What RL Engenharia de Software does

RL Engenharia de Software (legal name RL Software de Gestão) is a privately held Brazilian software company founded in 2002, headquartered in Apucarana, Paraná, with a secondary office in São Paulo. The company builds and sells an integrated ERP and business management platform targeted at small, medium, and large companies operating in Brazil's distribution and manufacturing sectors, including food, automotive battery, pharmaceutical, pet food, animal feed, metal-mechanical, haberdashery/packaging, and apparel/footwear verticals. The platform is structured as a core Sistema de Gestão (ERP) extended by modular add-ons: Força de Vendas (Android field sales automation), Entrega e Coleta (real-time driver and delivery tracking), Expedição (shipping/picking), Dashboard B.I. (reporting), Pedido Online (B2B online ordering), and a specialized automotive battery ERP covering scrap management, reverse logistics (Iber), and warranty handling. Cloud hosting (Hospedagem em Nuvem) is offered as an add-on, and the ERP ships with native B2B integrations to Brazilian banks, marketplaces (Mercado Livre, Tray, Magento, MadeiraMadeira), and pharmaceutical/footwear systems (Pfizer, Takeda, IQVIA, Grendene, Bionexo).

RL Software generates revenue primarily through subscription-based licensing of its ERP and modules, sold directly via a "Solicite uma proposta" (Request a Quote) mechanism on its website, with commercial outreach conducted over WhatsApp and email. Pricing is custom-quoted per customer, billed annually, and not publicly disclosed. The go-to-market is sales-led and direct, with no resellers, marketplace listings, or third-party distribution channels. The company achieved MPS-BR certification in 2015 for software process improvement, signals enterprise-grade process maturity, and maintains an active blog covering LGPD compliance, customer service (SAC), and battery scrap management. As of the most recent website copyright (2023), the company is actively operating with a 24-person team.

Name

RL Engenharia de Software

Legal name

RL SOFTWARE DE GESTÃO

Website

https://rlsistemas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RL Software de Gestão is a privately held Brazilian ERP vendor founded in 2002, serving small, medium, and large distribution and manufacturing companies with a vertical-specialized platform that includes ERP, mobile field sales, delivery tracking, BI, online ordering, cloud hosting, and B2B integrations.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• ERP software
• Distribution management software
• Manufacturing ERP systems
• Business intelligence dashboards
• Cloud hosting services

Headquarters

HQ city

Apucarana

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. ERP Software Licenses and Subscriptions: RL Software offers its management system modules (ERP, Sales Force, Delivery, Dispatch, BI Dashboard, Online Orders) primarily as licensed software. The company also provides cloud hosting as an add-on service. Pricing is quote-based, suggesting a customized commercial proposal approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RL Software de Gestão develops and sells an integrated ERP platform with vertical-specialized modules for distribution and manufacturing companies in Brazil. The platform spans core management (Sistema de Gestão), field sales automation (Força de Vendas), real-time delivery tracking (Entrega e Coleta), order fulfillment (Expedição), BI dashboards (Dashboard B.I.), online ordering (Pedido Online), cloud hosting (Hospedagem em Nuvem), and B2B integrations, with industry-specific configurations for sectors such as food, automotive batteries, pharmaceuticals, apparel, pet food/animal feed, and metal-mechanical.

Product overview

RL Software de Gestão operates as a platform-plus-modules ERP ecosystem consisting of a core Sistema de Gestão (ERP) supplemented by modular add-ons: Força de Vendas (field sales automation), Entrega e Coleta (delivery tracking), Expedição (shipping management), Dashboard B.I. (BI/reporting), Pedido Online (e-commerce ordering), Hospedagem em nuvem (cloud hosting), and Integrações (B2B integrations). The portfolio is further specialized by industry verticals including Distribution (food, packaging, batteries, pharmaceuticals, clothing/footwear) and Manufacturing (food, automotive batteries, metal-mechanical, pet, animal feed, clothing).

Differentiator

Problem solved

Functional benefit

Brands

• Sistema de Gestão: ERP system for small, medium and large companies in industry and distribution operations
• Força de Vendas
• Entrega e Coleta
• Expedição
• Dashboard B.I.
• Pedido Online
• Hospedagem em Nuvem
• Integrações

Products and services

• Sistema de Gestão Core ERP system designed for small, medium, and large companies in industry and distribution operations. Provides comprehensive business management for companies seeking to computerize their operations or gain a competitive edge.
• Força de Vendas Android mobile application for external sales teams that automates, standardizes, and accelerates the sales operation process, designed for distribution companies with field sales forces.
• Entrega e Coleta Real-time driver activity tracking solution that ensures integrity in the logistics process of delivery and collection operations for distribution companies.
• Expedição Order picking and shipping management solution that eliminates errors in product and quantity separation, offering an affordable alternative without requiring large investments.
• Dashboard B.I. Business intelligence platform integrated with the ERP that explores real-time data and transforms it into management views and KPIs, aiding decision-making with flexible detail levels.
• Pedido Online Online ordering platform that allows customers easy access to the product portfolio and enables purchasing, ensuring the business never stops selling.
• Hospedagem em Nuvem Cloud hosting service for the company's systems and databases, with daily backups, security, and 24/7 access from anywhere, eliminating server maintenance and depreciation concerns.
• Integrações Built-in B2B integration models connecting the ERP with major industries and marketplaces including banks, pharmaceutical companies (Pfizer, Takeda, IQVIA, Bionexo), and e-commerce platforms (Tray Marketplace, Magento, Mercado Livre, MadeiraMadeira).
• Sistema ERP para Baterias Automotivas Specialized ERP solution for the automotive battery industry covering industry, distribution, and retail operations, with specific controls for scrap management, reverse logistics (Iber), and warranty handling.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Omie: Brazilian cloud ERP for SMBs covering financials, sales, and operations. Comparable as a modern cloud ERP targeting Brazilian SMBs, though with broader horizontal scope versus RL's vertical depth.
• Bling: Brazilian ERP/accounting platform for small retailers and distributors with e-commerce integration. Comparable on cloud SMB ERP and Brazilian distribution focus, though typically smaller accounts than RL targets.
• Conta Azul: Brazilian cloud business management platform for SMBs, focused on accounting, sales, and inventory. Comparable on cloud delivery and Brazilian SMB target market, though lighter on manufacturing/distribution depth.

Direct peers

• Linx: Brazilian software provider focused on retail and distribution management solutions. Strongly comparable in distribution ERP, particularly for wholesalers and distributors — overlapping target market with RL.
• Senior Sistemas: Brazilian ERP provider specializing in manufacturing, logistics, and distribution with vertical modules. Highly comparable to RL's core offering in industry and distribution ERP for the Brazilian mid-market.
• Sankhya: Brazilian ERP and management software company serving industry, distribution, and services with verticalized offerings. Comparable to RL on customer profile, vertical specialization, and ERP deployment model.

Broad incumbents

• TOTVS: Brazil's largest ERP and business management software provider, serving SMBs through enterprise with broad industry coverage. RL directly competes in distribution and manufacturing verticals where TOTVS has dominant market share.
• SAP Business One: Global incumbent's ERP solution targeted at SMBs, including distribution and manufacturing verticals. Competes with RL for mid-market distribution and industry accounts in Brazil and globally.
• Oracle NetSuite: Global cloud ERP suite increasingly targeting mid-market distribution and manufacturing. Competes for the same growing segment of Brazilian SMBs moving from legacy ERPs to cloud-native platforms.

Regional players

• Consinco: Brazilian ERP specialist focused on food and beverage distribution and retail verticals. Closely comparable vertical focus and Brazilian SMB target customer base, with overlapping modules in distribution and inventory management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rlsistema-engenharia-de-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RL Engenharia de Software