Machinery Max
MachineryMax operates an online auction and fixed-price marketplace for used industrial machinery, serving SMBs, manufacturing facilities, and individuals across North America with timed auctions, proxy bidding, mobile apps, financing up to $250,000, and managed plant liquidation services.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Machinery Max does
MachineryMax, Inc. (d/b/a Machinery Max) operates an online auction and fixed-price marketplace for used industrial machinery, headquartered at 6660 Taylor Rd Unit 108, Punta Gorda, Florida. The platform serves buyers and sellers of equipment across more than 20 categories, including woodworking, metalworking, printing, stone machinery, material handling, air compressors, and vehicles, with active operations in nine US states (California, Colorado, Florida, Kansas, New York, North Carolina, Oregon, Texas, Georgia) and two Canadian cities (Toronto and Vancouver). The company combines timed online auctions with a fixed-price marketplace, supported by a Max Bid proxy bidding system, iOS and Android mobile applications, and a database of over 100,000 buyers. Distinct from many horizontal auction sites, MachineryMax is purpose-built for industrial equipment transactions and offers specialized services including a Financing program providing credit approval up to $250,000, a Plant Closure & Liquidation managed service covering cataloging, marketing, buyer management, and logistics, and a Partner Program for third-party collaborators.
The business is product-led growth, with free account registration, self-serve bidding, and a multi-channel digital marketing stack spanning email, social media (LinkedIn, Facebook, Instagram, YouTube), and SEO-optimized listing pages. Revenue is generated entirely through transaction-based fees: a buyer's premium on winning bids, a seller's premium on completed sales, commissions on fixed-price marketplace transactions, and a 10% exclusivity commission when sellers transact outside the platform during the exclusivity period. The model is asset-light, with no inventory risk; the company earns commissions only on successful transactions, which keeps economics closely tied to gross merchandise value.
Machinery Max firmographics
Firmographics- Name
- Machinery Max
- Legal name
- MachineryMax, Inc.
- Website
- https://machinerymax.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MachineryMax operates an online auction and fixed-price marketplace for used industrial machinery, serving SMBs, manufacturing facilities, and individuals across North America with timed auctions, proxy bidding, mobile apps, financing up to $250,000, and managed plant liquidation services.
- Ownership category
- akta.pro rank
Machinery Max industry classification
Industry- Product category
- Online Industrial Equipment Auctions & Marketplace
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Machinery Max is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Machinery Max business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Buyer's Premium: Fees charged to winning bidders on all purchases through the platform, due at auction conclusion
- Seller's Premium: Commission fees charged to sellers when equipment sells through the platform, performance-based with no upfront costs
- Marketplace Fixed-Price Sales: Direct purchase listings with sealed bid or inquiry submission, generating transaction fees on completed sales
- Commission Fee (Exclusivity): 10% commission fee applied when sellers solicit or accept offers outside the platform during the Exclusivity Period
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Account - Access to browse and bid |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Machinery Max product offering
Product offeringCore offering
Machinery Max operates an online auction and fixed-price marketplace connecting buyers and sellers of used industrial machinery across categories including woodworking, metalworking, printing, stone machinery, material handling, and vehicles. The platform supports both timed competitive auctions with a proxy bidding system (Max Bid) and direct fixed-price listings via sealed bids or inquiries. Auxiliary offerings include financing up to $250,000, full-service plant closure and liquidation management, and mobile bidding applications for iOS and Android.
Product overview
MachineryMax operates as an online industrial equipment auction marketplace and platform. The core offerings consist of MachineryMax Auctions (timed competitive bidding platform) and MachineryMax Marketplace (fixed-price sealed bid/inquiry-based sales), supported by mobile applications for iOS and Android. Additional services include financing (up to $250,000 credit limit), plant closure and liquidation services, banking services partnerships, and a partner program. The platform specializes in industrial machinery across categories including woodworking, metalworking, printing, stone machinery, material handling, and vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- MachineryMax Auctions Timed online auction platform for industrial equipment where items are sold to the highest bidder through a competitive bidding process featuring Max Bid proxy bidding and Quick Bid capabilities, serving buyers and sellers of used machinery.
- MachineryMax Marketplace Fixed-price listing platform where buyers submit sealed bids or inquiries for equipment through a private, negotiation-driven process, providing an alternative sales channel to the timed auction format.
- MachineryMax Mobile Application iOS and Android mobile application enabling users to browse auctions, place bids, track watchlist items, and receive push notifications for category-based equipment listings on the go.
- MachineryMax Financing Financing service offering qualifying buyers credit approval up to $250,000 for equipment purchases on the platform, supporting larger machinery transactions.
- Plant Closure & Liquidation Services Full-service plant liquidation offering including cataloging, marketing, buyer management, and coordination of logistics and asset removal for facility closures and downsizing events.
Companies that use Machinery Max
Customer profileSegments3 records
Ideal customer profiles3 records
Machinery Max technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Machinery Max partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Machinery Max competitors and assessment
Company assessmentDirect peers
- Proxibid: Online auction marketplace spanning industrial equipment, heavy machinery, and commercial assets. Closely comparable business model — timed online auctions with proxy bidding — though it covers broader asset categories than MachineryMax.
- Mascus: Online marketplace for used heavy machinery, trucks, and agricultural equipment with strong European presence. Comparable horizontal marketplace model serving industrial equipment buyers and sellers globally.
- Exapro: Online used machinery marketplace primarily serving European industrial buyers and sellers. Directly comparable listing and inquiry-based transaction model for used industrial equipment across many of the same categories.
- BidSpotter: Online industrial auction marketplace used by hundreds of auction houses to run timed auctions for machinery, vehicles, and equipment. Direct peer on auction format and buyer experience, with broader asset coverage.
- GovDeals: Online auction platform for government-surplus assets including industrial and heavy equipment. Comparable online auction mechanics and asset categories, though with a public-sector focus that differs from MachineryMax's commercial seller base.
- Kitmondo: Online marketplace dedicated to used industrial machinery and production equipment. Closely comparable as a horizontal used-machinery listing platform connecting sellers with industrial buyers.
- IronPlanet: Online auction marketplace focused on used construction and heavy industrial equipment. Directly comparable as a digital-first, timed-auction platform serving the same buyer-supplier audience for used machinery.
- AuctionTime: Timed-online auction platform for farm, construction, and industrial equipment operated within the TractorHouse network. Direct competition in the online timed-auction format for industrial and heavy equipment.
Broad incumbents
- Ritchie Bros. Auctioneers: The largest global auctioneer of heavy equipment, trucks, and industrial machinery, operating both live and timed-online auctions. Comparable as the dominant incumbent in MachineryMax's space, though far broader in scope, geography, and seller services.
- eBay: Massive horizontal online marketplace including a dedicated Business & Industrial Equipment category for used machinery. While not specialized, it competes for the same SMB buyers and sellers of used industrial equipment at global scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Machinery Max social profiles
Digital presenceMachinery Max financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machinery Max leadership team
Management profileNumber of profiles
Profiles1 record
Machinery Max funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machinery Max M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machinery Max
What does Machinery Max do?
Machinery Max operates an online auction and fixed-price marketplace connecting buyers and sellers of used industrial machinery across categories including woodworking, metalworking, printing, stone machinery, material handling, and vehicles. The platform supports both timed competitive auctions with a proxy bidding system (Max Bid) and direct fixed-price listings via sealed bids or inquiries. Auxiliary offerings include financing up to $250,000, full-service plant closure and liquidation management, and mobile bidding applications for iOS and Android.
Is Machinery Max a public or private company?
Machinery Max is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Machinery Max founded?
Machinery Max was founded in 2011. It employs 1 to 10 people.
Where is Machinery Max based?
Machinery Max is headquartered in London, United Kingdom, in the Europe region.
How does Machinery Max make money?
Four revenue lines are on record. Buyer's Premium is the primary driver. The others are seller's Premium, marketplace Fixed-Price Sales and commission Fee (Exclusivity).
Who are Machinery Max's main competitors?
Direct peers on record are Proxibid, Mascus, Exapro, BidSpotter, GovDeals, Kitmondo, IronPlanet and AuctionTime. Broad incumbents are Ritchie Bros. Auctioneers and eBay.
Does Machinery Max have an API?
No public API is recorded for Machinery Max.
What industry is Machinery Max in?
Machinery Max's product category is Online Industrial Equipment Auctions & Marketplace. Its primary akta.pro industry code is IMAHAOAH, Bagging, Pouching & Sachet Packaging Equipment, with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 423510 and its SIC code is 5084.