Bright Greens
Bright Greens is a Washington, US-based private CPG company founded in 2015 that makes blender-free, plant-based frozen smoothies for consumers seeking convenient plant-based nutrition. The company has 1-10 employees and has raised $2M.
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Bright Greens firmographics
Firmographics- Name
- Bright Greens
- Website
- https://brightgreens.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Short description
- Bright Greens is a Washington, US-based private CPG company founded in 2015 that makes blender-free, plant-based frozen smoothies for consumers seeking convenient plant-based nutrition. The company has 1-10 employees and has raised $2M.
- Ownership category
- akta.pro rank
Bright Greens industry classification
Industry- Product category
- Plant-Based Frozen Smoothies
- NAICS
- Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080)
- akta.pro primary industry
- Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)
- akta.pro secondary industries
- Refrigerated Juices & Smoothies (CRADACAL), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
Keywords
Where Bright Greens is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Bright Greens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Bright Greens product offering
Product offeringCore offering
Bright Greens manufactures and sells plant-based frozen smoothies that are designed to be consumed without a blender. The product format allows consumers to prepare a smoothie by simply adding liquid or blending briefly, targeting health-conscious consumers seeking convenient plant-based nutrition.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Frozen Smoothies
Companies that use Bright Greens
Customer profileIdeal customer profiles1 record
Bright Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bright Greens competitors and assessment
Company assessmentDirect peers
- Suja Juice: Organic, plant-based, cold-press juice and smoothie brand distributed through grocery retail. Comparable on plant-based positioning, smoothie product, and retail CPG go-to-market.
- Daily Harvest: Direct-to-consumer and retail brand of frozen, plant-forward smoothies, bowls, and bites. Most directly comparable to Bright Greens on product format (frozen, plant-based, single-serve smoothie) and customer use case.
- Smoothie King: Large smoothie franchise chain offering fruit- and plant-based smoothies. Comparable product category and target consumer, though delivered through foodservice rather than retail.
Broad incumbents
- Bolthouse Farms: Large CPG brand for fruit-based smoothies, juices, and dressings. Comparable as a scaled incumbent selling fruit-forward beverages through retail grocery channels.
- Jamba (formerly Jamba Juice): Established smoothie and smoothie-pack brand in retail and franchise channels. Comparable as a legacy incumbent in the smoothie category with both foodservice and CPG exposure.
- Odwalla: Historical smoothie and juice brand with broad fruit-based product lines. Comparable on smoothie category and fruit-forward product positioning.
- Innocent Drinks: Major fruit smoothie and juice brand owned by Coca-Cola, distributed in grocery retail. Comparable for branded fruit-based smoothies and DTC-to-retail brand building.
- Tropicana: Scaled fruit juice and smoothie brand with national grocery distribution. Comparable for category adjacency and grocery channel presence in fruit-based beverages.
Emerging players
- Munk Pack: Plant-based, on-the-go CPG brand with single-serve convenience positioning. Comparable on convenience/plant-based ethos and small brand navigating retail CPG dynamics.
- Evolve Food: Plant-based smoothie and snack brand sold in grocery. Comparable as a smaller plant-based CPG brand with retail ambitions in the smoothie category.
Market position
Customer concentration
Bright Greens social profiles
Digital presenceBright Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bright Greens leadership team
Management profileNumber of profiles
Bright Greens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bright Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bright Greens
What does Bright Greens do?
Bright Greens manufactures and sells plant-based frozen smoothies that are designed to be consumed without a blender. The product format allows consumers to prepare a smoothie by simply adding liquid or blending briefly, targeting health-conscious consumers seeking convenient plant-based nutrition.
When was Bright Greens founded?
Bright Greens was founded in 2015. It employs 1 to 10 people.
Where is Bright Greens based?
Bright Greens is headquartered in Washington, United States, in the North America region.
Who are Bright Greens's main competitors?
Direct peers on record are Suja Juice, Daily Harvest and Smoothie King. Broad incumbents are Bolthouse Farms, Jamba (formerly Jamba Juice), Odwalla, Innocent Drinks and Tropicana. Emerging players are Munk Pack and Evolve Food.
Does Bright Greens have an API?
No public API is recorded for Bright Greens.
What industry is Bright Greens in?
Bright Greens's product category is Plant-Based Frozen Smoothies. Its primary akta.pro industry code is AFAKAFAG, Frozen Fruit & Vegetable Processing (IQF, Frozen Blends), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 311411 and its SIC code is 2030.