BrightStar Care

What BrightStar Care does

BrightStar Care is a nurse-led home care and medical staffing franchise headquartered in Gurnee, Illinois, operating more than 420 independently owned franchise locations across the United States supported by a network of more than 15,000 caregivers. The company was founded around 2002-2005 and was acquired by private equity firm Peak Rock Capital in March 2025.

The company's core products and services are organized under two divisions. BrightStar Home Care delivers in-home personal care, companion care, skilled nursing, memory care, respite care, and child care to seniors, adults, children, and Veterans, with each client's care plan overseen by registered nurses under a Joint Commission Gold Seal-accredited clinical model. BrightStar Medical Staffing provides healthcare workforce solutions to enterprise customers including hospitals, commercial insurers, employers, and workers' compensation programs, covering infusion nursing, hospital-at-home staffing, and care management partnerships. The technological foundation is the nurse-led care delivery model and quality assurance framework rather than a software platform.

BrightStar Care makes money through three revenue streams: (1) franchise fees and ongoing royalties from franchise owners, (2) consumer-pay home care and skilled nursing services delivered through franchise locations, and (3) B2B medical staffing and care management contracts. The go-to-market is hybrid: a franchise-led model serving individual families and Veterans at the local level, paired with direct enterprise sales to healthcare organizations and insurers. Notable partners include the U.S. Department of Veterans Affairs (for Veteran care) and Care@Home Guarantee Corporation (a housing-equity-based senior care planning framework). The company has been recognized in Entrepreneur's Franchise 500 for 16 consecutive years through 2026, ranking #159.

Name

BrightStar Care

Legal name

BrightStar Care

Website

https://brightstarcare.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

BrightStar Care is a franchised, nurse-led home care and medical staffing network operating 420+ U.S. locations with 15,000+ caregivers. It serves seniors, Veterans, children, families, and enterprise healthcare customers with personal care, skilled nursing, memory care, and workforce solutions, and is owned by Peak Rock Capital.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (621610), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSABAHAJ

Private Duty 24/7 Nursing (RN/LPN) In-Home Care

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHSABAMAG

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op)

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

SECONDARYHSABAEAD

Memory Care Respite (Short-Term)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

Keywords

• Home care services
• Medical staffing solutions
• Skilled nursing care
• Memory care services
• Franchise healthcare services

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care and Skilled Nursing Services: Revenue is generated through fees for in-home personal care, companion care, skilled nursing, and memory care services provided to individuals and families. Services are delivered through a network of independently owned and operated franchise locations.
2. Medical Staffing Services: Revenue is generated by providing healthcare workforce solutions to businesses, including hospitals, commercial insurers, and employers requiring medical staffing support for workers' compensation recovery, infusion nursing, and hospital-at-home programs.
3. Franchise Fees and Royalties: The franchisor generates revenue from franchise fees and ongoing royalties paid by franchise owners. In 2025, more than 30 new franchise locations were opened.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BrightStar Care is a franchised home care and medical staffing provider delivering nurse-led personal care, companion care, skilled nursing, memory care, respite care, and child care to seniors, adults, children, and veterans across more than 420 U.S. locations. The company also supplies healthcare workforce solutions to hospitals, commercial insurers, employers, and the VA, covering infusion nursing, workers' compensation recovery, commercial insurance support, and hospital-at-home programs. Services are delivered through independently owned franchise locations operating under Joint Commission-accredited clinical standards.

Product overview

BrightStar Care operates as a franchise network offering two primary divisions: BrightStar Home Care for in-home care services and BrightStar Medical Staffing for healthcare workforce solutions. The home care division provides personal care, companion care, skilled nursing, memory care, and respite care services delivered by nurse-led caregivers across more than 420 franchised locations nationwide. The medical staffing division serves businesses with healthcare workforce solutions including temporary staffing, commercial insurance support, workers' comp recovery, and hospital-at-home services. Both divisions are independently operated through franchise locations while maintaining Joint Commission quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• BrightStar Home Care: Home care services including personal care, companion care, skilled nursing, and specialized care.
• BrightStar Medical Staffing

Products and services

• BrightStar Home Care Nurse-led in-home care services delivering personalized personal care, companionship, and skilled nursing to seniors, adults, children, and veterans in their homes, operated through more than 420 franchised locations nationwide.
• BrightStar Medical Staffing Healthcare workforce solutions providing medical staffing support to businesses, including nurses for hospitals, commercial insurance, workers' compensation recovery, and hospital-at-home services.
• Skilled Nursing High-acuity in-home clinical care including infusion nursing and other skilled medical services delivered by registered nurses, available to individual clients and as part of business partnerships.
• Memory Care Specialized in-home care services designed for individuals with memory disorders and cognitive impairments, including Alzheimer's and dementia care.
• In-Home Care Non-medical personal care and companion care services helping seniors and adults with daily living activities, delivered by caregivers through the franchise network.
• Respite Care Temporary care services providing relief for family caregivers by caring for their loved ones for short periods, enabling family caregivers to take breaks from caregiving duties.
• Medical Staffing Temporary and permanent medical staffing solutions placing nurses and healthcare professionals in hospitals, commercial insurance settings, and other care environments requiring qualified clinical staff.
• Business Partnerships Corporate healthcare workforce solutions and care management partnerships for businesses seeking employee health benefits or staffing support, including infusion nursing, workers' compensation recovery, commercial insurance, and hospital-at-home program staffing.

Quantifiable outcome

• 16 consecutive years of franchise recognition including #159 ranking in Entrepreneur's Franchise 500® for 2026

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Care@Home Guarantee CorporationcoreStrategic or Co-development PartnerBrightStar Care's Joint Commission-accredited care model has partnered with Care@Home Guarantee Corporation to provide standards-based support for seniors aging in place. Care@Home Guarantee launched the Care@Home Guarantee framework combining housing equity planning with income and care-related components, with BrightStar Care providing the in-home care delivery component for seniors using this financial and care planning framework.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Addus HomeCare: Addus HomeCare is a publicly traded provider of personal care, home health, and hospice services serving primarily Medicaid and dual-eligible populations. It is a direct competitor in personal care and home health segments.
• Aveanna Healthcare: Aveanna Healthcare is a large home health and medical solutions company offering private duty nursing, adult home care, and pediatric services. It overlaps with BrightStar's skilled nursing and home care offerings.
• Right at Home: Right at Home is an international home care franchise providing in-home companionship, personal care, and skilled nursing to seniors and adults with disabilities. It mirrors BrightStar's franchise-based service model and target customer base.
• Senior Helpers: Senior Helpers is a national in-home care franchise focused on senior care, Alzheimer's and dementia care, and personal care services. It competes directly with BrightStar in the franchise-based home care market.
• Interim HealthCare: Interim HealthCare is a national home health, hospice, and medical staffing franchise providing skilled nursing and personal care. It is a direct competitor to BrightStar across both home care and medical staffing.
• Visiting Angels: Visiting Angels is a major U.S. home care franchise offering companion care, personal care, and dementia/respite services through a similarly large franchised network. It directly competes with BrightStar in the in-home elder care segment.
• Comfort Keepers: Comfort Keepers is a franchised provider of in-home care, personal care, and specialized Alzheimer's/dementia support, operating a comparable franchise footprint and offering similar services to BrightStar Care.
• Bayada Home Health Care: Bayada is a large, non-profit home health provider offering skilled nursing, personal care, and adult and pediatric home health services. It competes with BrightStar in the skilled nursing and home health segment.
• Home Instead: Home Instead is the largest senior home care franchise network globally, providing personal care, companionship, and specialized dementia care. It is a near-direct competitor to BrightStar Care with a similar franchise model, nurse-supervised care, and national scale.

Broad incumbents

• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals and a home health segment, providing skilled nursing and post-acute care at a national scale. While primarily a facility-based provider, its home health arm competes for higher-acuity patients similar to BrightStar's skilled nursing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BSCSanFranciscoMarinCounty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrightStar Care