extend (2500/5000) plans with dental, vision, and hearing bundled options.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with TakeAlong Dental (High, Medium, HMO options) and NCD by MetLife product line (Essentials, Complete, Elite) through the platform.
• Renaissance DentalcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering Plan II and Plan III PPO options with varying coverage levels and annual maximums.
• VSPcoreChannel Partner/ Reseller/ DistributorVision insurance partner offering Standard Plan and Premium Plan with nationwide provider network of 38,000+ doctors.
• CareingtonminorChannel Partner/ Reseller/ DistributorDental discount program partner offering 500 Series Dental Savings Plan with $8.85/month membership and 20-60% discounts on dental procedures.
• Delta Dental of TennesseeregionalChannel Partner/ Reseller/ DistributorRegional carrier partner offering Superior Advantage, Essential Advantage, and Brighter Advantage plans specific to Tennessee residents.
• Dental Health ServicesminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering SmartSmile and Super SmartSmile plans through the platform.
• Dominion NationalminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering Select Plan Basic and Select Plan Premium options.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Policygenius: Policygenius is a digital insurance marketplace comparing life, disability, home/auto, and (historically) health and dental plans across multiple carriers. Comparable online comparison + licensed advisor model with a strong content/educational layer similar to DentalInsurance.com's Learning Center.
• SmartFinancial: SmartFinancial is an online insurance comparison platform helping consumers shop for auto, home, health, dental, and life coverage from multiple carriers. Directly comparable self-serve quote comparison + licensed agent support business model.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform specializing in life, senior health, and auto/home, with a telesales-driven comparison model. Comparable carrier-aggregating, licensed-agent-supported brokerage using call center operations as a core conversion channel.
• Healthcare.com: Healthcare.com is a private health insurance marketplace helping individuals and families compare ACA, short-term, dental, and supplemental plans from multiple carriers. Directly comparable DTC quote comparison + licensed agent model with a similar consumer target audience.
• GoHealth: GoHealth operates a leading Medicare-focused health insurance marketplace with licensed agent support, and has historically offered individual dental and health plans. Comparable telesales-enabled brokerage model with carrier commission revenue dynamics.
• eHealth: eHealth operates ehealthinsurance.com, one of the largest US online health insurance marketplaces with significant dental plan offerings alongside medical, Medicare, and other products. Directly comparable DTC insurance brokerage model with multi-carrier aggregation and licensed agent support.
• HealthMarkets: HealthMarkets is a nationwide insurance broker agency connecting individuals and families with health, dental, Medicare, and supplemental plans from multiple carriers. Closely matches DentalInsurance.com's licensed-agent-driven, multi-carrier brokerage approach for individual consumers.

Broad incumbents

• NerdWallet: NerdWallet is a major personal finance content and comparison platform with affiliate-referral monetization across credit cards, banking, loans, and insurance (including dental). Comparable content + comparison + affiliate economics, though insurance is one of many verticals rather than a focused niche.
• Bankrate (LendingTree): Bankrate (owned by LendingTree) operates a broad personal finance comparison platform that includes insurance verticals such as dental, health, and life. Comparable in monetization model (affiliate referrals to carriers) and content/SEO-driven acquisition, but operates across many financial categories beyond insurance.

Others

• Careington International: Careington is a partner of DentalInsurance.com and a direct provider of dental savings/discount plans and ancillary benefit plans marketed to individuals and employer groups. Comparable because they offer similar discount-plan products, though Careington is an issuer/provider rather than an aggregator/marketplace.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dentalinsurin
• Facebookfacebook.com/dentalinsurancecom
• LinkedInlinkedin.com/company/dentalinsurance-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DentalInsurance.com