Moana Surfrider, A Westin Resort & Spa

What Moana Surfrider, A Westin Resort & Spa does

Moana Surfrider, A Westin Resort & Spa is a historic beachfront hotel in Waikiki, Hawaii, operating continuously since 1901 and currently positioned within Marriott International's Westin brand. The property comprises three wings — a modern Tower, the original 1901 historic Banyan Wing, and a boutique-style Surfrider wing — with the 21st floor offering penthouse suites exceeding 2,000 square feet. The asset is a designated historic landmark featuring a banyan tree listed on the National Register of Historic Trees, and it completed a comprehensive renovation in 2026 timed to its 125th anniversary.

Revenue is generated across four primary streams: room accommodations, food and beverage, spa, and events/weddings. The customer mix is anchored by leisure travelers, with supplemental demand from business/group and wedding segments. Distribution is handled through Marriott's enterprise channels, including Marriott.com, the Bonvoy loyalty program, third-party travel agents, and a centralized contact center, giving the single-asset property access to Marriott's global demand infrastructure and corporate negotiated rate program.

The business model is that of a full-service luxury resort operating under a brand license and management relationship with Marriott/Westin: the property sets positioning, service standards, and rate fences, while relying on the parent brand for loyalty distribution, technology platforms, and corporate demand. The on-property F&B, spa, and event venues are positioned to capture incremental wallet share per guest beyond the room night, and the historic Banyan Wing is leveraged as a differentiated boutique experience to broaden the addressable rate range.

Name

Moana Surfrider, A Westin Resort & Spa

Legal name

Moana Surfrider, A Westin Resort & Spa

Website

https://moanasurfrider.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Moana Surfrider is a historic 1901 Waikiki beachfront resort operating under the Westin/Marriott brand, serving leisure, group, and wedding travelers with rooms, F&B, spa, and event venues distributed through Marriott channels.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resort & Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Wellness & Spa Resorts (THAGACAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Luxury hotel accommodation
• Beachfront resort hospitality
• Wedding event venues
• Spa wellness services
• Food and beverage dining

Headquarters

HQ city

Waikiki, Oahu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Room Accommodations: Primary revenue from hotel room bookings across three distinct wings (Tower, Banyan, Surfrider), offering various room types from standard rooms to penthouse suites with oceanfront views.
2. Food and Beverage: On-site dining services including the refreshed Vintage 1901 space and other dining venues within the resort.
3. Spa Services: Full-service spa offerings at the wellness facility on property.
4. Events and Weddings: Venue rental and coordination for meetings, events, and wedding celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Moana Surfrider, A Westin Resort & Spa is a historic luxury beachfront resort on Waikiki Beach offering overnight accommodations across three distinct wings (Tower, Banyan, and Surfrider), suites and penthouse accommodations, on-site dining, a full-service spa and wellness facility, and event and wedding venues. The property operates as part of Marriott International's Westin brand portfolio and is distributed through Marriott's direct booking and Marriott Bonvoy loyalty channels.

Product overview

Moana Surfrider, A Westin Resort & Spa is a fully renovated historic hotel in Waikiki, Oahu, marking its 125th anniversary. The property features three distinct wings—Tower Wing (modern beach luxury), Banyan Wing (historic 1901 character), and Surfrider Wing (boutique surf culture experience)—along with the Historic Lobby and Vintage 1901 space. The resort offers various accommodation types including guest rooms, suites, and penthouse suites with sky terraces, all designed with a philosophy inspired by the natural elements of Hamohamo and Ulukou.

Differentiator

Problem solved

Functional benefit

Brands

• Tower Wing: Modern beach luxury accommodations with ocean, beachfront, and Leahi (Diamond Head) views, featuring spacious rooms, penthouse suites on the 21st floor, and wrap-around sky terraces.
• Banyan Wing
• Surfrider Wing

Products and services

• Tower Wing Guest Rooms Modern beach luxury accommodations in the Tower Wing featuring king or two-queen bed configurations, curved banquette seating, integrated workspaces, custom reading areas, floor-to-ceiling lanai doors, and balcony furnishings for indoor-outdoor living with ocean and Diamond Head views. Targeted at leisure and business travelers seeking contemporary oceanfront accommodations.
• Banyan Wing Guest Rooms and Suites Heritage guest rooms and suites in the historic 1901 Banyan Wing featuring restored window arches, limu (seaweed)-inspired interiors, color palettes of whitewashed sand, coral, blue, and grey, and views of Diamond Head, the historic courtyard banyan tree, or the Waikiki skyline. Targeted at guests seeking classic elegance and historic character.
• Surfrider Wing Oceanfront Rooms and Junior Suites Boutique guest experience inspired by Waikiki's legendary surf culture, with oceanfront rooms featuring vibrant colors, whimsical artwork, signature rocking chairs, beach loft-inspired interiors, and Hawaii-inspired details in king or two-queen bed configurations. Includes two oceanfront junior suites for guests seeking intimate shoreline stays. Targeted at leisure travelers drawn to surf culture and boutique design.
• Penthouse Suites and Sky Terraces Premium penthouse suites on the 21st floor of the Tower Wing exceeding 2,000 square feet each, with expansive wrap-around sky terraces offering endless oceanfront views. Targeted at luxury leisure travelers, milestone celebrations, and high-end wedding/anniversary guests.
• Tower One-Bedroom Ocean View Suites One-bedroom ocean view suites in the Tower Wing featuring expansive living rooms with dining tables for four, wet bars, seating areas, entertainment centers with flatscreen televisions, carved workstations, king bedrooms, and spacious lanais with indoor-outdoor living and ocean views. Targeted at leisure and small-group travelers seeking suite-level amenities.
• Historic Lobby and Vintage 1901 Space Refurbished colonial-style Victorian lobby with graceful curved seating vignettes, refinished original wood flooring, custom-designed transitional furnishings, bespoke art by Kristen Reyno (Lola Pilar Hawaii), elegant check-in pods, and a sculptural lighting fixture inspired by the courtyard's banyan tree. Adjacent Vintage 1901 space offers new furnishings for morning functionality or evening socializing. Target audience is all resort guests and visitors.
• On-site Dining and Food & Beverage On-site dining services including the refreshed Vintage 1901 space and other dining venues within the resort, offering food and beverage service to resort guests and visitors. Targeted at in-house guests and external visitors.
• Full-Service Spa and Wellness Facility Full-service spa offerings at the wellness facility on the property, including spa and wellness services for resort guests. Targeted at leisure travelers seeking relaxation and wellness experiences during their Waikiki stay.
• Meetings, Events, and Wedding Venues Venue rental and coordination services for corporate meetings, incentive travel, conferences, business retreats, wedding ceremonies, receptions, and celebration events. Targeted at corporate meeting planners, event organizers, and couples planning destination weddings in a historic luxury setting.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hyatt Regency Waikiki Beach Resort & Spa: Full-service beachfront resort on Kalakaua Avenue with strong group/meeting infrastructure and a competing global loyalty program (World of Hyatt); competes for transient leisure and corporate group demand in the same Waikiki micro-market.
• The Kahala Hotel & Resort: Established luxury full-service beachfront resort on Oahu with comparable wedding, leisure, and group positioning; competes for premium Honolulu-area vacation and corporate retreat demand.
• Sheraton Waikiki Beach Resort: Adjacent beachfront full-service resort on Kalakaua Avenue under the same Marriott Bonvoy ecosystem; competes directly for Waikiki leisure and group demand at a slightly lower price tier, anchoring the same competitive set.
• Four Seasons Resort Oahu at Ko Olina: Luxury full-service beachfront resort on Oahu with comparable high-end leisure and wedding positioning; while located on the leeward coast, it competes with the Moana for premium Oahu vacation demand and incentive/group business.
• Hilton Hawaiian Village Waikiki Beach Resort: Largest beachfront resort in Waikiki with extensive meeting space, multiple dining venues, and a competing loyalty program (Hilton Honors); competes for the same leisure, group, and convention demand at the same beachfront location.
• Grand Wailea, A Waldorf Astoria Resort: Iconic luxury beachfront full-service resort in Hawaii with comparable spa, event, and high-end leisure offerings; competes for the same luxury Hawaii vacation and destination wedding spend, albeit in a different island market.
• Aulani, A Disney Resort & Spa: Large beachfront full-service resort in Ko Olina with comparable dining, spa, event/wedding, and family leisure offerings; competes for Oahu vacation demand at the upper-mid to luxury tier.
• Halekulani Hotel: Iconic luxury beachfront hotel on Waikiki's 'Gold Coast' with comparable heritage positioning, oceanfront suites, full-service spa, and award-winning dining; directly competes for high-end leisure and honeymoon demand at a premium ADR.
• The Royal Hawaiian, a Luxury Collection Resort: Historic 1927 luxury beachfront hotel directly across Kalakaua Avenue from Moana Surfrider in Waikiki; same Marriott portfolio (Luxury Collection vs Westin), same target market of heritage-seeking luxury travelers, overlapping wedding/event business, and direct head-to-head pricing competition.

Emerging players

• Turtle Bay Resort: Recently renovated upscale beachfront resort on Oahu's North Shore; comparable full-service resort with renovated product, spa, and surf-culture positioning that overlaps with the Surfrider Wing's boutique identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/moana-surfrider-a-westin-resort-spa
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moana Surfrider, A Westin Resort & Spa