What BookIt Ltd does

BookIt Ltd, legally structured as Bookit New Zealand Pty Ltd (ABN 45 681 144 374), is a private New Zealand-based tourism technology company founded in 2004 and headquartered in Hamilton. The company operates a comprehensive tourism technology platform serving three core customer segments — Destinations (Regional Tourism Organisations and the i-SITE visitor information centre network), Operators (accommodation providers, tour operators, and experience businesses ranging from independents to multi-property groups), and Enterprise (national parks, councils, and government agencies).

The platform is composed of seven integrated products: Bookit Central (central reservation management), Bookit Create (custom tourism websites), Bookit Stay (property management), Bookit Experiences (tours and activities), Bookit Connect (two-way channel distribution manager connecting to 150+ OTAs), Bookit Pay (integrated payment gateway), and BookNZ Marketplace (B2B tourism marketplace). Distribution and integration are enabled through beGadgets — embeddable JavaScript widgets deployed across 100+ partner websites — and a developer WebAPI at developer.bookit.co.nz. The platform integrates with Stripe, CyberSource, Xero, MYOB, QuickBooks, Google Maps, and major OTAs, and is ISO 27001:2022 and PCI-DSS v4 certified.

BookIt monetises through tiered subscription licensing (monthly for SMBs, multi-year contracts for enterprise), transaction and booking commissions, a reseller/affiliate program through i-SITE visitor centres, and marketplace commissions via BookNZ. The platform processes 20 million+ bookings annually for 13,000+ operators who have received at least one booking, with 1,500+ actively paying operators and 30+ i-SITE visitor centres using the system. Go-to-market is enterprise field sales with packaged solution bundles, dedicated onboarding, and tailored product configuration rather than self-service. The legal structure also references Travel Booking Services 2016 LP for developer portal copyright and Tourism Holdings Pty Ltd as an apparent umbrella entity, suggesting a multi-vehicle corporate structure that is not fully transparent in public sources.

Name

BookIt Ltd

Legal name

Bookit New Zealand Pty Ltd

Website

http://www.bookit.co.nz/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

BookIt Ltd is a private New Zealand tourism technology company operating an integrated SaaS platform that connects 13,000+ tourism operators, the i-SITE visitor centre network, and 150+ OTAs, serving destinations, operators, and government enterprise clients with booking, distribution, and payment tools.

Ownership category

akta.pro rank

Product category

Tourism Technology Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), Hotel & Accommodation Booking Platforms (THALAFAB), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Tourism technology platform
• Reservation management software
• Channel distribution manager
• Property management software
• Tourism payment gateway

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing / Subscription: Scalable SaaS-style pricing from entry-level Bookdirect solutions to enterprise-grade custom configurations. Pricing varies by segment (Destinations, Operators, Enterprise) and solution package.
2. Transaction / Booking Fees: Commission-based revenue from processing bookings across the platform. The platform facilitates bookings for operators with commission structures and distribution fees across OTAs and direct channels.
3. Reseller / Affiliate Program: i-Sites, booking centres and specialty online booking sites earn commission on bookings facilitated through their platforms. Resellers access New Zealand's largest range of accommodation, tour and activity products.
4. BookNZ Marketplace: B2B marketplace connecting operators with bookers, unlocking local marketplaces with commission dynamics.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

BookIt provides an integrated tourism technology platform for New Zealand's regional visitor economy, delivering seven interconnected products — central reservation management, custom tourism website development, property management, tours and activities management, OTA channel distribution, payment processing, and a B2B tourism marketplace — supported by embeddable booking widgets and a developer API. The platform enables destinations, tourism operators, and enterprise organisations to manage bookings, payments, commissions, and multi-channel distribution from a single system.

Product overview

BookIt is a comprehensive tourism technology platform offering seven integrated products that work seamlessly together or standalone. The platform architecture includes Bookit Central (central reservation management), Bookit Create (custom websites), Bookit Stay (property management), Bookit Experiences (tours and activities), Bookit Connect (channel distribution), Bookit Pay (payment processing), and Book NZ Marketplace (B2B tourism marketplace). The platform also includes beGadgets - a set of embeddable JavaScript widgets for website integration - and Bookit Lite (an upcoming streamlined solution). BookIt distributes across 150+ Online Travel Agents and serves three main segments: Destinations (Regional Tourism Organisations, Visitor Information Centres), Operators (accommodation providers, tour operators), and Enterprise (National parks, local government authorities).

Differentiator

Problem solved

Functional benefit

Brands

• Bookit Central: Central Reservation Management System for managing operators, bookings, commissions, payments, and front-of-house activity.
• Bookit Create
• Bookit Stay
• Bookit Experiences
• Bookit Connect
• Bookit Pay
• Book NZ Marketplace

Products and services

• Bookit Central Central Reservation Management System providing one-place management of operators, bookings, commissions, and payments; powers front-of-house activity for tourism operators, destinations, and booking centres.
• Bookit Create Custom tourism website design and development service producing tourism-ready sites, booking engine implementations, and turnkey solutions for destinations and operators.
• Bookit Stay Property management system simplifying accommodation operations, keeping operations in sync, distributing to global channels, and enhancing direct bookings for accommodation providers.
• Bookit Experiences End-to-end management solution for tours and activities including scheduling, capacity management, and direct booking functionality for tourism experience operators.
• Bookit Connect Channel distribution manager providing two-way sync distribution to major Online Travel Agents and global channels, keeping live rates and availability updated from a single login.
• Bookit Pay Integrated secure payment gateway with quick sign-up, simple fees, and fast transfers to operator accounts; securely built into the Bookit platform stack, with PCI-DSS v4 compliance.
• BookNZ Marketplace (Book NZ) New Zealand's B2B tourism marketplace connecting thousands of tourism operators with a network of bookers (resellers, affiliates, booking centres), growing reach and revenue while simplifying commission structures.
• beGadgets Suite of embeddable JavaScript booking widgets (Search, Region, Item Details, Cart, Booking, Confirmation, Package) enabling real-time availability, booking, and payment functionality within partner websites; fully responsive and customisable via CSS and parameters.

Quantifiable outcome

• 20 million+ bookings confirmed annually for operators, destinations and national parks
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• WikiCampscoreTechnology or IntegrationWikiCamps is a campervan and camping directory integrated with Bookit to display real-time booking availability. The integration includes a new communication channel between Bookit's hosted engine and the WikiCamps Flutter app, enabling itinerary numbers and PDF links to be passed seamlessly.
• i-SITE (isite.nz)coreChannel Partner/ Reseller/ Distributori-SITE Visitor Information Centre network is a primary distribution channel and reseller partner. Bookit powers the digital infrastructure for the i-SITE network, enabling visitor centres to process bookings across thousands of NZ tourism operators.
• CamperMatecoreTechnology or IntegrationCamperMate is a travel app integrated with Bookit to provide booking functionality within the app, extending Bookit's reach to mobile travellers.
• StripecoreTechnology or IntegrationStripe is Bookit's primary payment gateway partner, going live at 11:59pm on 15 December 2020. Stripe powers secure payment processing across all Bookit booking flows, including the modernised hosted frame checkout and 3D Secure authentication.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STAAH: STAAH is a New Zealand-headquartered channel manager and booking engine provider for accommodation operators across APAC - comparable to Bookit Stay and Bookit Connect in product scope, regional customer base, and NZ origin.
• Peek: Peek is a tours, activities, and experiences booking platform with operator software and a consumer marketplace - directly overlapping Bookit Experiences, BookNZ Marketplace, and Bookit Connect in functionality and target customers.
• Rezdy: Rezdy is an Australia-based B2B booking and channel management platform built specifically for tours, activities, and attractions operators - directly comparable to Bookit Experiences and Bookit Connect in target customer, functionality, and APAC regional focus.
• Bokun (by Tripadvisor): Bokun is a tours, activities, and attractions booking and marketplace platform now owned by Tripadvisor - directly competing with Bookit Experiences and BookNZ Marketplace for activity operator inventory and channel distribution.
• Checkfront (by Tripadvisor): Checkfront is a tours and activities reservation and distribution platform acquired by Tripadvisor, offering booking management, channel distribution, and marketplace exposure - directly overlapping with Bookit Experiences and Bookit Connect for activity operators.

Broad incumbents

• Cloudbeds: Cloudbeds is a global hospitality management suite combining PMS, channel manager, and booking engine - overlapping with Bookit Stay, Bookit Connect, and Bookit Central for accommodation providers at greater international scale.
• Booking.com: Booking.com is the world's largest OTA and a major distribution partner for Bookit via Connect - while not a direct platform competitor, its continued push into direct operator relationships and experiences threatens to disintermediate regional platforms like Bookit.
• SiteMinder: SiteMinder is a global hotel channel manager and commerce platform - competes with Bookit Stay and Bookit Connect at the accommodation end with broader scale, deeper engineering resources, and a wider OTA distribution footprint.

Emerging players

• Little Hotelier: Little Hotelier (owned by SiteMinder) targets small and independent accommodation providers with simplified PMS and channel management - overlapping Bookit's entry-level Bookdirect tier for independent operators.
• Regiondo: Regiondo is a European-based tours, activities, and attractions booking and reservation system - offering similar functionality to Bookit Experiences and BookNZ Marketplace but serving a different geography and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bookitnz
• LinkedInlinkedin.com/company/bookit-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookIt Ltd