100% Livre

What 100% Livre does

100% Livre is a Brazilian AgTech company headquartered in São Paulo that operates a single-site vertical farm producing pesticide-free hydroponic leafy greens, mushrooms, and herbs for direct-to-consumer sale. Founded in 2020, the company cultivates plants in nutrient-enriched water within stacked vertical layers under controlled temperature and humidity, using patented technology developed in partnership with Embrapa (Brazilian Agricultural Research Corporation). The company claims 90% less water consumption than traditional agriculture and up to three times the nutrient content versus conventionally grown produce, with full traceability from cultivation to consumer.

The product portfolio spans three categories — Folhas (Crisp, Romaine, Mimosa lettuces, and a Mix), Cogumelos (Shitake, Shimeji Preto, Shimeji Branco, Portobello, Paris, sliced Paris, Enoki, and Salmon mushroom), and Temperos (Basil and Bean Sprouts) — all grown indoors and sold ready-to-consume. The company monetizes through one-time e-commerce purchases and a weekly subscription basket (Assinatura Semanal) with recurring credit card billing and no commitment period. Distribution is direct-to-consumer via the company website and a 24/7 WhatsApp sales channel, with next-day delivery within São Paulo and payment options including credit cards, boleto bancário, and major meal vouchers (Alelo, Ticket, Sodexo, VR).

The target customer is the health-conscious urban consumer in São Paulo seeking fresh, chemical-free produce with superior nutritional content, complemented by gourmet and culinary enthusiasts seeking specialty mushrooms and herbs. Marketing is conducted organically across Instagram, Facebook, and LinkedIn, supported by a blog, recipe content, and earned media coverage in Globo Rural, A Lavoura, Gazeta do Povo, and Valor Econômico. The company is privately held, publishes a 2021 balance sheet on its website, and maintains an active investor relations page signaling openness to external capital.

Name

100% Livre

Legal name

100% Livre

Website

https://cemporcentolivre.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

100% Livre is a São Paulo-based AgTech operating a single-site vertical farm that produces pesticide-free hydroponic leafy greens, mushrooms, and herbs sold directly to health-conscious urban consumers via e-commerce, WhatsApp, and weekly subscription baskets.

Ownership category

akta.pro rank

Product category

Vertical Farming / Hydroponic Produce

NAICS

Mushroom Production (111411), Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Agricultural Services (700)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK)

Keywords

• Hydroponic vertical farming
• Pesticide-free produce
• Controlled environment agriculture
• Organic vegetable delivery
• Subscription produce boxes

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (One-time): Individual product purchases via e-commerce website with direct delivery to customers.
2. Weekly Subscription Baskets: Weekly subscription boxes delivered to customers. Customers choose delivery frequency (number of weeks), billing occurs weekly on their selected credit card date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

100% Livre operates a hydroponic vertical farm that grows and sells pesticide-free leafy greens, specialty mushrooms, and herbs directly to consumers in São Paulo. Products are cultivated using patented controlled environment agriculture technology developed in partnership with Embrapa, then distributed via the company e-commerce site, WhatsApp, and weekly subscription baskets with direct home delivery.

Product overview

100% Livre is a vertical farm company operating a single unified product line focused on pesticide-free hydroponically grown produce. The portfolio consists of three product categories: Folhas (leaves/greens including Alface Crespa, Alface Romana, Alface Mimosa, and Mix de Folhas), Cogumelos (mushrooms including Shitake, Shimeji Preto, Shimeji Branco, Portobello, Paris, Paris Fatiado, Enoki, and Cogumelo Salmão), and Temperos (herbs including Manjericão and Broto de Feijão). All products are cultivated in controlled indoor environments using patented hydroponic technology with 90% less water than traditional agriculture. The company also offers a weekly subscription service (Assinatura Semanal) for recurring deliveries. Products are sold directly to consumers through the website with 1-day delivery in São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Folhas (Hydroponic Leafy Greens) Leafy greens including crisp lettuce (Alface Crespa), romaine (Alface Romana), mimosa lettuce (Alface Mimosa), and mixed leaves (Mix de Folhas), all hydroponically grown without pesticides under special LED lighting for individual health-conscious consumers and home cooks.
• Cogumelos (Specialty Mushrooms) Specialty mushrooms including Shitake, Black Shimeji, White Shimeji, Portobello, Paris (Champignon), Sliced Paris, Enoki, and Salmon Mushroom, hydroponically/indoor-grown, marketed for gourmet cooking, soups, risottos, stir-fries, and as protein substitutes.
• Temperos (Fresh Herbs and Sprouts) Fresh culinary herbs and sprouts including Basil (Manjericão) and Bean Sprouts (Broto de Feijão), hydroponically grown, pesticide-free, and ready for consumption in salads, stir-fries, and oriental dishes.
• Assinatura Semanal (Weekly Subscription Basket) Recurring weekly produce subscription service offered to São Paulo consumers, combining leafy greens, mushrooms, and herbs into a recurring basket with weekly credit card billing, free shipping over R$50, and flexible duration/cancellation.

Quantifiable outcome

• 90% water reduction compared to traditional farming
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Embrapa (Brazilian Agricultural Research Corporation)coreStrategic or Co-development PartnerStrategic partnership between 100% Livre and Embrapa for the development of a Brazilian and sustainable controlled environment agricultural production system. This collaboration has enabled the production of vegetables through indoor farming technology, combining Brazilian agricultural experience with innovative technologies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plenty: US-based indoor vertical farming company producing pesticide-free leafy greens and herbs using CEA and proprietary LED systems. Directly comparable technology stack and product focus, although at vastly larger scale and global footprint.
• Infarm: European indoor vertical-farming company distributing herbs and greens to urban retailers and through subscription-style delivery. Comparable CEA model and urban-consumer target, though Infarm has faced well-documented scaling and financial pressures.
• Bowery Farming: US-based vertical farm operator selling pesticide-free leafy greens, herbs, and berries to retailers and direct consumers. Closely aligned business model with 100% Livre across product category, distribution approach, and traceability positioning.
• 80 Acres Farms: US-based vertical farm producing leafy greens, herbs, and microgreens using controlled-environment technology. Overlaps with 100% Livre on hydroponic leafy greens and herbs sold to retail and food-service channels.
• AeroFarms: Pioneer in indoor vertical farming producing leafy greens and herbs with controlled-environment technology. Comparable technology approach and target customer (health-conscious consumers seeking premium pesticide-free produce).

Regional players

• Bright Greens: Hydroponic and vertical farming producer in Brazil/regional horticulture space. Closest in-region peer to 100% Livre though specific scale and product mix are less documented.
• Hidrogood: Brazilian hydroponic vegetable producer supplying leafy greens and herbs to São Paulo and other Brazilian urban markets. Directly comparable to 100% Livre in geography and product category, although with potentially different scale and distribution model.
• YH Foo Green Farm: Asian CEA/microgreens producer using hydroponic technology. Comparable technology approach and sustainability narrative, although operating in a different geography and focused on microgreens/specialty produce.

Others

• Embrapa: Brazilian Agricultural Research Corporation and partner of 100% Livre in co-developing its CEA platform. Included as a strategic ecosystem participant rather than a competitor—relevant for understanding the technology lineage and IP moat.

Emerging players

• Soli Organic: Controlled-environment agriculture producer of organic herbs and leafy greens. Comparable on the 'pesticide-free / organic' consumer positioning and CEA-based production, though differing on geography and indoor vertical-rack intensity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cemporcentolivrebrasil
• LinkedInlinkedin.com/company/cemporcentolivre
• Instagraminstagram.com/cemporcentolivre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Livre