What GoLeasing does

GoLeasing is a Paris-based B2B financing comparison platform founded in 2023 that helps French professionals compare leasing (LLD), hire purchase (crédit-bail), and financial rental options across three equipment categories: utility vehicles, agricultural tractors, and construction/TP machinery. The company operates exclusively through its website goleasing.fr, where users submit structured quote requests describing the equipment sought, intended usage, budget, timeline, and constraints; the platform then routes these requests to financing partners for comparison and follow-up.

The platform is built around an extensive SEO-oriented content library of brand- and model-specific guides — covering John Deere 6M series, Fendt 600/700/1050 Vario, Massey Ferguson 5S/6S/8S, New Holland T5/T6/T7, and Claas ARION/AXION — together with mini-excavator pricing by tonnage, used versus new tractor benchmarks, and decision frameworks comparing LLD, crédit-bail, and leasing. Add-on insurance pages (Assurance tracteur, Assurance matériel TP) extend the surface beyond pure financing comparison. The underlying technology stack is not disclosed and there is no mobile app, API, or SDK.

The business model is affiliate/referral-based: GoLeasing earns commissions from financing partners when customer quote requests convert into financed contracts. Distribution is entirely digital and limited to France; there are no disclosed partnerships, no physical offices, no management team on record, no funding rounds, and no disclosed ownership. The company appears to operate with 1-10 employees, indicating an early-stage operation.

Name

GoLeasing

Legal name

GoLeasing

Website

https://goleasing.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

GoLeasing is a Paris-based B2B comparison platform, founded in 2023, that helps French professionals compare leasing, LLD, and crédit-bail financing for utility vehicles, agricultural tractors, and construction equipment via its website goleasing.fr, earning affiliate commissions from financing partners.

Ownership category

akta.pro rank

Product category

Equipment Leasing Brokerage

NAICS

Sales Financing (52222)

SIC

Finance Lessors (6172)

akta.pro primary industry

Loan Origination Platforms (LOS) & Digital Application Journeys (FSAGAHAA)

akta.pro secondary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Equipment leasing comparison
• Professional vehicle financing
• Agricultural tractor leasing
• Construction equipment financing
• LLD credit-bail brokerage

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Leasing and financing brokerage: GoLeasing acts as an intermediary connecting professionals seeking equipment financing (tractors, construction equipment, utility vehicles) with leasing companies and financial institutions. Revenue appears to be generated through referral fees or commissions from financing partners based on successful quote requests and financed contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GoLeasing operates a B2B web-based comparison and quote-request platform for French professionals seeking financing of utility vehicles, agricultural tractors, and construction/public-works equipment. The platform enables customers to compare leasing, LLD (long-term rental), and credit-bail options from multiple providers, evaluating total cost of financing rather than monthly payments alone. The company acts as an intermediary and generates revenue via referral commissions from financing partners on financed contracts.

Product overview

GoLeasing.fr is a B2B financing comparison platform for professional vehicles and equipment in France. The platform operates as a comparison and quote request service (not a direct lender) that helps businesses compare leasing (LLD), hire purchase (crédit-bail), and financial rental options across three main equipment categories: utility vehicles (utilitaire), agricultural tractors (tracteurs agricoles), and construction equipment (matériel TP). The core products include Leasing utilitaire professionnel, Leasing tracteur agricole, and Financement matériel TP, each providing financing comparisons and quote request functionality. Add-on services include insurance products (Assurance matériel TP, Assurance tracteur) for financed equipment. The platform also maintains an extensive library of reference guides covering specific tractor brands (John Deere, Fendt, Massey Ferguson, New Holland, Claas) and models, mini-excavator pricing by tonnage, and new/used tractor price references to support informed financing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Leasing utilitaire professionnel Leasing comparison service for professional utility vehicles including vans, light trucks, and adapted vehicles, comparing LLD, credit-bail, and leasing options with or without initial payment. Target customers are artisans, service companies, and delivery businesses in France.
• Leasing tracteur agricole Agricultural tractor financing comparison service covering purchase options, initial payment, duration, buyout values, and guarantees for the same equipment. Target customers are farmers, agricultural businesses, livestock operations, and agricultural service companies (ETA) in France.
• Financement matériel TP Construction equipment financing comparison for mini-excavators, construction machinery, and BTP equipment, structured around tonnage, accessories, maintenance, and insurance. Target customers are construction companies, public works contractors, and earthmoving businesses.
• Crédit-bail tracteur Hire purchase (crédit-bail) financing service for tractors covering new or used equipment, initial contribution, and buyback at contract end, enabling farms to retain equipment after the contract period.
• Assurance matériel TP Insurance offering for construction machinery covering theft, damage, on-site risks, and transportation, available for equipment financed through the platform.
• Assurance tracteur Tractor insurance service for agricultural, private, or collection use, with coverage options that vary based on whether the equipment is financed.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AGCO Finance: Joint-venture captive finance provider for AGCO brands (Fendt, Massey Ferguson, Valtra). Comparable because it underwrites financing for two of the major tractor brands that anchor GoLeasing's tractor comparison content.
• John Deere Financial: OEM captive finance arm of John Deere offering leasing and credit-bail on tractors and agricultural equipment. Comparable because it is both a likely financing partner and a direct competitor for the same French farmer customers.
• BNP Paribas Leasing Solutions: Major French bank-affiliated equipment lessor covering agriculture, construction, and commercial vehicles. Comparable because it sits on the supply side of the exact leasing market GoLeasing aggregates, and could acquire or disintermediate GoLeasing.
• CNH Industrial Capital: Captive finance arm of CNH (Case IH, New Holland, Iveco) providing leasing and credit for agricultural and construction equipment. Comparable because it finances the very tractor brands GoLeasing compares.
• Kiloutou: Major French professional equipment rental and services company with financing-adjacent offerings for BTP and construction equipment. Comparable because it operates in the same French TP/construction equipment customer segment as GoLeasing.
• LeasePlan: Large European fleet and vehicle leasing company (now under Stellantis ownership). Comparable because it is one of the underlying lessors a French professional would compare against via GoLeasing's utility vehicle flow.
• Ayvens: Global vehicle leasing and fleet management company (formerly ALD Automotive, Société Générale subsidiary). Comparable because it operates LLD/leasing offerings that French professionals weigh against alternatives surfaced by GoLeasing.
• Société Générale Equipment Finance: Large French bank lessor active in professional equipment financing across agriculture, BTP, and commercial vehicles. Comparable because it is one of the likely financing partners whose offers GoLeasing routes to end customers.
• Arval: BNP Paribas-owned vehicle leasing specialist covering commercial vehicles and fleet financing across Europe. Comparable because it operates in the LLD/leasing segment GoLeasing compares for utility vehicle buyers.
• Fraikin: European commercial vehicle and truck leasing specialist with strong French presence. Comparable because it competes in the LLD/location longue durée space GoLeasing addresses for utility and commercial vehicle customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoLeasing