What Hapana does

Hapana is a Sydney-based SaaS company providing end-to-end management software for multi-location fitness businesses, founded in 2012. The platform serves 1,000+ fitness operators globally — including Pilates studios, HIIT/functional training facilities, indoor cycling studios, MMA/boxing gyms, yoga studios, barre studios, wellness/recovery centers, and mid-box gyms — supporting approximately 1.2 million members and processing over $300M in payments. Its product is structured as six interconnected modules: Member Management, Branded App (white-label iOS/Android), Marketing Automation, Reporting Dashboards, Multisite & Franchises, and Fitness Challenges. Underlying technology is a cloud-based platform rebuilt in March 2026 around five pillars — multi-level control, operational consistency, efficiency at scale, action-driving reports, and intelligence-powered automation — incorporating an always-on AI assistant, prompt-based interactions, smart AI workflows, and predictive analytics. Integrations span 40+ partners including Stripe, ClassPass, Zapier, Ezypay, Evolt, Spivi, Zoom, and Inception Door Controllers.

Hapana operates a sales-led go-to-market with demo booking as the primary conversion mechanism, supplemented by self-serve content, comparison pages against competitors (Pushpress, Arketa, Momence, Glofox, Mindbody, Zenoti), and a referral program. Revenue is generated primarily through recurring SaaS subscriptions on tiered plans based on business size and feature requirements, with a secondary transaction-fee revenue stream from paid fitness challenges enabled through the platform. The company is venture-backed by Riverside Acceleration Capital (2023), OIF Ventures (2024, 2026), Bailador Technology Investments (2024), and Microequities (2026 lead), with cumulative disclosed funding exceeding $24 million. The leadership team includes Founder and CEO Jarron Aizen, CRO and Director Corey Loehr, and CFO Russel Aizen. Named enterprise customers include Gold's Gym, UFC Gym, BFT (Body Fit Training), KX Pilates, STRONG Pilates, Fitstop, and Tribute Boxing.

Name

Hapana

Legal name

Hapana

Website

https://hapana.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Hapana is a Sydney-based SaaS platform providing multi-location fitness business management software, including member management, white-label branded apps, marketing automation, franchise royalty collection, and AI-powered analytics. It serves 1,000+ fitness operators globally across Pilates, HIIT, boxing, cycling, yoga, and gym verticals.

Ownership category

akta.pro rank

Product category

Fitness Studio Management Software

akta.pro primary industry

Enterprise & Workplace Communities (BPAMABAJ)

Keywords

• Fitness studio management software
• Gym management platform
• Multi-location fitness software
• Branded fitness app
• Franchise fitness technology

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Subscription: Subscription-based pricing model for fitness studio management software with tiered plans based on business size and feature requirements. Revenue is recurring in nature, supporting predictable revenue streams.
2. Fitness Challenges (Paid): Paid fitness challenges create additional revenue streams for operators, with Hapana enabling members to enter challenges for a fee, generating new income without development costs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hapana is an all-in-one cloud-based SaaS platform that enables fitness businesses — particularly multi-location studios, mid-box gyms, and franchise operators — to manage the full member lifecycle including scheduling, bookings, payments, marketing automation, branded mobile apps, analytics, and franchise royalty collection. The platform is delivered via tiered subscriptions with six interconnected modules (Member Management, Branded App, Marketing Automation, Reporting Dashboards, Multisite & Franchises, and Fitness Challenges) and serves 1,000+ fitness businesses supporting 1.2 million members globally.

Product overview

Hapana is an all-in-one fitness studio management software-as-a-service platform designed for boutique studios, gyms, and franchises. The platform operates as a unified core system with six interconnected modules: Member Management (scheduling, payments, digital agreements), Branded App (white-label iOS/Android mobile apps), Marketing Automation (AI-powered lead capture and campaigns), Reporting Dashboards (60+ templates, real-time analytics), Multisite & Franchises (centralized multi-location control), and Fitness Challenges (gamification and community engagement). Each module integrates with the others, enabling fitness businesses to manage the complete member lifecycle from lead capture through retention. The platform is rebuilt on modern infrastructure with intelligence-powered automation and supports over 1,000 fitness businesses and 1.2 million members globally. Specialized versions are available for Pilates/Reformer, HIIT/Functional, Indoor Cycle/Spin, MMA/Boxing, Yoga, and Barre studios, as well as mid-box gyms and wellness/recovery centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Management Centralized member management module for fitness businesses handling class scheduling, staff shifts, bookings, secure payments, custom membership packages, digital agreements, waitlist management, and 24/7 self check-in via QR codes.
• Branded App White-label mobile app builder enabling fitness businesses to create custom-branded iOS and Android apps with push notifications, wearables sync, fitness challenges, milestones and rewards, gift cards, and virtual/on-demand content delivery.
• Marketing Automation AI-powered lead management and marketing automation tool that captures leads from multiple channels, sends personalized email and SMS campaigns, and includes over 60 reporting templates for tracking conversions and retention.
• Reporting Dashboards Business intelligence and analytics platform with over 60 built-in reporting templates, real-time data updates, corporate controls for multi-site visibility, and customizable reports grouped by customer segments and location.
• Multisite & Franchises Multi-location management software enabling centralized control of brand standards, sub-accounts for franchisees, automated royalty collection, passport memberships for cross-location access, and network-wide gift cards.
• Fitness Challenges Gamification and community engagement module featuring paid or free challenges, rewards and milestones, referral QR codes, wearables sync, social sharing, and network-wide or individual challenge configurations.
• Pilates / Reformer Studio Software Specialized configuration of the Hapana platform for Pilates and reformer studios with spot/bed selection, automated waitlists, book-a-buddy, trial memberships, flexible class packs, and virtual/on-demand class streaming.
• HIIT / Functional Training Software Specialized configuration of the Hapana platform for functional training and HIIT studios with fitness challenges, milestones and rewards, multisite management, wearables sync, attendance tracking, and flexible membership options.
• Indoor Cycle / Spin Studio Software Specialized configuration of the Hapana platform for cycling studios with bike/reserve spot selection, follow favorite instructors, automated waitlists, book-a-buddy, virtual/on-demand content, and bike-specific booking features.
• MMA / Boxing Gym Software Specialized configuration of the Hapana platform for mixed martial arts and boxing gyms with trial memberships, digital signatures, milestones and rewards, performance tracker sync, and group booking capabilities.
• Gym Management Software Specialized configuration of the Hapana platform for mid-box gyms with 24/7 check-ins via QR codes, digital signatures, automated payments, point of sale system, payroll reporting, and multi-site/franchise support.
• Yoga Studio Software Specialized configuration of the Hapana platform for yoga studios with spot/mat selection, trial memberships, automated waitlists, book-a-buddy, virtual/on-demand classes, and branded app customization aligned to studio aesthetic.

Quantifiable outcome

• 40% increase in revenue in 12 months
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration partner enabling secure payment gateway, automated billing cycles, and financial transaction management within the Hapana platform.
• ClassPasscoreTechnology or IntegrationMarketplace integration allowing Hapana customers to access ClassPass marketplace for lead generation and expanded customer reach.
• ZapiercoreTechnology or IntegrationAutomation integration enabling Hapana customers to connect with 5,000+ apps and automate workflows without coding.
• EzypaycoreTechnology or IntegrationPayment and billing integration partner specifically supporting fitness studio payment collection and subscription management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Momence: All-in-one platform for fitness studios and wellness businesses with booking, payments, marketing, and branded apps. Closely comparable on feature set and target segments (yoga, pilates, HIIT, martial arts); explicitly named as a Hapana competitor.
• ClubReady: Cloud-based club management platform for fitness clubs, studios, and franchises with member management, billing, and branded member apps. Directly comparable to Hapana's multi-location/franchise management module.
• WellnessLiving: SaaS platform for fitness studios, gyms, and wellness businesses with scheduling, billing, marketing automation, and branded apps. Closely comparable feature set and SMB-to-mid-market target customer.
• Mariana Tek: Boutique fitness studio platform with branded apps, class scheduling, and member engagement tools for studios like Barry's and Orangetheory. Comparable on white-label branded app focus and boutique studio target market.
• Glofox: Boutique fitness studio management platform offering member management, branded apps, scheduling, and payments for studios and franchises. Closely aligned with Hapana on target customer (boutique studios) and feature set; explicitly listed by Hapana as a competitor.
• Arketa: Operating system for fitness studios offering scheduling, payments, branded apps, and content delivery for boutique studios. Overlaps with Hapana on white-label apps and boutique-studio specialization; named in Hapana's competitive comparisons.
• PushPress: Gym and fitness studio management SaaS with member management, billing, branded apps, and marketing tools for independent gyms and franchises. Strong franchise and multi-location focus similar to Hapana; named in Hapana's competitive comparison pages.
• Wodify: CrossFit and functional fitness gym management platform with member management, performance tracking, branded apps, and billing. Comparable on HIIT/functional fitness vertical and white-label app offering.

Broad incumbents

• Zenoti: Enterprise SaaS for wellness, spa, and fitness businesses with multi-location and franchise features, branded apps, marketing automation, and payments. Broader portfolio than Hapana but directly comparable on enterprise fitness franchise functionality.
• Mindbody: Long-tenured, large-scale fitness, wellness, and beauty SaaS platform serving single and multi-location operators globally. Direct overlap with Hapana on gym and studio management; broader portfolio includes spa and salon. Named explicitly in Hapana's competitive comparison content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hapana_co
• Facebookfacebook.com/hapana
• LinkedInlinkedin.com/company/hapana-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hapana