What Eazie does

Eazie is a Dutch franchise-based Asian fast-casual restaurant chain headquartered in Leiden, Netherlands, operating under the brand "Eazie The Asian Good Food Bar." Founded in 2004, the company runs multiple food bar locations across the Netherlands through a franchise model in which independent entrepreneurs (franchisenemers) operate individual units under the Eazie brand. The customer base spans health-conscious consumers, families with children, corporate clients, halal-conscious consumers, and fitness enthusiasts, served through dine-in, takeaway, home delivery, and corporate catering channels.

The core product technology centers on oil-free wok cooking (which the company states saves approximately 90 kcal per dish), in-house noodle production (ramen, udon, whole grain ramen) without preservatives or E-numbers, and a "Create Your Own" configurator allowing customers to select from 16 vegetables, 9 sauces, and 8 toppings. The full menu includes poké bowls, wok dishes, soup, kids meals, warm and cold bites, desserts (sourced via partnership with Italian gelato maker Gebo Gelato), and drinks, with seasonal activations such as Japanese Weeks and 2026 WK Deals tied to the FIFA World Cup. The Healthy Specials line was co-developed with KNVB sport dietitian Naomi Brinkmans, and the Skin Glow meal was co-developed with MUDMASKY Skincare. All menu items are 100% Halal certified with official certificates maintained for beef, chicken, karaage, loempia, gyoza, and wakadori.

Eazie generates revenue through three streams: direct food sales at food bar locations and via online ordering for pickup and delivery (transaction-based pricing ranging from €4.99 kids meals to €14.99 premium items, with value meals from €7.99), corporate catering and Bedrijfslunch (business lunch) services for groups of 10+, and franchise fees/licensing royalties from franchisenemers. The company is privately held with no disclosed external investment or parent company, and operates two legal entities registered in Leiden: eazie services BV (operational/legal) and Eazie Marketing BV (marketing and franchise). Marketing channels include Instagram, email newsletter, blog content, influencer collaborations with content creators such as Amije Roos and Sarcasper, and limited-time promotional campaigns. The technology stack consists of standard integrations — Google Analytics, Facebook/Instagram pixels, and Google Maps — with no disclosed AI/ML capabilities.

Name

Eazie

Legal name

eazie services BV

Website

https://eazie.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fast-Casual Asian Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Asian fast casual
• Healthy wok meals
• Poke bowl restaurant
• Halal certified dining
• Corporate meal catering

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct food sales: Revenue from selling meals and drinks directly to consumers at food bar locations, through takeaway orders, and via delivery. Customers order online or in-person.
2. Catering and corporate lunch services: Corporate catering services for business lunches and events, serving a minimum of 10 persons with customizable healthy meal options.
3. Franchise fees: Eazie operates through franchisenemers (franchisees) who operate individual food bar locations under the Eazie brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eazie is a Dutch franchise fast-casual restaurant chain that sells Asian-inspired healthy meals, including wok dishes, poké bowls, soups, salads, kids meals, and customizable bowls prepared à la minute without oil. The chain operates across the Netherlands via company-owned and franchise locations and offers dine-in, takeaway, home delivery, and corporate catering services, with all menu items 100% Halal certified and nutritional information transparently displayed.

Product overview

Eazie is The Asian Good Food Bar, a quick-service restaurant chain offering Asian-inspired healthy meals. The core product portfolio includes customizable Poké Bowls and Wok Meals (including the Create Your Own builder), complemented by seasonal promotions (Japanese Weeks, WK Deals), soup selections, and Kids Meals. Add-on products include Warm Bites (gyoza, loempia, crispy chicken, samosa), cold Bites (edamame, wakame), Desserts (mochi ice, Italian ice cream from Gebo Gelato partnership), and Drinks (iced matcha, lemonades, smoothies). The Healthy Specials line was developed with sport dietitian Naomi Brinkmans for performance-oriented nutrition. Services include Catering and Bedrijfslunch (corporate lunch) for groups of 10+. All meals are prepared without oil, feature homemade noodles without preservatives, and are 100% Halal certified. The brand operates on a franchise model across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Poké Bowls

Quantifiable outcome

• Saves approximately 90 kcal per dish compared to oil-cooked alternatives
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Naomi BrinkmanscoreStrategic or Co-development PartnerSport dietitian working at KNVB and FC Utrecht developed Eazie's six healthy specials menu. Naomi created meals aligned with different fitness goals (muscle building, endurance, low-carb) based on her experience working with professional football players at the KNVB Campus. She also writes weekly blogs on healthy eating for Eazie.
• KNVB CampusminorStrategic or Co-development PartnerThe KNVB Campus is where Naomi Brinkmans developed her food concept for the Dutch national football teams. Eazie's healthy specials are inspired by this professional sports nutrition program.
• MUDMASKY SkincareminorStrategic or Co-development PartnerJoint development partnership for the Skin Glow meal - a health-focused dish designed for skin health, combining Eazie's food with MUDMASKY's skincare expertise.
• Gebo GelatocoreStrategic or Co-development PartnerFamily-owned Italian ice cream maker (third generation Both family) supplies Eazie's desserts including mochi ice cream, cookie dough, and other frozen treats. Gebo Gelato uses artisanal Italian methods with carefully sourced ingredients including Callebaut Belgian chocolate and fresh seasonal ingredients.
• Coca-Cola Europacific Partners NederlandminorGTM or Marketing PartnerPartnership for promotional World Cup deals featuring Coca-Cola drinks and exclusive Coca-Cola WK glasses with meal purchases. Special limited-time marketing campaign tied to major sporting events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leon Restaurants: UK-based healthy fast-food chain with broad menu (wraps, bowls, hot boxes) and similar naturally-fast positioning. Comparable on health-forward brand positioning and quick-service model, though Leon operates as a broader incumbent across multiple menu categories.
• De Beren: Dutch casual dining restaurant chain with broad menu including Asian-inspired dishes. Comparable as a multi-unit Dutch casual restaurant competitor, though De Beren operates as a broader full-service incumbent rather than a healthy fast-casual specialist.
• Yo! Sushi: UK/international conveyor-belt sushi and Asian bowl chain serving the same Asian-cuisine casual dining occasion as Eazie. Comparable on menu (Asian bowls, sushi, ramen) and dine-in service, though Yo! Sushi is a larger incumbent with broader global footprint.

Direct peers

• SLA: Dutch healthy salad and bowl chain that competes for the same health-conscious, fresh-bowl customer as Eazie's poke bowls and Create Your Own menu. Highly comparable on positioning (fresh, healthy, customizable) and unit-level economics.
• Poké Perfect: Netherlands-based poke bowl specialist chain competing head-to-head with Eazie's poke bowl category. Similar target customer (health-conscious, younger demographics), similar pricing band, and similar dine-in plus delivery model.
• Sumo Sushi & Grill: Dutch Asian (sushi and grill) fast-casual/dine-in chain with multi-unit footprint across the Netherlands. Competes for the same Asian-cuisine casual dining occasions as Eazie, with overlapping menu items and dine-in service model.
• Salad & Co: Dutch quick-service healthy restaurant chain offering salads, warm bowls, and customizable options. Directly comparable to Eazie on the health-forward positioning and customizable meal builder, competing for similar lunch occasions.
• Sushi Time: Dutch sushi/Asian fast-casual chain operating dine-in and delivery locations across the Netherlands. Comparable Asian cuisine offering, customer segment, and multi-unit franchise/chain operating model.
• Wok to Go: Dutch Asian wok fast-casual chain offering customizable wok dishes, noodles, and rice bowls in physical locations and via delivery. Directly competes with Eazie on menu (wok/Asian bowls), customer (Dutch fast-casual diners), and service model (dine-in + delivery).

Emerging players

• Toss'd: UK-based salad and bowl chain focused on customizable, fresh, healthy meals — directly comparable to Eazie's poke bowl and Create Your Own offering, though operating as an emerging regional player rather than a scaled incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eazie.nl
• Xx.com/eazieNL
• Facebookfacebook.com/eazieNL
• LinkedInlinkedin.com/company/eazie-the-asian-good-food-bar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eazie