Alibi Security
Alibi Security distributes video surveillance, access control, and video intercom solutions through a nationwide network of authorized dealers, serving commercial, healthcare, education, retail, and government end customers across the United States.
- Company typePrivate
- Founded1994
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alibi Security does
Alibi Security, Inc. (operating as Observint Technologies, dba Alibi Security) is a US-based physical security technology distributor founded in 1994 and headquartered in Austin, Texas. The company sells video surveillance, access control, and video intercom solutions exclusively through a nationwide network of authorized security dealers and system integrators rather than direct to end customers. Its portfolio spans on-premise NVR-based systems (Alibi Vigilant with cloud management portal), pure cloud video surveillance (Alibi Cloud VS, powered by Eagle Eye Networks), cloud access control (Brivo), IP-based access control (infinias), smart video intercoms (MyDoorView), and Active Deterrence cameras. The company also resells third-party brands including HID, AXIS, ACTi, Rofu, Seagate, Western Digital, and LG, and supports its dealer network with the Alibi Arsenal sales and marketing platform featuring branded resources, email engines, and turnkey content tools.
The business model is a hybrid of hardware sales (cameras, recorders, controllers, accessories) sold through dealer channels, recurring cloud video surveillance subscriptions, and access control software licensing. Pricing is dealer-protected with no public list prices; end customers obtain quotes through local authorized dealers who also provide system design, installation, configuration, and ongoing service. Revenue streams therefore depend on dealer sell-through rather than direct enterprise contracts. Customer segments served include commercial businesses, healthcare facilities (with HIPAA-compliant configurations), educational institutions, multi-site franchise and retail chains, and government/defense buyers (via NDAA-compliant product lines).
Strategically, Alibi is positioning to expand recurring cloud revenue through the 2023 launches of Alibi Hybrid Cloud (with Actuate AI for legacy camera analytics) and the Alibi Cloud VS camera-to-cloud solution, while deepening its integration ecosystem across 15+ technology partners. Its competitive posture is built on distribution scale, dealer enablement tooling, and multi-vendor product breadth rather than proprietary AI or vertically integrated technology.
Alibi Security firmographics
Firmographics- Name
- Alibi Security
- Legal name
- Observint Technologies
- Website
- https://alibisecurity.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alibi Security distributes video surveillance, access control, and video intercom solutions through a nationwide network of authorized dealers, serving commercial, healthcare, education, retail, and government end customers across the United States.
- Ownership category
- akta.pro rank
Alibi Security industry classification
Industry- Product category
- Video Surveillance Equipment
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- akta.pro primary industry
- Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)
- akta.pro secondary industries
- Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB), Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG)
Keywords
Where Alibi Security is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alibi Security business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Security Hardware Sales: Sale of security cameras, video recorders (NVR/XVR), access control systems, video intercoms, and related accessories through authorized dealer network. Products include both proprietary Alibi-branded items and third-party brands (HID, AXIS, Brivo, etc.).
- Cloud Video Surveillance Subscriptions: Subscription-based cloud video surveillance services through Alibi Cloud VS platform, offering unlimited cameras and users with secure cloud storage.
- Access Control Software: Software licensing including infinias Intelli-M Access Essentials supporting up to 64,000 card holders with browser-based interface, badging capabilities, and elevator control.
- Professional Services: Dealers provide system design, engineering, configuration, on-site training, installation, and ongoing service and support to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Product pricing through authorized dealer network |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Alibi Security product offering
Product offeringCore offering
Alibi Security distributes video surveillance hardware, cloud-based video management systems, access control platforms, and physical security products exclusively through a nationwide network of authorized security dealers and system integrators. The portfolio spans proprietary brands (Alibi Vigilant on-premise NVR systems, Alibi Cloud VS cloud surveillance) and resold partner brands (Eagle Eye Networks VMS, Brivo access control, infinias access control, MyDoorView intercoms, HID credentials, AXIS cameras). Customers access solutions through local authorized dealers who provide system design, installation, and ongoing support.
Product overview
Alibi Security offers a comprehensive portfolio of physical security products spanning video surveillance and access control. The core video offerings include Alibi Vigilant (on-premise NVR-based security with cloud management portal), Alibi Cloud VS (pure cloud video surveillance), and Eagle Eye VMS (distributed cloud VMS). Access control is addressed through Brivo (cloud-based) and infinias (IP-based) platforms. Supporting products include Active Deterrence Cameras with AI-powered visual deterrence, Alibi Remote Guard Station for off-site monitoring, Video Analytics with Smart AI Color Search, and NDAA-compliant solutions. The company also resells third-party brands including HID credentials/readers, Rofu door hardware, and AXIS accessories. Dealers access sales and marketing support through the Alibi Arsenal platform.
Differentiator
Problem solved
Functional benefit
Brands
- Alibi Vigilant: On-premise video security solution featuring cameras, recorders, and cloud-based management portal (Control Center) for Vigilant on-prem devices.
- Alibi Cloud VS
- Alibi Arsenal
- Alibi Vigilant Control Center
Products and services
- Alibi Vigilant
Quantifiable outcome
- Supports up to 64,000 card holders per system with Intelli-M Access software
- +3 more outcomes
Companies that use Alibi Security
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Alibi Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature6 records
Alibi Security partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Eagle Eye NetworkscoreTechnology partnership for Eagle Eye Cloud VMS. Alibi offers Eagle Eye-branded solutions including cameras and cloud video management system. Joint go-to-market with demo scheduling and integration with Alibi Cloud VS platform.
- BrivocoreTechnology partnership for Brivo Cloud Access Control. Alibi offers Brivo access control products including controllers, card readers, credentials, and kits. Joint webinars and demo scheduling available.
- MyDoorViewcorePartnership for MyDoorView Smart Video Intercoms. Alibi offers complete line of MyDoorView smart video intercoms. Joint demo scheduling and integration capabilities.
- AXIScoreAuthorized reseller for AXIS network cameras, video encoders, video management software, analytics, and mounting accessories. AXIS products are NDAA compliant.
- HIDcoreReseller for HID access control credentials and readers including iCLASS smart cards, ProxCard clamshells, ProxKey key fobs, and ThinLine/ProxPoint readers. All HID products are NDAA compliant.
- infiniascorePartnership for infinias IP-based access control products including eIDC32 door controllers, Intelli-M software, card readers, and credentials. Full access control solution with browser-based management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Alibi Security competitors and assessment
Company assessmentEmerging players
- Verkada: Cloud-native, vertically integrated physical security vendor selling direct to enterprise end-customers. Represents the channel-bypass threat to Alibi's dealer-based model.
- Spot AI: AI-focused cloud video surveillance vendor selling direct to mid-market and enterprise customers via a subscription model. Competes head-on with Alibi Cloud VS in the same multi-site verticals.
- Eagle Eye Networks: Cloud-native VMS provider and Alibi technology partner. Direct competitor in the cloud VSaaS layer that Alibi distributes; represents the strategic threat of vendors going direct to customers.
- Brivo: Cloud access control platform that Alibi resells. Comparable SaaS-based access control economics and a direct competitor to the dealer-distributed access control bundle.
Direct peers
- ADI Global Distribution: Largest North American wholesale distributor of low-voltage security, AV, and networking products to dealers and integrators. Closest direct analog to Alibi's dealer-channel go-to-market model across video surveillance, access control, and intrusion.
- ScanSource: Hybrid value-added distributor serving resellers across physical security, networking, and communications. Directly comparable business model with multi-vendor security product mix.
- Anixter (Wesco): Global distributor of security, networking, and communications solutions through resellers and integrators. Same channel-driven security distribution model as Alibi at much larger scale.
- Digital Watchdog: Manufacturer of surveillance cameras, recorders, and VMS sold through security dealers. Comparable product portfolio, channel strategy, and target verticals to Alibi's own branded offering.
Broad incumbents
- Genetec: Unified VMS, access control and license plate recognition platform serving enterprise and government. Broad incumbent competing with Alibi's bundled software/access stack at the high end.
- Axis Communications: Global IP camera and network surveillance manufacturer that Alibi resells. Broad incumbent in the same hardware category; competitor at the manufacturer level despite Alibi's distributor relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alibi Security social profiles
Digital presenceAlibi Security compliance and trust
Trust signalCompliance7 records
Alibi Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alibi Security leadership team
Management profileNumber of profiles
Profiles1 record
Alibi Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alibi Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alibi Security
What does Alibi Security do?
Alibi Security distributes video surveillance hardware, cloud-based video management systems, access control platforms, and physical security products exclusively through a nationwide network of authorized security dealers and system integrators. The portfolio spans proprietary brands (Alibi Vigilant on-premise NVR systems, Alibi Cloud VS cloud surveillance) and resold partner brands (Eagle Eye Networks VMS, Brivo access control, infinias access control, MyDoorView intercoms, HID credentials, AXIS cameras). Customers access solutions through local authorized dealers who provide system design, installation, and ongoing support.
Is Alibi Security a public or private company?
Alibi Security is a private company. It is classified as unknown and is currently operating.
When was Alibi Security founded?
Alibi Security was founded in 1994. It employs 51 to 100 people.
Where is Alibi Security based?
Alibi Security is headquartered in Austin, United States, in the North America region.
How does Alibi Security make money?
Four revenue lines are on record. Security Hardware Sales are the primary driver. The others are cloud Video Surveillance Subscriptions, access Control Software and professional Services.
Who are Alibi Security's main competitors?
Emerging players on record are Verkada, Spot AI, Eagle Eye Networks and Brivo. Direct peers are ADI Global Distribution, ScanSource, Anixter (Wesco) and Digital Watchdog. Broad incumbents are Genetec and Axis Communications.
Does Alibi Security have an API?
No public API is recorded for Alibi Security.
What industry is Alibi Security in?
Alibi Security's product category is Video Surveillance Equipment. Its primary akta.pro industry code is HSAHACAE, Cloud Video Surveillance (VSaaS) Setup & Management, with a secondary code of BPAKAGAB, Access Control & Identity Systems Integration (Badge, Biometrics, Mobile). Its NAICS code is 561621.