De Beren

What De Beren does

De Beren is a Netherlands-based franchise restaurant chain founded in 1984 in Rotterdam, operating 50 full-service restaurants and 32 delivery-only locations nationwide under the legal entity De Beren Franchise B.V. The concept originated as the eetcafé 'Bruintje Beer' on Noordsingel in Rotterdam and has grown over four decades into the most recognized restaurant chain in the Netherlands according to a 2024 Multiscope study of more than 5,100 consumers. Core menu items are grill-focused and centered on three signature dishes introduced at founding — saté, spareribs, and a classic burger — supplemented by 3-course menus (€29.95), sharing menus (€37.50), high tea (€27.50), unlimited weekday day menus, kids' party packages, and Diner & Film cinema bundles.

The technology stack is assembled from third-party SaaS rather than proprietary platforms. Guestplan provides per-location reservation widgets, Bork runs the point-of-sale system, Piggy powers the loyalty program, and bestel.beren.nl plus the De Beren mobile app handle online delivery and pickup orders. Payment processing is handled by Adyen and Mollie, email marketing by HubSpot/SendGrid, review management by Feedelity, and consent management by Cookiebot. The chain operates a multi-channel digital marketing presence across Facebook, Instagram, YouTube, paid social and display, and remarketing pixels. Distribution is fully domestic and runs through three channels: dine-in restaurants, delivery-only bezorgrestaurants, and group/event bookings for parties of 10+.

De Beren earns revenue through a combination of dine-in restaurant sales, delivery and takeaway transactions from delivery-only kitchens (€9.50 minimum order, €2.50 delivery fee, free above €60), gift card sales via a URD Software BV-managed webshop, franchise fees and royalties from independent franchisees (e.g., Oosterhout, Hoogeveen, Duiven), group and event arrangements, and kids' party packages. Customer segments are horizontally diversified across general consumers and families (primary), business/corporate lunches, families with children, groups of 10+, and delivery consumers. The franchise structure is the primary growth mechanic, with the franchisor providing centralized support in finance, marketing, HR, purchasing, IT, and operations to capital-light franchisee operators.

Name

De Beren

Legal name

De Beren Franchise B.V.

Website

https://beren.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

De Beren is a Dutch franchise restaurant chain founded in 1984, operating 50 full-service restaurants and 32 delivery-only locations nationwide. It serves families, groups, and casual diners with grill-focused menus, supported by Piggy loyalty and bestel.beren.nl online ordering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Delivery-Only Restaurant Brands (No Dine-In) (THAFAJAC), Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)

Keywords

• Casual dining restaurants
• Food delivery service
• Franchise restaurant chain
• Grill specialties
• Dutch hospitality

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant dining across 50+ restaurant locations offering lunch, dinner, and bar. Customers pay per order at listed menu prices. Includes day menus (unlimited ribs/saté at fixed per-person pricing), 3-course menus, sharing menus, high tea, and group arrangements.
2. Delivery and Takeaway: 32 dedicated delivery-only restaurant locations serving online orders placed via bestel.beren.nl. Minimum order €9.50, delivery fee €2.50, free delivery over €60. Customers can also order by phone directly with each delivery location.
3. Gift Cards / Cadeaukaart: De Beren gift cards sold via a dedicated webshop (tradewebshops-acc.introsolve.nl/beren) managed by URD Software BV. Gift cards are redeemable in all restaurants and delivery locations.
4. Group and Event Arrangements: Catering and group dining packages for groups of 10+ covering business lunches, team outings, birthdays, and celebrations. Special group menus, drinks packages, and themed events offered at individual restaurant level.
5. Franchise Fees: Revenue from franchising the De Beren brand to independent operators. Franchisees pay for the right to operate De Beren restaurant or delivery locations under the brand formula, with the franchisor providing support in finance, marketing, HR, purchasing, IT, and operations.
6. Kinderfeestje (Kids Party Packages): Birthday party packages for children priced at €10.95 per child, including pancakes or fries with snack, drinks for children, and coffee/tea for supervisors. Available at participating locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

De Beren operates a franchise chain of 50 full-service casual dining restaurants and 32 dedicated delivery-only restaurants (bezorgrestaurants) across the Netherlands. The chain serves grill-focused menu items including signature spareribs, saté, and burgers for in-restaurant dining, takeaway, and home/work delivery, supported by a Piggy loyalty program and an integrated online ordering platform.

Product overview

De Beren is a Dutch restaurant chain operating 50 restaurants and 32 delivery-only restaurants across the Netherlands. The offering is a unified restaurant chain concept combining sit-down dining, online ordering with home delivery, and loyalty engagement. Core offerings include grill-focused restaurant dining with signature spare ribs, satay, and burgers, alongside dedicated delivery locations for online orders. Supporting products include gift cards, loyalty program (Piggy), and various dining arrangements (3-course menu, sharing menu, day menus). Additional services include children's parties, high tea, and group dining packages. The franchise program enables entrepreneurs to open new De Beren locations.

Differentiator

Problem solved

Functional benefit

Brands

• De Beren Restaurants: Full-service restaurants offering dine-in experiences with complete lunch, dinner, and bar service.
• De Beren Bezorgrestaurants

Products and services

• Restaurant Dining
• Delivery Restaurant Service (Bezorgrestaurants)

Quantifiable outcome

• Most recognized restaurant chain in the Netherlands — confirmed by Multiscope study among 5,100+ consumers in 2024
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Roel van HoffminorStrategic or Co-development Partner · 1 January 2024De Beren collaborated with award-winning sneaker designer Roel van Hoff to create a bespoke 'De Beren '84 Legacy' custom sneaker as part of the brand's 40th anniversary celebrations in 2024. One pair was given away in a prize draw.
• Pathé (Bioscopen)coreStrategic or Co-development PartnerDe Beren partners with Pathé cinemas (including Pathé Ypenburg, Pathé Schouwburgplein Rotterdam, and Pathé Arnhem) for the Diner & Film arrangement. Guests receive a cinema voucher with their meal booking. De Beren Den Haag-Ypenburg is physically co-located within the Pathé Ypenburg building.
• KinepoliscoreStrategic or Co-development PartnerDe Beren partners with Kinepolis cinemas for Diner & Film packages at participating locations. Vouchers are issued at the restaurant and redeemed at the cinema. At Kinepolis Breda and Den Bosch, pre-reservation by phone or email is possible without charge.
• Vue BioscopencoreStrategic or Co-development PartnerDe Beren partners with Vue cinemas for Diner & Film arrangements. Vouchers issued at De Beren restaurants are redeemable at Vue locations. Telephone reservation costs €1.00 extra per ticket via Vue customer service.
• Foroxity (Roermond)minorStrategic or Co-development PartnerDe Beren Roermond is partnered with cinema Foroxity in Roermond, located 5 minutes' walk from the restaurant. De Beren staff arrange film tickets for guests as part of the Diner & Film arrangement.
• Luxor Bioscoop (Meppel)minorStrategic or Co-development PartnerDe Beren Meppel partners with Luxor cinema in Meppel for the Diner & Film arrangement. Guests can pre-reserve at Luxor via telephone (0522 216 001) and collect their cinema voucher at the restaurant.
• TB EventsminorStrategic or Co-development PartnerDe Beren Doetinchem partners with TB Events for activity-based dining experiences including pub quizzes, bingo, and themed dinners such as Moordmysterie (Murder Mystery), Escape the City, and Gek op Holland. Suitable for company outings, family days, and bachelor parties.
• GuestplancoreTechnology or IntegrationGuestplan B.V. provides the reservation widget system used across all De Beren restaurant locations for table reservations. Guestplan also processes personal data including name, email, phone, reservation details, dietary requirements, and visit history.
• PiggycoreTechnology or IntegrationPiggy B.V. provides the De Beren loyalty program, processing customer names, email addresses, point balances, visit frequency, redeemed rewards, and linking loyalty profiles to POS transaction data.
• BorkcoreTechnology or IntegrationBork provides the point-of-sale (POS) / cash register system used across De Beren restaurants. POS data includes transaction records, purchase details, date/time/stores, spending amounts, table numbers, and anonymized occupancy duration.
• HubSpot Ireland Ltd. / SendGrid (Twilio Ireland Ltd.)coreTechnology or IntegrationHubSpot Ireland Ltd. manages De Beren's newsletter and email marketing campaigns. SendGrid (Twilio Ireland Ltd.) handles email delivery services. Data transfers to the US are covered by Standard Contractual Clauses (SCCs) and/or the EU-US Data Privacy Framework.
• Adyen N.V. / Mollie B.V.coreTechnology or IntegrationAdyen N.V. and Mollie B.V. handle transaction processing for De Beren's online ordering and restaurant payments, providing secure payment infrastructure across all locations.
• URD Software BVminorImplementation/ SI/ Consulting PartnerURD Software BV manages the De Beren gift card and merchandise webshop (tradewebshops-acc.intersolve.nl/beren). Located at Fluorietweg 35, 1812 RR Alkmaar, KVK 30150778.
• Cookiebot (Cybot A/S)coreTechnology or IntegrationCookiebot (Cybot A/S, Denmark) is the cookie consent management platform used on De Beren's website to collect and manage user consent for analytical and marketing cookies.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Happy Italy: Happy Italy is a Dutch casual Italian dining chain with locations across the Netherlands offering fixed-price pasta menus in a family-friendly setting — comparable to De Beren's dine-in casual dining model and group/family appeal.
• New York Pizza: New York Pizza is one of the largest Dutch pizza chains with dine-in, delivery, and takeaway operations nationwide — directly comparable to De Beren's hybrid dine-in plus delivery-only restaurant structure.
• La Place: La Place is a Dutch casual dining/buffet-style restaurant chain (owned by Jumbo) operating across the Netherlands and beyond, offering accessible all-day menus — directly comparable to De Beren's casual, family-oriented, value-priced dining concept.
• Loetje: Loetje is a Dutch casual dining chain best known for its signature steaks and biefstuk, with locations across the Netherlands serving an all-day menu in a similar family-friendly setting — directly comparable to De Beren's dine-in casual dining model.
• Tony's NY City Pizza: Tony's NY City Pizza is a Dutch pizza chain with dine-in restaurants plus delivery operations across the Netherlands — comparable to De Beren on the combined dine-in + delivery restaurant footprint model.
• Humphrey's Restaurants: Humphrey's is a Dutch full-service casual dining chain offering fixed-price menus and an all-day dining experience across multiple Dutch cities — closely comparable to De Beren's 3-course menu and unlimited day-menu value proposition.
• Eazie: Eazie is a Dutch casual pan-Asian fast-casual chain with multiple Netherlands locations offering customizable wok, sushi, and noodle dishes — comparable to De Beren as a Dutch multi-location casual dining concept targeting family and group occasions.
• Sumo Sushi & Grill: Sumo is a Dutch chain of casual Asian (sushi and grill) restaurants with multiple Netherlands locations and an all-you-can-eat format — comparable to De Beren's all-day casual dining format and unlimited-value menu positioning.

Broad incumbents

• TGI Fridays: TGI Fridays is a global full-service casual dining chain with a broad bar-and-grill menu and family-friendly positioning — a broader incumbent comparable to De Beren's casual dine-in restaurant and bar/borrel service model.

Others

• Just Eat Takeaway (Thuisbezorgd): Thuisbezorgd (Just Eat Takeaway) is the dominant Dutch food delivery marketplace, serving as both a competing delivery channel and a potential partner for De Beren's delivery-only restaurants — directly comparable as an alternative route for the same end consumer.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@deberen
• Facebookfacebook.com/deberensinds1984
• Instagraminstagram.com/deberen
• Xx.com/deberen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Beren