What Touch Associates does

Touch Associates is a UK-based B2B brand experience agency founded in 2009 with 11-50 employees, headquartered in Leatherhead. The firm delivers experiential marketing services including strategic event planning and execution, production and fabrication of custom events and exhibits, sales meetings and conferences, global congresses and trade shows, and product launches and brand activations. Its customer base consists of enterprise B2B clients, with explicit post-acquisition emphasis on healthcare and life sciences verticals. Revenue is generated through project-based professional services engagements with custom pricing on a consultative sales basis; no pricing is publicly disclosed. Geographic reach prior to acquisition was UK and Europe-focused, with distribution via direct enterprise sales, industry events, case study portfolios, and professional network referrals.

In March 2025, Touch Associates was acquired by Impact XM, a New Jersey-based global experiential marketing agency backed by The Riverside Company. The acquisition was positioned as a strategic move to extend Impact XM's footprint into the UK and European markets while bringing B2B brand experience expertise — particularly in healthcare and life sciences — into a global network spanning 28 countries. Following the acquisition, Touch Associates operates as part of Impact XM's expanded service portfolio, gaining access to digital engagements, permanent brand spaces, and broader production capabilities. Leadership continuity is signaled by the retention of David Bottrill and Colette Murphy as Managing Directors, alongside founder Patrick Collin and directors Mike Ford, Nick Bender, and Paul Smith.

The agency's core technology is not specified in available sources; no proprietary platforms, AI/ML capabilities, or digital product IP are disclosed. Value creation is grounded in human creative talent, operational execution of physical events, and senior client relationships rather than technology differentiation. This positions Touch Associates as a capability-driven, relationship-led boutique agency rather than a technology or platform business — a profile that explains its absorption into the larger Impact XM platform for scale advantages rather than independent growth.

Name

Touch Associates

Legal name

Touch Associates

Website

https://touchassociates.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

Touch Associates is a UK-based B2B brand experience agency (founded 2009, 11-50 employees) specializing in event production, brand activations, and experiential marketing for enterprise clients, particularly in healthcare and life sciences. It was acquired by Impact XM in March 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Experiential Marketing Services: Touch Associates generates revenue through providing B2B brand experience services including event branding, signage, experiential solutions, and event production for corporate clients. Revenue is generated through project-based engagements and service contracts with enterprise customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Touch Associates is a UK-based B2B brand experience agency that designs, creates and delivers experiential marketing services for enterprise clients. The firm provides end-to-end event planning, custom production and fabrication, trade show and congress management, sales meetings, and product launch/brand activation campaigns, with particular depth in healthcare and life sciences verticals. Following the March 2025 acquisition by Impact XM, the agency operates as part of a global experiential marketing network spanning 28 countries.

Product overview

Touch Associates is a UK-based B2B brand experience agency that has been acquired by Impact XM (a global experiential marketing agency based in New Jersey, USA). The company operates as a unified service offering focused on delivering meaningful and impactful brand experiences. Following the acquisition, Touch Associates' capabilities are integrated into Impact XM's expanded suite of services, which includes Strategic Event Planning & Execution, Production and Fabrication, Sales Meetings & Conferences, Global Congresses & Trade Shows, and Product Launches & Brand Activations. The agency serves clients across industries with a focus on healthcare and life sciences, providing experiential solutions that help brands reimagine their events and move beyond traditional activities into fully immersive, experience-led engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Services
• Strategic Event Planning & Execution
• Production and Fabrication
• Sales Meetings & Conferences
• Global Congresses & Trade Shows
• Product Launches & Brand Activations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Impact XMcoreStrategic or Co-development Partner · 1 March 2025Impact XM, a global experiential marketing agency based in New Jersey, acquired Touch Associates in March 2025. The acquisition aims to strengthen Impact XM's presence in the UK and Europe while expanding capabilities in large-scale event production, brand activations, and experiential solutions. Touch Associates brings B2B brand experience expertise to Impact XM's global portfolio spanning 28 countries.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Havas Events: Events and experiential division of Havas, a global marketing services group — competes in the same B2B experiential space but as part of a much wider holding-company portfolio.
• MCI Group: Global association, events, and congress management group with significant life sciences and healthcare event expertise — comparable to Touch's healthcare and congress focus but at materially larger scale.

Direct peers

• Sparks: Experiential marketing agency within The Marketing Arm (Omnicom) focused on brand experiences, events, and trade-show design — closely comparable offering to Touch's project-based brand experience work.
• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in trade shows, congresses, product launches and brand activations for enterprise B2B clients — direct competitor across Touch's full service stack.
• MKG: Independent experiential marketing agency focused on brand activations, events, and immersive experiences for enterprise clients — comparable in service mix and customer profile to Touch Associates.
• Jack Morton Worldwide: Global brand experience agency delivering corporate events, brand activations and trade shows for enterprise clients — directly comparable to Touch Associates' core offering, and notably referenced on Impact XM's own careers page following the Impact XM / Jack Morton combination.
• BCD Meetings & Events: Global meetings, events, and conference management agency serving enterprise clients — overlaps with Touch Associates' sales meetings, conferences and global congress services.
• WRG (The Creative Engagement Group): Live brand experience and event agency operating in the UK and US, delivering conferences, trade shows, and brand activations for enterprise clients — a direct UK-headquartered peer to Touch.
• Octagon: Sports and experiential marketing agency with deep B2B brand activation expertise, particularly in healthcare, technology and consumer brands — directly comparable to Touch's B2B activation and event production work.

Emerging players

• Hot Sauce: Smaller, niche experiential agency focused on brand experiences and activations — comparable in scope but smaller in scale than Touch Associates' enterprise event portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TouchHQ
• Facebookfacebook.com/touchassociates
• LinkedInlinkedin.com/company/touch-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch Associates