Fairs.com

What Fairs.com does

Fairs.com is a privately held SaaS company headquartered at 3737 Easton Market #1043, Columbus, Ohio, founded in 2023 by CEO Scott Hillyer. The company operates a ticketing and marketing platform purpose-built for county and state fairs in North America, described on its own materials as "the nation's only platform built specifically for fairs." The unified platform integrates custom fair-specific websites, digital ticketing (with QR code, Apple Wallet, and Google Wallet support), social media management, email and SMS marketing, and gate/point-of-sale operations into one connected system. The technology stack layers fair-specific modules — including camping reservations, facility rental, vendor/exhibitor registration, and reserved seating — over third-party infrastructure such as Stripe for PCI-compliant payment processing, Twilio for SMS aggregation, and Mailchimp for email.

Name

Fairs.com

Legal name

Fairs.com, Inc.

Website

https://fairs.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairs.com is a privately held Columbus, Ohio-based SaaS company founded in 2023 that operates a ticketing and marketing platform purpose-built for county and state fairs in North America, serving 150+ fair customers with integrated websites, digital ticketing, social media management, email/SMS marketing, and gate operations.

Ownership category

akta.pro rank

Product category

Fair and Festival Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Fair ticketing platform
• Event management software
• Festival marketing tools
• Digital ticketing system
• Fair operations management

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription and Fees: Fairs.com operates on a subscription/fee model with custom pricing options tailored for fairs. The platform provides integrated websites, ticketing, social tools, marketing, and operations. Pricing is customized based on fair size and needs, not a one-size-fits-all approach.
2. Professional Services: Additional services including marketing services (social media management, content creation), website hosting and creation services, and equipment rental services are offered as add-ons through Professional Services agreements.
3. Transaction Processing: Payment processing through Stripe integration for ticket sales, with fees associated with credit card transactions. The platform enables fairs to accept card payments at gates and process online ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Fairs.com is a unified SaaS platform built specifically for fairs and festivals, integrating custom fair websites, digital ticketing, social media management, email and SMS marketing, gate operations, and point-of-sale into a single connected system. The platform is sold to fair organizations, fair boards, and fair marketing managers on a custom-priced subscription with optional professional services add-ons (marketing services, website creation, equipment rental) and integrated payment processing via Stripe.

Product overview

Fairs.com is a unified platform built specifically for fairs, offering an integrated suite of modules including Websites (custom fair-specific website builder), Ticketing (digital ticketing with QR codes and mobile wallet integration), Social Tools (social media management), Marketing Communications (email and SMS marketing), and Operations (gate management and point-of-sale). The platform is designed as a core Ticketing product with supporting add-on modules that work together in one connected system. Three solution tiers target different users: Fair Manager for event organizers, Marketing Manager for campaign execution, and Fair Boards for governance and oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fair Websites Edit-it-yourself custom fair website builder with guardrails and rollback, mobile-first design, ADA compliance, SEO optimization, and fair-specific modules including schedules, maps, vendors, and exhibitors. Designed for fair organizations that need a modern, easy-to-manage web presence.
• Digital Ticketing System
• Social Media Management Tools
• Marketing Communications (Email and SMS)
• Gate Operations and Point-of-Sale
• Camping and Facility Rental Management
• Professional Services (Marketing, Website Creation, Equipment Rental)

Quantifiable outcome

• 42% increase in pre-sale ticket volume on average for fairs using the platform
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• You Make THE Difference National Initiative (Ian Hill)coreStrategic or Co-development Partner · 29 April 2025Fairs.com sponsors the You Make THE Difference National Initiative led by Ian Hill, an award-winning Rural Community Champion. The initiative provides training programs for fair boards including in-person training tours, follow-up learning portals, and $1,000 implementation funding grants. Fairs.com provides platform tools and resources while Ian Hill provides leadership expertise and training content.
• StripecoreTechnology or IntegrationStripe is the third-party payment processor used by Fairs.com for PCI compliant financial transactions. Clients are required to set up a connected Stripe account. Fairs.com may change its third-party payment processor at any time.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ShowClix: Ticketing and event management platform serving fairs, festivals, and live events across North America. Comparable for its mix of ticketing, box office, and event-day operations features sold into the same community-event segment.
• TicketSpice: Self-service ticketing platform commonly used by fairs, festivals, and community events. Comparable because it offers online ticket sales, reserved seating, and event management tools aimed at the same SMB and nonprofit event organizer.
• eTix: Direct competitor also benchmarked on Fairs.com's comparison page. eTix provides ticketing and seat-map solutions for fairs, festivals, and live events and has a long-standing footprint in the U.S. fair market.
• Saffire (Tyler Technologies): Direct competitor explicitly benchmarked on Fairs.com's own website. Saffire offers ticketing, websites, and event marketing software for fairs and outdoor events, and is now owned by Tyler Technologies, giving it significant scale and government-software distribution.
• Big Neon: Event ticketing and marketing platform used by festivals and live events. Comparable for its event-website builder, digital ticketing, and marketing tools sold into similar community-based event organizers.

Broad incumbents

• PatronManager (Tessitura): CRM and ticketing platform for arts, cultural, and community organizations. Comparable because it serves mission-driven event organizations that need unified ticketing, marketing, and donor/fundraising workflows similar to fair boards' needs.
• AudienceView: Provider of ticketing, marketing, and commerce software for live events and venues. Comparable as a broader incumbent in the event-tech stack that fairs could substitute for a fair-specific platform.
• Eventbrite: Mass-market self-serve ticketing and event platform. While not fair-specific, Eventbrite is a default low-cost option for small fairs and festivals and competes on the lower end of the same buyer set.

Others

• HubSpot for Nonprofits: Marketing automation and CRM platform commonly used by nonprofits and government-affiliated organizations. Comparable as an adjacent tool fair boards might consolidate around if Fairs.com's marketing/social modules fail to differentiate.
• Stripe (Atlas/Ticket integrations): While Fairs.com uses Stripe as its payment processor, Stripe's broader commerce platform and partner ecosystem increasingly embed ticketing and event-payment functionality, making it an adjacent ecosystem player worth monitoring.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fairsdotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairs.com