What Johnson & Sekin does

Johnson & Sekin is a privately held, founder-owned, full-service creative branding agency headquartered in Dallas, Texas. Founded by art director Kent Johnson and copywriter Chris Sekin, the firm operates without holding company or institutional ownership and serves enterprise and mid-market clients across the United States. Its service portfolio spans nine integrated capabilities — Branding, Design, Social Media Content, Website Development, Strategy, Performance Marketing, In-House Production, CPG/Packaging, and Events & Experiential — and is augmented by a purpose-positioning practice (Camp Purpose and a Chief Purpose Officer function).

Under the hood, J&S owns its production stack end-to-end: an in-house team of editors, videographers, photographers, and content creators working out of a fully equipped photography studio. The agency's strategy practice uses state-of-the-art consumer research tools alongside category experience, while its performance marketing team applies A/B testing and analytics to optimize campaign-level budget allocation. The firm holds Google Partner status for paid media execution.

Commercially, J&S operates as a professional services firm on project and retainer engagements, earning revenue primarily through creative and production fees, ongoing brand partnerships, and event/experiential engagements. Distribution is consultative and referral-led: a single headquarters in Dallas serves nationwide clients (including Chili's, Caliber Collision, Baylor University, Raising Cane's, Fuzzy's Taco Shop, Local Hive Honey, Dallas Zoo, HITRUST, and Misfit/Fossil) through direct client engagement rather than channel partnerships. Pricing is not publicly disclosed and is structured per project.

Name

Johnson & Sekin

Legal name

Johnson & Sekin

Website

https://johnsonandsekin.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson & Sekin is a founder-owned, Dallas-based full-service creative branding agency offering integrated branding, design, digital, performance media, in-house production, and experiential services to enterprise and mid-market brands across the United States, including Chili's, Caliber Collision, and Raising Cane's.

Ownership category

akta.pro rank

Product category

Creative and Branding Agency Services

NAICS

Graphic Design Services (541430), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding agency services
• Creative advertising agency
• Brand strategy consulting
• Integrated marketing services
• Packaging design agency

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Johnson & Sekin generates revenue through providing comprehensive branding, marketing, and creative services to clients. Services include branding, design, social media content, website development, strategy, performance marketing, in-house production, CPG/packaging, and events & experiential marketing. Revenue is generated through project-based fees, retainer agreements, and ongoing client partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Johnson & Sekin is a full-service, creatively driven branding agency that uncovers a brand's true reason for being and translates it into integrated campaigns spanning brand strategy, identity, design, packaging, social content, websites, performance media, in-house production, and experiential events. Work is delivered end-to-end by an in-house team — including editors, videographers, photographers, and content creators operating from a fully equipped studio — so the agency controls timelines, budgets, and quality without third-party middlemen. The agency pairs this creative executional capability with dedicated purpose-positioning expertise (a Chief Purpose Officer and the Camp Purpose immersive experience in the Colorado Rockies) to align stakeholders and convert purpose into measurable consumer growth.

Product overview

Johnson & Sekin is a creatively driven branding agency offering a unified portfolio of integrated marketing services rather than a standalone software product. The agency provides nine core service offerings: Branding, Design, Social Media Content, Website Development, Strategy, Performance Marketing, In-House Production, CPG/Packaging, and Events & Experiential. These services work together to deliver comprehensive branding solutions from purpose to positioning, message to marketing plan, and concept to completion. The agency also offers specialized Purpose services including Camp Purpose (an immersive stakeholder alignment experience) and Chief Purpose Officer expertise. All services are delivered through in-house teams of award-winning editors, videographers, designers, and content creators, with a fully equipped photography studio enabling end-to-end campaign delivery without middlemen.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Full-service branding offering covering purpose to positioning, message to marketing plan, strategy to style guide, naming to logo design, packaging to promotion, and concept to completion, for enterprise and mid-market clients.
• Design Design services encompassing brand identity, logo treatment, menu science, typography, color theory, iconography, photography, and illustration to build brand consistency across marketing channels.
• Social Media Content Crafting engaging social media content through channel management, influencer marketing, and social listening services to amplify brand voice and connect with target audiences.
• Website Development Maximizing brand online presence through intuitive UX/UI design, SEO strategy, full-stack coding services, and end-to-end project management via websites, banner ads, and email marketing campaigns.
• Strategy Brand strategy services including brand messaging, consumer research, and content strategy, focused on discovering human truths and creating emotional connections that leave lasting impact.
• Performance Marketing Tactical campaign strategy and execution to drive measurable results via digital and traditional media plans, including campaign strategy, digital-media planning, and reporting and analytics.
• In-House Production Top-notch in-house production team including award-winning editors, videographers, and content creators, with a fully equipped photography studio for delivering exceptional campaigns from concept to completion.
• CPG/Packaging Consumer packaged goods packaging services including functional design, regulatory compliance, and print production, covering label design, color accuracy, ink density, and paper stock management.
• Events & Experiential Immersive experiential and event marketing for tradeshows, conferences, PR collaborations, and fundraising events, including booth design, audio/visual presentations, motion graphics, sound design, and brand activations.
• Camp Purpose An immersive experience in the foothills of the Rockies that aligns brand key stakeholders on purpose and provides reunion grounds for teams to connect outside the office.

Quantifiable outcome

• 1,400% location growth (79 to 1,200+) for Caliber Collision since 2011
• +9 more outcomes

Named customers42 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Camp PurposeminorOthersJ&S offers Camp Purpose, an immersive experience in the foothills of the Rockies that aligns brand's key stakeholders on purpose and provides reunion ground for teams to connect outside office. This is their own proprietary initiative rather than a partnership.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Richards Group: Dallas-headquartered, founder-owned independent full-service creative agency. Highly comparable to J&S in geography (Dallas/Texas), independent ownership structure, and integrated service model spanning brand strategy, design, advertising, and production for enterprise clients.
• T3: Texas-based independent creative and marketing agency offering brand strategy, advertising, digital, and technology-enabled marketing. Comparable to J&S as a regional independent with broad enterprise capability set and similar mid-market/enterprise client profile.
• Preacher: Austin-based independent creative agency known for brand strategy, advertising campaigns, and experiential work. Directly comparable to J&S in independent positioning and integrated creative services for consumer-facing brands.
• Mother: Independent creative agency network with offices in NYC, LA, and London. Closely comparable to J&S in independent ownership, full-service creative scope, and brand-building orientation for premium consumer brands.
• 72andSunny: Independent creative agency with offices in LA, NYC, and Amsterdam. Comparable to J&S in independent ownership, integrated brand/campaign work, and enterprise consumer-brand client base.
• Mekanism: Independent creative agency with integrated brand storytelling, content production, and performance marketing. Comparable to J&S in independent model, in-house production emphasis, and full-service brand work for CPG and consumer clients.
• Anomaly: Independent creative agency with offices in NYC, LA, London, and Toronto. Comparable to J&S in independent structure and integrated brand strategy, advertising, and content capabilities for enterprise clients.
• GSD&M: Austin-based creative agency (historically independent, now part of Omnicom group). Comparable to J&S in Texas roots, full-service creative model, and long-tenured enterprise clients in CPG, restaurant, and government categories.

Broad incumbents

• Wieden+Kennedy: Larger independent creative agency with global footprint and iconic brand work. Comparable to J&S in independent ownership and brand-building philosophy, but operates at meaningfully greater scale and global reach.
• Ogilvy: Global creative network offering advertising, branding, digital, and PR at scale. Comparable to J&S in branding and integrated campaign services for enterprise brands, but competes from a holding-company platform rather than an independent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd59I2Gu-MO9bI7Jg3Xtmxw
• Facebookfacebook.com/johnsonandsekin
• LinkedInlinkedin.com/company/johnson-and-sekin
• Instagraminstagram.com/johnsonandsekin

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson & Sekin