Velvac Holdings
Velvac Inc. is a Wisconsin-based, privately held manufacturer and e-commerce distributor of over 5,000 commercial vehicle parts — including mirrors, air brake systems, electrical products, and camera vision systems — serving truck fleets, dealerships, and service centers across the US and Canada since 1934.
- Company typePrivate
- Founded1934
- HeadquartersNew Berlin, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Velvac Holdings does
Velvac Holdings, operating through its primary entity Velvac Inc., is a privately held American aftermarket commercial vehicle parts manufacturer and direct-to-customer distributor headquartered at 2405 South Calhoun Road, New Berlin, Wisconsin. Founded in 1934, the company supplies a catalog of more than 5,000 SKUs organized into nine product categories — mirrors, air products, cameras and vision systems, electrical products, fittings and hardware, fuel systems, hose support, accessories, and retail merchandising — to commercial trucking operators, fleet owners, vehicle dealerships, and independent service centers across the continental United States and Canada.
The company's technology and product portfolio is built around safety-critical and operational aftermarket hardware rather than a unified software platform. The most differentiated offering is the Cameras & Vision Systems line, encompassing the Road-iQ connected vehicle solution, the 5th Wheel Dual Camera System, and Aero Cam aerodynamic camera variants, which provide real-time blind spot viewing and recorded video data. Air products — including gladhands, slack adjusters, valves, air cylinders, solenoid valves, and the proprietary Shear-Seal Height Control Valve for air suspension — are engineered and manufactured in TS-certified facilities to exceed government and industry specifications. Electrical products span ISO and ABS coiled cables, plugs, fuses, sockets, terminals, switches, and circuit breakers.
Velvac operates a sales-led, direct go-to-market model combining a public Shopify-based e-commerce storefront with a dedicated B2B login portal that delivers account-specific pricing and ordering for fleet operators and dealerships. Products ship directly from a single North America warehouse via FedEx. Revenue is generated primarily through hardware unit sales, with per-item prices ranging from under $1 (e.g., rubber seals) to over $1,600 (e.g., air compressor discharge hoses), supplemented by volume discounts on packaged quantities. Separate customer solutions and technical solutions teams support ordering, pricing, shipping, and installation inquiries.
Velvac Holdings firmographics
Firmographics- Name
- Velvac Holdings
- Legal name
- Velvac Inc.
- Website
- https://velvac.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Velvac Inc. is a Wisconsin-based, privately held manufacturer and e-commerce distributor of over 5,000 commercial vehicle parts — including mirrors, air brake systems, electrical products, and camera vision systems — serving truck fleets, dealerships, and service centers across the US and Canada since 1934.
- Ownership category
- akta.pro rank
Velvac Holdings industry classification
Industry- Product category
- Commercial Vehicle Parts and Components
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Velvac Holdings is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velvac Holdings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Velvac generates revenue through direct sales of commercial vehicle parts and components via their e-commerce storefront and B2B accounts. Products include mirrors, air brake products, electrical components, fittings, fuel systems, and vision systems. Unit pricing with per-item costs ranging from under $1 to over $1,000 depending on product complexity.
- B2B Account Sales: Commercial accounts with dedicated B2B login access for account-specific pricing, ordering, and relationship management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing for parts and components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Velvac Holdings product offering
Product offeringCore offering
Velvac manufactures and distributes over 5,000 commercial vehicle parts and components across nine product categories: mirrors, air products (gladhands, slack adjusters, valves, air cylinders, air tanks, solenoid valves, air brake hose and tubing), cameras & vision systems (including Road-iQ connected vehicle solutions), electrical products (ISO and ABS coiled cables, plugs, fuses, sockets, terminals, switches, circuit breakers), fittings & hardware, fuel system products, hose support, accessories, and retail merchandising. Products are sold through a Shopify-based e-commerce storefront and a dedicated B2B login portal, shipped directly from the company's North America warehouse via FedEx to commercial trucking fleets, dealerships, service centers, and owner-operators in the continental US and Canada.
Product overview
Velvac Holdings offers a comprehensive portfolio of over 5,000 commercial vehicle parts and components, primarily for the truck and trailer aftermarket. The product lineup is organized into distinct categories: Mirrors (vehicle mirrors for style, quality and performance), Air Products (gladhands, slack adjusters, valves, air cylinders, air tanks, solenoid valves, and air brake components manufactured in TS-certified facilities), Electrical Products (ISO/ABS coiled cables, plugs, fuses, sockets, terminals, switches, and circuit breakers), Cameras & Vision Systems (including Road-iQ connected vehicle solutions and 5th Wheel Dual Camera Systems for blind spot viewing), Fittings & Hardware, Fuel System Products, Hose Support, Accessories, and Retail Merchandising. The company operates as a parts supplier rather than a unified software platform, with products designed to serve the commercial vehicle aftermarket with a focus on safety and driver assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Mirrors Vehicle mirrors combining style, quality, and performance for commercial trucks and trailers; positioned as the benchmark of the Velvac mirror product line.
- Air Products Full system provider for critical and convenient air components including gladhands, slack adjusters, valves, air cylinders, air tanks, air brake hose and tubing, and solenoid valves. Products are designed and manufactured in TS-certified facilities to meet or exceed government and industry specifications.
- Cameras & Vision Systems Sophisticated vision systems including Road-iQ connected vehicle solutions and 5th Wheel Dual Camera Systems providing real-time blind spot viewing, recorded video data, and integrated cameras for improved driver safety on commercial vehicles.
- Electrical Products Complete line of electrical components including ISO and ABS coiled cables, plugs, fuses, sockets, terminals, switches, battery cables, circuit breakers, back-up alarms, and wire accessories for commercial vehicles.
- Fittings & Hardware Precision engineered fittings and hardware line offering comprehensive solutions for commercial vehicle applications.
- Fuel System Products Fuel systems line including locking fuel caps and anti-siphon tubes for commercial vehicles.
- Hose Support Pogo sticks and suspenders for organizing hoses on commercial vehicles.
- Accessories Wide range of accessories including wiper blades, emergency triangles, and other essential items for commercial vehicles.
- Retail Merchandising Products and displays for retail merchandising purposes in the commercial vehicle aftermarket.
Quantifiable outcome
- Improved safety outcomes through vision systems reducing blind spots and passing lane blind spots around vehicles
Companies that use Velvac Holdings
Customer profileSegments2 records
Ideal customer profiles2 records
Velvac Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Velvac Holdings partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Velvac Holdings competitors and assessment
Company assessmentDirect peers
- Bendix Commercial Vehicle Systems: Direct peer — a Knorr-Bremse subsidiary that designs and manufactures air brake systems, brake components, and safety technologies for commercial vehicles in North America, overlapping directly with Velvac's air products and TS-certified manufacturing focus.
- Haldex: Direct peer — global supplier of air brake and air suspension components (including height control valves) for heavy-duty commercial vehicles, directly competing with Velvac's air products line and adjacent to its proprietary Shear-Seal valve technology.
- Grote Industries: Direct peer — manufacturer of vehicle lighting, electrical, and safety systems for commercial trucks and trailers, competing with Velvac in electrical products, wiring, and visibility categories serving similar fleet and OEM customers.
- Truck-Lite: Direct peer — a Clarience Technologies brand supplying LED lighting, harness, and safety electronics to commercial vehicle OEMs and aftermarket, overlapping Velvac's electrical products and connected safety categories.
- Stoneridge: Direct peer — supplier of vision systems, mirrors, and electronic components for commercial vehicles, including fleet camera and telematics offerings that directly compete with Velvac's Road-iQ and 5th Wheel Dual Camera products.
- Rosco Vision Systems: Direct peer — commercial vehicle mirror, camera, and collision-avoidance systems supplier to school bus, transit, and trucking fleets, directly comparable to Velvac's mirror and vision systems product lines.
- FindItParts: Direct peer — online B2B e-commerce platform for heavy-duty truck and trailer aftermarket parts, competing with Velvac's B2B portal and DTC storefront for the same fleet procurement wallet.
- FleetPride: Direct peer — North American distributor of heavy-duty truck and trailer parts with retail locations and e-commerce, operating across similar commercial vehicle aftermarket categories to Velvac but with a broader service and branch network.
- J.W. Speaker Corporation: Direct peer — manufacturer of LED lighting and visibility products for commercial trucks, off-highway, and automotive markets, comparable to Velvac on commercial vehicle lighting/electrical aftermarket and safety product positioning.
Broad incumbents
- WABCO (ZF Friedrichshafen): Broad incumbent — ZF's commercial vehicle division (formerly WABCO) supplies air brake, electronic, and ADAS systems globally to OEMs and fleets; larger and more diversified than Velvac but overlapping on safety-critical air and electrical categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Velvac Holdings social profiles
Digital presenceVelvac Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velvac Holdings leadership team
Management profileNumber of profiles
Velvac Holdings funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velvac Holdings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velvac Holdings
What does Velvac Holdings do?
Velvac manufactures and distributes over 5,000 commercial vehicle parts and components across nine product categories: mirrors, air products (gladhands, slack adjusters, valves, air cylinders, air tanks, solenoid valves, air brake hose and tubing), cameras & vision systems (including Road-iQ connected vehicle solutions), electrical products (ISO and ABS coiled cables, plugs, fuses, sockets, terminals, switches, circuit breakers), fittings & hardware, fuel system products, hose support, accessories, and retail merchandising. Products are sold through a Shopify-based e-commerce storefront and a dedicated B2B login portal, shipped directly from the company's North America warehouse via FedEx to commercial trucking fleets, dealerships, service centers, and owner-operators in the continental US and Canada.
Is Velvac Holdings a public or private company?
Velvac Holdings is a private company. It is classified as unknown and is currently operating.
When was Velvac Holdings founded?
Velvac Holdings was founded in 1934. It employs 251 to 500 people.
Where is Velvac Holdings based?
Velvac Holdings is headquartered in New Berlin, United States, in the North America region.
How does Velvac Holdings make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are B2B Account Sales.
Who are Velvac Holdings's main competitors?
Direct peers on record are Bendix Commercial Vehicle Systems, Haldex, Grote Industries, Truck-Lite, Stoneridge, Rosco Vision Systems, FindItParts, FleetPride and J.W. Speaker Corporation. WABCO (ZF Friedrichshafen) is listed as a broad incumbent.
Does Velvac Holdings have an API?
No public API is recorded for Velvac Holdings.
What industry is Velvac Holdings in?
Velvac Holdings's product category is Commercial Vehicle Parts and Components. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 4231 and its SIC code is 5013.