11Pets
11Pets Limited operates a cloud-based pet care management platform with iOS and Android apps, offering health records, reminders, vet sharing, and breed-specific content for pet owners, professionals, and animal welfare organizations on a freemium and subscription basis.
- Company typePrivate
- Founded2015
- HeadquartersNicosia, Cyprus
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What 11Pets does
11Pets Limited is a Cyprus-incorporated, privately held software company founded in 2015 that operates a cloud-based pet care management platform. Its core products are 11pets: Pet Care, a mobile application available on iOS and Android with over 50 features for tracking pet health records, vaccinations, medications, weight, hygiene schedules, and veterinary visits, and 11pets: Cloud, the backend data storage layer that synchronizes information across devices. An auxiliary Adopt module enables discovery of pets available for adoption nearby. The platform supports unlimited pets per account, family member collaboration, fine-grained data sharing controls, and a non-member invitation flow that lets veterinarians receive pet data without subscribing.
The company serves three customer segments: pet owners and families (primary, free with optional paid premium upgrades), pet care professionals including veterinarians, groomers, trainers, and shelters (paid monthly or annual subscriptions), and animal welfare organizations (free under the stated terms). GTM is product-led: consumers self-register through the website or app stores with social login, while professionals subscribe via a separate self-serve portal. Payments are processed through Braintree and PayPal; 11Pets does not retain card data.
Revenue is not disclosed. The company is bootstrapped (no funding rounds, no parent, no subsidiaries), has 1-10 employees, and lists only co-founder Demos Pavlou in available leadership data. Distribution is global via app stores and a content marketing blog built on breed-specific guides with named expert contributors.
11Pets firmographics
Firmographics- Name
- 11Pets
- Legal name
- 11Pets Limited
- Website
- https://11pets.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 11Pets Limited operates a cloud-based pet care management platform with iOS and Android apps, offering health records, reminders, vet sharing, and breed-specific content for pet owners, professionals, and animal welfare organizations on a freemium and subscription basis.
- Ownership category
- akta.pro rank
11Pets industry classification
Industry- Product category
- Pet Care Management Software
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)
- akta.pro secondary industry
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where 11Pets is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
11Pets business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Subscriptions: Products for pet care professionals (veterinarians, groomers, trainers, shelters) are offered as monthly or annual subscription plans. These provide access to enhanced features for managing multiple pets and clients
- Premium Features for Pet Owners: Pet families can access the platform for free with basic features. Paid premium upgrades unlock advanced features such as medical records, unlimited pet seats, and enhanced integrations. Terms state subscriptions renew automatically on monthly or annual cycles
- Free Tier for Pet Families: Products for pet families and animal welfare organizations are offered free of charge unless otherwise agreed between the user and 11Pets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for pet owners with basic features |
| Subscription | Monthly | Premium subscription with 50+ features |
| Subscription | Annual | Annual professional subscription |
| Freemium | Others | Free for animal welfare organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
11Pets product offering
Product offeringCore offering
11Pets operates a cloud-based pet care management platform delivered through mobile applications on iOS and Android, enabling pet owners to track health records, vaccinations, medications, weight, hygiene schedules, and veterinary visits for unlimited pets under one account. The platform includes a fine-grained data sharing technology that allows users to control exactly which pet data is shared, with whom (veterinarians, family members, shelters), and for how long. It also supports a separate professional subscription tier for veterinarians, groomers, trainers, and shelters to collaborate with pet families on care management.
Product overview
11Pets offers a pet-care platform centered around the 11pets: Pet Care mobile application, which provides over 50 features for pet management. The core offering consists of the 11pets: Pet Care app (for iOS and Android) and 11pets: Cloud for data storage and synchronization. The platform enables pet owners to track medical records, vaccinations, medications, weight, hygiene schedules, and veterinary visits. It supports multiple pets per account and allows family members to collaborate on pet care. Additional features include appointment booking, challenges and points gamification, and an Adopt feature for pet adoption. The platform targets pet families, animal welfare organizations, and pet care professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- 11pets: Pet Care A comprehensive mobile application for pet owners to track every aspect of their pets' health, hygiene, and preventive care. Includes programmable reminders for vaccinations, medications, hygiene, preventive care, and veterinary visits. Users can maintain complete medical histories and share them with vets or caregivers. Supports multiple pets per account with family member collaboration.
- 11pets: Cloud Cloud-based data storage platform where user and pet data is stored, enabling access across multiple devices and synchronization of information. Pet owners and professionals can only work with their data while connected to the cloud service.
Quantifiable outcome
- Users can track unlimited pets under a single account with family sharing capabilities
- +2 more outcomes
Companies that use 11Pets
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
11Pets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
11Pets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Veterinarians (Non-member)coreVeterinarians can receive data shared by pet owners without being members of the 11pets platform. Pet owners can invite vets to input data on their pets through a non-member invitation system. This enables seamless vet-patient communication while maintaining accessibility for veterinary practices that don't use the platform.
- Pet Care Professionals and Shelterscore11pets enables sharing of pet care records between pet families, professional care providers, and animal welfare organizations. Professionals and shelters can collaborate with families to provide coordinated pet care through the platform's data sharing capabilities.
- BraintreeminorBraintree serves as the payment gateway for processing credit card transactions. Financial data is handled exclusively by Braintree and is not stored by 11Pets.
- PayPalminorPayPal is used for order processing and payment transactions. No financial information is retained by 11Pets when PayPal is used.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
11Pets competitors and assessment
Company assessmentDirect peers
- PetDesk: PetDesk offers a consumer pet care app combined with a veterinary practice management and client communication platform, directly overlapping with 11Pets' appointment, reminder, and medical records capabilities on both consumer and professional sides.
- Pawprint: Pawprint is a consumer pet health record app that centralizes veterinary history, medications, and vaccinations — a direct consumer-side comparator to 11Pets' pet owner offering.
- VitusVet: VitusVet provides a digital pet health records and vet practice communication platform with pet owner-facing reminders and medical histories, directly mirroring 11Pets' core record-keeping and reminder value proposition.
- PetsApp: PetsApp is a pet care communication and telemedicine platform connecting pet owners with veterinary practices for booking, chat, and digital care — comparable to 11Pets' collaboration and appointment features with a stronger veterinary-side tooling focus.
Emerging players
- WhiskerDocs: WhiskerDocs offers 24/7 pet health advice via telehealth and a pet care app with reminders and records, comparable to 11Pets' reminders, vet sharing, and care coordination features but with a stronger telemedicine angle.
- Petriage: Petriage provides a pet health symptom checker and telehealth platform for pet owners and veterinary clinics, overlapping with 11Pets on the preventive care and vet collaboration dimensions with a more clinical focus.
- ezyVet: ezyVet is a cloud veterinary practice management platform with pet owner-facing portals; while primarily B2B, it competes for the professional-side workflow that 11Pets' professional subscription tier targets.
- 11pets (cloud vet) segment overlap: Digitail: Digitail is an all-in-one cloud veterinary practice management platform with a pet parent app for booking, reminders, and medical records — comparable to 11Pets' collaborative platform vision from the practice management angle.
Broad incumbents
- AAHA (ProVet) / IDEXX Neo: IDEXX's pet health technology portfolio (including Neo and connected practice tools) targets veterinary workflows and pet health data on a global scale — a broad incumbent whose scope dwarfs 11Pets but who competes for the same professional subscription wallet.
- Bark (by Whistle/Mars Petcare): Bark and the broader Whistle pet tech portfolio (now under Mars Petcare) offer connected pet care apps with health and activity tracking — a much larger, incumbent competitor operating across multiple pet care verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
11Pets social profiles
Digital presence11Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
11Pets leadership team
Management profileNumber of profiles
Profiles1 record
11Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
11Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 11Pets
What does 11Pets do?
11Pets operates a cloud-based pet care management platform delivered through mobile applications on iOS and Android, enabling pet owners to track health records, vaccinations, medications, weight, hygiene schedules, and veterinary visits for unlimited pets under one account. The platform includes a fine-grained data sharing technology that allows users to control exactly which pet data is shared, with whom (veterinarians, family members, shelters), and for how long. It also supports a separate professional subscription tier for veterinarians, groomers, trainers, and shelters to collaborate with pet families on care management.
Is 11Pets a public or private company?
11Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 11Pets founded?
11Pets was founded in 2015. It employs 1 to 10 people.
Where is 11Pets based?
11Pets is headquartered in Nicosia, Cyprus, in the Europe region.
How does 11Pets make money?
Three revenue lines are on record. Professional Subscriptions are the primary driver. The others are premium Features for Pet Owners and free Tier for Pet Families.
Who are 11Pets's main competitors?
Direct peers on record are PetDesk, Pawprint, VitusVet and PetsApp. Emerging players are WhiskerDocs, Petriage, ezyVet and 11pets (cloud vet) segment overlap: Digitail. Broad incumbents are AAHA (ProVet) / IDEXX Neo and Bark (by Whistle/Mars Petcare).
Does 11Pets have an API?
No public API is recorded for 11Pets.
What industry is 11Pets in?
11Pets's product category is Pet Care Management Software. Its primary akta.pro industry code is HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 81291 and its SIC code is 7370.