MindMixer

What MindMixer does

MindMixer is a US-based civic engagement and government communications SaaS platform founded in 2010 in Nebraska and now operating as a division of Social Assurance, LLC following Social Assurance's October 2025 acquisition. The platform unifies four core modules: Social Media Management (planning, scheduling, publishing, moderation, and approval workflows across Facebook, Instagram, X, LinkedIn, and Threads), Surveys & Community Engagement (AI-assisted survey creation and sentiment analysis), Content & Workflows (campaign planning, asset management, and approvals), and Archival (automatic, policy-based FOIA-ready retention of social posts, comments, and website content). A Government Social Media Task & Project Management module launched in November 2024 extends the platform into workflow automation and field-team coordination.

The company sells tiered annual subscriptions to government agencies (federal, state, county, city, municipal) at $2,500/year (Basic), $6,000/year (Premium), and custom Enterprise pricing, with all tiers including unlimited users, posts, archival, and surveys. The go-to-market is direct enterprise field sales supplemented by content marketing, webinars, and downloadable resources. The combined Social Assurance / MindMixer entity serves 3,500+ organizations across government, banking, financial services, and education, including named customer City of San Luis Obispo, California.

Under Social Assurance ownership, MindMixer's civic engagement technology is being embedded into the sister Class Intercom brand for K-12 schools, and the platform underwent a technical rebuild on AI and cloud architecture culminating in a February 2026 rebrand as 'MindMixer by Social Assurance.' The company is CCPA- and GDPR-compliant, and was previously backed by $4M seed (2013) and $17M Series A (2014) rounds led by Nelnet and Dundee Venture Capital, respectively.

Name

MindMixer

Legal name

MindMixer, a division of Social Assurance, LLC

Website

https://mindmixer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

MindMixer is a US government-focused SaaS platform providing social media management, AI-powered community surveys, content workflows, and automatic FOIA-ready archival for federal, state, county, and municipal agencies, operating as a division of Social Assurance, LLC.

Ownership category

akta.pro rank

Product category

Government Civic Engagement Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Public Relations Agencies (541820)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Civic engagement software
• Government social media management
• FOIA compliance archival
• AI-powered community surveys
• Public sector communications

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Annual subscription-based pricing with three tiers (Basic, Premium, Enterprise) offering social media management, engagement tools, and archival capabilities. Revenue is generated through recurring annual subscriptions with tiered pricing based on organizational needs and scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MindMixer sells an integrated civic engagement and social media management SaaS platform to government agencies, unifying content creation, community surveys, social media publishing, and automatic public-records archival in a single tool. The platform enables federal, state, county, and municipal governments to publish across Facebook, Instagram, X, LinkedIn, and Threads, gather community feedback via AI-generated surveys, and maintain FOIA-ready archives of all communications. Pricing is delivered through tiered annual subscriptions (Basic $2,500, Premium $6,000, Enterprise custom).

Product overview

MindMixer is a unified government communications platform offering a portfolio of integrated modules: the core MindMixer Platform provides content, engagement, and archival software for governments. The platform comprises Social Media Management (scheduling, publishing, moderation across Facebook, Instagram, X, LinkedIn, Threads), Surveys & Community Engagement (AI-powered survey creation and sentiment analysis), Archival (automatic FOIA-compliant record-keeping), Content & Workflows (campaign planning, approvals, asset management), and Government Social Media Task & Project Management (collaborative task assignment and workflow automation). All features are available across three pricing tiers (Basic at $2,500/year, Premium at $6,000/year, Enterprise with custom pricing) and unified under the MindMixer by Social Assurance brand following the 2025 acquisition of MindMixer by Social Assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• MindMixer Platform Unified content, engagement, and archival software for government agencies that combines social media management, AI-powered surveys and community engagement, content and workflow management, and automatic archival in a single platform. Designed for federal, state, county, city, and municipal governments to connect with their communities, create compliant content efficiently, and meet public records requirements.
• Social Media Management Module Standalone-capable module for planning, scheduling, publishing, moderating, and archiving content across Facebook, Instagram, X (Twitter), LinkedIn, and Threads with unlimited users, approval workflows, and real-time comment monitoring built for government communications teams.
• Surveys & Community Engagement Module AI-powered survey creation, deployment, and analysis tool that lets government teams gather community feedback, run branded polls, and turn open-ended responses into sentiment summaries, themes, and shareable stakeholder insights.
• Archival Module Automatic archival module that stores social media posts, comments, and website content for public records requests and FOIA compliance, with configurable retention schedules, comprehensive search, and export options across all supported channels.
• Government Social Media Task & Project Management Module Task and project management tooling integrated with the MindMixer social workflow that lets agencies assign content collection tasks to field staff, plan multi-step campaigns, and track progress with calendar and dashboard views.
• Content & Workflows Module Comprehensive content workflow management enabling government teams to plan campaigns, collaborate on content, source imagery, track approvals, and automatically archive communications through centralized calendars, asset management, and approval structures.

Quantifiable outcome

• Time savings through automated archival eliminating manual documentation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• GrackleDocsminorStrategic or Co-development PartnerAccessibility partnership with GrackleDocs for ADA compliance education and resources. GrackleDocs' Dr. Ann Knettler co-hosted a webinar with MindMixer on making government social media and communications ADA compliant. Joint educational content and downloadable resources developed.
• Class IntercomcoreTechnology or IntegrationSister brand under Social Assurance parent company. Class Intercom integrated MindMixer's civic engagement technology into its platform following Social Assurance's acquisition of MindMixer. MindMixer's AI-powered survey and engagement functionality is now offered to Class Intercom's school district customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Granicus: Granicus is a leading govtech platform providing communications, public records/archival, and citizen engagement solutions to government agencies. It is the most directly comparable peer to MindMixer, competing in social media management, FOIA-ready archiving, and community engagement for the same government buyer.
• CivicPlus: CivicPlus is a major government technology platform offering content management, citizen engagement, and communications tools for municipalities and counties. It directly competes with MindMixer's social media management and civic engagement modules for the same local-government customer base.
• Polco: Polco provides community engagement and survey tools specifically designed for local governments and public agencies. It competes directly with MindMixer's Surveys & Community Engagement module and serves the same civic-feedback use cases.
• ArchiveSocial: ArchiveSocial specializes in social media archival for government agencies to meet public records and FOIA compliance requirements. It overlaps directly with MindMixer's Archival module and competes for the same compliance-motivated buyers, though it lacks the broader engagement features.

Emerging players

• Zencity: Zencity is an AI-driven civic analytics platform that helps local governments gather and analyze community feedback and sentiment. It overlaps with MindMixer's AI-powered surveys and sentiment analysis capabilities and targets the same public-sector decision-makers, though it is more analytics-focused than workflow-oriented.
• CitizenLab: CitizenLab is a citizen participation platform used by European and North American municipalities for surveys, ideation, and budgeting. It overlaps with MindMixer's community engagement and survey modules and is gaining traction in the same civic-tech category.

Broad incumbents

• Hootsuite: Hootsuite is a broad social media management platform used across many industries. While not government-specialized, it competes with MindMixer's Social Media Management module for any government agencies seeking a horizontal tool, putting pricing pressure on the broader category.
• Sprout Social: Sprout Social is an established social media management, analytics, and engagement platform serving multiple verticals. It competes with MindMixer in the scheduling, publishing, and moderation layers but lacks MindMixer's FOIA/government compliance specialization.
• OpenGov: OpenGov is a government technology platform providing budgeting, procurement, and civic engagement software to public agencies. It competes with MindMixer at the broader civic engagement level and increasingly bundles communication-adjacent features into its government ERP suite.

Others

• Class Intercom: Class Intercom is a sister brand of MindMixer under Social Assurance, providing social media management for K-12 schools. It is closely related (now integrating MindMixer's civic engagement technology) but does not directly compete; rather it is a go-to-market channel and adjacent vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MindMixerHQ
• LinkedInlinkedin.com/company/mindmixer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindMixer