Resell CNC
- Company typePrivate
- Founded2008
- HeadquartersMaitland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Resell CNC does
Resell CNC (Resell-CNC, LLC) is a privately held used CNC equipment dealer founded in 2008 and headquartered in Maitland, Florida. The company operates a four-division platform — Retail Sales, Auctions, Appraisals, and Finance — that serves machine shops, manufacturers, financial institutions, and private equity firms across all 50 U.S. states, Canada, Mexico, and 20+ additional countries. Since inception, Resell CNC has transacted more than $550 million in used CNC assets including lathes, vertical machining centers, horizontal machining centers, 5-axis machines, and 50+ specialty equipment categories across 200+ brands such as Mazak, Okuma, DMG Mori, Haas, Hurco, and DN Solutions.
The company's core technology is a proprietary timed online auction platform (auction.resellcnc.com) with auto-extend anti-sniping protection, supported by named account managers who handle evaluation, negotiation, financing coordination, and logistics on a per-transaction basis. Resell CNC is the only Official Mazak Trade-In Center in North America, holds four CEA-certified in-house appraisers providing USPAP-compliant valuations, maintains an MDNA board seat, and operates a 20-person team with 200+ combined years of CNC industry experience. The company also runs two warehouse facilities totaling 28,000 square feet and field sales coverage across six U.S. cities.
Resell CNC generates revenue through a diversified transaction-based model: commissions on successful retail sales, fees on timed online auctions, professional service fees for certified equipment appraisals, and interest/fees from in-house equipment financing offering loans up to $500,000 with 90% approval rates. Equipment listings are commission-free for sellers; transaction commissions and finance spread are the primary economic engines. Distribution operates through the resellcnc.com retail marketplace, the auction.resellcnc.com platform, a field sales office network across Orlando, Chicago, Dallas, Houston, Boston, and Phoenix, and direct enterprise relationships for facility liquidations. The company is bootstrapped (no disclosed funding rounds), with founder/CEO John Butz leading since 2008.
Resell CNC firmographics
Firmographics- Name
- Resell CNC
- Legal name
- Resell-CNC, LLC
- Website
- https://resellcnc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Resell CNC industry classification
Industry- Product category
- Used CNC Machinery Brokerage and Industrial Equipment Sales
- NAICS
- Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where Resell CNC is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Resell CNC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales Commission: Commissions charged on successful retail sales of used CNC equipment. The company charges a small commission once a machine sells.
- Auction Services: Timed online auctions for CNC equipment and full-facility liquidations, reaching buyers in 20+ countries
- Equipment Appraisals: Certified machinery appraisals for asset-based lending, bankruptcy, insurance, and estate settlements
- Equipment Financing: In-house financing including purchase, lease, lease-option, refinancing, and working capital up to $500,000 with 90% approval rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction-based transaction |
| Other | Monthly | Financing options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Resell CNC product offering
Product offeringCore offering
Resell CNC buys and sells used CNC equipment (lathes, vertical and horizontal machining centers, 5-axis machines, and 50+ specialty equipment categories from 200+ brands) through four integrated divisions: Retail Sales via resellcnc.com, timed online Auctions via auction.resellcnc.com, USPAP-compliant machinery Appraisals, and in-house equipment Finance up to $500,000. The company also operates as the Official Mazak Trade-In Center for trade-in transactions on Mazak CNC equipment.
Product overview
Resell CNC operates a four-division full-service platform for used CNC equipment: Retail Sales (resellcnc.com) as the primary online marketplace with inventory of CNC lathes, vertical machining centers (VMCs), horizontal machining centers (HMCs), 5-axis machines, and 50+ specialty categories across 200+ brands including Mazak, Okuma, DMG Mori, Haas, Hurco, and DN Solutions; Resell CNC Auctions (auction.resellcnc.com) as a proprietary timed online auction platform for single machines through full-facility liquidations reaching 20+ countries; Resell CNC Appraisals (resellcncappraisals.com) offering USPAP-compliant, AMEA/CEA-certified machinery appraisals; and Resell CNC Finance (resellcncfinance.com) providing in-house financing up to $500,000. The company also operates an Official Mazak Trade-In Center program. Educational content is provided through the CNC Resell News blog and downloadable white papers.
Differentiator
Problem solved
Functional benefit
Products and services
- Resell CNC Retail Sales Platform Primary online marketplace for buying and selling used CNC equipment, featuring inventory of CNC lathes, vertical machining centers, horizontal machining centers, 5-axis machines, and 50+ specialty equipment categories from 200+ brands, with daily updates including machine specifications, photos, and condition documentation. Buyers and sellers are supported by named account managers who handle evaluation, negotiations, financing, and logistics.
- Resell CNC Auctions Platform Proprietary timed online auction platform for CNC and manufacturing equipment, supporting single-machine sales through full-facility liquidations, reaching buyers in 20+ countries with bidder registration, proxy bidding, and auto-extend anti-sniping features.
- Resell CNC Appraisals USPAP-compliant, CEA and AMEA-certified equipment appraisal services for asset-based lending, bankruptcy, insurance, estate settlements, and asset management. Backed by four certified equipment appraisers on staff and accepted by banks, courts, and insurance carriers.
- Resell CNC Finance In-house equipment financing offering purchase financing, equipment leases, lease-option contracts, refinancing, and working capital loans up to $500,000. Advertised 90% approval rate across 24-60 month terms coordinated through third-party lenders.
- Mazak Trade-In Program Official Mazak Trade-In Center program allowing Mazak customers purchasing new CNC machines to apply the verified trade-in value of their current equipment directly toward the purchase, with Resell CNC handling the entire trade-in appraisal, valuation, and transaction.
- Used CNC Lathes and Turning Centers Inventory category of CNC lathes, turning centers, Swiss-type CNC lathes, and turn-mill centers from brands including Mazak Quick Turn, Okuma LB/LU/Genos L, DMG Mori NLX/CLX, Haas ST/DS, and DN Solutions Puma/Lynx.
- Used Vertical Machining Centers (VMCs) Inventory category of 3-axis and 5-axis vertical machining centers from brands including Mazak VCN/VTC/Variaxis, Okuma Genos M/MB-V, DMG Mori CMX V/DMU, Haas VF/UMC, Hurco VM/VMX/BX, and DN Solutions DNM.
- Used Horizontal Machining Centers (HMCs) Inventory category of horizontal machining centers from brands including Mazak HCN, Okuma MA/MB, DMG Mori NHX, and Haas EC series.
- Specialty CNC and Fabrication Equipment Specialty CNC and manufacturing equipment category including boring mills, vertical turning lathes (VTLs), CNC routers, waterjet cutters, wire EDMs, laser cutting systems, press brakes, coordinate measuring machines (CMMs), grinding equipment, and general fabrication machinery.
Quantifiable outcome
- $550M+ in used CNC equipment transacted since 2008
- +2 more outcomes
Companies that use Resell CNC
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Resell CNC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Resell CNC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mazak CorporationcoreOfficial Mazak Trade-In Center - the only used CNC dealer in North America approved as official Mazak trade-in partner. Allows customers purchasing new Mazak equipment to apply current machine value directly toward purchase, with Resell CNC handling trade-in appraisal, valuation, and transaction.
- Machinery Dealers National Association (MDNA)coreActive MDNA member since 2009 with seat on the board. Provides professional communication, information networks, and access to thousands of machines available around the world.
- Industrial Auctioneers Association (IAA)minorActive member of the Industrial Auctioneers Association supporting auction industry standards and professional practices.
- Association of Machinery and Equipment Appraisers (AMEA)coreFour AMEA-certified Equipment Appraisers on staff providing USPAP-compliant machinery valuations.
- Certified Equipment Appraiser (CEA)coreFour CEA-certified Equipment Appraisers on staff providing certified valuations for banks, courts, insurance carriers, and asset management.
- Iscar, Sandvik, KennametalminorCNC tooling vendors offering heavily discounted new tooling packages to Resell CNC customers purchasing equipment.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Resell CNC competitors and assessment
Company assessmentDirect peers
- Surplus Record: Long-running used industrial machinery marketplace and print/digital catalog covering CNC machines, fabrication, and metalworking equipment. Directly comparable as a B2B used-equipment marketplace targeting the same machine-shop and manufacturer buyer base as Resell CNC.
- Prestige Equipment: Used CNC machinery dealer specializing in buying and selling late-model CNC machines internationally. Competes head-to-head in the same secondary-market CNC inventory category served by Resell CNC's retail platform.
- MachineryMax: Used CNC and fabrication equipment dealer offering sales, removal, and brokerage services across the US. Closely comparable to Resell CNC's retail division in product mix (lathes, VMCs, HMCs) and customer segment.
- EquipNet: Global used equipment marketplace and auction platform serving manufacturers, with appraisal and asset disposition services. Overlaps with Resell CNC's auctions, appraisals, and full-facility liquidation offerings.
- Hilco Industrial: Industrial asset disposition, valuation, and auction services for manufacturers and lenders. Comparable to Resell CNC's appraisal and auction divisions, particularly in serving financial institutions and PE firms evaluating equipment assets.
- Perfection Global: Used CNC machine tool dealer and broker with international reach, carrying major brands like Mazak, DMG Mori, and Okuma. Directly comparable inventory mix and customer base to Resell CNC's retail division.
- Biditup Auctions: Industrial equipment auction house running online and live auctions of CNC and manufacturing machinery, including full-plant liquidations. Directly comparable to Resell CNC's auction platform division.
- Federal Equipment Company: Used process equipment and machinery dealer with appraisal and liquidation services. Comparable in offering integrated sales, auction, and appraisal services for industrial buyers and sellers.
- Loeb Group: Used industrial machinery dealer with brokerage, auction, and appraisal capabilities serving manufacturers across North America. Comparable in service breadth and customer segments to Resell CNC's integrated platform.
Emerging players
- Machinio: Search engine and marketplace aggregator for used machinery across hundreds of categories. Competes with Resell CNC for buyer attention and listing inventory, though it does not provide appraisals or financing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Resell CNC social profiles
Digital presenceResell CNC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resell CNC leadership team
Management profileNumber of profiles
Profiles3 records
Resell CNC subsidiaries and ownership
Company hierarchySubsidiaries5 records
Resell CNC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resell CNC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resell CNC
What does Resell CNC do?
Resell CNC buys and sells used CNC equipment (lathes, vertical and horizontal machining centers, 5-axis machines, and 50+ specialty equipment categories from 200+ brands) through four integrated divisions: Retail Sales via resellcnc.com, timed online Auctions via auction.resellcnc.com, USPAP-compliant machinery Appraisals, and in-house equipment Finance up to $500,000. The company also operates as the Official Mazak Trade-In Center for trade-in transactions on Mazak CNC equipment.
Is Resell CNC a public or private company?
Resell CNC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resell CNC founded?
Resell CNC was founded in 2008. It employs 11 to 50 people.
Where is Resell CNC based?
Resell CNC is headquartered in Maitland, United States, in the North America region.
How does Resell CNC make money?
Four revenue lines are on record. Retail Sales Commission is the primary driver. The others are auction Services, equipment Appraisals and equipment Financing.
Who are Resell CNC's main competitors?
Direct peers on record are Surplus Record, Prestige Equipment, MachineryMax, EquipNet, Hilco Industrial, Perfection Global, Biditup Auctions, Federal Equipment Company and Loeb Group. Machinio is listed as an emerging player.
Does Resell CNC have an API?
No public API is recorded for Resell CNC.
What industry is Resell CNC in?
Resell CNC's product category is Used CNC Machinery Brokerage and Industrial Equipment Sales. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 423840 and its SIC code is 5084.