tech21
Tech21 Ltd is a UK-based independent consumer brand founded in 2008 that designs and sells proprietary FlexShock protective phone cases, screen protectors, and accessories for iPhone, Samsung, Google, and Motorola devices globally through direct e-commerce and authorized retailers.
- Company typePrivate
- Founded2008
- HeadquartersTwickenham, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What tech21 does
Tech21 Ltd is a privately held UK-based company founded in 2008 that develops and sells protective cases and accessories for mobile devices. The company specializes in impact protection materials science, with its proprietary FlexShock technology delivering up to 32.8ft (10m) multi-drop protection, and complementary proprietary formulations including UV-resistant coatings, anti-microbial hygienic treatments, and biodegradable materials (Recovrd line). Its product portfolio spans 15+ sub-brands (EvoPro, EvoClear, EvoDusk, EvoCheck, EvoCrystal, EvoLite, FlexPro, FlexQuartz, EvoArmor, EvoGuard, Recovrd, etc.) covering iPhone, Samsung Galaxy, Google Pixel, and Motorola smartphones, plus iPad, MacBook, AirPods, AirTags, and screen protectors (ImpactGlass).
The business operates a direct-to-consumer product-led growth model through tech21.com, supported by authorized retailers and stockists globally, with shipping to 40+ countries and multi-currency storefronts (USD, GBP, EUR, AUD). Pricing spans entry-level ($29.99) to premium ($64.99) tiers under a one-time purchase model with no subscription component. Tech21 maintains strategic co-development partnerships with Apple, Samsung, and Google, ensuring cases are designed to integrate with device-specific features (MagSafe, magnetic charging, camera configurations, foldable form factors). Revenue is undisclosed, and the company appears to be independently owned without a known parent company or institutional investor backing.
tech21 firmographics
Firmographics- Name
- tech21
- Legal name
- Tech21 Ltd
- Website
- https://tech21.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tech21 Ltd is a UK-based independent consumer brand founded in 2008 that designs and sells proprietary FlexShock protective phone cases, screen protectors, and accessories for iPhone, Samsung, Google, and Motorola devices globally through direct e-commerce and authorized retailers.
- Ownership category
- akta.pro rank
tech21 industry classification
Industry- Product category
- Mobile Phone Cases and Accessories
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industry
- Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
Keywords
Where tech21 is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
tech21 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Phone Cases and Covers Sales: Primary revenue stream from direct-to-consumer sales of protective phone cases and device covers through tech21.com and authorized retailers. One-time purchase model for hardware products across multiple device brands including Apple iPhone, Samsung Galaxy, Google Pixel, and Motorola.
- Tablet and Laptop Cases: Sales of protective cases for iPad, MacBook Air, and MacBook Pro devices, expanding the hardware product portfolio.
- Screen Protectors and Accessories: Supplementary revenue from screen protectors (Impact Glass), AirPods cases, AirTags cases, lanyards, and cross-body attachments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EvoLite Series - Entry-level protective cases |
| Unit Pricing | Pay-as-you-go | EvoPro/EvoCheck/EvoDusk - Mid-range protective cases |
| Unit Pricing | Pay-as-you-go | EvoCrystal/EvoGuard - Premium protective cases |
| Unit Pricing | Pay-as-you-go | FlexPro/FlexQuartz - Specialty protective cases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
tech21 product offering
Product offeringCore offering
Tech21 designs, manufactures, and sells protective cases and accessories for smartphones, tablets, and laptops, including cases for Apple, Samsung, Google Pixel, and Motorola devices. Its products are built around proprietary impact-protection materials science such as FlexShock, providing military-grade multi-drop protection up to 32.8ft (10m), along with UV-resistant clear cases, hygienic formulas, and biodegradable materials.
Product overview
Tech21 is a pioneering impact protection materials company that develops intelligent materials to protect mobile devices. The product portfolio centers on protective phone cases across multiple sub-brands: EvoPro (military-grade FlexShock protection), EvoClear (UV-resistant clear cases), EvoDusk (brushed metal finish), EvoCheck (sustainable check pattern), EvoCrystal (strongest clear case), EvoLite (lightweight), EvoSparkle (crystal clear with accents), FlexPro and FlexQuartz (MagSafe-compatible premium), EvoArmor and EvoGuard (rugged Galaxy protection), and Recovrd (biodegradable sustainable). The offering extends to iPad cases (EvoMax, FlexFolio), MacBook cases (EvoWave, EvoHardshell), screen protectors (ImpactGlass with anti-glare/blue light/privacy), and accessories (AirPods, AirTags, lanyards). Tech21 partners directly with device manufacturers (Apple, Samsung, Google) to ensure cases protect every aspect of their devices, and employs hygienic formulas reducing microbes by up to 99.99% in clear cases. Founded in 2008, the company emphasizes scientific testing and sustainability from recycled/biodegradable materials.
Differentiator
Problem solved
Functional benefit
Brands
- EvoPro: Premium phone case line featuring FlexShock and military-grade strength with up to 32.8ft (10m) multi-drop protection
- EvoClear
- EvoDusk
- EvoCheck
- EvoCrystal
- EvoLite
- FlexPro
- FlexQuartz
- EvoGuard
- EvoArmor
- EvoSparkle
- ImpactGlass
- Recovrd
- EvoWave
- EvoMax
- EvoHardshell
Products and services
- EvoPro Protective Phone Cases Premium phone case line featuring FlexShock technology with military-grade strength, providing up to 32.8ft (10m) multi-drop protection and rugged grip, available in MagSafe-compatible variants for iPhone and Samsung devices.
- EvoClear Phone Cases Clear phone case with advanced UV-resistant formula that prevents yellowing for the lifetime of the device, available with MagSafe compatibility for iPhone and Samsung Galaxy devices.
- EvoDusk Phone Cases Style-focused phone case with FlexShock technology and 15x military strength, featuring a sleek brushed metal finish that is scratch-resistant and available in Titanium, Copper, and Black colors.
- EvoCheck Phone Cases Sustainable and durable phone case featuring the iconic Tech21 check pattern design with raised camera enclosure and interchangeable buttons, with MagSafe-compatible variants available.
- EvoCrystal Phone Cases Strongest and most stylish clear case combining military-grade strength with advanced UV-resistance, available in Black, Metallic Gold, Metallic Silver, Iridescent, and Glow-in-the-Dark variants with MagSafe.
- EvoLite Phone Cases Lightweight protective case available in solid and clear variants with MagSafe compatibility and multiple color options including Black, Quantum Green, Thrift Pink, and Electric Blue.
- EvoSparkle Phone Cases Crystal clear phone case with colorful accents, available in Lunar and Focus color variants with MagSafe compatibility.
- FlexPro Phone Cases Premium case with MagSafe compatibility featuring FlexShock technology and rugged design, available in Taupe, Black, and Neon Glow-in-the-Dark variants for iPhone 16 Pro Max.
- FlexQuartz Phone Cases Stylish case with FlexQuartz clear impact protection technology, available with MagSafe compatibility in Space Grey, Gold, Diamond Dust, Electric Blue, and Ombre color variants.
- EvoArmor and EvoGuard Phone Cases Rugged protective phone cases for Samsung Galaxy devices, featuring magnet functionality, military-grade protection, and heavy-duty design with holster option for maximum protection.
- Recovrd Sustainable Phone Cases Sustainable phone case designed to disintegrate naturally into the earth at end of life, part of Tech21's environmental protection initiative using bio-technology formulas.
- ImpactGlass Screen Protectors Screen protector with anti-glare, blue light filtering, privacy, and standard protection options, compatible with Apple iPhone and Samsung Galaxy devices.
- EvoWave MacBook Cases Sleek and advanced impact protection case for MacBook Air 13-inch (2022-2024) with comprehensive protection.
- EvoHardshell MacBook Cases Durable hardshell case providing unrivalled protection for MacBook devices.
- EvoMax iPad Cases Maximum protection case for iPad 10th Generation with significant impact protection.
- FlexFolio iPad Cases Folio-style case with FlexShock protection for iPad Air and iPad Pro models, featuring a lightweight design with comprehensive protection.
- iPhone 17 Series Case Collection Full iPhone 17 series protective cases and covers available across all models (iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17e) in multiple Tech21 sub-brand ranges.
Quantifiable outcome
- Multi-drop protection up to 32.8ft (10m) - 21X the military standard
- +2 more outcomes
Companies that use tech21
Customer profileSegments3 records
Ideal customer profiles3 records
tech21 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
tech21 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ApplecoreTech21 partners with Apple to create official cases for iPhone devices. The partnership ensures cases are designed to enhance every aspect of the device without sacrificing minimalist Apple style. Tech21 produces MagSafe-compatible cases and has Apple Exclusives product line. Products are sold through Apple's authorized channel and designed specifically for iPhone form factors and features.
- SamsungcoreTech21 creates protective cases for Samsung Galaxy devices including Galaxy S26, S25, S24 series, Galaxy Z Flip and Fold foldable devices, and Galaxy A series. Partnership ensures compatibility with Samsung device features including magnetic charging and camera configurations.
- GooglecoreTech21 develops exclusive protective cases for Google Pixel devices including Pixel 10, 10 Pro, 10 Pro XL, and Pixel 9 series. Cases are designed to match Pixel device aesthetics and functionality with magnetic compatibility.
Scale indicators3 records
Recent moves7 records
Expansion highlights8 records
tech21 competitors and assessment
Company assessmentDirect peers
- Casetify: Direct-to-consumer phone case brand offering impact-protective cases for Apple, Samsung, and Google devices. Closest direct competitor to Tech21 in positioning, channel mix, and OEM coverage, though Casetify emphasizes customizable/fashion-led design while Tech21 emphasizes materials science.
- OtterBox: Established US-based protective case brand, widely considered the category leader in rugged phone cases. Directly competes with Tech21's EvoPro, EvoArmor, and EvoGuard lines, with overlapping Apple, Samsung, and Google device coverage and similar drop-protection claims.
- Spigen: Global phone case and accessories manufacturer offering protective cases across price tiers. Direct competitor in the mid-range and premium tiers, with comparable device coverage and similar impact-protection marketing.
- RhinoShield: Impact-protection-focused phone case brand emphasizing proprietary shock-absorbing material (similar positioning to Tech21's FlexShock story). Competes head-to-head on drop-test claims and modular design for Apple and Android devices.
- Urban Armor Gear (UAG): Rugged protective case brand targeting similar military-spec drop-test positioning as Tech21's EvoArmor/EvoGuard. Direct overlap in heavy-duty case category across iPhone, Samsung Galaxy, and Pixel lineups.
- Speck Products: Protective case brand owned by Samsonite, offering cases primarily for Apple iPhone and iPad. Comparable mid-market positioning to Tech21's EvoLite/EvoCheck lines, with similar MagSafe-compatible offerings.
- Incipio (Vinci Brands): Mobile device accessories brand (now part of Vinci Brands) producing protective cases, screen protectors, and charging accessories. Comparable product breadth to Tech21 across cases, screen protection, and cables.
- Lifeproof (OtterBox subsidiary): Waterproof and protective phone case brand, now part of OtterBox. Directly comparable to Tech21's rugged protection lines, with overlapping iPhone and Samsung device coverage.
Broad incumbents
- Pelican Products: Established protective case manufacturer (historically known for extreme-duty cases) offering phone cases as part of a broader portfolio of protective products. Comparable on ruggedness claims but a much larger and more diversified incumbent.
- PopSockets: Mobile phone accessory brand (PopSockets grips, cases, wallets) with a strong DTC e-commerce presence. Adjacent rather than direct competition on protective cases, but comparable in DTC-led consumer mobile accessories category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
tech21 social profiles
Digital presencetech21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
tech21 leadership team
Management profileNumber of profiles
Profiles1 record
tech21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tech21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tech21
What does tech21 do?
Tech21 designs, manufactures, and sells protective cases and accessories for smartphones, tablets, and laptops, including cases for Apple, Samsung, Google Pixel, and Motorola devices. Its products are built around proprietary impact-protection materials science such as FlexShock, providing military-grade multi-drop protection up to 32.8ft (10m), along with UV-resistant clear cases, hygienic formulas, and biodegradable materials.
Is tech21 a public or private company?
tech21 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was tech21 founded?
tech21 was founded in 2008. It employs 251 to 500 people.
Where is tech21 based?
tech21 is headquartered in Twickenham, United Kingdom, in the Europe region.
How does tech21 make money?
Three revenue lines are on record. Phone Cases and Covers Sales are the primary driver. The others are tablet and Laptop Cases and screen Protectors and Accessories.
Who are tech21's main competitors?
Direct peers on record are Casetify, OtterBox, Spigen, RhinoShield, Urban Armor Gear (UAG), Speck Products, Incipio (Vinci Brands) and Lifeproof (OtterBox subsidiary). Broad incumbents are Pelican Products and PopSockets.
Does tech21 have an API?
No public API is recorded for tech21.
What industry is tech21 in?
tech21's product category is Mobile Phone Cases and Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of HDACAMAL, Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors). Its SIC code is 3670.