Gymly
Gymly B.V. is an Amsterdam-based SaaS company providing an all-in-one management platform — billing, member management, scheduling, branded apps, and AI-agent-ready APIs — for gyms and fitness studios, primarily SMBs and multi-location operators in Europe.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gymly does
Gymly B.V. is a Dutch private limited company headquartered in Amsterdam that operates an all-in-one SaaS platform for gyms and fitness studios. Its product surface includes an admin dashboard for member, staff, and billing management; a branded member app with QR check-in, class booking, and community feed; a website widget for non-member bookings; a leads dashboard for prospect conversion; and custom-branded apps published to the App Store and Play Store at the Business tier. The underlying technology is described as event-driven and designed for extensibility, with an open Developer API and webhooks launched in December 2025 enabling AI agents (Claude, ChatGPT, Google Gemini) to listen to business events and act on Gymly data. Native integrations span payments (Adyen, Mollie), communication (Sendgrid), access control (Doorsecure), and fitness aggregators (Urban Sports Club, Wellhub, EGYM, Classpass), with Google Cloud as infrastructure.
The business model is subscription SaaS with tiered pricing: a freemium tier, Growth at €169/month, Pro at €299/month, and Business at €599/month, supplemented by transaction fees and additional services. Go-to-market combines product-led growth through the freemium tier and developer relations with a sales-assisted enterprise motion targeting multi-location fitness operators, supported by a consultative demo process and a content hub called Gymly Pulse. Named customer logos include VondelGym (multi-location CrossFit), U.be Health (group personal training), and Mike's Gym (martial arts); the company claims 100K+ users on its platform. The company is privately held, shows no disclosed external funding rounds, and operates with 1-10 employees per firmographic data, suggesting it is bootstrapped and at an early commercial stage.
Gymly firmographics
Firmographics- Name
- Gymly
- Legal name
- Gymly B.V.
- Website
- https://gymly.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gymly B.V. is an Amsterdam-based SaaS company providing an all-in-one management platform — billing, member management, scheduling, branded apps, and AI-agent-ready APIs — for gyms and fitness studios, primarily SMBs and multi-location operators in Europe.
- Ownership category
- akta.pro rank
Where Gymly is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Gymly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: Tiered subscription model with three main plans: Growth (€169/month), Pro (€299/month), and Business (€599/month). Revenue is recurring monthly based on plan tier selected.
- Freemium Model: Free plan available for gyms to get started. Provides basic functionality with option to upgrade to paid tiers.
- Transaction Fees: Members pay a fee per transaction through the app. This fee is charged to the Customer (gym) via automatic debit.
- Additional Services: Additional services available against extra payment beyond core subscription. Price list for additional services available on the Gymly website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth - €169/month - Everything you need to run your gym |
| Subscription | Monthly | Pro - €299/month - Grow your business, not your workload |
| Subscription | Monthly | Business - €599/month - Built for serious fitness businesses |
| Freemium | Pay-as-you-go | Freemium - Free - Get started for free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gymly product offering
Product offeringCore offering
Gymly is an all-in-one SaaS platform for gyms and fitness studios, providing automated recurring billing, member management, class scheduling with waitlists, lead generation, and a branded member app with QR check-in. The product is sold in tiered subscriptions (Freemium, Growth, Pro, Business) and is differentiated by an event-driven architecture, an open Developer API launched in December 2025, and native AI agent integration with Claude, ChatGPT, and Google Gemini.
Product overview
Gymly is an all-in-one fitness business management platform providing a modular ecosystem of interconnected products. The core offering consists of the Admin Dashboard (central management platform for gym operations) and the branded Member App (for member engagement with QR check-in and class booking). Additional modules include the Website Widget (lead capture and bookings on external websites), Leads Dashboard (prospect management with automatic conversion), Developer API & Webhooks (open integration layer), and AI Agent Integration (connecting LLMs like Claude, ChatGPT, and Google Gemini to business data). The platform is sold in tiered plans (Growth at €169/mo, Pro at €299/mo, and Business at €599/mo) with varying feature access, enabling gyms to select capabilities appropriate to their scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Gymly Admin Dashboard Central SaaS management platform for gym operators to manage members, staff, trainers, class scheduling, waitlists, billing, POS, events, payroll, and advanced revenue reports. Sold to gyms, studios, and multi-location fitness operators via tiered subscriptions.
- Gymly Member App Branded mobile application for gym members featuring QR check-in (Gymly ID), class booking, community home/feed, workout access, and progress tracking. Included with all Gymly subscription plans.
- Gymly Website Widget Embeddable website widget that lets visitors book classes and PT sessions and pay directly without a full membership signup, with customizable branding, contact forms, and lead capture that integrates with the Leads Dashboard. Sold to gyms and studios as part of the Pro plan and above.
- Leads Dashboard Lead management and conversion system with customizable lead flow steps, employee assignment, comment threads, and automatic conversion of leads into members with pre-populated membership details. Sold to gyms and studios as part of the Pro plan and above.
- Developer API & Webhooks Open, event-driven Developer API and webhook system that exposes Gymly business events (new members, missed payments, class bookings) and member/financial data to external systems and AI agents. Available as part of the Business plan or as an add-on, and targeted at tech-forward gyms and developers building custom integrations.
- AI Agent Integration Integration layer that connects AI agents built on Claude, ChatGPT, Google Gemini, or other LLMs to Gymly data, enabling churn prevention, smart scheduling suggestions, financial briefings, and automated member communications with human review. Available to Business plan customers via the Developer API.
- Custom App in App Store & Play Store Fully branded custom mobile application published in the Apple App Store and Google Play Store under the gym's own branding, built on top of the Gymly platform with dedicated account manager support and custom integration assistance. Available exclusively on the Business plan.
Quantifiable outcome
- Member acquisition costs 5-7x more than retention - automated alerts and behavior insights help prevent churn
- +1 more outcomes
Companies that use Gymly
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gymly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Gymly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AdyencorePrimary payment processing partner for all transactions. Gymly integrates with Adyen N.V. for payment collection including iDEAL, SEPA, Bancontact, and credit cards. The partnership includes KYC verification for gym onboarding and automatic payment retry functionality.
- GooglecoreCloud-based software provider used for service delivery. Google Cloud infrastructure supports the Gymly platform.
- U.be HealthminorEarly adopter using Developer API and AI agent integration with Gymly data. Represents the type of tech-savvy fitness innovator Gymly targets. U.be Health builds custom solutions including financial overview, trainer app, and daily briefings using the API.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Gymly competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is the largest vertical SaaS for fitness, wellness and beauty businesses, offering member management, scheduling, billing, branded apps and marketplace reach. It is the most direct incumbent to Gymly across nearly every feature category, including the multi-location gym segment where VondelGym operates.
- Glofox: Glofox is a gym and studio management platform focused on boutique fitness and SMB fitness businesses, providing member management, billing, branded apps and class booking. It competes head-to-head with Gymly in the boutique studio and SMB gym segment served by Gymly's Growth and Pro tiers.
- ClubReady: ClubReady is a club management platform offering member management, billing, scheduling, lead tracking and reporting for fitness clubs. It targets a similar SMB-to-mid-market gym customer base as Gymly, including multi-location operators, and competes for the same Business-tier contracts.
- PushPress: PushPress is gym management software (originally CrossFit-focused, now broader) offering member management, billing, class scheduling and branded apps. It is directly comparable to Gymly in functional scope and serves many of the same gym personas (CrossFit boxes, martial arts gyms, group training studios).
- Wodify: Wodify is a CrossFit and functional fitness gym management platform with member management, billing, class scheduling and performance tracking. It competes with Gymly for the CrossFit/functional-fitness customer segment, where VondelGym and similar multi-location operators evaluate platforms.
- Hapana: Hapana is a fitness studio management platform with member management, booking, billing, branded apps and marketing tools targeted at boutique studios. It competes with Gymly in the same boutique-studio SMB segment and overlaps heavily on branded-app and lead-conversion feature sets.
- Perfect Gym: Perfect Gym (PerfectGym) is a club management SaaS for fitness clubs, studios and multi-location chains, offering member management, billing, access control and reporting. It is a direct competitor in the multi-location and mid-market segment where Gymly's Business plan is positioned.
- Mariana Tek: Mariana Tek is a fitness studio management platform offering branded member apps, class booking, billing and marketing. It directly competes with Gymly on branded-app and boutique-studio experiences and serves the same Studio-class customer segment.
- WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness, wellness and beauty businesses, with scheduling, billing, member apps and marketing automation. It overlaps with Gymly's all-in-one positioning across SMB fitness studios.
Emerging players
- Sportlyzer: Sportlyzer is a training-management platform for personal trainers and small sports clubs, offering member, billing and program management. It is comparable to Gymly in the SMB personal-training and small-club segment, though smaller in scale and more trainer-focused.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gymly social profiles
Digital presenceGymly compliance and trust
Trust signalCompliance1 record
Gymly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gymly leadership team
Management profileNumber of profiles
Profiles1 record
Gymly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gymly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gymly
What does Gymly do?
Gymly is an all-in-one SaaS platform for gyms and fitness studios, providing automated recurring billing, member management, class scheduling with waitlists, lead generation, and a branded member app with QR check-in. The product is sold in tiered subscriptions (Freemium, Growth, Pro, Business) and is differentiated by an event-driven architecture, an open Developer API launched in December 2025, and native AI agent integration with Claude, ChatGPT, and Google Gemini.
Is Gymly a public or private company?
Gymly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gymly founded?
Gymly was founded in 2022. It employs 1 to 10 people.
Where is Gymly based?
Gymly is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Gymly make money?
Four revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are freemium Model, transaction Fees and additional Services.
Who are Gymly's main competitors?
Direct peers on record are Mindbody, Glofox, ClubReady, PushPress, Wodify, Hapana, Perfect Gym, Mariana Tek and WellnessLiving. Sportlyzer is listed as an emerging player.
Does Gymly have an API?
Yes. Gymly's Developer API enables external systems and AI agents to connect to Gymly data. It supports event-driven architecture where actions like new members, missed payments, and class bookings are captured as events that external systems can listen to and act upon. Available as part of the Business plan or as an add-on. The API was launched in December 2025 and is designed as an open, composable platform for fitness software.