What NuMark Credit Union does

NuMark Credit Union is a federally chartered, member-owned, not-for-profit financial cooperative founded in 1954 and headquartered in Joliet, Illinois. It provides a full-service retail and small-business banking platform — deposit products (checking, savings, CDs, money market, IRAs, HSAs), lending (vehicle, mortgage, HELOC, personal, student, credit cards), business banking (checking, savings, lending, merchant processing, Select Employer Groups), insurance (TruStage, GAP, MRC, credit life/disability), and investment services via LPL Financial — across 12 physical branches serving over 61,000 members in Northern and Central Illinois and Northwest Indiana, with assets exceeding $875 million following the announced 2025 acquisition of Lemont National Bank. Distribution is multi-channel: branch network, 55,000+ surcharge-free ATMs via Allpoint, 5,400+ CO-OP shared branches, auto/RV dealer partner networks, and an in-house digital banking platform spanning iOS, Android, and web with mobile check deposit, bill pay, Zelle, Apple/Google/Samsung Pay, and Visa Click to Pay.

The core technology stack is built on standard third-party integrations rather than proprietary systems: SavvyMoney for credit monitoring and simulation, Chimney for home value tracking, Enrich for financial wellness education, Zelle for P2P payments, and the Allpoint/CO-OP networks for ATM and branch access. The credit union is monetizing through net interest spread on the loan portfolio, fee income on deposits and ancillary services, and referral fees from LPL Financial, TruStage, and CUNA Mutual — with a not-for-profit structure returning surplus to members via higher deposit rates, lower loan rates, and waived monthly fees on most accounts. Go-to-market is primarily direct-to-consumer through branches and employer partnerships, supplemented by indirect lending via dealer networks and a community-engagement motion (financial literacy programs, local events, Money Talk radio show) that drives long-tenured member relationships averaging decades.

Name

NuMark Credit Union

Legal name

NuMark Credit Union

Website

https://numarkcu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

NuMark Credit Union is a federally chartered, member-owned credit union in Illinois serving 61,000+ members with deposits, loans, insurance, and investment products through 12 branches (16 post-Lemont acquisition) and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)

akta.pro secondary industries

Digital Banking & Neobank Platforms (BPAMAFAD), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Retail banking services
• Consumer lending products
• Share savings deposits
• Credit union membership
• Small business banking

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Primary revenue stream from interest charged on vehicle loans, mortgages, home equity lines of credit, personal loans, student loans, and credit cards. Competitive rates offered as member-owned institution.
2. Deposit Interest Spread: Earns spread between interest paid on deposits (savings, checking, CDs, money market) and interest earned on loans. Member-owned model returns profits to members through better rates.
3. Fee Income: Various fees including overdraft fees, ATM fees at out-of-network ATMs, wire transfer fees, stop payment fees, and paper statement fees. Most basic services fee-free for members.
4. Investment Services Referral: Referrals to LPL Financial for investment services, insurance products, and financial planning generate referral income. Securities and advisory services offered through LPL partnership.
5. TruStage Insurance Products: Referral fees from TruStage insurance products including auto, home, life, AD&D, and long-term care insurance offered to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

NuMark Credit Union is a member-owned, not-for-profit financial cooperative that sells retail banking products to its members through 12 Illinois branches plus digital channels. Core offerings include a full deposit suite (checking, savings, money market, CDs, IRAs, HSAs, youth accounts), a full consumer lending suite (auto, mortgage, HELOC, personal, student, credit cards), small-business banking (checking, savings, lending, merchant processing), insurance referrals (TruStage, GAP, MRC, credit life/disability), and investment services delivered through an LPL Financial partnership. Distribution combines physical branches, a mobile/online banking platform, the Allpoint ATM network, and CO-OP shared branching.

Product overview

NuMark Credit Union is a member-owned financial cooperative offering a comprehensive suite of banking and financial services through both physical branches and digital channels. The product portfolio centers on deposit products (checking, savings, CDs, money market accounts, IRAs, and HSAs), lending solutions (vehicle loans, mortgages, HELOCs, personal loans, and credit cards), and business banking services (business checking, savings, lending, and merchant processing). Digital banking capabilities include online and mobile banking with bill pay, mobile check deposit, Zelle transfers, and spending/goal tracking tools. The institution supplements its core offerings with insurance products (TruStage), investment services (via LPL Financial partnership), and youth banking accounts (NuSavers and NuDreams). Following the 2025 Lemont National Bank acquisition, the credit union operates 12 branches serving over 61,000 members with assets exceeding $875 million in Northern and Central Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• NuRewards: Loyalty program that turns every transaction into points, offering members a world of exciting benefits.
• NuMark Financial Strategies

Products and services

• Common Cents Checking Free checking account that pays a $0.10 rebate for every signature-based or online debit card transaction over $10. Requires e-Statements enrollment and at least one online or mobile banking login per statement cycle. No minimum balance and no monthly fee.
• Ultimate High-Yield Checking High-yield checking account paying up to 5.50% APY on the first $25,000, with a 1.00% APY tier above that. Requires 12+ debit card transactions, $500+ direct deposit, e-Statements, and monthly login. Up to $5 in ATM fees refunded monthly. $50 minimum opening deposit, no monthly fee.
• NuDreams Teen Checking Free checking account for teens ages 13–17 with a parent or guardian as joint signer. Includes a free Visa debit card, direct deposit for allowance, and no minimum balance or monthly fee.
• Prime Share Savings Primary savings account that gates membership in the credit union. Requires a $5 opening deposit. $100 minimum balance to earn interest at 0.10% APY, compounded and paid monthly.
• Goal Saver Account Tiered savings account paying up to 3.00% APY based on balance, with a $100 minimum opening deposit and a $10 minimum monthly deposit requirement. Designed to help members systematically build savings toward a defined goal.
• Christmas Club Account Seasonal savings account that accepts monthly deposits through direct deposit or payroll deduction. Balance automatically transfers to the member's Share Savings account on October 1st for holiday spending.
• Certificates of Deposit Fixed-term CDs with terms from 6 to 60 months and a $1,000 minimum opening deposit. Tiered APY examples: 6-month 2.10%, 12-month 2.25%, 24–60 month 3.00%. Interest forfeited if closed before accrued interest is posted. IRA certificates also offered.
• Money Market Account Tiered interest-bearing savings account with check-writing privileges and 6 free withdrawals per statement cycle. APY tiers range from 0.30% to 3.00% based on balance bands up to $250,000+.
• Individual Retirement Account (IRA) Tax-advantaged retirement savings available in Traditional and Roth variants with supporting IRA certificates (12+ month terms). Supports rollovers from qualified employer retirement plans.
• Health Savings Account (HSA) Tax-advantaged account for qualified medical expenses, available to members with high-deductible health plans. Earns 1.00% APY interest.
• Coverdell Education Savings Account Tax-advantaged savings account for K-12 and higher education expenses, offered under the federal Coverdell ESA framework.
• NuSavers Youth Savings Account Savings account for children aged 12 and under, part of the NuSaver Force program that rewards deposits with fun prizes to teach financial basics.
• VISA Gift Card Prepaid Visa gift card accepted at over 12 million locations worldwide. Loadable from $10 to $1,000 and available for $2.95 per card at any NuMark branch.
• Pre-Paid Debit Card Prepaid debit card providing immediate debit payment functionality for members and non-members who do not want or qualify for a traditional bank account.
• Vehicle Loans Financing for new and used automobiles and trucks (rates as low as 4.49% APR), motorcycles (from 6.49% APR), and boats and recreational vehicles (from 7.99% APR). Refinancing available for existing loans from other institutions.
• Mortgages Home purchase mortgages originated and serviced by an in-house Mortgage Department, supported by first-time home-buyer seminars. Rates and terms set competitively against the regional market.
• Home Equity Line of Credit (HELOC) Interest-only revolving line of credit secured by home equity, with rates as low as 6.75% APR, a 10-year draw period, 20-year repayment, 80% LTV maximum, $50 annual fee, no closing costs, and a $500,000 maximum.
• Personal Loans Unsecured personal loans up to 60 months at rates as low as 10.99% APR for various purposes. Includes dedicated Holiday/Vacation Loans at 10.99% APR for 12-month terms, available seasonally for holiday loans and year-round for vacations.
• Student Loans Education financing with affordable rates and flexible repayment options designed to reduce the financial stress of funding higher education.
• Credit Cards Visa credit cards with attractive rewards, low fees, and online account management through the digital banking platform.
• QuickCash Overdraft Protection Linked overdraft protection line that ensures members can cover transactions when their checking balance is insufficient.
• NuMark Online and Mobile Banking Digital banking platform delivered through web browser and dedicated iOS and Android apps, providing 24/7 account access, transfers, bill pay, mobile check deposit, card controls, Zelle P2P, and integrated financial wellness tools.
• Investment Services (NuMark Financial Strategies) Investment advisory and brokerage services offered through an LPL Financial partnership at the New Lenox office, covering mutual funds, annuities, 529 college savings plans, stocks, bonds, and life, disability, and long-term care insurance.
• TruStage Insurance Products Insurance products marketed to NuMark members through the TruStage partnership, including auto, home, life, accidental death and dismemberment, and long-term care coverage. $1,000 no-cost AD&D coverage is provided to members.
• Credit Life and Credit Disability Insurance MEMBER'S CHOICE branded loan protection underwritten by CMFG Life Insurance Company (CUNA Mutual Group). Pays off the outstanding loan balance in the event of the borrower's death (Credit Life) or covers loan payments during total disability (Credit Disability).
• Guaranteed Asset Protection (GAP) Add-on coverage that pays the difference between an insurance settlement and the outstanding loan balance for a totaled or stolen vehicle, helping members avoid out-of-pocket payments on a lost vehicle.
• Mechanical Repair Coverage (MRC) Vehicle mechanical and electrical repair protection plan administered by ForeverCar/Consumer Program Administrators, with multiple coverage levels and deductibles, rental reimbursement ($35/day), 24-hour roadside assistance ($100/use), and travel expense reimbursement.
• Foreign Currency Exchange Foreign currency purchase service covering over 70 countries. No transaction fee; $14 flat shipping for branch pickup or $25 flat shipping for home delivery on orders up to $1,000 USD. Orders before 2 PM CT processed same-day on weekdays.
• Business Interest Checking Business checking account that earns interest on balances, removing the need for separate sweep accounts to generate yield on idle business funds.
• Business Savings Business savings accounts offering competitive interest rates, flexible terms, and personalized service to support business cash management goals.
• Business Lending Range of commercial loan products delivered with personal service comparable to consumer credit union offerings, supporting working capital, equipment, and expansion financing needs of small and mid-sized businesses.
• Merchant Processing Card acceptance and payment processing service enabling NuMark business members to take card payments from customers.
• NuRewards Loyalty Program Member loyalty program that converts everyday transactions into points redeemable for experiences, merchandise, and travel perks.

Quantifiable outcome

• 5.50% APY available on Ultimate High-Yield Checking (first $25,000 balance)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• TruStage InsurancecoreStrategic or Co-development PartnerTruStage insurance products offered exclusively to NuMark members including auto, home, life, AD&D, and long-term care insurance. Backed by nearly 80 years of credit union partnership. Provides competitive rates and 24/7 claims service.
• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities and advisory services offered through LPL Financial at NuMark Financial Strategies. Full menu of planning services including mutual funds, annuities, 529 college savings, stocks, bonds, and insurance. Financial consultant Ted Coons and team provide services at New Lenox location.
• Allpoint NetworkcoreTechnology or IntegrationPartnership providing 55,000+ surcharge-free ATMs worldwide for NuMark members. No surcharge fees at any Allpoint ATM location.
• CO-OP Shared Branching NetworkcoreTechnology or IntegrationAccess to 5,400+ shared branch locations nationwide for NuMark members. Note: Lemont branch locations not currently on CO-OP network.
• Center for Hard to Recycle Materials (CHaRM)minorStrategic or Co-development PartnerPartnership for annual Shred Days and electronic recycling events. Brings shred and recycling services to NuMark members and community.
• CUNA Mutual GroupcoreTechnology or IntegrationCredit Life and Credit Disability Insurance underwritten by CMFG Life Insurance Company (CUNA Mutual Group). MEMBER'S CHOICE branded protection products offered through NuMark.
• ForeverCar (Consumer Program Administrators)coreTechnology or IntegrationMechanical Repair Coverage (MRC) provided and administered through ForeverCar/Consumer Program Administrators. Covers mechanical and electrical repairs at any authorized repair facility in US or Canada.
• Lemont National BankflagshipStrategic or Co-development PartnerNuMark is acquiring Lemont National Bank, adding 4 branch locations (expanding to 16 total). Acquisition brings over 61,000 members and $875+ million in assets. Data conversion scheduled for Q4 2026. All Lemont customers become NuMark members automatically.
• Auto Dealer PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of auto dealerships offering in-dealership financing through NuMark. Members can shop like cash buyers with pre-approved loans.
• RV Dealer PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of RV dealerships offering financing through NuMark for recreational vehicles and boats.
• TruStage (Credit Life Insurance)coreTechnology or IntegrationCredit Life and Credit Disability insurance underwritten by CMFG Life Insurance Company, marketed as MEMBER'S CHOICE products. Protects loan balances in case of death or disability.
• ZellecoreTechnology or IntegrationPerson-to-person payment service integrated into digital banking. Allows members to send money to other Zelle users instantly.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Corporate America Family Credit Union: Peoria, Illinois-based credit union offering consumer and business banking, lending, and digital services. Comparable to NuMark as a similarly-sized Illinois community credit union with comparable deposit, lending, and digital banking offerings.
• Alliant Credit Union: Chicago-based credit union serving members nationwide with digital-first banking, competitive deposit rates, and comprehensive financial services. Comparable to NuMark due to shared Illinois footprint, similar full-service offerings (deposits, lending, digital), and overlapping member demographics.
• Great Lakes Credit Union: Waukegan, Illinois-based credit union serving Northern Illinois members with consumer banking, lending, and digital services. Comparable to NuMark due to shared Illinois geography, similar full-service community banking model, and overlapping member base in the Chicago metropolitan area.
• Service Credit Union: Portsmouth, New Hampshire-based credit union serving military and civilian members nationwide with consumer banking, lending, and digital services. Comparable to NuMark as a similarly-sized federal credit union with multi-state field of membership, full-service offerings, and member-owned cooperative model.
• Connexus Credit Union: Wausau, Wisconsin-based credit union offering banking, lending, and investment services with strong digital capabilities. Comparable to NuMark as a similarly-sized community credit union with comparable product set, digital banking platform, and member-owned cooperative structure.
• Selfreliance Ukrainian American Federal Credit Union: Chicago-based federal credit union serving the Ukrainian-American community and broader Chicago area with consumer banking, lending, and digital services. Comparable to NuMark due to shared Illinois-based federal credit union structure, community-focused mission, and full-service banking offering.
• First Northern Credit Union: Chicago-based credit union serving members with personal and business banking, lending, and digital services across the Chicago metro area. Comparable to NuMark due to shared Illinois presence, similar full-service community banking approach, and comparable size and member base.
• BCU (Baxter Credit Union): Vernon Hills, Illinois-based credit union offering consumer and business banking, lending, and digital services across multiple states. Directly comparable to NuMark as a similarly-positioned Midwest credit union with community focus, comparable asset size, and full-service banking offerings.
• Consumers Cooperative Credit Union: Waukegan, Illinois-based credit union serving Lake County and surrounding areas with personal and business banking, lending, and digital services. Comparable to NuMark as a nearby Illinois community credit union of similar size with full-service retail and business offerings.
• IH Mississippi Valley Credit Union: Moline, Illinois-based credit union serving Illinois and Iowa with personal and business banking, lending, and digital services. Comparable to NuMark as a similarly-sized Illinois community credit union with overlapping field of membership, comparable deposit and loan products, and community-focused mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NuMarkCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuMark Credit Union