Luxand
Luxand develops facial recognition and biometric SDKs plus cloud APIs for software developers and enterprise integrators across security, consumer electronics, government, and entertainment sectors. Founded 2005, the bootstrapped Virginia-based firm sells per-installation licensing and global channel distribution.
- Company typePrivate
- Founded2005
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Luxand does
Luxand, Inc. is a privately held Virginia corporation founded in 2005 that develops facial recognition, face detection, and facial feature detection technologies for integration into third-party software applications. The company is headquartered in Alexandria, Virginia and operates with 11-50 employees, distributing its technology globally through a network of resellers and certified partners across more than 15 countries. Its core technical offering is the Luxand FaceSDK, a cross-platform software development kit supporting Windows, Mac, Linux, iOS, and Android with bindings for .NET, C++, Delphi, Java, Python, PHP, and VB6. The SDK performs 70-point facial feature extraction, face detection at documented speeds of up to 649 fps, matching at 50M/s, and incorporates age, gender, emotion, and passive liveness detection. Adjacent SDK products include FaceCrop SDK (automatic face cropping) and Mirror Reality SDK (augmented reality facial filters for mobile and Windows).
Luxand monetizes primarily through per-installation SDK licensing ($0.02 per installation under the FaceSDK 8.2+ unique device identifier model), cloud API subscriptions and usage-based fees for eight specialized web endpoints (Avatar, Baby Prediction, Face Aging, Zombie, Face Enhancement, Video Morphing, Mirror Reality, Face Recognition), and custom enterprise agreements with territory restrictions. Distribution combines self-serve developer downloads with evaluation keys, direct enterprise sales, and a global reseller channel. The customer base spans enterprise technology (Samsung, LG, NEC, Citrix, Fujitsu, Unisys, Foxconn), financial services (Fiserv, Banco Azteca), automotive (Ford, PACCAR), consumer goods (P&G, Unilever, Danone), entertainment (Universal Pictures, Badoo), aerospace and defense (Boeing, US DoD/DC3), and government/law enforcement (Carabinieri, Singapore Ministry of Home Affairs, Chile Chamber of Deputies, International Organization for Migration, Florida DCF). Compliance posture includes iBeta liveness certification, GDPR, CCPA/CPRA, BIPA, CUBI, Washington biometric, and Colorado Privacy Act adherence. Recent strategic activity centers on a partnership with SecureID (April 2025) for a next-generation biometric identification platform and the FaceSDK 8.3 release (December 2025) with .NET Wrapper and Android 16 KB support. The company holds two US patents (8,879,804 and 9,314,692) on age detection from facial features and is bootstrapped with no disclosed external funding or parent company.
Luxand firmographics
Firmographics- Name
- Luxand
- Legal name
- Luxand, Inc.
- Website
- https://luxand.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luxand develops facial recognition and biometric SDKs plus cloud APIs for software developers and enterprise integrators across security, consumer electronics, government, and entertainment sectors. Founded 2005, the bootstrapped Virginia-based firm sells per-installation licensing and global channel distribution.
- Ownership category
- akta.pro rank
Luxand industry classification
Industry- Product category
- Facial Recognition Software
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Facial Recognition & Biometrics (HDAAAEAC)
- akta.pro secondary industry
- Biometric Input Devices (Fingerprint/Face/Iris Scanners) (HDACAFAI)
Keywords
Where Luxand is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luxand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- FaceSDK Licensing: Per-installation licensing model. $0.02 per installation of the Result for FaceSDK. Version 8.2+ counts installations by unique device identifiers (IDFA, Google Advertising ID). Older versions use IP address + activation formula.
- API Subscriptions: Monthly subscription model with prorated billing. Customers select plans and are charged monthly. Additional storage fees apply for templates exceeding 100,000 per license.
- API Usage: Usage-based API calls for cloud services. Ageing API, Avatar API, BabyMaker API, Face Enhancement API, Face Recognition API, Mirror Reality API, Video Morphing API, Zombie API.
- Enterprise Licensing: Custom enterprise agreements with territory restrictions and volume-based pricing. Partners must prominently display 'Face Recognition powered by Luxand.com'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | FaceSDK per-installation licensing |
| Freemium | Pay-as-you-go | Free trial available |
| Subscription | Annual | Enterprise/custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Luxand product offering
Product offeringCore offering
Luxand develops and licenses cross-platform face recognition software development kits (FaceSDK, FaceCrop SDK, Mirror Reality SDK), cloud-based face recognition APIs, and specialized web APIs for avatar generation, baby prediction, face aging, zombie effects, face enhancement, and video morphing. The company's technology enables developers and enterprises to integrate biometric identification, 70-point facial feature detection, age/gender/emotion analysis, and passive liveness detection into applications across Windows, Linux, Mac OS X, iOS, and Android.
Product overview
Luxand offers a comprehensive facial recognition and biometric technology portfolio consisting of SDK products for developers (FaceSDK, FaceCrop SDK, Mirror Reality SDK), cloud-based and web APIs for face recognition and AI image generation, mobile consumer applications, and end-user desktop products. The core FaceSDK provides face detection, recognition, and 70-point facial feature analysis across Windows, Mac, Linux, iOS, and Android platforms with support for .NET, C++, Delphi, Java, Python, and other languages. The FaceCrop SDK enables automatic face cropping from photographs. The Mirror Reality SDK powers augmented reality facial filters. Luxand Cloud API offers cloud-based face recognition as a B2B service. The Web API suite includes specialized endpoints for avatar creation, baby prediction, face aging, zombie effects, face enhancement, and video morphing. Consumer-facing mobile apps (youmask, BabyMaker, Age-o-meter, Face Recognition, Live Facial Features, PhotoSmileys) bring facial recognition and AR filter capabilities to mobile users. End-user products include FaceMorpher, Glamourizer, Blink!, FaceSwapper, and Luxand Video Essentials.
Differentiator
Problem solved
Functional benefit
Brands
- youmask: Mobile app that applies live filters to face in real time
- BabyMaker
- PhotoSmileys
- Age-o-meter
- FaceMorpher
- Glamourizer
- FaceSwapper
- Blink!
Products and services
- Luxand FaceSDK Cross-platform software development kit for face recognition and facial feature detection. Supports .NET, C++, Delphi, and Java for Windows, Mac, Linux, iOS, and Android. Detects 70 unique facial features and supports face detection, recognition, age/gender detection, emotion detection, and liveness verification.
- Luxand FaceCrop SDK Cross-platform library for automatic cropping of faces from photos. Detects frontal faces and crops them to desired resolution. Supports Windows, Linux, and Mac OS X in both 32-bit and 64-bit versions, plus PHP/ASP.NET Web applications.
- Mirror Reality SDK Augmented reality facial filters SDK for iOS, Android, and Windows. Enables development of real-time facial filter applications with face tracking and overlay capabilities.
- Luxand Cloud API Cloud-based Face Recognition API providing face detection, facial recognition template extraction, face enrollment, matching, verification, and search operations as a B2B service hosted on AWS, Google Cloud, and IBM Cloud.
- Avatar API Web API that transforms users' faces into 3D animated avatars capable of smiling, crying, or laughing from a single uploaded photo.
- Baby Prediction API Web API that analyzes two faces to predict and generate a photo of their potential child by combining features from both parents.
- Face Aging API Web API that generates images showing how a face might look in 20-30 years by processing uploaded facial photos.
- Zombie API Web API that transforms uploaded facial photos into zombie-styled images with characteristic green coloring and spooky effects.
- Face Enhancement API Web API that enhances photos by reducing imperfections, improving skin tone, smoothing skin, correcting red eyes, and removing artificial color casts.
- Video Morphing API Web API that creates smooth animated transitions of one face into another, with capability to capture still images during the morphing process.
Quantifiable outcome
- 649 fps fast face detection speed
- +3 more outcomes
Companies that use Luxand
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
Luxand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
Luxand partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SecureIDcoreSecureID partnered with Luxand to launch next-generation biometric identification platform using Luxand's facial recognition technology.
- Power Dynamic TechnologyminorRomanian reseller providing complete sale solutions, service and logistics for bank terminals, fragile equipment and furniture, ATM software development and mechanical security.
- Applied IntelligenceminorIndian partner delivering applied intelligence projects and support services in modern technologies to solve operational problems and automate business processes.
- Software.com.br (Targetware Informatica)minorOne of the largest LATAM resellers with around 8,000 manufacturer-partners and more than 100,000 products. Offices in Brazil, Mexico and Colombia.
- Qast Software GroupminorOne of the largest software distribution companies in China covering mainland China, Hong Kong S.A.R., Taiwan and Singapore. Provides sales, marketing, technical support, IT consulting, software localization, OEM, training.
- ACCSYS-3000 (Certified Partner)coreCertified Partner developing RFID solutions for over 8 years, helping companies eliminate critical errors in data entry and reduce paperwork for information processing.
- Dunn Solutions GroupminorFull-service IT consulting firm with strategic experience, design skills and technological expertise. Focused on business intelligence, application development and web/portal spaces. Offices in Chicago, Minneapolis, Raleigh, Charlotte, Fort Lauderdale and Bangalore, India.
- EfCom (Business Partner)coreBusiness Partner - dynamic software development company providing innovative solutions to clients in various market sectors. Offers consulting, system engineering, software and hardware implementation.
- Propix Technologies Pvt. Ltd.minorIndian company specializing in computer vision for industrial automated inspection. Designs, manufactures and deploys digital imaging components for machine vision applications.
- Inttelix Security SolutionsminorISO 9001:2008 certified Indian company, leader in facial biometric security solutions specializing in biometric engineering.
- RL Software Inc.minorSoftware development company specializing in Time & Attendance and Door Access solutions. Manufactures Face Recognition Standalone Unit for TCP/IP integration.
- SAO MAI SoftwareminorVietnamese leading provider of software outsourcing services since 2002 with over 9 years of experience outsourcing software development to Japan and U.S. markets.
- Digid SystemsminorSierra Leone technology company with expertise in end-to-end Digital Identity, Biometrics and Security solutions and services in Africa.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Luxand competitors and assessment
Company assessmentEmerging players
- Affectiva (Smart Eye): Affectiva, now part of Smart Eye, provides facial emotion and cognitive state analysis, overlapping with Luxand's age, gender, and emotion detection capabilities in automotive and research markets.
- Herta Security: Herta Security provides face recognition SDK and solutions for video surveillance, retail analytics, and law enforcement, comparable to Luxand's FaceSDK for real-time recognition and crowds analytics.
Direct peers
- Paravision: Paravision provides production-grade face recognition computer vision for enterprise and government, overlapping with Luxand on accuracy- and liveness-focused face recognition SDK deployments.
- Megvii (Face++): Megvii's Face++ platform provides face detection, recognition, and analysis APIs serving developers globally, directly comparable to Luxand's FaceSDK and Cloud API offerings.
- Cognitec Systems: Cognitec develops face recognition technology for border control, ID management, and law enforcement, competing with Luxand on identity verification and biometric matching workloads.
- Kairos: Kairos offers face recognition APIs and SDKs for developers and enterprises, directly competing with Luxand's FaceSDK and Cloud API across identity verification and emotion detection use cases.
Broad incumbents
- Idemia: Idemia is a global identity and biometrics leader offering face recognition within larger identity, payment, and public security portfolios, competing with Luxand in government and enterprise identity programs.
- Microsoft Azure Face API: Microsoft's Azure Face API offers face detection, recognition, and identification as part of its Cognitive Services portfolio, providing a bundled alternative to Luxand for enterprise Azure customers.
- Amazon Rekognition: Amazon Rekognition delivers face detection, analysis, and matching as part of AWS's broad ML portfolio, overlapping with Luxand's Cloud API for developer and enterprise customers preferring cloud-native solutions.
- NEC (NeoFace): NEC's NeoFace suite is a long-standing face recognition platform used in public safety and customer experience, and NEC is both a Luxand customer (select_customers) and a competing vendor in large-scale biometric deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Luxand social profiles
Digital presenceLuxand compliance and trust
Trust signalCompliance4 records
Luxand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxand leadership team
Management profileNumber of profiles
Profiles2 records
Luxand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxand
What does Luxand do?
Luxand develops and licenses cross-platform face recognition software development kits (FaceSDK, FaceCrop SDK, Mirror Reality SDK), cloud-based face recognition APIs, and specialized web APIs for avatar generation, baby prediction, face aging, zombie effects, face enhancement, and video morphing. The company's technology enables developers and enterprises to integrate biometric identification, 70-point facial feature detection, age/gender/emotion analysis, and passive liveness detection into applications across Windows, Linux, Mac OS X, iOS, and Android.
Is Luxand a public or private company?
Luxand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxand founded?
Luxand was founded in 2005. It employs 11 to 50 people.
Where is Luxand based?
Luxand is headquartered in Alexandria, United States, in the North America region.
How does Luxand make money?
Four revenue lines are on record. FaceSDK Licensing is the primary driver. The others are API Subscriptions, API Usage and enterprise Licensing.
Who are Luxand's main competitors?
Emerging players on record are Affectiva (Smart Eye) and Herta Security. Direct peers are Paravision, Megvii (Face++), Cognitec Systems and Kairos. Broad incumbents are Idemia, Microsoft Azure Face API, Amazon Rekognition and NEC (NeoFace).
Does Luxand have an API?
Yes. Luxand offers a Face Recognition API with multiple specialized endpoints including: Avatar API (transforms faces into 3D animated avatars), Baby Prediction API (predicts potential child appearance from two faces), Face Aging API (shows future face appearance), Zombie API (transforms faces into zombie images), Face Enhancement API (reduces imperfections, improves skin tone), and Video Morphing API (creates smooth animated transitions between faces). The APIs accept photo uploads and return processed images.
What industry is Luxand in?
Luxand's product category is Facial Recognition Software. Its primary akta.pro industry code is HDAAAEAC, Facial Recognition & Biometrics, with a secondary code of HDACAFAI, Biometric Input Devices (Fingerprint/Face/Iris Scanners). Its SIC code is 3861.