Halepuna Waikiki
Halepuna Waikiki by Halekulani is a 288-key upscale boutique hotel in Waikiki, Honolulu, offering luxury accommodations, four dining venues, a wellness-focused Urban Escape deck, and curated cultural experiences as the sister property to the 5-star Halekulani, serving leisure travelers, wedding groups, and corporate clients.
- Company typePrivate
- Founded2019
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Halepuna Waikiki does
Halepuna Waikiki by Halekulani is a 23-story, 288-key upscale boutique hotel operating at 2233 Helumoa Road in the heart of Waikiki, Honolulu. Opened on October 25, 2019 following a multi-million-dollar transformation of the former Waikiki Parc Hotel, the property is wholly owned and operated by Halekulani Corporation as a sister brand to the 5-star, AAA Five Diamond Halekulani resort directly across the street. The hotel's product stack combines 284 guest rooms and 4 suites (Standard Waikiki View through Grand Ocean Suite) with four on-site dining venues (UMI by Vikram Garg flagship restaurant, Halekulani Bakery, Halepuna Marketplace, Poolside), an eighth-floor "Urban Escape" wellness deck (Vitality infinity pool, custom hot tub, cabanas, ARTIS by TechnoGym fitness studio, The Garden with Reflexology Path), SpaHalekulani, the Loko O'o meeting room, and a Business Center. The technology layer consists of commodity third-party platforms: Intelity mobile check-in app, Synxis reservation engine, and Google Analytics; no proprietary AI/ML or APIs are disclosed.
The business model is a classic asset-heavy hospitality operation: revenue is generated primarily through nightly room stays at approximately $350-$500 for standard rooms and from $996 for suites (no resort fees), supplemented by F&B, spa, parking ($50 self/valet), and commission-based ancillary services (Envoy Hawaii Tesla rentals, Art of Surfing lessons, Halekulani Dojo sessions). Go-to-market is direct-to-consumer via halepuna.com and toll-free reservations, complemented by Preferred Hotels & Resorts L.X.V. collection membership (access to iPrefer rewards across 600+ properties), OTAs (Expedia, Booking.com), travel advisors, and a small sales-led motion for wedding blocks and corporate meetings. Customer segments span luxury leisure travelers (primary), Hawaii residents (Kama'aina staycations), wedding and event groups, and corporate meeting clients. The property has accumulated multiple accolades including #1 Hotel in Hawaii (Condé Nast Traveler and Travel + Leisure, 2020 and 2021), AAA Four Diamond (2024), and TripAdvisor Travelers' Choice Top 10% Worldwide (2025), with an ADA-compliant operating footprint and 2024 Hawaii Green Business Certification.
Halepuna Waikiki firmographics
Firmographics- Name
- Halepuna Waikiki
- Legal name
- Halekulani Corporation dba Halepuna Waikiki by Halekulani
- Website
- https://halepuna.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Halepuna Waikiki by Halekulani is a 288-key upscale boutique hotel in Waikiki, Honolulu, offering luxury accommodations, four dining venues, a wellness-focused Urban Escape deck, and curated cultural experiences as the sister property to the 5-star Halekulani, serving leisure travelers, wedding groups, and corporate clients.
- Ownership category
- akta.pro rank
Halepuna Waikiki industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Halepuna Waikiki is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Halepuna Waikiki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Guest Room Revenue: Primary revenue from 284 guest rooms and 4 suites across various categories including Standard Waikiki View, Waikiki Mountain View, Ocean View, Deluxe Ocean View, Ocean Suite, and Grand Ocean Suite
- Food & Beverage: On-property dining includes UMI by Vikram Garg (breakfast and dinner), Halekulani Bakery (artisan breads, pastries, coffee), Halepuna Marketplace, and Poolside dining
- SpaHalekulani Services: Full-service spa and salon treatments including signature Lomilomi massage, facials, and in-suite services
- Parking Services: $50 self-park and $50 valet parking services for guests
- Tesla Rental Commission: Commission from Envoy Hawaii Tesla rentals arranged through the hotel for guests
- Surf Lessons and Tours: Art of Surfing program offering private/semi-private lessons, stand-up paddle, tours, photography services, and board rentals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard rooms (309-355 sq ft) with partial/full balconies |
| Subscription | Pay-as-you-go | Premium Ocean View rooms (309-355 sq ft) with full balconies |
| Subscription | Multi-year contract | Ocean and Grand Ocean Suites (619-729 sq ft) with panoramic views |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Halepuna Waikiki product offering
Product offeringCore offering
Halepuna Waikiki operates a 23-floor luxury boutique hotel with 284 guest rooms and 4 suites in Waikiki, Honolulu, offering accommodations from Standard Waikiki View to Grand Ocean Suite categories. The hotel provides on-site dining (UMI by Vikram Garg, Halekulani Bakery, Halepuna Marketplace, and poolside service), SpaHalekulani wellness treatments, a fitness studio with ARTIS by TechnoGym equipment, an eighth-floor Urban Escape with Vitality Pool, event space, and curated Hawaiian cultural, surfing, and sustainability experiences. The property is owned and operated by Halekulani Corporation as a sister hotel to the AAA Five Diamond Halekulani.
Product overview
Halepuna Waikiki by Halekulani is an upscale boutique hotel (the first luxury boutique hotel in Waikiki) offering 284 guest rooms and 4 suites across categories from Standard Waikiki View to Grand Ocean Suite. The property operates as a unified hospitality brand, combining guest room accommodations with a portfolio of on-site dining venues (Halekulani Bakery, UMI by Vikram Garg, Halepuna Marketplace, Poolside), wellness facilities (SpaHalekulani, Vitality Pool, Fitness Studio with ARTIS by TechnoGym, The Garden), and event spaces (Loko O'o Meeting Room, Business Center). The hotel's experience layer includes curated programs such as The Art of Surfing, the Halekulani Dojo, and the Halepuna Tesla Experience (via Envoy Hawaii), alongside the Halepuna Access cultural venue program and the Returning Forests to Native Landscape sustainability initiative. Multiple special offers and packages (Kama'aina, Bed & Breakfast, Your Stay Styled, Stay and Play, Wedding Room Blocks, Book Now Save More, Spontaneous Stay) provide add-on booking options atop the core accommodation product.
Differentiator
Problem solved
Functional benefit
Products and services
- Halepuna Waikiki Hotel Rooms and Suites 284 guest rooms and 4 suites across categories including Standard Waikiki View, Waikiki Mountain View, Ocean View, Deluxe Ocean View, Ocean Suite, Ocean Suite With Accessibility, and Grand Ocean Suite, each featuring custom artwork by local Hawaiian artists, full or partial balconies, and views of the Pacific Ocean or Koolau mountain range.
- Halekulani Bakery Artisan bakery and contemporary coffee bar offering fresh baked goods, pastries, breads, and to-go items, including a chocolate-viewing kitchen. Located adjacent to the Halepuna Waikiki hotel lobby.
- UMI by Vikram Garg Restaurant Award-winning flagship restaurant celebrating "Ocean's Harvest," featuring breakfast and seafood-centric dinner menus by Chef Vikram Garg with superior seasonal ingredients, refined traditions, and cultural infusions, plus a bespoke Chef's Table experience. Located adjacent to the Halepuna lobby.
- Halepuna Marketplace On-site marketplace offering casual food and beverage options for hotel guests and visitors.
- Poolside Dining Food and beverage service offered poolside at the eighth-floor Urban Escape deck alongside the Vitality Pool, providing light fare and refreshments to guests.
- SpaHalekulani at Halepuna Exclusive full-service spa and salon offering treatments inspired by the healing springs of Loko O'o and the cleansing ritual 'hi'uwai,' including the signature Lomilomi massage, facials, and in-suite services using locally sourced Hawaiian oils and extracts. Open 9:00 AM to 6:00 PM.
- Loko O'o Meeting Room Lobby-level meeting room accommodating up to 24 guests, equipped with flat-screen television, wireless A/V capability, conferencing technology, and IT support. Available by reservation for corporate meetings and small events.
- The Art of Surfing Surfing and stand-up paddle program offering private and semi-private lessons, sunset surfing, North Shore and East Side tours, photography packages, and board rentals, led by expert watermen.
Quantifiable outcome
- Ranked #1 Hotel in Hawaii by Condé Nast Traveler Readers' Choice Awards (2020, 2021) and Travel + Leisure World's Best Awards (2020)
- +2 more outcomes
Companies that use Halepuna Waikiki
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Halepuna Waikiki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Halepuna Waikiki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Preferred Hotels & ResortscoreMember of the L.X.V. collection, providing access to Preferred Hotels' global booking platform, iPrefer rewards program, and co-marketing opportunities across 600+ independent luxury properties worldwide.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Halepuna Waikiki competitors and assessment
Company assessmentDirect peers
- Halekulani: The flagship sister property of Halepuna — an AAA Five Diamond luxury resort on Waikiki Beach offering comparable upscale accommodations, F&B, spa, and cultural positioning. Operated by the same parent (Halekulani Corporation) and competes for overlapping luxury leisure travelers in the same geography.
- The Royal Hawaiian: A historic luxury beachfront resort on Waikiki Beach offering upscale accommodations, multiple dining venues, and spa facilities. Directly competes with Halepuna for luxury leisure travelers in the same Waikiki submarket with similar room counts.
- Moana Surfrider A Westin Resort & Spa: Waikiki's first hotel (1901), now a Westin-managed historic luxury resort directly on the beach. Targets the same upscale leisure and cultural-experience segment as Halepuna with comparable room count and full-service amenities.
- 'Alohilani Resort Waikiki Beach: A contemporary upscale resort steps from Waikiki Beach featuring multiple dining outlets, a rooftop pool deck, and a saltwater infinity pool. Serves the same upscale leisure traveler with similar wellness/lifestyle positioning as Halepuna.
- Trump International Hotel Waikiki: Luxury branded hotel and residence tower in central Waikiki offering premium suites, spa, and multiple dining venues. Targets the same affluent leisure and group market with comparable suite product and amenities.
- Prince Waikiki: Upscale oceanfront hotel in Honolulu featuring multiple restaurants, a spa, and meeting space. Competes for leisure and small corporate groups visiting Waikiki/Oahu, with comparable F&B-anchored revenue model.
- Surfjack Hotel & Swim Club: A boutique design-focused hotel in Waikiki with a focus on surf culture, wellness, and curated guest experiences — the closest direct boutique lifestyle peer to Halepuna in the same submarket.
- The Kahala Hotel & Resort: An Oahu luxury resort outside Waikiki (in Kahala) known for its secluded setting, dolphin lagoon, and AAA-rated service. Competes for upscale leisure travelers seeking a distinctive Hawaii cultural experience.
- Four Seasons Resort Oahu at Ko Olina: An AAA Five Diamond luxury resort on Oahu's leeward coast offering comparable beachfront luxury, acclaimed dining, and spa experiences. Pulls from the same pool of high-end Oahu-bound leisure travelers seeking Hawaiian cultural/lifestyle experiences.
Emerging players
- Espacio the Jewel of Waikiki: A small luxury boutique condotel in Waikiki offering all-suite accommodations with rooftop pool and private amenities. Targets the same upscale boutique leisure segment Halepuna competes in, though at a smaller key count and more exclusive positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Halepuna Waikiki social profiles
Digital presenceHalepuna Waikiki compliance and trust
Trust signalCompliance3 records
Halepuna Waikiki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halepuna Waikiki leadership team
Management profileNumber of profiles
Profiles4 records
Halepuna Waikiki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halepuna Waikiki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halepuna Waikiki
What does Halepuna Waikiki do?
Halepuna Waikiki operates a 23-floor luxury boutique hotel with 284 guest rooms and 4 suites in Waikiki, Honolulu, offering accommodations from Standard Waikiki View to Grand Ocean Suite categories. The hotel provides on-site dining (UMI by Vikram Garg, Halekulani Bakery, Halepuna Marketplace, and poolside service), SpaHalekulani wellness treatments, a fitness studio with ARTIS by TechnoGym equipment, an eighth-floor Urban Escape with Vitality Pool, event space, and curated Hawaiian cultural, surfing, and sustainability experiences. The property is owned and operated by Halekulani Corporation as a sister hotel to the AAA Five Diamond Halekulani.
Is Halepuna Waikiki a public or private company?
Halepuna Waikiki is a private company. It is classified as corporate owned and is currently operating.
When was Halepuna Waikiki founded?
Halepuna Waikiki was founded in 2019. It employs 1 to 10 people.
Where is Halepuna Waikiki based?
Halepuna Waikiki is headquartered in Honolulu, United States, in the North America region.
How does Halepuna Waikiki make money?
Six revenue lines are on record. Guest Room Revenue is the primary driver. The others are food & Beverage, spaHalekulani Services, parking Services, tesla Rental Commission and surf Lessons and Tours.
Who are Halepuna Waikiki's main competitors?
Direct peers on record are Halekulani, The Royal Hawaiian, Moana Surfrider A Westin Resort & Spa, 'Alohilani Resort Waikiki Beach, Trump International Hotel Waikiki, Prince Waikiki, Surfjack Hotel & Swim Club, The Kahala Hotel & Resort and Four Seasons Resort Oahu at Ko Olina. Espacio the Jewel of Waikiki is listed as an emerging player.
Does Halepuna Waikiki have an API?
No public API is recorded for Halepuna Waikiki.
What industry is Halepuna Waikiki in?
Halepuna Waikiki's product category is Boutique Hotels. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.