What Garza Law Firm does

Garza Law Firm, PLLC is a privately held, multi-practice plaintiff-side law firm headquartered in Knoxville, Tennessee, with eight offices spanning Tennessee (Knoxville, Jacksboro, Johnson City, Chattanooga, Nashville), Kentucky (Lexington), North Carolina (Asheville), and Virginia (Roanoke). The firm serves individual consumers across four core practice areas: personal injury (car wrecks, motorcycle accidents, trucking accidents, slip and fall, wrongful death, product liability, workers' compensation, mass tort, dog bites, e-bike/scooter accidents), criminal defense (juvenile through federal felonies, sex crimes, drug offenses, internet crimes, expungements), DUI defense (including federal DUI and boating under the influence), and Social Security Disability (SSDI/SSI claims and appeals). Its legal team of 21+ practicing attorneys is augmented by former police officers, detectives, and paralegals, including a retired Marine Corps Lt. Colonel who served as a judge advocate and military judge, a former DEA task force officer, and a Drug Recognition Expert-certified investigator.

The firm generates revenue primarily through contingency-fee representation in personal injury matters (no recovery, no fee), supplemented by traditional professional-service fee arrangements for criminal defense, DUI, and Social Security Disability cases. Free initial consultations are offered seven days a week with 24/7 phone availability, and the firm conducts home and hospital visits to reach clients unable to travel. The go-to-market motion is sales-led direct outreach across phone, email, text, in-person meetings, and Spanish-language channels (Se Habla Español), supported by content marketing (website, blog, video, YouTube), SEO targeting "attorneys near me" and practice-area keywords, and a heavy review-platform presence on Google, AVVO, Facebook, and Lawyers.com. Distribution is anchored in physical offices across a four-state region with no proprietary technology platform, no app, and no API integrations disclosed.

Garza Law Firm is family-operated under founder Marcos Garza (a Vanderbilt graduate and former military officer) with Ramsey Garza as Chief Operating Officer overseeing financial strategy and operations. The firm reports no external institutional investors, no private equity backing, and no parent holding company. It has been a member of the Association of Plaintiff Interstate Trucking Lawyers of America since 2015 and claims the largest concentration of Million Dollar and Multi-Million Dollar Advocate attorneys in Tennessee. The firm reports double-digit year-over-year growth since 2020 and is described as one of the fastest-growing law firms in East Tennessee.

Name

Garza Law Firm

Legal name

Garza Law Firm, PLLC

Website

https://garzalaw.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Garza Law Firm is a privately held East Tennessee plaintiff-side law firm with 21+ attorneys across eight offices in four states, representing individual consumers in personal injury, criminal defense, DUI defense, and Social Security Disability matters on contingency and professional fee bases.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Criminal defense services
• DUI defense representation
• Social security disability
• Legal consultation services

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Injury Legal Services: Contingency fee-based representation where clients pay no upfront fees. Firm only receives compensation if a verdict or settlement is obtained. If clients recover nothing, they owe nothing.
2. Criminal Defense and DUI Legal Services: Traditional legal fee arrangements for criminal defense, DUI, and other legal matters. Free initial consultations offered.
3. Social Security Disability Services: Legal representation for SSDI and SSI benefit claims, including appeals process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Garza Law Firm is an East Tennessee-based law firm providing legal representation in four core practice areas: personal injury (car wrecks, motorcycle, trucking, slip and fall, wrongful death, product liability, workers' compensation, mass tort, dog bites, e-bike/scooter accidents), criminal defense (felonies, federal crimes, drug offenses, sex offenses, internet crimes, expungements), DUI defense (including field sobriety, implied consent, blood/breath, underage DUI, federal DUI, boating under the influence), and Social Security Disability (SSDI/SSI claims and appeals). Personal injury cases are handled on a contingency fee basis; criminal and DUI cases on quote-based fee structures with free consultations offered seven days a week.

Product overview

Garza Law Firm is a multi-practice East Tennessee law firm providing four core legal service categories: Personal Injury (handling car wrecks, motorcycle accidents, trucking accidents, slip and falls, wrongful death, product liability, workers' compensation, mass tort, dog bites, and e-bike/scooter accidents), Criminal Defense (covering juvenile matters, domestic assault, felonies, sex crimes, drug offenses, federal crimes, internet crimes, and expungements), DUI Defense (including DUI, field sobriety tests, implied consent, blood/breath tests, underage DUI, and boating under the influence), and Social Security Disability (SSDI and SSI claims and appeals). The firm also publishes legal education books including The DUI Book series and the Tennessee Criminal Law Handbook for Citizens.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive personal injury representation covering car wrecks, motorcycle accidents, trucking accidents, slip and fall cases, wrongful death, product liability, workers' compensation, mass tort cases, dog bite injuries, and electric bike/scooter accidents for individuals and families who have suffered injuries. Handled on a contingency fee basis with no upfront costs.
• Criminal Defense Legal Services Full-service criminal defense representation including juvenile defense, domestic assault, assault charges, sexual offenses, drug-related offenses, felony offenses, federal crimes, internet crimes, theft-related offenses, and expungements for individuals facing criminal charges.
• DUI Defense Legal Services Specialized DUI defense representation including DUI charges, field sobriety tests, implied consent issues, blood/breath tests, underage DUI, federal DUI, and boating under the influence (BUI) for individuals charged with driving under the influence in Tennessee.
• Social Security Disability Legal Services Legal assistance with Social Security Disability Insurance (SSDI) and Supplemental Security Income (SSI) benefits claims and appeals for individuals seeking disability benefits.
• The DUI Book: Tennessee Edition Paperback citizen's guide written by Marcos M. Garza to help individuals accused of DUI-related charges understand the legal process.
• Tennessee Criminal Law Handbook for Citizens Paperback co-authored by Marcos M. Garza and Allen M. Trapp, Jr. designed to help citizens accused of criminal charges understand the justice process and their constitutional rights.
• The DUI Book: A Citizen's Handbook on Fighting a Drunk Driving Case Two-volume national DUI/DWI law guide co-authored by Marcos M. Garza and William C. Head, including a Tennessee-specific supplement.

Quantifiable outcome

• Over 200 years of combined attorney experience across the firm
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Association of Plaintiff Interstate Trucking Lawyers of AmericacoreStrategic or Co-development Partner · 1 January 2015Garza Law has been a member of AITLA since 2015. This national organization is dedicated to improving safety in interstate trucking through education, litigation, and advocacy. Membership keeps the firm at the forefront of trucking litigation and enables advanced strategies to protect clients.
• Million Dollar Advocates ForumcoreStrategic or Co-development PartnerGarza Law Firm is home to more Million Dollar and Multi-Million Dollar Advocate attorneys than any other law firm in Tennessee. Membership is awarded based on verified case results and dollars recovered for clients. Fewer than 1% of attorneys nationwide receive this recognition.
• TN Innocence ProjectminorOthersNonprofit organization working to exonerate wrongfully convicted individuals in Tennessee. Garza Law contributes support to this organization as part of community giving.
• Pat Summitt FoundationminorOthersFoundation dedicated to advancing research and providing support for Alzheimer's disease. Garza Law partners with and supports this organization in the Knoxville community.
• Boy Scouts of AmericaminorOthersYouth organization in Knoxville, TN. Garza Law supports scouting programs and initiatives.
• St. Jude Children's Research HospitalminorOthersPediatric treatment and research facility in Memphis, TN focusing on childhood cancers and other diseases. Garza Law provides charitable support.
• Fisher House FoundationminorOthersOrganization providing free housing to military families receiving medical care at major military VA medical centers. Based in Rockville, MD. Garza Law supports this organization.
• University of Tennessee School of LawminorOthersGarza Law supports the University of Tennessee School of Law through various educational initiatives and partnerships.
• Various Community OrganizationsminorOthersGarza Law supports numerous organizations including: Knights of Columbus, LaFollette + Campbell Co Rural Fire Department, Alzheimer's Association, STAR, Dream Rides Foundation, Young Professionals Johnson City, Broadway Center for the Arts, Boys and Girls Club Johnson City, 100 Black Men Gala, Veterans Helping Veterans, CareCuts, Washington Co. Headstart, Deputy McCowan, Wesley House, Fellowship of Christian Athletes, FISH Pantries, Girls Inc., Isaiah House 117, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morgan & Morgan: Largest U.S. personal injury firm with multi-state office presence including Tennessee. Direct competitor in personal injury and DUI/criminal-adjacent services, operating the same contingency-based business model with substantially heavier marketing scale.
• Allsup: National Social Security Disability Insurance and Supplemental Security Income representation firm. Directly comparable for Garza's SSD practice, with broader geographic reach and deeper specialization in disability claims and appeals.
• The Cochran Firm: National plaintiff-side personal injury firm with offices across multiple states including Tennessee. Overlaps directly with Garza's PI and mass tort practice and competes for the same high-value plaintiff cases on a contingency basis.
• Greg Coleman Law: Tennessee-headquartered plaintiff firm focused on personal injury and Social Security Disability. Closely overlaps with Garza's PI and SSD service lines and competes for similar Tennessee-based claimants.
• Disability Advocates Group: National Social Security Disability and SSI representation firm. Comparable to Garza's SSD practice in target customer, fee structure, and appeal-focused workflow; competes for the same claimant population nationwide.
• Jim Dodson Law / Injury Lawyers: Tennessee-based personal injury firm with multi-office presence in East Tennessee. Most directly comparable regional peer for Garza's PI practice, sharing customer-acquisition channels (SEO, review platforms) and contingency pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garza Law Firm