PicThrive
PicThrive is a vertical SaaS platform, operated by Adventure Soup Inc. (Vancouver, Canada), that enables adventure tour operators to sell photos and videos to guests via in-person kiosks, branded online storefronts, and marketing automation. It serves hundreds of SMB operators globally across rafting, zipline, water sports, wildlife, and helicopter tour segments.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PicThrive does
PicThrive, operated by Adventure Soup Inc. (British Columbia, Canada), is a vertical SaaS platform that enables adventure tour operators to sell photos and videos to guests both in-person and online. The platform combines a tablet-based kiosk, branded online storefront, QR code and poster scan-to-buy, and TV slideshow displays with marketing automation features including pre-sale triggers linked to reservation systems, customizable email templates, email tracking, review generation, and sales reporting. Its technology stack includes AI-powered image enhancement, automatic media upload (including from GoPro rentals), an offline-capable 'Local Mode' for remote environments, and an API for reservation and digital waiver integrations; payments are processed via Stripe.
The company's business model combines recurring subscriptions with transaction fees or commissions on photo/video sales and marketplace commissions on printed Gift Store products. Go-to-market mixes enterprise field sales ('Book a Demo' CTAs) with self-service onboarding, supported by content marketing, customer testimonials, and case studies across rafting, zipline, water sports, wildlife tours, helicopter tours, surfing, and ATV sub-segments. PicThrive reports serving 180M+ photos and videos and 'hundreds of adventure tour operations worldwide,' with offices in Vancouver (HQ) and Seattle.
The company is privately held, bootstrapped with no disclosed institutional funding, operates with 1–10 employees, and has no parent company or subsidiaries. It maintains a sub-brand (Picsaurus) targeting operators that distribute media for free, and continues to ship product enhancements (retargeting capability, brand refresh, TV Slideshow) through 2026.
PicThrive firmographics
Firmographics- Name
- PicThrive
- Legal name
- Adventure Soup Inc.
- Website
- https://picthrive.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PicThrive is a vertical SaaS platform, operated by Adventure Soup Inc. (Vancouver, Canada), that enables adventure tour operators to sell photos and videos to guests via in-person kiosks, branded online storefronts, and marketing automation. It serves hundreds of SMB operators globally across rafting, zipline, water sports, wildlife, and helicopter tour segments.
- Ownership category
- akta.pro rank
PicThrive industry classification
Industry- Product category
- Adventure Tourism Photo and Video Sales Platform
- NAICS
- Photographic Services (54192), Tour Operators (56152)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where PicThrive is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
PicThrive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Photo/Video Transaction Fees and Commissions: PicThrive charges transaction fees when operators use their own point of sale system, or commissions calculated as a percentage of each transaction when Adventure Soup collects payment on behalf of the operator. Pricing details are available at picthrive.com/pricing/
- Subscription Plans: Subscription-based access to the PicThrive platform with various tiers based on features and usage. The platform grants non-exclusive, non-sublicensable, non-assignable, revocable, limited subscription access.
- Gift Store (Printed Products): Sale of printed photos, gifts, and merchandise based on uploaded photos/videos, fulfilled by third parties. Gift Store proceeds are remitted monthly when totaling $1,000+ USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with transaction/commission-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PicThrive product offering
Product offeringCore offering
PicThrive is a cloud-based photo and video sales and marketing platform purpose-built for adventure tour operators. It enables in-person sales via tablet kiosks and TV slideshows as well as online sales through branded storefronts, guest galleries, and QR-code scan-to-buy. The platform bundles AI image enhancement, automated media upload (including GoPro integration), offline-capable Local Mode, and marketing automation (pre-sales emails, customizable templates, review generation) with reservation-system and Stripe payment integrations.
Product overview
PicThrive is a unified photo and video sales and marketing platform for adventure tour operators. The core PicThrive Platform supports both in-person sales (via Tablet-based Photo/Video Sales Kiosk, TV Slideshow) and online sales (via Online Store, Guest Gallery, Poster/QR Code Scan to Buy). Marketing automation features include Automate Pre-Sales, Customizable Email Templates, Email Tracking, Fast Tourism Checkout, Quick View Sales & Marketing Analytics, Review Generation Tool, and Sales Reports. Customer support features include 24/7 Support, Customer Success Onboarding, and Guest Tech Support. The platform also includes AI Image Enhancement for automated photo quality improvement, Auto-upload for seamless media capture, Local Mode for offline functionality in remote locations, GoPro Rental management, and Workspace for operator administration. The platform serves multiple adventure tourism industries including water sports, aerial tours, river tours, and land-based adventures, and integrates with reservation systems, digital waivers, and Stripe for payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Picsaurus: A media sharing app specifically designed for tourism operators that give away photos and videos for free.
Products and services
- PicThrive Platform Comprehensive photo and video sales and marketing platform for adventure tour operators, enabling in-person sales through tablet kiosks, online storefronts, automated marketing, and 24/7 customer support. Sold via subscription with additional transaction fees and commissions.
- Picsaurus Media sharing app specifically designed for tourism operators that give away photos and videos to guests for free, providing branded galleries and frictionless access without a checkout flow.
Companies that use PicThrive
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
PicThrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature8 records
PicThrive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreThird-party payment processing service used to collect transaction fees, commissions, and remit proceeds to tour operators. Adventure Soup uses Stripe for secure payment processing and fraud prevention. Stripe accounts can be connected to PicThrive for payment management.
- Reservation System PartnerscorePicThrive integrates with various reservation platforms and digital waiver systems to automate presales and post-trip sales workflows. The platform connects to third-party reservation software to enable seamless data correlation and automated media sales.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PicThrive competitors and assessment
Company assessmentBroad incumbents
- SmugMug: SmugMug is a large, established photo platform offering storage, galleries, prints, and sales for photographers. It overlaps with PicThrive on gallery/storefront mechanics but serves a much broader photographer market and lacks PicThrive's adventure-tourism-specific features (kiosk, local mode, reservation integration).
- FareHarbor: FareHarbor is a leading tour operator booking and management platform (owned by Booking Holdings) used by many of the same adventure tour operators as PicThrive. It overlaps in serving the same customer segment and integrates with booking workflows, though FareHarbor does not focus on media sales specifically.
- Checkfront: Checkfront is a booking management platform for tour operators and activity providers, used by rafting, zipline, and similar adventure businesses. Comparable customer base and reservation/waiver integration points, but its core product is booking rather than photo/video sales.
- Rezdy: Rezdy is a tour operator booking platform with reservation, distribution, and channel management capabilities. It serves a similar customer base (tour and experience operators) and competes for the same software wallet share, though its focus is on booking rather than media sales.
- Bokun (TrekkSoft): Bokun is a tour and activity booking platform (part of Tripadvisor) used by experience operators globally. It serves the same customer base as PicThrive and competes for the operator's overall software stack, with overlap on reservation integration and payment workflows.
Direct peers
- PhotoShelter: PhotoShelter is a portfolio, gallery, and sales platform for professional photographers and creative teams. Overlaps with PicThrive on online storefronts and image delivery, though its core market is editorial and brand photography rather than tour-operator media sales.
- Pic-Time: Pic-Time is a photo gallery and sales platform for professional photographers offering branded galleries, digital downloads, print store, and automated marketing. Directly comparable to PicThrive's gallery, online store, and gift store features, though Pic-Time serves photographers rather than tour operators.
- ShootProof: ShootProof is a photo and video sales/gallery platform serving professional photographers, with similar subscription + transaction-fee monetization. While broader in target market (portrait, wedding, event photographers vs. PicThrive's adventure tour focus), the product mechanics — branded galleries, online storefronts, automated delivery — closely mirror PicThrive's offering.
- Pixieset: Pixieset provides online galleries, stores, and studio management software for photographers. Comparable to PicThrive in offering branded client galleries, digital downloads, and print fulfillment, but targeting portrait/wedding photographers instead of adventure tour operators.
Emerging players
- CloudSpot (by PicTime): CloudSpot is a photo delivery and sales app for small studios and photographers, sharing PicThrive's mobile-friendly gallery and store approach. While more general-purpose and aimed at individual photographers, it competes for the same end-customer attention within the photo SaaS market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PicThrive social profiles
Digital presencePicThrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicThrive leadership team
Management profileNumber of profiles
PicThrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicThrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicThrive
What does PicThrive do?
PicThrive is a cloud-based photo and video sales and marketing platform purpose-built for adventure tour operators. It enables in-person sales via tablet kiosks and TV slideshows as well as online sales through branded storefronts, guest galleries, and QR-code scan-to-buy. The platform bundles AI image enhancement, automated media upload (including GoPro integration), offline-capable Local Mode, and marketing automation (pre-sales emails, customizable templates, review generation) with reservation-system and Stripe payment integrations.
Is PicThrive a public or private company?
PicThrive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PicThrive founded?
PicThrive was founded in 2014. It employs 1 to 10 people.
Where is PicThrive based?
PicThrive is headquartered in Vancouver, Canada, in the North America region.
How does PicThrive make money?
Three revenue lines are on record. Photo/Video Transaction Fees and Commissions are the primary driver. The others are subscription Plans and gift Store (Printed Products).
Who are PicThrive's main competitors?
Broad incumbents on record are SmugMug, FareHarbor, Checkfront, Rezdy and Bokun (TrekkSoft). Direct peers are PhotoShelter, Pic-Time, ShootProof and Pixieset. CloudSpot (by PicTime) is listed as an emerging player.
Does PicThrive have an API?
Yes. PicThrive offers an API that allows tour operators to connect the Service to third party services. The API is designed for reservation platforms, digital waivers, and third-party integrations. The Terms and Conditions specify restrictions including prohibition on distributing photos or videos without watermark protection for free, excessive API usage, and other disapproved uses. Uses third party software and services (such as Stripe) to collect transaction fees and commissions.
What industry is PicThrive in?
PicThrive's product category is Adventure Tourism Photo and Video Sales Platform. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 54192 and its SIC code is 7812.