Red Sox Foundation

What Red Sox Foundation does

The Red Sox Foundation is a 501(c)(3) nonprofit organization (Tax ID 33-1007984) established in 2002 as the official team charity of the Boston Red Sox, founded by Principal Owner John Henry, Chairman Tom Werner, and the late Larry Lucchino upon acquisition of the franchise. Headquartered at 4 Jersey Street, Boston, within the Fenway Park complex, the Foundation employs approximately 18 full-time staff under Executive Vice President & Executive Director Bekah Salwasser and a board chaired by Tom Werner. Its stated mission is to serve the health, educational, and recreational needs of at-risk children, Veterans, and families across New England and Southwest Florida (Lee County).

The Foundation's portfolio comprises direct-service programs, strategic partnerships, and signature fundraising events. Direct-service programs include Red Sox Scholars (annual $10,000 college scholarships and mentorship for 12 Boston 7th graders, now 385+ students served), the Fenway Park Learning Lab, New England Service Scholarships (2,000+ recipients since 2010), the Lee County Red Sox Scholarship, and Nike RBI/Jr. RBI/Play Ball youth baseball and softball leagues (1,500+ youth annually in Boston, Chelsea, and Lawrence). Core strategic partnerships channel the bulk of programmatic spend: the Home Base Program with Massachusetts General Hospital (50,000+ Veterans and families served since 2009), the Jimmy Fund partnership with Dana-Farber Cancer Institute ($190M+ raised historically), and The Dimock Center in Roxbury (20,000+ patients annually).

Revenue is generated through a diversified mix of channels with no proprietary technology layer: individual online and mailed donations, the Fenway Park and JetBlue Park 50/50 Raffle (presented by WHOOP), scoreboard messages on the New Balance Scoreboard ($100-$125 minimum donations), charity specialty license plates in Massachusetts/Rhode Island/Connecticut, a vehicle donation program, and corporate sponsorships and grants from 50+ partners including MassMutual Foundation, Bank of America, Nike, Fanatics, Jordan's Furniture, and Morgan & Morgan. Signature events — Fenway to the Runway, Run to Home Base, the Fenway Park Marathon, and benefit concerts — leverage Fenway Park as both venue and distribution platform. Since inception, the Foundation reports $120M+ reinvested into communities and 6,000-6,700 grants awarded, and has received two MLB Commissioner's Awards for Philanthropic Excellence (2010, 2019) plus the 2009 Patterson Award for best team charity in sports.

Name

Red Sox Foundation

Legal name

The Red Sox Foundation Inc.

Website

https://redsoxfoundation.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Red Sox Foundation is the 501(c)(3) official team charity of the Boston Red Sox, raising and distributing funds for youth education, veteran support, cancer research, and community health across New England and Southwest Florida via direct-service programs, grants, and Fenway Park-based events.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Nonprofit charitable foundation
• Youth education programs
• Veteran support services
• Community health programs
• Sports philanthropy

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from fans and supporters through the Foundation's website, mail, and various donation programs
2. Special Events: Revenue from signature events including Fenway to the Runway fundraiser, Run to Home Base, Swings for the Sox Golf Tournament, Tim McGraw Roof Deck Party, and various concerts at Fenway Park
3. 50/50 Raffle: Lottery-style raffle at Fenway Park and JetBlue Park where half of proceeds go to winners and half to the Foundation. Presented by WHOOP at Fenway Park games.
4. Corporate Sponsorships and Grants: Major gifts from corporations and foundations including MassMutual Foundation, Bank of America, Nike, Fanatics, and 50+ other corporate partners
5. Charity License Plates: Specialty license plates in Massachusetts, Rhode Island, and Connecticut with portions of fees going to the Foundation for scholarship programs
6. Scoreboard Messages: Display of fan messages on Fenway Park scoreboard with minimum donations of $100 for weekday games and $125 for weekend games
7. Vehicle Donations: Vehicle donation program accepting cars, trucks, boats, RVs with free pickup and tax-deductible donations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Red Sox Foundation is the official 501(c)(3) charitable organization of the Boston Red Sox, operating direct-service programs in youth education (scholarships, mentorship), youth baseball and softball leagues (Nike RBI, Play Ball), and veteran/family health support (Home Base Program), while raising funds through individual donations, corporate sponsorships, special events, 50/50 raffles, and charity license plates across New England and Southwest Florida.

Product overview

The Red Sox Foundation is a 501(c)(3) nonprofit charitable organization operating as the official team charity of the Boston Red Sox. It offers a portfolio of direct-service programs focused on youth education (Red Sox Scholars, Fenway Park Learning Lab, New England Service Scholarships, Lee County Scholarship), youth baseball and softball (Nike RBI, Jr. RBI, Play Ball, Little League partnerships), and veteran/family health support (Home Base Program). Core partnerships include the Jimmy Fund for cancer research and The Dimock Center for community health services. Fundraising products include the 50/50 Raffle, Scoreboard Messages, Vehicle Donations, and Charity License Plates. The Foundation also hosts signature events including Run to Home Base, Fenway Park Marathon, and various concerts at Fenway.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Sox Scholars

Quantifiable outcome

• $120 million+ reinvested into communities since 2002
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor, core and major.

• Window NationminorGTM or Marketing Partner · 8 April 2026Official Replacement Window Partner and Proud Partner of Play Ball youth baseball program. Sponsors introductory Play Ball clinics for children ages 5-12.
• Women's Foundation of BostoncoreStrategic or Co-development Partner · 1 January 2019Joint initiative launched in 2019 - Women in Nonprofit (WIN) Network to empower women nonprofit leaders with professional development and networking. Engaged over 335 members.
• Jimmy FundcoreStrategic or Co-development PartnerLong-standing partnership with Dana-Farber Cancer Institute's Jimmy Fund, having helped raise over $190 million for cancer treatment and research. One of the most remarkable team-charity partnerships in sports history.
• Home Base Program (Massachusetts General Hospital)coreStrategic or Co-development PartnerJoint program with Mass General Hospital dedicated to healing invisible wounds of war (PTSD, traumatic brain injury) for Veterans, Service Members and their families at no cost. Supported 50,000+ families since 2009.
• The Dimock CentercoreStrategic or Co-development PartnerPartnership with healthcare facility in Roxbury providing whole-person health care, behavioral health services, early education, and wraparound support. Serves over 20,000 patients annually.
• MassMutual FoundationcoreGTM or Marketing PartnerPresenting sponsor of Fenway Park Learning Lab and Foundation Game Day broadcasts. Committed to matching donations up to $100,000 during NESN broadcasts.
• Bank of AmericamajorGTM or Marketing PartnerCorporate donor supporting Foundation initiatives and programs. Part of Foundation Family of major contributors.
• NikecoreGTM or Marketing PartnerTitle sponsor of RBI and Jr. RBI youth baseball and softball leagues. Provides uniforms, equipment, and branding for programs serving 1,500+ youth annually.
• FanaticsmajorGTM or Marketing PartnerPartner in hosting Nike RBI Showcase at Fenway Park and merchandise sales benefiting the Foundation.
• Jordan's FurnituremajorGTM or Marketing PartnerCo-sponsor of Double Play Youth Baseball Donation Program collecting equipment for youth who cannot afford to play. Supports Nike RBI program and initiatives in Connecticut and Maine.
• Coca-Cola Beverages NortheastminorGTM or Marketing PartnerSponsor of New England Service Scholarships supporting graduating high school seniors across New England.
• Biogen FoundationminorGTM or Marketing PartnerSponsor of New England Service Scholarships supporting community service-oriented graduating high school seniors.
• Point32HealthminorGTM or Marketing PartnerSponsor of New England Service Scholarships supporting graduating high school seniors across New England.
• Beth Israel Deaconess Medical CentercoreStrategic or Co-development PartnerPresenting sponsor of Red Sox Scholars college success program. Also corporate sponsor of Fenway to the Runway fundraiser.
• American Heart AssociationcoreStrategic or Co-development PartnerPartnership for Hands-Only CPR training events at Fenway Park, including first large-scale CPR training in MLB history with 400 participants.
• ZOLL Medical CorporationminorGTM or Marketing PartnerOfficial AED Provider of Fenway Park. Supported CPR training event and emergency preparedness initiatives.
• Morgan & MorganmajorGTM or Marketing PartnerPresenting sponsor of Donated Tickets Program (On Deck Circle), third consecutive year. Helps welcome 6,675+ fans to Fenway Park annually.
• Manning Family FoundationcoreGTM or Marketing PartnerPresenting sponsor of IMPACT Awards recognizing impactful nonprofit organizations across New England. Awards grants totaling $56,000+ across six states.
• Venezuelan Earthquake ReliefminorOthersCoordinating with MLB and American Red Cross for earthquake relief efforts in Venezuela. Player families collecting donations at Fenway Park gates.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Los Angeles Dodgers Foundation: Official team foundation of the Los Angeles Dodgers. Operates a similar portfolio of education, youth baseball/softball, and health-and-wellness programming, with a comparable focus on underserved communities in the team's home market.
• Detroit Tigers Foundation: Charitable affiliate of the Detroit Tigers. Comparable as a Midwest-based MLB team foundation focused on youth education, youth baseball, and community grant-making with similar small-team operating model.
• Kansas City Royals Foundation: Charitable arm of the Kansas City Royals. Direct MLB peer focused on youth education, baseball/softball access, and urban revitalization grants in the team's home market.
• St. Louis Cardinals Community Fund: Charitable arm of the St. Louis Cardinals. Direct MLB team-foundation peer emphasizing youth baseball/softball (RBI), education, and community grant-making in a single regional market.
• Houston Astros Foundation: Official team charity of the Houston Astros. Comparable in running education, youth sports, and disaster-relief fundraising around the team's home ballpark, with strong corporate sponsorship from energy and healthcare sectors.
• Atlanta Braves Foundation: Official team charity of the Atlanta Braves. Direct MLB peer with a comparable revenue mix of 50/50 raffles, license plates, corporate sponsorships, and youth baseball/softball grant programs.
• Chicago Cubs Community Fund: Charitable arm of the Chicago Cubs (now Chicago Cubs Charities). Direct MLB peer supporting youth sports, education, and community grant-making, and similarly leveraging Wrigleyville assets for fundraising.
• New York Yankees Foundation: Official charitable arm of the New York Yankees. Directly comparable as a flagship MLB team foundation running education, youth sports, and community grant programs with multi-state reach and a deep corporate sponsorship book.
• San Francisco Giants Community Fund: Community arm of the San Francisco Giants running youth baseball/softball, education, and health programs through the Junior Giants platform; comparable scope, MLB team-affiliation structure, and underserved-youth focus.

Others

• Jimmy Fund: Dana-Farber Cancer Institute's primary fundraising arm and a strategic core partner of the Red Sox Foundation. Included as a close collaborator rather than competitor — relevant for shared donor relationships and joint programming comparisons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Sox Foundation