CamperMate
- Company typePrivate
- Founded2006
- HeadquartersDerrimut, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
CamperMate firmographics
Firmographics- Name
- CamperMate
- Legal name
- CamperMate
- Website
- https://campermate.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CamperMate industry classification
Industry- Product category
- Travel Discovery Platform
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (56152), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
- akta.pro secondary industries
- Campervan Rentals (Class B / Converted Vans) (THADAIAA), Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where CamperMate is headquartered
LocationHeadquarters
- HQ city
- Derrimut
- HQ country
- Australia
- HQ region
- Oceania
Markets served
CamperMate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral Commissions from Bookings: CamperMate earns commissions through referrals to holiday parks, campsites, and vehicle hire partners when travelers book through the platform. Partner holiday parks include major chains like BIG4, NRMA, Tasman Holiday Parks, and TOP 10.
- Business Listings & Advertising: Tourism operators and holiday parks pay for premium listings and advertising placement on the platform to reach CamperMate's traveler audience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard access to campsite and activity discovery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
CamperMate product offering
Product offeringCore offering
CamperMate operates a digital discovery and booking platform that helps travelers find and book campsites, holiday parks, activities, and motorhome/campervan rentals across Australia and New Zealand. The platform aggregates listings from third-party holiday park chains, tourism operators, and vehicle rental companies, and monetizes through referral commissions and premium business listings. A mobile app and AI-powered trip planning assistant extend the offering for on-the-road use.
Product overview
CamperMate is a unified road trip and camping discovery and booking platform operating across Australia and New Zealand. The core offering consists of a campsite and activity discovery platform (web and mobile app) that integrates vehicle hire partnerships with third-party providers including Maui, Apollo, Britz, Camplify, and Motorhome Republic. The platform also includes itinerary building tools, an AI-powered trip planning assistant (/en/mcp), curated recommendation lists, a deals marketplace, travel guides and blog content, agent search, and a B2B business listing platform for operators. The product architecture combines consumer-facing discovery and booking features with content curation and AI-assisted trip planning.
Differentiator
Problem solved
Functional benefit
Products and services
- CamperMate Campsite & Activity Discovery Platform A comprehensive road trip and camping companion platform enabling users to discover, search, and book campsites, holiday parks, and activities across Australia and New Zealand. Includes location-based search, reviews, instant booking, and curated travel content. Targeted at individual travelers planning camping and road trip experiences.
- Vehicle Hire Booking Service Partnership-based motorhome, campervan, and car/SUV rental booking service connecting users with third-party providers including Maui, Apollo, Britz, Camplify, and Motorhome Republic. Users are redirected to partner platforms to complete bookings. Targeted at travelers needing self-drive transport for road trips.
- CamperMate Mobile App Mobile application companion for road trip planning and navigation, available on iOS and Android via campermate.app.link. Enables users to access campsite searches, itinerary building, and travel guides while traveling.
- Business Listing Platform A B2B platform for tourism operators, holiday parks, and campsite owners to list their businesses on CamperMate. Includes separate portals for Australian operators (sales.campermate.com/au) and New Zealand operators (sales.campermate.com/nz), plus a business login portal at business.campermate.com. Revenue is generated through premium listings and advertising placement.
Companies that use CamperMate
Customer profileSegments3 records
Ideal customer profiles2 records
CamperMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
CamperMate partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Tasman Holiday Parks (New Zealand)coreTasman Holiday Parks is a prominent New Zealand holiday park chain featured on CamperMate's platform, offering campers access to their network of holiday parks across New Zealand destinations.
- Tasman Holiday Parks (Australia)coreTasman Holiday Parks operates holiday park locations across Australia featured on CamperMate's platform for camper bookings.
- TOP 10 Holiday ParkscoreTOP 10 Holiday Parks is a major New Zealand holiday park chain partner on CamperMate's platform.
- BIG4 Holiday ParkscoreBIG4 is one of Australia's largest holiday park networks, partnering with CamperMate for campsite listings and bookings.
- NRMA Holiday ParkscoreNRMA Holiday Parks operates holiday parks across Australia, featured as a partner on CamperMate's platform.
- Ingenia Holiday ParkscoreIngenia Holiday Parks is an Australian holiday park operator featured on CamperMate's platform.
- RAC Parks & Resorts (Western Australia)coreRAC's Parks & Resorts operates holiday parks in Western Australia, featured as a partner on CamperMate.
- Hampshire Holiday Parks (Australia)coreHampshire Holiday Parks operates holiday parks across Australia, partnered with CamperMate for campsite discovery.
- Hampshire Holiday Parks (New Zealand)coreHampshire Holiday Parks New Zealand operations featured on CamperMate's platform.
- Reflections Holiday ParkscoreReflections Holiday Parks is an Australian holiday park operator featured on CamperMate.
- Aspen Holiday ParkscoreAspen Holiday Parks is an Australian holiday park chain featured on CamperMate's platform.
- Maui Motorhome HirecoreMaui is a major motorhome rental company operating in New Zealand, integrated with CamperMate's vehicle hire section for motorhome bookings.
- Apollo CamperVanscoreApollo is a major motorhome and campervan rental company operating in Australia, partnered with CamperMate for vehicle hire bookings.
- CamplifycoreCamplify is a peer-to-peer motorhome and campervan rental marketplace featured on CamperMate's vehicle hire platform.
- Motorhome RepubliccoreMotorhome Republic is a motorhome rental broker featured on CamperMate's vehicle hire section.
- Tourism NoosaminorTourism Noosa is a regional tourism organization partnered with CamperMate for destination marketing.
- Tourism Northern TerritoryminorTourism Northern Territory partners with CamperMate for promoting Northern Territory destinations to travelers.
- Tourism Western AustraliaminorTourism Western Australia partners with CamperMate for destination marketing and traveler outreach.
- Tiaki PromiseminorTiaki Promise is a New Zealand tourism initiative promoting responsible travel, partnered with CamperMate for sustainable tourism messaging.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CamperMate competitors and assessment
Company assessmentDirect peers
- Hipcamp: Hipcamp is a US-focused marketplace for camping, RV sites, and unique outdoor stays with a comparable discovery and booking model. It serves as a comparable benchmark for CamperMate's marketplace thesis in a different geography.
- WikiCamps: WikiCamps is a direct competitor offering campsite and free camping discovery across Australia and New Zealand with a similar community-driven review model and mobile-first design. It is the closest direct peer to CamperMate in the ANZ camping discovery space.
- Camplify: Camplify is a peer-to-peer motorhome and campervan rental marketplace operating in Australia and New Zealand. It is both a CamperMate partner (integrated via the vehicle hire section) and a competitor addressing the same road-trip traveler audience.
Broad incumbents
- TripAdvisor: TripAdvisor is a broad incumbent travel discovery platform with extensive user reviews, campsite listings, and activity content globally. It competes with CamperMate for traveler attention in trip planning.
- RVshare: RVshare is the largest US peer-to-peer RV rental marketplace with associated travel content and campsite discovery. It is a broader incumbent in the RV travel space CamperMate targets.
- Booking.com: Booking.com is a global accommodation giant increasingly expanding into alternative lodging including campsites and RV parks. It poses a long-term disintermediation threat to CamperMate's discovery and booking role.
- Google Travel (Google Maps): Google Maps and Google Travel serve as default trip planning and local discovery tools, including for campsites and outdoor activities. They represent a major platform-level competitive risk to dedicated niche aggregators like CamperMate.
Regional players
- Tourism Australia: Tourism Australia is the national tourism body that partners with CamperMate but also operates its own trip planning and destination discovery assets. It is a comparable regional travel discovery player.
Emerging players
- Roadsurfer: Roadsurfer operates a campervan rental and road trip platform in Europe with integrated campsite and activity discovery, comparable to CamperMate's vehicle hire + campsite combination.
- AllTrails: AllTrails is a leading outdoor activity discovery platform for hiking and nature experiences, partially overlapping with CamperMate's activity discovery offering for outdoor road-trip travelers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CamperMate social profiles
Digital presenceCamperMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
CamperMate leadership team
Management profileNumber of profiles
CamperMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CamperMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CamperMate
What does CamperMate do?
CamperMate operates a digital discovery and booking platform that helps travelers find and book campsites, holiday parks, activities, and motorhome/campervan rentals across Australia and New Zealand. The platform aggregates listings from third-party holiday park chains, tourism operators, and vehicle rental companies, and monetizes through referral commissions and premium business listings. A mobile app and AI-powered trip planning assistant extend the offering for on-the-road use.
Is CamperMate a public or private company?
CamperMate is a private company. It is classified as unknown and is currently operating.
When was CamperMate founded?
CamperMate was founded in 2006. It employs 11 to 50 people.
Where is CamperMate based?
CamperMate is headquartered in Derrimut, Australia, in the Oceania region.
How does CamperMate make money?
Two revenue lines are on record. Referral Commissions from Bookings are the primary driver. The others are business Listings & Advertising.
Who are CamperMate's main competitors?
Direct peers on record are Hipcamp, WikiCamps and Camplify. Broad incumbents are TripAdvisor, RVshare, Booking.com and Google Travel (Google Maps). Tourism Australia is listed as a regional player. Emerging players are Roadsurfer and AllTrails.
Does CamperMate have an API?
No public API is recorded for CamperMate.
What industry is CamperMate in?
CamperMate's product category is Travel Discovery Platform. Its primary akta.pro industry code is THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use), with a secondary code of THADAIAA, Campervan Rentals (Class B / Converted Vans). Its NAICS code is 721211 and its SIC code is 7000.